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Sony Group Corporation
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=== R&D Investment Risks === Sony continuously strives to remain competitive through its technological innovations, and the company invests heavily in research and development with plans to spend a total of 760 billion yen on R&D in the current fiscal year, increasing spending by 3% compared to the fiscal year ending March 2023. These investments however, hold a risk to the company if R&D is unsuccessful in producing the results needed to meet ever-changing consumer demands and match intense competition which could to pricing pressures. This may impact Sony's level of profitability and ability to produce new and competitive products and services as scheduled.
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