Editing The Coca-Cola Company (section)

== Business Model ==
[[File:Cocacola Business Model.jpg|thumb]]
Coca-Cola's products encompass a wide spectrum, including carbonated soft drinks, juices, bottled water, sports drinks, and ready-to-drink teas and coffees. These beverages are sold under various well-known brands, such as Coca-Cola, Diet Coke, Sprite, Minute Maid, and Powerade, catering to a broad spectrum of consumer preferences and needs.

Coca-Cola's value creation begins with its extensive network of suppliers, which provide the necessary raw materials like sweeteners, flavorings, and packaging materials. The company leverages its strong relationships with these suppliers to ensure consistent quality and availability of ingredients. Once the products are manufactured, Coca-Cola employs an intricate distribution system that spans both developed and emerging markets. This distribution network plays a crucial role in efficiently reaching retailers, restaurants, vending machines, and other outlets, ensuring widespread accessibility to its beverages. Coca-Cola's iconic branding and extensive marketing campaigns further enhance its value proposition by creating strong consumer recognition and loyalty. By tailoring its products to meet diverse tastes and offering convenient access, Coca-Cola successfully generates value by fulfilling the refreshment and hydration needs of consumers worldwide.