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==Summary<ref name=":0">Source: the company and Crowdcube.</ref>==
==Summary==


Aristopet is an e-commerce platform in Spain offering premium pet care online, taking into account the lifestyle of pet owners. Launched into a growing market in 2016, their number of transactions have grown by 175% in the first 5 months of 2020 vs 2019 and have already had over 1,000 customers this year which is 93.4% of all 2019 customers. Raising now to invest in talent, tech and marketing.
Aristopet is an e-commerce platform in Spain offering premium pet care online, taking into account the lifestyle of pet owners. Launched into a growing market in 2016, their number of transactions have grown by 175% in the first 5 months of 2020 vs 2019 and have already had over 1,000 customers this year which is 93.4% of all 2019 customers. Raising now to invest in talent, tech and marketing.
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* Brand awareness - Have worked with Iberia, Subaru, Verti and others
* Brand awareness - Have worked with Iberia, Subaru, Verti and others


==Operations<ref name=":0" />==
==Idea==


<vimeo>444449594</vimeo>
<vimeo>444449594</vimeo>
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We are raising funds now to boost the next stage of growth for Aristopet, investing in talent, technology and marketing. Our ambition is to become the go-to platform in the sector, providing the best user experience.
We are raising funds now to boost the next stage of growth for Aristopet, investing in talent, technology and marketing. Our ambition is to become the go-to platform in the sector, providing the best user experience.


==Team<ref name=":0" />==
==Team==


'''AIXA POISNEUF, CEO – CO-FOUNDER'''
AIXA POISNEUF, CEO – CO-FOUNDER


Entrepreneur from the beginning with more than 20 years of experience in marketing. Participated in the launch of several startups, had her own editorial magazine, and was director of marketing for more than 10 years meta4, vasives, amaranto Consultores, playthe.net
Entrepreneur from the beginning with more than 20 years of experience in marketing. Participated in the launch of several startups, had her own editorial magazine, and was director of marketing for more than 10 years meta4, vasives, amaranto Consultores, playthe.net


'''DIEGO CHORNY, CO-FOUNDER (Part-time)'''
DIEGO CHORNY, CO-FOUNDER (Part-time)


Former marketing director of Walmart and member of the Executive Committee in Carrefour. Co-founder of ShopAdvizor, he has international retail marketing agency that developed innovative programs for retailers in 15 countries and 10 different languages, engaging 250 million consumers.
Former marketing director of Walmart and member of the Executive Committee in Carrefour. Co-founder of ShopAdvizor, he has international retail marketing agency that developed innovative programs for retailers in 15 countries and 10 different languages, engaging 250 million consumers.


'''MARTA ELGUERO, E-Commerce Manager'''
MARTA ELGUERO, E-Commerce Manager


Background in e-commerce and digital marketing, including as a Community Manager and writer for brands such as App Redes, Castilla and León TV.
Background in e-commerce and digital marketing, including as a Community Manager and writer for brands such as App Redes, Castilla and León TV.


'''GUILLERMO WALLACE, Community Manager (Part-time)'''
GUILLERMO WALLACE, Community Manager (Part-time)


Experience as community manager and copywriter.
Experience as community manager and copywriter.
== Risks ==
As with any investment, investing in Aristopet carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Aristopet is higher than in a company that's trading on a public market.
=== Early-stage investment ===
Aristopet is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
=== Illiquid investment ===
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Aristopet investment opportunity is considered to be higher risk than more liquid companies.
== References and notes ==
[[Category:Thesis]]
[[Category:Thesis]]
[[Category:Equities]]
[[Category:Equities]]
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