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==Idea== WiseAlpha aims to be a world-first digital fixed income market (www.wisealpha.com). Investors can now access individual investment grade, senior secured and high-yield investments in the multi-trillion pound institutional bond market without needing £100k-£200k per single investment. We strive to aid the liberalisation and digitisation of the corporate debt markets which, we believe, despite being one of the biggest financial segments is vastly under-served by the Fintech community. Institutional bonds differ to 'retail corporate bonds' issued via the London Orb which, in our view, are less attractive with lower interest yields and longer maturities.
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