The Collective Child

The virtual personal shopper for the modern mom

Summary edit edit source

💪 +$3.7M in revenue (2021: $1.1M) with less than $400k investment
🚀 $0 spent on marketing for the first 3 years of operation
💰 Our customer’s average annual spend is $2k (48% increase last 4 years)
📈 Lifetime contribution per customer is $725 (5x ROI on current CAC)
📦 More than 20k orders fulfilled to date

Problem edit edit source

The demands of modern moms are growing... edit edit source

And with their disposable income multiplying, their purchase decisions are focused on more than just utilitarian family needs.

Instead, they want and expect more—both for themselves and their families. Retail must now deliver an experience that meets their new set of dynamic expectations: edit edit source

Unsurprisingly, the highly fragmented luxury childrenswear market (comprised of thousands of small brands) has never offered a model with the operational dynamism to meet these expectations.

Consequently, these modern moms are still stuck choosing between two (2) flawed options: edit edit source

Online Marketplaces / E-Commerce edit edit source

Time-consuming search
No personalization
Pay upfront to shop - not just for the product you keep

Subscription Services edit edit source

Poor quality product at cheap prices
Inconsistent & shallow personalization
On their schedule, not yours

We offer a flexible AI personal shopping service that meets modern moms' dynamic expectations by delivering hyper-personalized, high quality product assortments to shop at home for both seasonal and last-minute needs.

We’re introducing a new kind of luxury shopping experience that empowers moms to delegate shopping for their children to a trusted service finding the high quality products we know she’ll need and love.

Product edit edit source

Personal shopping, on your terms edit edit source

Thanks to our proprietary algorithms and years of amassed data, we're able to provide a more personalized, anticipatory and enjoyable shopping experience for the modern mom that results in higher average spend than other retail models.

Traction edit edit source

Organic growth and sustainable scale without any major investment or advertising spend

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Powerful brand partners edit edit source

We've onboarded over 100+ coveted international vendors including many exclusive, limited distribution designer brands.

We are making noise edit edit source

Our small team organically grew our social media following to over 40k, leading to attention from both the press and influential (+1M followers) moms.

We've been featured in top publications such as Forbes, Harpers Bazaar, Popsugar, Business Insider, Modern Luxury, and more.

Customers edit edit source

We built a retail experience that modern parents love edit edit source

An experience that drives high customer retention and increased spend edit edit source

Business model edit edit source

Our business model is tested and ready to scale quickly edit edit source

Driven by ongoing operational improvements that have the potential to unlock additional outsized returns edit edit source

Market edit edit source

Positioning ourselves to capitalize immediately on a large market opportunity edit edit source

Competition edit edit source

Our algorithms drive higher customer spend than the competition edit edit source

And our market-leading brand position creates strong barriers to entry edit edit source

Vision and strategy edit edit source

We want to become the most convenient way to find, discover, and shop the best quality products for children

And we're building the next generation of retail along the way edit edit source

To accomplish this, we need to:

Invest in our technology infrastructure, including the re-launch of a more robust and interactive app.
Reach more people faster which means meeting, messaging, and serving them wherever they are.
Invest in an "All-Star" team to ensure "best-in-class" customer experience at scale.

Exit strategies edit edit source

The Collective Child is well-positioned to hold appeal with both traditional and e-commerce retailers due the following attributes:

Proprietary technology
Recurring revenue stream
Valuable user base (female luxury consumer)
Expertise in operation model
Attractive fit into brand portfolio

As we scale, we will secure more leverage to dominate supply and demand within this retail model.

Funding edit edit source

We've achieved $3.7M+ in revenue with less than $400K invested edit edit source

The Collective Child has raised a total of $395K from friends and family and—through our operational expertise—turned it into 4+ years of runway and a 2021 annual revenue of more than $1M.

Advisors edit edit source

Our team of highly active advisors is uniquely positioned to provide a diverse perspective within the intersection of retail, technology and finance.

Founders edit edit source

A track record of unparalleled execution

Sandra is a customer experience evangelist and retail expert with 15+ years of experience. Her business background includes roles at Viacom, CondeNast, and most recently Bloomingdale’s, where she launched multiple Omni-Channel verticals that generated +$40M in new sales.

Born and raised in Venezuela, she is a proud Latinx immigrant with a uniquely rich global perspective growing up in a diverse family with home bases in Venezuela, Lebanon, Egypt, Ecuador, Colombia and New York.

Sandra holds a bachelor’s degree in International Trade and Marketing from the Fashion Institute of Technology, where she graduated Cum Laude and with a competitive scholarship sponsored by Cotton Inc.

Sandra has been featured in Forbes, Glossy, Modern Luxury, and more.