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== The pant fit problem x 30M women == [[File:Afbb9cf191b502d284fc7062360747ab570becdf.png|407x407px]] '''33M U.S. women''' 35β70 years old $100K+ HH Income X '''90%''' struggle to find pants that fit= '''30M''' frustrated women '''20% β 40%''' online return rate, with fit as #1 reason for returns === The Culprit: Standard Sizes === * Women's bodies are not standard. * Sizes are not standard across brands. * Over-production of apparel size runs end up in landfills. [[File:C4feb72a818ed54c55d860c78b719df8ece5991.png]]
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