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== Amazon's mission is to be the most customer-centric company, the best employer, and the safest workplace on Earth. ==
Amazon's mission is to be the most customer-centric company, the best employer, and the safest workplace on Earth.  
 
The company prioritises customer satisfaction and employee well-being, guided by principles such as customer obsession, passion for invention, operational excellence, and long-term thinking. Amazon operates in various segments, including e-commerce, cloud computing services (Amazon Web Services), digital content, logistics and delivery, smart home devices, grocery and food delivery, healthcare, entertainment and media, advertising, and consumer electronics.  
The company prioritises customer satisfaction and employee well-being, guided by principles such as customer obsession, passion for invention, operational excellence, and long-term thinking. Amazon operates in various segments, including e-commerce, cloud computing services (Amazon Web Services), digital content, logistics and delivery, smart home devices, grocery and food delivery, healthcare, entertainment and media, advertising, and consumer electronics.  


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Through its dedicated cloud computing platform, Amazon Web Services (AWS), Amazon offers a range of services to businesses and individuals, including:
Through its dedicated cloud computing platform, Amazon Web Services (AWS), Amazon offers a range of services to businesses and individuals, including:


# '''Infrastructure as a Service (IaaS):''' This service allows users to access virtual servers, storage, and networking capabilities, eliminating the need for physical hardware.
# Infrastructure as a Service (IaaS): This service allows users to access virtual servers, storage, and networking capabilities, eliminating the need for physical hardware.


# '''Platform as a Service (PaaS):''' This service provides users with the ability to develop applications using pre-configured platform templates.
# Platform as a Service (PaaS): This service provides users with the ability to develop applications using pre-configured platform templates.
# '''Software as a Service (SaaS):''' This service enables users to utilize specific applications without the need for outright purchase or installation.
# Software as a Service (SaaS): This service enables users to utilize specific applications without the need for outright purchase or installation.


=== Digital Content ===
=== Digital Content ===
Amazon provides an extensive array of digital content platforms tailored to cater to a range of interests:
Amazon provides an extensive array of digital content platforms tailored to cater to a range of interests:


# '''Amazon Prime Video:''' A streaming service featuring an expansive library of movies and TV shows, offering both popular hits and Amazon's original productions.
# Amazon Prime Video: A streaming service featuring an expansive library of movies and TV shows, offering both popular hits and Amazon's original productions.
# '''Amazon Music:''' A platform catering to music enthusiasts, streaming a diverse selection of songs across various genres.
# Amazon Music: A platform catering to music enthusiasts, streaming a diverse selection of songs across various genres.
# '''Kindle:''' A dedicated platform for book lovers, delivering a vast collection of e-books spanning numerous categories, from contemporary fiction to academic texts.
# Kindle: A dedicated platform for book lovers, delivering a vast collection of e-books spanning numerous categories, from contemporary fiction to academic texts.


=== Logistics and Delivery ===
=== Logistics and Delivery ===
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=== E-commerce Retail ===
=== E-commerce Retail ===
Amazon's core business lies in e-commerce retail, encompassing the sales of a diverse array of consumer goods via its eponymous online platform. This includes a vast assortment of items such as electronics, books, clothing, and home goods. In 2022, Amazon's online storefronts achieved an impressive revenue of $220 billion. This accounts for 42% of the company's income which is basically a fee from 3rd party retailers selling their products on amaozn. <!-- The word 'impressive' is a relative term. Impressive how? -->  
Amazon's core business lies in e-commerce retail, encompassing the sales of a diverse array of consumer goods via its eponymous online platform. This includes a vast assortment of items such as electronics, books, clothing, and home goods. In 2022, Amazon's online storefronts achieved an impressive revenue of $220 billion. <!-- The word 'impressive' is a relative term. Impressive how? -->  


=== Physical stores ===
=== Physical stores ===
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|150 mln sq ft
|150 mln sq ft
|}
|}
== Ecommerce Trends ==
Global eccomerce sales will reach $5.8 trillion in 2023, reaching $8 trillion in 2027 (https://www.shopify.com/uk/blog/global-ecommerce-sales). Between 2023 and 2028 the average annual growth rate of ecommerce sales will be 8.62% (https://www.oberlo.com/statistics/global-ecommerce-sales-growth). This growth is being supported by mobile use for online shopping. Mobile ecommerce is expected to 42.9% of ecommerce sales by 2024. 
Amazon's eccomerce sales was as follows: 
141.2 billion 2019 
197.3 billion 2020 (40% increase) 
222 billion 2021 (12.53% increase) 
220 billion in 2022 (decline of 0.932%) 
The 40% in 2020 was due to covid. While this growth is unique as a result of that year the sales volumes have remained in that region as a result. Furthermore, Amazon market share of global eccomerce sales increased singificantly in 2020 as global growth only reached 25.7% (https://www.velotrade.com/blog/global-growth-of-ecommerce-markets/). However, since this Amazon's growth has been trivial to global growth in eccomcer sales - global growth reaching 19.6% in 2021 and 12.7% in 2022 (https://www.velotrade.com/blog/global-growth-of-ecommerce-markets/). 


=== Smart speaker market share (2020) ===
=== Smart speaker market share (2020) ===
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Educated at Princeton University, Bezos graduated with honours in electrical engineering and  computer science. He was named TIME Magazine's Person of the Year in 1999.
Educated at Princeton University, Bezos graduated with honours in electrical engineering and  computer science. He was named TIME Magazine's Person of the Year in 1999.
==== Chief Executive Officer ====
==== Chief Executive Officer ====
[[File:Image111111111111.png|left|thumb]]Andy Jassy, the CEO of Amazon, is a visionary leader whose exceptional expertise and strategic acumen have played a pivotal role in shaping the company's success. With an impressive tenure at Amazon, Jassy has demonstrated unwavering commitment to innovation and customer-centricity, driving Amazon's transformation into a global tech giant. Known for his sharp intellect, Jassy possesses a deep understanding of the evolving technology landscape and has been instrumental in the growth of Amazon Web Services (AWS), Amazon's cloud computing division. His visionary leadership and ability to navigate complex challenges have garnered admiration, as he consistently fosters a culture of relentless innovation and high standards. Under Jassy's guidance, Amazon continues to expand its reach and redefine the boundaries of what is possible, making him a respected and influential figure in the tech industry.    
[[File:Image111111111111.png|left|thumb]]Andy Jassy, the CEO of Amazon, is a visionary leader whose exceptional expertise and strategic acumen have played a pivotal role in shaping the company's success. With an impressive tenure at Amazon, Jassy has demonstrated unwavering commitment to innovation and customer-centricity, driving Amazon's transformation into a global tech giant. Known for his sharp intellect, Jassy possesses a deep understanding of the evolving technology landscape and has been instrumental in the growth of Amazon Web Services (AWS), Amazon's cloud computing division. His visionary leadership and ability to navigate complex challenges have garnered admiration, as he consistently fosters a culture of relentless innovation and high standards. Under Jassy's guidance, Amazon continues to expand its reach and redefine the boundaries of what is possible, making him a respected and influential figure in the tech industry.  
 
==== Senior Vice President and Chief Financial Officer ====
==== Senior Vice President and Chief Financial Officer ====
[[File:Image12213.png|left|thumb]]Brian T. Olsavsky joined Amazon.com in April 2002. As CFO of Amazon.com, he oversees the company's overall financial activities, including controllership, tax, treasury, analysis, investor relations, internal audit and financial operations. Prior to becoming Senior Vice President and CFO in June 2015, he served as Vice President, Finance and CFO for the Global Consumer Business. In his role as Vice President, Finance and CFO for the Global Consumer Business, Mr. Olsavsky had oversight and responsibility for the finance team supporting Amazon.com websites, merchant services, and fulfillment operations and subsidiaries. From 2007 to 2010, Mr. Olsavsky was Vice President, Finance for Amazon's North America retail business unit and acquisitions, and from 2002 to 2007 Mr. Olsavsky led the finance departments for Amazon's Worldwide Operations organization. Prior to joining Amazon.com, Mr. Olsavsky spent seven years at Fisher Scientific, where he held a variety of financial and business management roles, and a total of eight years at BF Goodrich and Union Carbide, where he held a variety of financial and operational roles. Mr. Olsavsky received a BS in Mechanical Engineering from Penn State and an MBA in Finance from Carnegie Mellon University.  
[[File:Image12213.png|left|thumb]]Brian T. Olsavsky joined Amazon.com in April 2002. As CFO of Amazon.com, he oversees the company's overall financial activities, including controllership, tax, treasury, analysis, investor relations, internal audit and financial operations. Prior to becoming Senior Vice President and CFO in June 2015, he served as Vice President, Finance and CFO for the Global Consumer Business. In his role as Vice President, Finance and CFO for the Global Consumer Business, Mr. Olsavsky had oversight and responsibility for the finance team supporting Amazon.com websites, merchant services, and fulfillment operations and subsidiaries. From 2007 to 2010, Mr. Olsavsky was Vice President, Finance for Amazon's North America retail business unit and acquisitions, and from 2002 to 2007 Mr. Olsavsky led the finance departments for Amazon's Worldwide Operations organization. Prior to joining Amazon.com, Mr. Olsavsky spent seven years at Fisher Scientific, where he held a variety of financial and business management roles, and a total of eight years at BF Goodrich and Union Carbide, where he held a variety of financial and operational roles. Mr. Olsavsky received a BS in Mechanical Engineering from Penn State and an MBA in Finance from Carnegie Mellon University.  
 
==== Chief Executive Officer, Worldwide Amazon Stores ====
==== Chief Executive Officer, Worldwide Amazon Stores ====
[[File:Image34.png|left|thumb]]     
[[File:Image34.png|left|thumb]]     
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Shelley L. Reynolds joined Amazon in February 2006 as Vice President of Finance and Controller. In April 2007, she was promoted to Vice President, Worldwide Controller and Principal Accounting Officer. In her role, she oversees Amazon’s accounting function, leading the team that touches every geography in which the company operates. Prior to joining Amazon, Ms. Reynolds spent 19 years at Deloitte & Touche LLP, serving as partner from 1998 to 2006. At Deloitte, Ms. Reynolds specialized in matters related to mergers & acquisitions and the Securities and Exchange Commission, serving multiple publicly traded multi-national corporations from a broad range of industries. Ms. Reynolds received her undergraduate degree from the University of Washington Foster School of Business, where she currently serves on the advisory board.
Shelley L. Reynolds joined Amazon in February 2006 as Vice President of Finance and Controller. In April 2007, she was promoted to Vice President, Worldwide Controller and Principal Accounting Officer. In her role, she oversees Amazon’s accounting function, leading the team that touches every geography in which the company operates. Prior to joining Amazon, Ms. Reynolds spent 19 years at Deloitte & Touche LLP, serving as partner from 1998 to 2006. At Deloitte, Ms. Reynolds specialized in matters related to mergers & acquisitions and the Securities and Exchange Commission, serving multiple publicly traded multi-national corporations from a broad range of industries. Ms. Reynolds received her undergraduate degree from the University of Washington Foster School of Business, where she currently serves on the advisory board.
==== Chief Executive Officer, Amazon Web Services ====
==== Chief Executive Officer, Amazon Web Services ====
[[File:Image5555.png|left|thumb]]Adam N. Selipsky is the CEO of Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud. He also leads Worldwide Sustainability for Amazon, overseeing efforts to scale and drive Amazon’s adoption of renewable energy, path to net-zero carbon emissions, and other company-wide initiatives. Having previously led AWS Marketing, Sales, and Support from its infancy, Selipsky was instrumental in launching and growing AWS from a startup into a multi-billion-dollar business. In 2016, Selipsky left to become president and CEO of data visualization pioneer Tableau Software, where he led the company through its acquisition by Salesforce in what was the third-largest software industry acquisition at the time, before returning to AWS in 2021. Selipsky is a member of the World Economic Forum Information, Technology, and Communications governors, and serves on the Harvard Business School Dean’s Advisory Board. He has an AB in government from Harvard University and an MBA from Harvard Business School.  
[[File:Image5555.png|left|thumb]]Adam N. Selipsky is the CEO of Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud. He also leads Worldwide Sustainability for Amazon, overseeing efforts to scale and drive Amazon’s adoption of renewable energy, path to net-zero carbon emissions, and other company-wide initiatives. Having previously led AWS Marketing, Sales, and Support from its infancy, Selipsky was instrumental in launching and growing AWS from a startup into a multi-billion-dollar business. In 2016, Selipsky left to become president and CEO of data visualization pioneer Tableau Software, where he led the company through its acquisition by Salesforce in what was the third-largest software industry acquisition at the time, before returning to AWS in 2021. Selipsky is a member of the World Economic Forum Information, Technology, and Communications governors, and serves on the Harvard Business School Dean’s Advisory Board. He has an AB in government from Harvard University and an MBA from Harvard Business School.  
 
==== Senior Vice President, Global Public Policy & General Counsel ====
==== Senior Vice President, Global Public Policy & General Counsel ====
[[File:Image67.png|left|thumb]]   
[[File:Image67.png|left|thumb]]   
Line 809: Line 800:


=== DCF ===
=== DCF ===
We obtained the average year-on-year growth rate by using revenue figures from 2018 to 2022. This growth rate was then utilised to project the expected revenues from 2023 to 2027. In a similar fashion, we used the average growth in taxes (as a percentage of EBIT) from the past years to forecast future taxes. As for other financial statement components, their growth was analysed and forecasted as a percentage of the projected revenue.  
We obtained the average year-on-year growth rate by using revenue figures from 2018 to 2022. This growth rate was then utilised to project the expected revenues from 2023 to 2027. In a similar fashion, we used the average growth in taxes (as a percentage of EBIT) from the past years to forecast future taxes. As for other financial statement components, their growth was analysed and forecasted as a percentage of the projected revenue.
{| class="wikitable"
{| class="wikitable"
|+
|+
Line 816: Line 807:
! colspan="5" |''Projected''
! colspan="5" |''Projected''
|-
|-
!'''Income Statement''' <ref name=":1">https://www.wsj.com/market-data/quotes/AMZN/financials/annual/income-statement</ref>
!'''Income Statement'''  
!'''2018'''
!'''2018'''
!'''2019'''
!'''2019'''
Line 834: Line 825:
|469,822
|469,822
|513,983
|513,983
|565,381
|628,566
|630,400
|768,693
|693,440
|940,058
|780,120
|1,149,626
|873,735
|1,405,914
|-
|-
|''% growth''
|''% growth''
Line 846: Line 837:
|21.70%
|21.70%
|9.40%
|9.40%
|10.00%
|22.29%
|11.50%
|22.29%
|10.00%
|22.29%
|12.50%
|22.29%
|12.00%
|22.29%
|-
|-
| colspan="11" |
|
|
|
|
|
|
|
|
|
|
|
|-
|-
|EBIT
|EBIT
|25,330
|12,717
|30,457
|14,742
|39,572
|22,824
|48,362
|24,941
|39,039
|13,511
|49,162
|14,156
|61,750
|14,832
|75,553
|15,541
|93,578
|16,283
|114,419
|17,061
|-
|-
|''% revenue''
|''% sales''
|11%
|5.46%
|11%
|5.26%
|10%
|5.91%
|10%
|5.31%
|8%
|2.63%
|9%
|4.78%
|10%
|4.78%
|11%
|4.78%
|12%
|4.78%
|13%
|4.78%
|-
|-
|
|
Line 890: Line 891:
|
|
|-
|-
|Profit
|Taxes
|10,073
|1,197
|11,588
|2,374
|21,331
|2,863
|33,364
|4,791
|style="color: red;" | -2,722
|style="color: red;" |(3,217)
|style="color: red;" | -42
|style="color: red;" |(3,410)
|5,519
|style="color: red;" |(3,615)
|12,375
|style="color: red;" |(3,833)
|22,421
|style="color: red;" |(4,063)
|35,217
|style="color: red;" |(4,307)
|-
|-
|''% revenue''
|''% EBIT''
|4%
|9.41%
|4%
|16.10%
|6%
|12.54%
|7%
|19.21%
|style="color: red;" | -1%
|style="color: red;" |(23.81)%
|0%
|6.01%
|1%
|6.01%
|2%
|6.01%
|3%
|6.01%
|4%
|6.01%
|-
|-
| colspan="11" |
|
|
|
|
|
|
|
|
|
|
|
|-
|-
!'''Cash Flow items''' <ref>https://www.wsj.com/market-data/quotes/AMZN/financials/annual/cash-flow</ref>
!'''Cash Flow items'''
!
!
!
!
Line 929: Line 940:
|-
|-
|D&A
|D&A
|12,613
|15,341
|15,715
|21,789
|16,748
|25,251
|23,421
|34,296
|25,528
|41,921
|37,084
|45,040
|43,325
|48,392
|49,566
|51,993
|56,587
|55,861
|63,664
|60,018
|-
|-
|% of PPE
|''% of sales''
|13%
|6.59%
|11%
|7.77%
|8%
|6.54%
|8%
|7.30%
|7%
|8.16%
|9%
|7.44%
|9%
|7.44%
|9%
|7.44%
|9%
|7.44%
|9%
|7.44%
|-
|-
| colspan="11" |
|''% of Capex''
|style="color: red;" |(114.25)%
|style="color: red;" |-129.23%
|style="color: red;" |-62.91%
|style="color: red;" |-56.17%
|style="color: red;" |-65.87%
|style="color: red;" |-78.54%
|style="color: red;" |-78.54%
|style="color: red;" |-78.54%
|style="color: red;" |-78.54%
|style="color: red;" |-78.54%
|-
|
|
|
|
|
|
|
|0
|0
|0
|0
|-
|Capex
|style="color: red;" |-13,427
|style="color: red;" |-16,861
|style="color: red;" |-40,140
|style="color: red;" |-61,053
|style="color: red;" |-63,645
|style="color: red;" |(56,996)
|style="color: red;" |(51,042)
|style="color: red;" |(45,710)
|style="color: red;" |(40,935)
|style="color: red;" |(36,659)
|-
|% of sales
|style="color: red;" |-5.77%
|style="color: red;" |-6.01%
|style="color: red;" |-10.40%
|style="color: red;" |-12.99%
|style="color: red;" |-12.38%
|style="color: red;" |-10.45%
|style="color: red;" |-10.45%
|style="color: red;" |-10.45%
|style="color: red;" |-10.45%
|style="color: red;" |-10.45%
|-
|
|
|
|
|
|
|
|0
|0
|0
|0
|-
|-
|Net Operating Cash Flow
|Changes in NWC
|30,723
|style="color: red;" |(1,043)
|38,514
|style="color: red;" |(2,438)
|66,064
|13,481
|46,327
|style="color: red;" |(19,611)
|46,752
|style="color: red;" |(20,886)
|55,554
|style="color: red;" |(20,593)
|80,778
|style="color: red;" |(20,304)
|95,548
|style="color: red;" |(20,019)
|116,789
|style="color: red;" |(19,738)
|139,190
|style="color: red;" |(19,461)
|-
|-
|Net Investing Cash Flow
|''% of sales''
|style="color: red;" | -12,369
|style="color: red;" |-0.45%
|style="color: red;" | -24,281
|style="color: red;" |-0.87%
|style="color: red;" | -59,611
|3.49%
|style="color: red;" | -58,154
|style="color: red;" |-4.17%
|style="color: red;" | -37,601
|style="color: red;" |-4.06%
|style="color: red;" | -67,097
|style="color: red;" |-1.40%
|style="color: red;" | -74,744
|style="color: red;" |-1.40%
|style="color: red;" | -75,285
|style="color: red;" |-1.40%
|style="color: red;" | -84,545
|style="color: red;" |-1.40%
|style="color: red;" | -85,815
|style="color: red;" |-1.40%
|-
|-
|Net Financing Cash Flow
|''% of change in sales''
|style="color: red;" | -7,686
|
|style="color: red;" | -10,066
|style="color: red;" |-5.12%
|style="color: red;" | -1,104
|12.77%
|6,291
|style="color: red;" |-23.41%
|9,718
|style="color: red;" |-47.30%
|style="color: red;" | -936
|style="color: red;" |-15.76%
|1,064
|style="color: red;" |-15.76%
|1,064
|style="color: red;" |-15.76%
|1,064
|style="color: red;" |-15.76%
|1,064
|style="color: red;" |-15.76%
|-
|-
|
|
Line 1,002: Line 1,071:
|
|
|-
|-
|Cash, BOP
!'''DCF'''
!
!
!
!
!
!
!
!
!
!
|-
|Revenue
|232,887
|280,522
|386,064
|469,822
|513,983
|628,566
|768,693
|940,058
|1,149,626
|1,405,914
|-
|''% growth''
| -
| -
|32,176
|20.45%
|36,413
|37.62%
|42,380
|21.70%
|36,480
|9.40%
|54,256
|22.29%
|41,777
|22.29%
|48,876
|22.29%
|70,204
|22.29%
|103,512
|22.29%
|-
|-
|Net Change in Cash
|
|10,317
|
|4,237
|
|5,967
|
|style="color: red;" | -5,900
|
|17,776
|
|style="color: red;" | -12,479
|0
|7,099
|0
|21,328
|0
|33,309
|0
|54,439
|0
|-
|EBIT
|12,717
|14,742
|22,824
|24,941
|13,511
|14,156
|14,832
|15,541
|16,283
|17,061
|-
|-
|Cash, EOP
|''% margin''
|32,176
|5.46%
|36,413
|5.26%
|42,380
|5.91%
|36,480
|5.31%
|54,256
|2.63%
|41,777
|4.78%
|48,876
|4.78%
|70,204
|4.78%
|103,512
|4.78%
|157,952
|4.78%
|-
|-
|
|
Line 1,043: Line 1,148:
|
|
|
|
|
|0
|0
|0
|0
|0
|-
|Taxes
|1,197
|2,374
|2,863
|4,791
|style="color: red;" |(3,217)
|style="color: red;" |(3,410)
|style="color: red;" |(3,615)
|style="color: red;" |(3,833)
|style="color: red;" |(4,063)
|style="color: red;" |(4,307)
|-
|''% of EBIT''
|9.41%
|16.10%
|12.54%
|19.21%
|style="color: red;" |(23.81)%
|6.01%
|6.01%
|6.01%
|6.01%
|6.01%
|-
|
|
|
|
Line 1,049: Line 1,185:
|
|
|
|
|0
|0
|0
|0
|0
|-
|-
|Net Operating Cash Flows*
!EBIAT
|30,723
!11,520
|38,514
!12,368
|66,064
!19,961
|46,327
!20,150
|46,752
!16,728
|55,554
!17,567
|80,778
!18,448
|95,548
!19,374
|116,789
!20,346
|139,190
!21,368
|-
|-
|CAPEX
|
|style="color: red;" | -11,323
|
|style="color: red;" | -12,689
|
|style="color: red;" | -35,044
|
|style="color: red;" | -55,396
|
|style="color: red;" | -58,321
|
|style="color: red;" | -57,721
|
|style="color: red;" | -64,650
|
|style="color: red;" | -64,415
|
|style="color: red;" | -72,837
|
|style="color: red;" | -73,202
|
|-
|D&A
|15,341
|21,789
|25,251
|34,296
|41,921
|45,040
|48,392
|51,993
|55,861
|60,018
|-
|''% of sales''
|6.59%
|7.77%
|6.54%
|7.30%
|8.16%
|7.44%
|7.44%
|7.44%
|7.44%
|7.44%
|-
|
|
|
|
|
|
|0
|0
|0
|0
|0
|-
|Capex
|style="color: red;" |(13,427)
|style="color: red;" |(16,861)
|style="color: red;" |(40,140)
|style="color: red;" |(61,053)
|style="color: red;" |(63,645)
|style="color: red;" |(56,996)
|style="color: red;" |(51,042)
|style="color: red;" |(45,710)
|style="color: red;" |(40,935)
|style="color: red;" |(36,659)
|-
|''% of slaes''
|style="color: red;" |(5.77)%
|style="color: red;" |(6.01)%
|style="color: red;" |(10.40)%
|style="color: red;" |(12.99)%
|style="color: red;" |(12.38)%
|style="color: red;" |(10.45)%
|style="color: red;" |(10.45)%
|style="color: red;" |(10.45)%
|style="color: red;" |(10.45)%
|style="color: red;" |(10.45)%
|-
|
|
|
|
|
|
|0
|0
|0
|0
|0
|-
|Changes in NWC
|style="color: red;" |(1,043)
|style="color: red;" |(2,438)
|13,481
|style="color: red;" |(19,611)
|style="color: red;" |(20,886)
|style="color: red;" |(20,593)
|style="color: red;" |(20,304)
|style="color: red;" |(20,019)
|style="color: red;" |(19,738)
|style="color: red;" |(19,461)
|-
|''% of sales''
|style="color: red;" |(0.45)%
|style="color: red;" |(0.87)%
|3.49%
|style="color: red;" |(4.17)%
|style="color: red;" |(4.06)%
|style="color: red;" |(1.40)%
|style="color: red;" |(1.40)%
|style="color: red;" |(1.40)%
|style="color: red;" |(1.40)%
|style="color: red;" |(1.40)%
|-
|
|
|
|
|
|
|
|
|
|
|
|-
|-
|Free Cash Flow
|Unlevered FCF
|19,400
|14,477
|25,825
|19,734
|31,020
|style="color: red;" |(8,409)
|style="color: red;" | -9,069
|13,004
|style="color: red;" | -11,569
|15,890
|style="color: red;" | -2,168
|26,203
|16,128
|36,101
|31,133
|45,675
|43,952
|55,010
|65,988
|64,188
|-
|-
| colspan="11" |Note: Net Operating Cash Flows incorporate the effect of Depreciation and Amortisation and changes in Net Working Capital.
|
|
|
|
|
|
|
|
|
|
|
|-
|Year count
|
|
|
|
|
|0.52
|1.52
|2.52
|3.52
|4.52
|-
|Discount factor
|
|
|
|
|
|0.96
|0.89
|0.83
|0.77
|0.71
|-
!Present value of FCF
!
!
!
!
!
!25207
!32233
!37850
!42311
!45823
|}
|}
Sources suggest a terminal growth rate within the 3-5% range<ref name=":2">https://valueinvesting.io/AMZN/valuation/dcf-growth-exit-5y</ref>. The DCF model employs an estimate of 3%, but the full range is accommodated in the sensitivity analysis. This figure is used in calculating the terminal value, which, when discounted, results in a present terminal value of approximately $1.199 trillion.
Sources suggest a terminal growth rate within the 3-5% range. The DCF model employs an average estimate of 4%, but the full range is accommodated in the sensitivity analysis. This figure is used in calculating the terminal value, which, when discounted, results in a present terminal value of approximately $1.273 trillion.  


In calculating the DCF that forecasts the financial trajectory of a US-based company over the next five years, the risk-free rate is pegged at the US 5-year Treasury rate of 3.87%<ref name=":3">[https://ycharts.com/indicators/5_year_treasury_rate#:~:text=5%20Year%20Treasury%20Rate%20(I%3A5YTCMR)&text=5%20Year%20Treasury%20Rate%20is,long%20term%20average%20of%203.74%25. https://ycharts.com/indicators/5_year_treasury_rate#:~:text=5%20Year%20Treasury%20Rate%20(I%3A5YTCMR)&text=5%20Year%20Treasury%20Rate%20is,long%20term%20average%20of%203.74%25.]</ref>. This figure represents the monthly average rate spanning from January to July 2023.  
In calculating the DCF that forecasts the financial trajectory of a US-based company over the next five years, the risk-free rate is pegged at the US 5-year Treasury rate of 3.87%. This figure represents the monthly average rate spanning from January to July 2023.  


The summarised estimates from the DCF analysis can be found in the table below.  
The summarised estimates from the DCF analysis can be found in the table below.  
Line 1,096: Line 1,391:
!Input name
!Input name
!Input value
!Input value
!Reasons
!Input value reason
|-
|-
|Risk free rate
|Risk free rate
|3.87%
|3.87%
|US 5 year Treasury note rate <ref name=":3" />
|Here, the five-year US bond is used.
|-
|-
|Market risk premium
|Market risk premium
|4.70%
|4.70%
|Analysts expectations <ref name=":4" />
|
|-
|-
|Levered beta
|Levered beta
|0.88
|0.88
|Analysts expectations <ref name=":5" />
|
|-
|-
|Cost of equity
|Cost of equity
|8.01%
|8.01%
|CAPM model
|
|-
|-
|Cost of debt
|Cost of debt
|5.25%
|5.25%
|US typical debt rate <ref name=":6" />
|
|-
|-
|Internally calculated WACC
|Internally calculated WACC
|7.74%
|7.74%
|Calculated using the WACC formula from above estimates
|
|-
|-
|Terminal growth rate
|Terminal growth rate
|3%
|4%
|Analysts expectations <ref name=":2" />
|
|}
|}
The market risk premium fluctuates between 4.2% and 5.2% <ref name=":4">https://valueinvesting.io/AMZN/valuation/wacc</ref>, thus we employ an average of 4.7% for our calculations. The volatility of Amazon's stock price is viewed as being lower relative to the general market. This is reflected in its beta, which varies from 0.64 to 1.12 <ref name=":5">https://valueinvesting.io/AMZN/valuation/wacc</ref>, yielding an average of 0.88. Consequently, we derive a cost of equity of 8.01%. When this is combined with the cost of debt, which stands at 5.25% <ref name=":6">[https://www.theguardian.com/business/2023/jun/14/fed-interest-rate-pause-inflation#:~:text=US%20Federal%20Reserve%20officials%20have,year%20of%20consecutive%20rate%20increases. https://www.theguardian.com/business/2023/jun/14/fed-interest-rate-pause-inflation#:~:text=US%20Federal%20Reserve%20officials%20have,year%20of%20consecutive%20rate%20increases.]</ref>, we arrive at a weighted average cost of capital (WACC) of 7.74%.
The market risk premium fluctuates between 4.2% and 5.2%, thus we employ an average of 4.7% for our calculations. The volatility of Amazon's stock price is viewed as being lower relative to the general market. This is reflected in its beta, which varies from 0.64 to 1.12, yielding an average of 0.88. Consequently, we derive a cost of equity of 8.01%. When this is combined with the cost of debt, which stands at 5.25%, we arrive at a weighted average cost of capital (WACC) of 7.74%.


DCF calculation incorporates the H-model with an underlying assumption that starting from 2027 Amazon's free cash flows will grow by 7% until until 2037 where the terminal growth of cash flows will be 3%. The H-model assumes a smooth transition between the two stage of Amazon lifecycle. In the process of discounting the future Free Cash Flow to its present value, the WACC serves as the discount factor. This calculation leads to a share price of $138.23, a summary of which is presented in the table below.
In the process of discounting the future Free Cash Flow to its present value, the WACC serves as the discount factor. The count of years commences from 0.52. This calculation leads to a share price of $135.57, a summary of which is presented in the table below.
{| class="wikitable"
{| class="wikitable"
!Metric
!Metric
!Metric value
!Metric value
|-
|-
|WACC
|Enterprise value ($):
|7.96%
|1,457,196
|-
|Short term Growth
|7%
|-
|Long term growth
|3%
|-
|-
|H terminal value
|(+) Cash ($):
|1,758,880
|69,674
|-
|-
|PV of terminal value
|(-) Debt ($):
|1,199,300
|141,000
|-
|-
|PV of all future cash flows
|Equity Value ($):
|1,326,882
|1,385,520
|-
|-
|Number of years
|Shares (millions):
|10
|-
|Cash
|54,253
|-
|Debt
|140,118
|-
|Equity
|1,412,747
|-
|Number of shares outstanding
|10,220
|10,220
|-
|-
|Fair share price
|Share Price ($):
|138.23
|135.57
|-
|Current Share Price
|134.30
|}
|}
The closing share price for Amazon stocks on 14th July 2023 stood at $134.40<ref>https://www.marketwatch.com/investing/stock/amzn</ref>.
The closing share price for Amazon stocks on 6th July 2023 stood at $128.36.


We conducted a sensitivity analysis using a WACC range of 6.5% to 9.0%, and a terminal growth rate span of 1.5% to 4.0%.
We conducted a sensitivity analysis using a WACC range of 6.5% to 9.0%, and a terminal growth rate span of 2.5% to 5.0%.
{| class="wikitable"
{| class="wikitable"
!
!
Line 1,191: Line 1,465:
|-
|-
! rowspan="6" |Terminal growth rate
! rowspan="6" |Terminal growth rate
!1.5%
|$          152.25
|$        137.38
|$        125.02
|$        115.37
|$        114.60
|$        105.70
|$          98.00
|-
!2.0%
|$          164.52
|$        147.00
|$        132.71
|$        121.71
|$        120.84
|$        110.82
|$        102.26
|-
!2.5%
!2.5%
|$          179.85
|$132.60
|$        158.77
|$116.65
|$        141.94
|$103.90
|$        129.21
|$98.62
|$        128.21
|$93.47
|$        116.79  
|$84.79
|$        107.16
|$77.45
|-
|-
!3.0%
!3.0%
|$          199.57  
|$150.57
|$        173.48
|$130.40
|$        153.22
|$114.72
|$        138.22
|$108.34
|$        137.05
|$102.18
|$        123.86
|$91.93
|$        112.89
|$83.40
|-
|-
!3.5%
!3.5%
|$          225.86
|$174.53
|$        192.38
|$148.08
|$        167.32
|$128.24
|$        149.26
|$120.35
|$        147.86
|$112.83
|$        132.33
|$100.50
|$        119.65
|$90.42
|-
|-
!4.0%
!4.0%
|$          262.67
|$208.08
|$        217.59
|$171.65
|$        185.45
|$145.63
|$        163.08
|$135.57
|$        161.38
|$126.13
|$        142.69
|$110.97
|$        127.77
|$98.85
|-
!4.5%
|$258.40
|$204.64
|$168.82
|$155.49
|$143.24
|$124.07
|$109.16
|-
!5.0%
|$342.26
|$254.14
|$201.28
|$182.67
|$166.05
|$140.90
|$122.04
|}
|}


=== Relative Valuation ===
=== Relative Valuation ===
A comparable trade analysis is conducted to establish a relative valuation for Amazon, supplementing the aforementioned absolute DCF valuation. The analysis takes into account key competitors, such as Alibaba and Ebay <ref>https://www.shopify.com/blog/amazon-competitors</ref>.
A comparable trade analysis is conducted to establish a relative valuation for Amazon, supplementing the aforementioned absolute DCF valuation. The analysis takes into account key competitors, such as Alibaba and Ebay.  
 
The EV/EBITDA ratio, a commonly used valuation metric, takes into account both debt and liabilities relative to the actual earnings. On the other hand, the EV/Revenue ratio serves as an effective tool to determine whether a stock is undervalued or overvalued compared to its industry peers by accounting for the enterprise value and revenue generated by the firm.
 
The table provides a brief analysis of the ratios and market cap of the several companies in the analysis including their minimum/maximum, median, quartile and mean values.  
 
In order to consider growth in relative valuation, PEG and growth adjusted EV/Revenue valuation multiples are used. PEG is the ratio of P/E to the annual growth in EPS. Growth adjusted EV/Revenue multiple is the ratio of EV/Revenue to the annual growth in revenue.  
{| class="wikitable"
{| class="wikitable"
!Name
!Name
!P/E <ref>https://finbox.com/NASDAQGS:AMZN/explorer/pe_ltm/</ref>
!Mkt Cap ($ millions)
!EPS 2022 <ref>https://www.macrotrends.net/stocks/charts/AMZN/amazon/eps-earnings-per-share-diluted</ref>
!EV/EBITDA
!EPS 2023 <ref name=":7">https://finance.yahoo.com/quote/AMZN/analysis/</ref>
!P/E
!EPS growth
|-
!PEG
|Amazon.Com Inc
|1,337,745
|21.36
|140.55
|-
|Alibaba Group Holding-Sp Adr
|217,920
|6.96
|13.71
|-
|-
|Amazon.com Inc
|Ebay Inc
|321.8
|24,069
| -0.27
|10.02
|1.57
|14.64
| -681.5%
| -47.22
|-
|-
|MercadoLibre Inc
|Allegro.Eu Sa
|92.3
|8,131
|9.53
|17.73
|16.69
|#N/A N/A
|75.1%
|122.85
|-
|-
|Etsy Inc
|Etsy Inc
| -16.
|10,503
| -5.48
|24.81
|2.33
|34.45
| -142.5%
|-
|11.30
|Vipshop Holdings Ltd - Adr
|9,116
| -
|10.15
|-
|Verkkokauppa.Com Oyj
|128
|14.63
| -
|-
|Mercadolibre Inc
|62,627
|34.66
|101.25
|-
|-
|Chewy Inc
|Chewy Inc - Class A
|306.7
|16,157
|0.12
|62.47
| -0.01
|302.76
| -108.3%
| -283.11
|-
|-
|eBay Inc
|Jd.Com Inc-Adr
|39.2 
|55,402
| -2.27
|10.04
|3.35
|17.86
| -247.6%
| -15.83
|-
|-
|Alibaba Group
|Next Plc
|23.9
|10,942
|2.34
|10.67
|8.52
|11.73
|264.1%
|9.05
|-
|-
|Vipshop Holdings Ltd
|Revolve Group Inc
|9.8
|1,216
|1.43
|14.35
|1.88
|22.30
|31.5%
|31.14
|-
|-
|'''Median'''
|1-800-Flowers.Com Inc-Cl A
|'''31.6'''
|496
|'''0.8'''
|7.20
|'''2.8'''
|55.52
|'''-38.4%'''
|'''10.2'''
|-
|-
|'''Mean'''
|Pdd Holdings Inc
|'''111.1'''
|90,833
|'''0.8'''
| -
|'''4.9'''
|43.91
|'''-115.6%'''
|'''-24.5'''
|}
{| class="wikitable"
!Name
!Revenue 2022 <ref>https://www.macrotrends.net/stocks/charts/AMZN/amazon/revenue</ref>
!Revenue 2023 <ref name=":7" />
!Revenue growth
!EV/Revenue
!Growth Adjusted EV/Revenue
|-
|-
|Amazon.com Inc
|Zalando Se
|514.0
|7,090
|560.8
|14.32
|9.1%
|178.73
|2.9
|31.8
|-
|-
|MercadoLibre Inc
|Zozo Inc
|10.5
|6,250
|13.5
|14.34
|28.5%
|21.88
|5.2
|18.2
|-
|-
|Etsy Inc
! colspan="4" |Summary Statistics
|2.6
|2.8
|7.6%
|4.8
|63.5
|-
|-
|Chewy Inc
|Minimum
|10.1
|128
|11.4
|6.96
|12.7%
|10.15
|2.0
|15.8
|-
|-
|eBay Inc
|Lower Quartile
|9.8
|6,670
|10.1
|10.20
|2.6%
|15.45
|2.5
|96.0
|-
|-
|Alibaba Group
|Median
|126.491
|10,503
|132.7
|14.35
|4.9%
|28.38
|2.5
|50.8
|-
|-
|Vipshop Holdings Ltd
|Upper Quartile
|14.956
|39,735
|15.8
|20.45
|5.6%
|89.82
|2.5
|44.3
|-
|-
|'''Median'''
|Maximum
|'''10.3'''
|217,920
|'''12.5'''
|62.47
|'''6.6%'''
|302.76
|'''2.5'''
|'''47.6'''
|-
|-
|'''Mean'''
|Mean
|'''98.3'''
|34,725
|'''106.7'''
|18.83
|'''10.1%'''
|69.25
|'''3.2'''
|'''45.8'''
|}
|}
Amazon had a negative annual EPS in 2022 which results in a negative EPS growth and PEG. Therefore, this multiple is not used to obtain a valuation. It has both a high PE and EV/Revenue multiple compared to the industry median, which usually implies that the stock is overvalued.  
The EV/EBITDA ratio, a commonly used valuation metric, takes into account both debt and liabilities relative to the actual earnings. On the other hand, the P/E ratio serves as an effective tool to determine whether a stock is undervalued or overvalued compared to its industry peers.
 
The table provides a brief analysis of the ratios and market cap of the 15 companies in the analysis including their minimum/maximum, median, quartile and mean values.  


On the other hand, Amazon has a noticeably lower growth adjusted EV/Revenue multiple (31.8) compared to the industry median (47.6). This results in an implied share price of $211.09, which is significantly higher than the current share price.
The mean EV/EBITDA obtained for the set of 15 companies in the analysis is 18.83, which results in a relatively valued share price of $100.30. The mean P/E ratio in the industry is 69.25 which results in a relatively valued share price of $108.02.


== Appendix ==
== Appendix ==
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