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Sea Limited
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==== Innovation ==== On top of that, the innovation of the company is notable, as it adapted the platform to regions it is operating and included exclusive features. It adjusted the prices for in-game purchases depending on the country, introduced its own platform currency "Garena Shells"<ref>Garena Server: What Is It? | League Of Legends Official Amino (aminoapps.com)</ref> and created game characters that represent the cultures of the countries it is targeting. Shopee has also shown a great deal of innovation, by offering the shopping security feature "Shopee Guarantee", that freezes the payment to the seller until the buyer has confirmed they received the order in good condition. The importance of this feature is highlighted by a 14.7% increase in customer complaints for e-commerce purchases that was reported by the Consumers Association of Singapore (CASE), differentiating Shopee from other e-commerce giants, such as AliExpress and Lazada.<ref>Shopeeβs new consumer protection initiative lets you shop with peace of mind (channelnewsasia.com)</ref>
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