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== Product == === How it works === Mint Measure's tech is placed in each ad platform for a brand, and we monitor ad delivery and actions taken by users. This data is cleaned and transformed into easy-to-read charts. Insights give context, and recommendations are provided for the client to take action. [[File:C416b18259c182cb277a2fc8f44690b085b1fa79.png]] === Mint Measure’s unfair advantage === We created a new way to process data to deliver 80% of the value of the enterprise solutions at 20% of the cost. Our unique methodology quantifies what's working and where marketers should allocate ad budgets to drive growth with these proprietary metrics: * Incremental reach * iCPM - cost of incremental reach * Incremental conversions * iCPA - cost per incremental conversion
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