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B.T.R. NATION
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== Competition == === We check all the right boxes === We’re no stranger to the fact that the snacking industry, particularly the bar category, is crowded. But here's how we’re breaking through. ==== We check all the right boxes for consumers with our one-of-a-kind, highly differentiated product line: ==== [[File:7cd3be25e64b9492ea4a7695caa3fd3db80379b0.png]] ==== Within the protein bar set, there are two main subcategories: ==== 1. Bars high in sugar with a relatively clean ingredient profile, and 2. Bars low in sugar with inflammatory highly processed ingredients. ==== We're the best of both worlds! We’re removing sugar and replacing it with powerful superfoods & adaptogens that help you thrive. So we’ve really got it all: ==== [[File:2da6f30480239bcc9fdb14414e35746fbeaa6eb3.png]] Plus, B.T.R. NATION is WAY bigger than a bar. We're building a platform, growing a brand, and providing a personalized experience for our customers. By launching DTC as a digitally native brand, we have the power to speak to our customers one-on-one and get to know their needs and wants. '''We make customers a part of our brand, so B.T.R. NATION is a community and lifestyle, not just a product.''' Our competitive advantage is our ability to educate and offer value in a creative, inspirational, and authentic way. Our customers deeply resonate with our brand mantra to '''“be BOLD, TENACIOUS & RESILIENT,”''' and we receive messages daily about how our snacks empower them to do that. It’s how B.T.R. NATION has been able to grow exponentially.
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