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Adobe Inc.
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== Breakdown of Segments == Adobe's business is divided into three main segments: Digital Media, Digital Experience, and Publishing and Advertising. The company's focus is on two growth opportunities: ==== '''Digital Media:''' ==== * Opportunity: In today's digital world, creativity and content are crucial. Adobe sees a significant market in providing tools and services for people to create and share content on various platforms. * Strategy: Adobe's flagship product in this segment is Adobe Creative Cloud, a subscription service that offers creative tools integrated with cloud services. The company aims to democratise creativity and enhance collaboration. They provide tools for content creation, photo editing, design, video production, and more. * Innovation: Adobe is continuously innovating, focusing on expanding content creation across devices, improving collaboration, and empowering the creative community. They're also advancing 3D and immersive content creation. ==== '''Digital Experience:''' ==== * Opportunity: Businesses are undergoing digital transformation, seeking to provide personalised and engaging experiences to customers across various platforms. * Strategy: Adobe Experience Cloud offers solutions for managing customer journeys, personalisation, marketing workflows, and content and commerce. The goal is to help businesses transform digitally and deliver exceptional experiences to their customers. * AI and Innovation: Adobe Sensei, their AI and machine learning technology, enhances digital experiences by providing insights and automating processes. Adobe is also building an open ecosystem through the Adobe Experience Platform. ==== '''Publishing and Advertising:''' ==== * Legacy Products: This segment includes legacy products like eLearning solutions, technical document publishing, web conferencing, web application development, high-end printing, and Adobe Advertising Cloud for managing digital advertising. * Market Position: Adobe provides technologies like Adobe PostScript and Adobe PDF for high-quality printing and advanced printing workflows. Adobe Advertising Cloud simplifies digital advertising management across different channels.
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