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Citigroup Inc.
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== Competition == What makes Citi stand out? * Comprehensive services - offer a wide range of services under one roof compared to specialised competitors * Mitigates risks for the corporation, if one sector experiences a downturn, other sectors might remain stable or perform well * Citi is able to cater a diverse clientele, including individual consumers, corporations and institutional investors * Stronger customer relationships, as clients are more likely to develop stronger ties with an institution that caters to multiple aspects of their financial needs
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