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== The Market == We are targeting the 1,100,000+ properties on the market, listed PA by: β’ Estate Agents, 22,953+ β’ Developers, 2,326+ β’ Private Landlords selling, 157,520 Competitors: Currently no equivalent marketplace for BTL Investors in the U.K. USPs: β’ A unique pricing model, never used before β’ Targets global property investors, instead of homebuyers β’ Pre-calculates purchase/operating costs and 1-5 year financial forecasts β’ Digitalises the initial purchase steps Trends: β’ Avg. U.K landlord from age 55+, 2018 to 40 yrs. or younger, 2021 β’ U.K PRS from 3.1m, 2018 to 4.5m, 2021, 45% increase β’ BTL mortgages from 1.3m, 2010 to just shy of 2m, 2020, 35% increase β’ BTL LTD companies from 172,000, 2019 to 269,300, 2022, 55% increase - Solution!
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