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{{Infobox company
Investing in investments is one of the best ways to grow your money<ref>There is substantial evidence to suggest that investing is one of the best ways to grow your money over time. Here are a few key points:
 
1) Historical Returns: Over the long term, the stock market has provided substantial returns. For example, the S&P 500, an index of the 500 largest companies in the United States, has delivered an average annual return of approximately 10% since its inception in 1926. While past performance is not a guarantee of future returns, this long-term trend suggests that investing in a diversified portfolio of stocks can yield significant returns over time.
 
2) Compounding Interest: Investing allows your money to work for you through the power of compound interest. When you invest, you not only earn a return on your initial investment, but also on any returns that investment generates. Over time, this can lead to exponential growth in your wealth.
 
3) Inflation Hedging: Investing can help protect your money from inflation. While the value of cash can be eroded by inflation over time, investments like stocks and real estate typically increase in value at a rate that outpaces inflation.
 
4) Wealth Creation: Numerous studies have shown that the wealthiest individuals and families often have substantial portions of their wealth invested. For example, a report from the Federal Reserve found that the top 10% of U.S. households by wealth held an average of nearly 90% of their wealth in investments as of 2019.
 
5) Retirement Savings: Investing is a key component of planning for retirement. Most retirement savings strategies, like 401(k) plans and individual retirement accounts (IRAs), involve investing in a mix of stocks, bonds, and other assets.
 
While investing can offer substantial benefits, it's also important to note that all investments carry risk. The value of investments can go down as well as up, and it's possible to lose money. Therefore, it's important to thoroughly research any investment, diversify your portfolio, and consider seeking advice from a financial professional if you're unsure about where to start.
 
In addition, while investing can be a powerful tool for wealth creation, it's not the only strategy. Other important aspects of personal finance, such as maintaining a budget, managing debt, and building an emergency fund, also play critical roles in financial health.</ref>, and Freetrade is a company that's on a mission to get everyone investing.<ref name=":8" />
 
The main offering of the company is an app that enables people in the United Kingdom to buy and sell from around 6,000 investments without paying any trading commissions.<ref>https://freetrade.io/compare-plans</ref> Currently, there doesn't seem to be an obvious material uniqueness of the offering relative to peers, such as Trading 212.<ref>Freetrade and Trading 212 are similar in that they both offer commission free trading. Trading 212 is better than Freetrade in terms of the number of investments offered (12,000 vs. 6,000), FX fees (0.15% vs. 0.39%) and platform usage fee [Zero vs. £5.99 per month to access the 6,000 investments (note, to access 1,500 investments only, there is no fee)].</ref>
 
Assuming that Freetrade increases its share of the global brokerage market by 1000x to 1% (from less than 0.0010%<ref>The annual global brokerage market right now (2023) is estimated at $1.30 trillion, and Freetrade generated around £12.68 million ($15.93 million) in revenue in its most recent full-year results</ref>) and other assumptions, the expected return of an investment in the company over the next five years is 202%, which equates to an annual return of 25%. In other words, an £1,000 investment in the company is expected to return £3,016 in five years time.
 
The degree of risk associated with an investment in Freetrade is 'extremely high', with the shares having an adjusted beta that is 41x above the market (41 vs. 1).<ref>Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used five years of monthly data (i.e. 60 observations in total), which is supported by a study and is the most common choice. We note that the amount of available data observations for Freetrade is less than what's typically used in the five years of monthly data beta calculation (i.e. 3 observations vs. 60 observations), and accordingly, calculating the beta of such a company has been considered by many to be abnormal; however, for the benefit of simplifying investment comparisons and decision making, we believe that a single standardised risk measure is useful, and that the most appropriate measure is beta.
 
The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'extremely high' risk, it must have a beta value of 3 or more. Further information about the beta ratings can be found in the appendix section of this report.</ref>{{Infobox company
| name = Freetrade Limited
| name = Freetrade Limited
| logo = Freetradelogo.jpg
| logo = Freetradelogo.jpg
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| net_income = {{decrease}} {{GBP|(17.11) million}}
| net_income = {{decrease}} {{GBP|(17.11) million}}
| net_income_year = 2021
| net_income_year = 2021
| assets = {{increase}} {{GBP|40.23 million}}
| assets = {{increase}} {{GBP|29.33 million}}
| assets_year = 2021
| assets_year = 2021
| equity = {{increase}} {{GBP|29.33 million}}
| equity = {{increase}} {{GBP|29.33 million}}
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| website = https://freetrade.io/
| website = https://freetrade.io/
|key_people=Adam Dodds}}
|key_people=Adam Dodds}}
Investing in investments is one of the best ways to grow your money<ref>There is substantial evidence to suggest that investing is one of the best ways to grow your money over time. Here are a few key points:
1) Historical Returns: Over the long term, the stock market has provided substantial returns. For example, the S&P 500, an index of the 500 largest companies in the United States, has delivered an average annual return of approximately 10% since its inception in 1926. While past performance is not a guarantee of future returns, this long-term trend suggests that investing in a diversified portfolio of stocks can yield significant returns over time.
2) Compounding Interest: Investing allows your money to work for you through the power of compound interest. When you invest, you not only earn a return on your initial investment, but also on any returns that investment generates. Over time, this can lead to exponential growth in your wealth.
3) Inflation Hedging: Investing can help protect your money from inflation. While the value of cash can be eroded by inflation over time, investments like stocks and real estate typically increase in value at a rate that outpaces inflation.
4) Wealth Creation: Numerous studies have shown that the wealthiest individuals and families often have substantial portions of their wealth invested. For example, a report from the Federal Reserve found that the top 10% of U.S. households by wealth held an average of nearly 90% of their wealth in investments as of 2019.
5) Retirement Savings: Investing is a key component of planning for retirement. Most retirement savings strategies, like 401(k) plans and individual retirement accounts (IRAs), involve investing in a mix of stocks, bonds, and other assets.
While investing can offer substantial benefits, it's also important to note that all investments carry risk. The value of investments can go down as well as up, and it's possible to lose money. Therefore, it's important to thoroughly research any investment, diversify your portfolio, and consider seeking advice from a financial professional if you're unsure about where to start.
In addition, while investing can be a powerful tool for wealth creation, it's not the only strategy. Other important aspects of personal finance, such as maintaining a budget, managing debt, and building an emergency fund, also play critical roles in financial health.</ref>, and Freetrade is a company that's on a mission to get everyone investing.<ref name=":8" /> 
Assuming that Freetrade increases its share of the global brokerage market by 1,000x to 1% (from less than 0.0010%<ref>The annual global brokerage market right now (2023) is estimated at $1.30 trillion, and Freetrade generated around £12.68 million ($15.93 million) in revenue in its most recent full-year results</ref>) and other assumptions, the expected return of an investment in the company over the next five years is 202%, which equates to an annual return of 25%. In other words, an £1,000 investment in the company is expected to return £3,016 in five years time.
The degree of risk associated with an investment in Freetrade is 'high', with the shares having an adjusted beta that is 85% above the market (1.85 vs. 1).<ref>Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used the seven available share price Freetrade data points. We note that the amount of available data observations for Freetrade is less than what's typically used in the five years of monthly data beta calculation (i.e. seven observations vs. 60 observations), and accordingly, calculating the beta of such a company has been considered by many to be abnormal; however, for the benefit of simplifying investment comparisons and decision making, we believe that a single standardised risk measure is useful, and that the most appropriate measure is beta.
The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'high' risk, it must have a beta value of 1.5 or more. Further information about the beta ratings can be found in the appendix section of this report.</ref>
Accordingly, based on the assumptions provided on the Stockhub platform, the investment is a 'suitable' one for you if, among other criteria, your required:
* Return level is 25% per year or less in absolute terms;
* Risk level is 85% or more above the market risk level;
* Time horizon is five years or longer; and/or
* Objective is to get everyone investing (i.e. you share in the mission of the Freetrade company).
'''Fun fact:''' Freetrade Limited initially raised funds and gained traction through successful crowdfunding campaigns, reflecting its mission to democratise investing.


==Operations==
==Operations==
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=== What are the main offerings of the company? ===
=== What are the main offerings of the company? ===
The main offering of the company is an app, also called Freetrade, that enables users to buy and sell certain investments without paying any trading commissions.
The main offering of the company is an app, also called Freetrade, that enables users to buy and sell investments without paying any trading commissions.


Other key features of the offering are listed in the table below:
Other key features of the offering are listed in the table below:
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|-
|-
|Priority customer service
|Priority customer service
|Priority customer service refers to a higher level of customer service provided to certain customers, typically those who are considered high-value or premium. These customers are given priority when they need support or assistance, meaning they may receive faster responses, shorter wait times, dedicated customer service representatives, or other preferential treatment.
|
|-
|-
|'Advanced' stock fundamentals
|'Advanced' stock fundamentals
|"Advanced" stock fundamentals refers to a deep, comprehensive understanding and application of the financial and operational aspects of a company that can affect its stock price. It goes beyond the basics of stock fundamentals, such as Price/Earnings (P/E) ratio, Dividend Yield, Earnings per Share (EPS), etc.
|
|-
|-
|Web application access
|Web application access
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|-
|-
|Self-invested personal pension (SIPP)
|Self-invested personal pension (SIPP)
| style="background: red; color: white;" |No
| style="background: green; color: white;" |Yes
| style="background: red; color: white;" |No
| style="background: green; color: white;" |Yes
| style="background: green; color: white;" |Yes
| style="background: green; color: white;" |Yes
|-
|-
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=== Team ===
=== Team ===


The company is led by the person who believes in the mission of the company the most: the creator of the company mission (i.e. Adam Dodds). The team at Freetrade is composed of individuals with a diverse set of skills and experiences, and a shared commitment to the company's mission.
The company is led by the person who believes in the mission of the company the most: the creator of the company mission (i.e. Adam Dodds). Combined, the members of the management team brings together talent from tech titans, financial service giants, and top-tier consulting firms.


'''Chief Executive Officer: Adam Dodds'''
'''Adam Dodds, Founder & CEO'''


[[File:Adam_Dodds.jpg|200x200px|border]]
[[File:Adam_Dodds.jpg|200x200px|border]]
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The instigator of this whole Freetrade thing. ACA and CFA qualified. Ex-KPMG, experience auditing global banks and brokerages; advising on financial services, fintech M&A.
The instigator of this whole Freetrade thing. ACA and CFA qualified. Ex-KPMG, experience auditing global banks and brokerages; advising on financial services, fintech M&A.


'''Chief Technology Officer: Shahid Naveed'''
'''Viktor Nebehaj, CMO & Co-founder'''


[[File:Shahid Naveed.jpg|200x200px|border]]
[[File:Viktor Nebehaj.jpg|200x200px|border]]


Shahid Naveed is the Chief Technology Officer (CTO) at Freetrade Limited. Prior to joining Freetrade, he served as the Vice President of Engineering at the Auction Technology Group and was responsible for the development of Amazon Video’s global ownership systems.<ref>https://freetrade.io/blog/freetrade-hires-shahid-naveed-as-cto</ref>
Drives the company's customer growth across the whole marketing stack. Used to scale Google's core search business in Europe. Grew start-ups across EU & Asia.


'''Chief Financial Officer: Paul Brooking'''
'''Paul Brooking, CFO'''


[[File:Paul Brooking.jpg|200x200px|border]]
[[File:Paul Brooking.jpg|200x200px|border]]


Prior to joining Freetrade, Paul served as deputy CFO and Head of Financial Control at Revolut. He has also held senior positions at Paysafe Group and the London-listed trading platform IG Group. Paul started his career at PwC​.<ref>https://freetrade.io/blog/freetrade-hires-paul-brooking-as-cfo</ref>
Paul is a former deputy CFO at Revolut, ex Paysafe, almost 20 years at IG and PwC.


'''Chief Operating Officer: Viktor Nebehaj'''
'''Dan Tedman, VP Risk & Compliance'''


[[File:Viktor Nebehaj.jpg|200x200px|border]]
[[File:Dan Tedman.jpg|200x200px|border]]


Drives the company's customer growth across the whole marketing stack. Used to scale Google's core search business in Europe. Grew start-ups across EU & Asia.
Joined the regulator in 2010. 5+ years working at the FSA and Bank of England then moved to Alvarez and Marsal as a regulatory consultant.


'''Director of People: Amy Gilman'''
'''Amy Gilman, Associate Director of People'''


[[File:Amy Gilman.jpg|200x200px|border]]
[[File:Amy Gilman.jpg|200x200px|border]]
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Amy is a former Director of Learning and Development at La Fosse Associates. Amy is in charge of all things people and culture at Freetrade.
Amy is a former Director of Learning and Development at La Fosse Associates. Amy is in charge of all things people and culture at Freetrade.


'''Director of Engineering, Australia: Timothy Drew'''
'''Timothy Drew, Director of Engineering, Australia'''


[[File:Timothy Drew.jpg|200x200px|border]]
[[File:Timothy Drew.jpg|200x200px|border]]
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A key way to determine a product's closest competitors is by looking at other offerings that are targeting the same or similar target audience (i.e. Active Investors) and aiming to provide the same core benefit (i.e. more money), and then ranking the offerings in terms of the total amount of time spent using and/or money spent purchasing the offerings relative to other similar offerings. With that said, according to Stockhub users, the closest competitor of the Freetrade offering is Trading 212.  
A key way to determine a product's closest competitors is by looking at other offerings that are targeting the same or similar target audience (i.e. Active Investors) and aiming to provide the same core benefit (i.e. more money), and then ranking the offerings in terms of the total amount of time spent using and/or money spent purchasing the offerings relative to other similar offerings. With that said, according to Stockhub users, the closest competitor of the Freetrade offering is Trading 212.  


Freetrade and Trading 212 are similar in that they both offer commission free trading. Trading 212 is better than Freetrade in terms of the number of investments offered (13,000 vs. 6,000), FX fees (0.15% vs. 0.39%) and platform usage fee [Zero vs. £5.99 per month to access the 6,000 investments (note, to access 1,500 investments only, there is no fee)]. Currently, there doesn't seem to be an obvious material uniqueness of the Freetrade platform. A detailed comparison between Freetrade and some of its main competitors are shown in the table below.  
Freetrade and Trading 212 are similar in that they both offer commission free trading. Trading 212 is better than Freetrade in terms of the number of investments offered (12,000 vs. 6,000), FX fees (0.15% vs. 0.39%) and platform usage fee [Zero vs. £5.99 per month to access the 6,000 investments (note, to access 1,500 investments only, there is no fee)]. Currently, there doesn't seem to be an obvious material uniqueness of the Freetrade platform. A detailed comparison between Freetrade and some of its main competitors are shown in the table below.  


{| class="wikitable"
{| class="wikitable"
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| style="background: orange; color: white;" |6,000<ref name=":4" />
| style="background: orange; color: white;" |6,000<ref name=":4" />
| style="background: orange; color: white;" |6,000<ref name=":4">https://freetrade.io/stock-list#stock-list-table</ref>
| style="background: orange; color: white;" |6,000<ref name=":4">https://freetrade.io/stock-list#stock-list-table</ref>
| style="background: green; color: white;" |13,000<ref>https://www.trading212.com/</ref><ref>https://play.google.com/store/apps/details?id=com.avuscapital.trading212</ref>
| style="background: green; color: white;" |12,000<ref>https://www.trading212.com/</ref><ref>https://play.google.com/store/apps/details?id=com.avuscapital.trading212</ref>
|13,000<ref>https://www.forbes.com/uk/advisor/investing/hargreaves-lansdown-review/</ref>
|
|
|
| style="background: red; color: white;" |Zero
| style="background: red; color: white;" |Zero
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=== Operating expenses ===
=== Operating expenses ===
Freetrade, in an effort to boost its platform's user adoption, has implemented an incentive scheme: they are providing free shares - valued up to £100 - to both those who bring in new users through successful referrals, as well as to the new users themselves.<ref>https://freetrade.io/legal/summer-freeshare-offer</ref> These complimentary shares have a weighted average value of £23.35. This means that the cost Freetrade incurs for acquiring each new user under this program is £46.70. The table below presents the average probability distribution of these free shares.
Freetree, in an effort to boost its platform's user adoption, has implemented an incentive scheme: they are providing free shares - valued up to £100 - to both those who bring in new users through successful referrals, as well as to the new users themselves.<ref>https://freetrade.io/legal/summer-freeshare-offer</ref> These complimentary shares have a weighted average value of £23.35. This means that the cost Freetrade incurs for acquiring each new user under this program is £46.70. The table below presents the average probability distribution of these free shares.
{| class="wikitable"
{| class="wikitable"
|+Free share probability
|+Free share probability
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|What's the estimated annual growth rate of the total addressable market over the lifecycle of the company?
|What's the estimated annual growth rate of the total addressable market over the lifecycle of the company?
|3%
|3%
|Research shows that the growth rate of the global brokerage market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.
|Research shows that the growth rate of the global automotive market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.
|-
|-
|What's the estimated company peak market share?
|What's the estimated company peak market share?
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|-
|-
|What's the estimated standard deviation of company revenue?
|What's the estimated standard deviation of company revenue?
| 5 years
| 6 years
|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Freetrade's current revenue amount (i.e. £12.68 million) and Freetrade's estimated lifespan (i.e. 50 years) and Freetrade's estimated current stage of its lifecycle (i.e. introduction stage), the Stockhub users suggest using five years (i.e. 68% of all sales happen within five years either side of the mean year), so that's what's used here.
|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Freetrade's current revenue amount (i.e. £12.68 million) and Freetrade's estimated lifespan (i.e. 50 years) and Freetrade's estimated current stage of its lifecycle (i.e. introduction stage), the Stockhub users suggest using 6 years (i.e. 68% of all sales happen within 6 years either side of the mean year), so that's what's used here.
|-
|-
| colspan="3" |'''<div style="text-align: center;">Growth stages</div>'''
| colspan="3" |'''<div style="text-align: center;">Growth stages</div>'''
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== Risks ==
== Risks ==
As with any investment, investing in Freetrade carries a level of risk. Overall, based on the Freetrade's adjusted beta (i.e. 1.85)<ref>Research shows that an investment has two main types of risks: 1) non-systematic and 2) systematic. Systematic risk is the risk related to the overall market, and non-systematic risk is the risk that's specific to an individual investment. Evidence shows that taking on non-systematic risk is inefficient, and it's, therefore, best to eliminate it; and in most cases, elimination is fairy easy to do [by holding a diversified portfolio of investments (i.e. around 15 investments)]. Accordingly, when assessing the riskiness of an investment, it’s best to look at the systematic risk only (i.e. ignore the non-systematic risk). A key measure of systematic risk is beta, and a main way to determine the riskiness of an investment is to compare the beta of the investment with the beta of the market, which is 1. For example, Supply@ME Capital's adjusted beta (5 years, monthly data) is 4.61, and is, accordingly, 561% above the market beta (of 1); assuming that a 'high' level of riskiness is 50% or more above the market beta, then the riskiness of investing in Supply@ME Captial is considered to be 'high' (561%>50%). For estimating an asset's beta, in terms of time period, and frequency of observations, the most common choice is five years of monthly data, yielding 60 observations. One study of U.S. stocks found support for five years of monthly data over alternatives. An argument can be made that the 2 years, weekly data can be especially appropriate in fast growing markets. The beta value in a future period has been found to be on average closer to the mean value of 1.0, the beta of an average-systematic-risk security, than to the value of the raw beta. Because valuation is forward looking, it is logical to adjust the raw beta so it more accurately predicts a future beta.</ref>, the degree of risk associated with an investment in Freetrade is 'high'.
As with any investment, investing in Freetrade carries a level of risk. Overall, based on the Freetrade's adjusted beta (i.e. 41)<ref>Research shows that an investment has two main types of risks: 1) non-systematic and 2) systematic. Systematic risk is the risk related to the overall market, and non-systematic risk is the risk that's specific to an individual investment. Evidence shows that taking on non-systematic risk is inefficient, and it's, therefore, best to eliminate it; and in most cases, elimination is fairy easy to do [by holding a diversified portfolio of investments (i.e. around 15 investments)]. Accordingly, when assessing the riskiness of an investment, it’s best to look at the systematic risk only (i.e. ignore the non-systematic risk). A key measure of systematic risk is beta, and a main way to determine the riskiness of an investment is to compare the beta of the investment with the beta of the market, which is 1. For example, Supply@ME Capital's adjusted beta (5 years, monthly data) is 4.61, and is, accordingly, 561% above the market beta (of 1); assuming that a 'high' level of riskiness is 50% or more above the market beta, then the riskiness of investing in Supply@ME Captial is considered to be 'high' (561%>50%). For estimating an asset's beta, in terms of time period, and frequency of observations, the most common choice is five years of monthly data, yielding 60 observations. One study of U.S. stocks found support for five years of monthly data over alternatives. An argument can be made that the 2 years, weekly data can be especially appropriate in fast growing markets. The beta value in a future period has been found to be on average closer to the mean value of 1.0, the beta of an average-systematic-risk security, than to the value of the raw beta. Because valuation is forward looking, it is logical to adjust the raw beta so it more accurately predicts a future beta.</ref>, the degree of risk associated with an investment in Freetrade is 'extremely high'.


Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used the seven available share price Freetrade data points. We note that the amount of available data observations for Freetrade is less than what's typically used in the five years of monthly data beta calculation (i.e. seven observations vs. 60 observations), and accordingly, calculating the beta of such a company has been considered by many to be abnormal; however, for the benefit of simplifying investment comparisons and decision making, we believe that a single standardised risk measure is useful, and that the most appropriate measure is beta.
Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used five years of monthly data (i.e. 60 observations in total), which is supported by a study and is the most common choice. We note that the amount of available data observations for Freetrade is less than what's typically used in the five years of monthly data beta calculation (i.e. four observations vs. 60 observations), and accordingly, calculating the beta of such a company has been considered by many to be abnormal; however, for the benefit of simplifying investment comparisons and decision making, we believe that a single standardised risk measure is useful, and that the most appropriate measure is beta.


The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'high' risk, it must have a beta value of 1.5 or more. Further information about the beta ratings can be found in the appendix section of this report.
The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'extremely high' risk, it must have a beta value of 3 or more. Further information about the beta ratings can be found in the appendix section of this report.


=== Early-stage investment ===
=== Early-stage investment ===
Freetrade is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage. As of 2022, 57% of companies that are incorporated in the United Kingdom fail within the first five years of the companies incorporation, according to the Office for National Statistics.<ref>https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/businessdemography/2020#the-south-west-continued-to-have-the-highest-five-year-survival-rate</ref> We note that Freetrade is more than seven years old.
Freetrade is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage. As of 2022, 57% of companies that are incorporated in the United Kingdom fail within the first five years of the companies incorporation, according to the Office for National Statistics.<ref>https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/businessdemography/2020#the-south-west-continued-to-have-the-highest-five-year-survival-rate</ref>


=== Illiquid investment ===
=== Illiquid investment ===
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The Stockhub users estimate that the expected return of an investment in the company over the next five years is 202%, which equates to an annual return of 25%. In other words, an £1,000 investment in the company is expected to return £3,016 in five years time. The assumptions used to estimate the return figure can be found in the table below.
The Stockhub users estimate that the expected return of an investment in the company over the next five years is 202%, which equates to an annual return of 25%. In other words, an £1,000 investment in the company is expected to return £3,016 in five years time. The assumptions used to estimate the return figure can be found in the table below.


Assuming that a suitable return level over five years is 25% per year or less, and Freetrade achieves its expected return level (of 25%), then an investment in the company is considered to be an 'suitable' one.
Assuming that a suitable return level over five years is 10% per year and Freetrade achieves its expected return level (of 25%), then an investment in the company is considered to be an 'suitable' one.


===What are the assumptions used to estimate the return?===
===What are the assumptions used to estimate the return?===
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|Probability of success (%)
|Probability of success (%)
|70%
|70%
|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 1) is 70%.
|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 1) is 90%.
|-
|-
| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>'''  
| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>'''  
Line 4,934: Line 4,925:


{| class="wikitable sortable"
{| class="wikitable sortable"
|+Freetrade investment expected return sensitivity analysis
|+Freetrade investment expected return sensitive analysis
!Main input
!Main input
!50% worse  
!50% worse  
!Unchanged
!Unchanged
!50% better
!50% better
|-
|The discount rate
|(258)%
|202%
|1752%
|-
|-
|The size of the total addressable market
|The size of the total addressable market
|51%
|
|202%
|202%
|352%
|
|-
|-
|Freetrade peak market share
|Freetrade peak market share
|51%
|
| 202%
| 202%
|352%
|
|}
|-
|The discount rate


== Appendix ==
|
|202%
|
 
|}
 
== Appendix ==


=== Relative valuation approach ===
=== Relative valuation approach ===
Line 5,011: Line 5,004:


{| class="wikitable sortable"
{| class="wikitable sortable"
|+Freetrade investment expected return sensitivity analysis
|+Freetrade investment expected return sensitive analysis
!Main input
!Main input
!50% worse  
!50% worse  
Line 5,018: Line 5,011:
|-
|-
|The growth-adjusted EV/sales multiple
|The growth-adjusted EV/sales multiple
|1972%
|
|4044%
|4044%
|6116%
|
|-
|-
|Freetrade Year 5 sales figure
|Freetrade Year 5 sales figure
|1972%
|
|4044%
|4044%
|6116%
|
|-
|-
|Freetrade Year 6 sales growth rate
|Freetrade Year 6 sales growth rate


|1972%
|
|4044%
|4044%
|6116%
|


|}
|}
Line 5,531: Line 5,524:
!30/06/2021
!30/06/2021
!30/06/2022
!30/06/2022
|-
!
!Historic
!Historic
!Historic
!Historic
!Historic
|-
|-
! colspan="6" |Profit and loss
! colspan="6" |Profit and loss
Line 6,001: Line 5,987:
!30/09/2023
!30/09/2023
!30/09/2024
!30/09/2024
|-
!
!Historic
!Historic
!Historic
!Historic
!Historic
!Forecast
!Forecast
|-
|-
! colspan="6" |Profit and loss
! colspan="6" |Profit and loss
Line 7,371: Line 7,348:
!31/12/2021
!31/12/2021
!31/12/2022
!31/12/2022
|-
!
!Historic
!Historic
!Historic
!Historic
!Historic
|-
|-
! colspan="6" |Profit and loss
! colspan="6" |Profit and loss
Line 7,999: Line 7,969:
!28/02/2022
!28/02/2022
!28/02/2023
!28/02/2023
|-
!
!Historic
!Historic
!Historic
!Historic
!Historic
|-
|-
! colspan="6" |Profit and loss
! colspan="6" |Profit and loss
Line 9,019: Line 8,982:
|+
|+
!Date
!Date
!iShares MSCI World ETF unit price (USD)
!iShares MSCI World ETF share price
!Freetrade share price (GBP)
!Freetrade valuation (£)
!iShares MSCI World ETF unit price change (%)
!iShares MSCI World ETF share price change
!Freetrade share price change (%)
!Freetrade valuation change
|-
|-
|01/07/2016
|01/07/2018
|63
|82
|0.08
|2,069,980
|
|
|
|
|-
|-
|01/02/2017
|01/08/2018
|68
|83
|0.15
|46,516,630
|7.94%
|1.14%
|87.50%
|2147.20%
|-
|01/09/2018
|84
|46,516,630
|0.75%
|
|-
|-
|01/03/2018
|01/10/2018
|78
|46,516,630
|style="color: red;" |(7.14)%
|
|-
|01/11/2018
|79
|79
|0.25
|46,516,630
|16.18%
|1.13%
|66.67%
|
|-
|-
|01/04/2019
|01/12/2018
|85
|72
|0.84
|46,516,630
|7.59%
|style="color: red;" |(8.51)%
|236.00%
|
|-
|-
|01/06/2019
|01/01/2019
|84
|78
|0.96
|46,516,630
| -1.18%
|8.75%
|14.29%
|
|-
|-
|01/10/2019
|01/02/2019
|88
|81
|0.96
|46,516,630
|4.76%
|2.98%
|0.00%
|
|-
|-
|01/05/2020
|01/03/2019
|86
|82
|2.51
|46,516,630
| -2.27%
|1.49%
|161.46%
|
|-
|-
|01/02/2021
|01/04/2019
|110
|85
|3.77
|46,516,630
|27.91%
|3.72%
|50.20%
|
|-
|-
|01/11/2021
|01/05/2019
|127
|80
|9.25
|46,516,630
|15.45%
|style="color: red;" |(5.79)%
|145.36%
|
|-
|-
|01/06/2023
|01/06/2019
|120
|84
|2.60
|46,516,630
| -5.51%
|4.91%
| -71.89%
|
|}
{| class="wikitable"
|+Freetrade beta and adjusted beta value
!
!Beta
!Adjusted beta
!Comment(s)
|-
|-
|Consistent (monthly) intervals between data points
|01/07/2019
|0.73
|86
|0.82
|46,516,630
|Here, when there is no valuation event, we have assumed that the share price is the same as the previous month, and, therefore, there has been no change in the share price. For example, there was no Freetrade valuation event in January 2022, so we have assumed that the valuation of Freetrade is the same in January 2022 as the previous month of December 2020 (at 9.25p), and, therefore, the share price change in January is 0%.
|2.30%
|
|-
|-
|Inconsistent intervals between data points
|01/08/2019
|2.28
|84
|1.85
|46,516,630
|Because there's only seven Freetrade valuation events, and, therefore, seven, available data points, calculating beta based on inconsistent intervals between data points seems to be the best approach.
|style="color: red;" |(2.20)%
|}
|
 
=== Other information ===
Freetrade was unsuccessful in its 'Freetrade' word application in the EU.<ref>https://www.trademarkelite.com/europe/trademark/trademark-detail/014989172/FREETRADE</ref> Does this mean that Freetrade has to pay the trademark holder a fee to use the 'Freetrade' word in the EU?
 
{| class="wikitable"
|+
!
!Freetrade
!Trading 212
!Hargreaves Lansdown
|-
|-
|Austria
|01/09/2019
|style="background: red; color: white;" |No
|86
|style="background: green; color: white;" |Yes<ref name=":0">https://globefunder.com/trading-212-countries/</ref>
|46,516,630
|style="background: red; color: white;" |No
|2.16%
|
|-
|-
|Bulgaria
|01/10/2019
|style="background: red; color: white;" |No
|88
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|2.55%
|
|-
|-
|Croatia
|01/11/2019
|style="background: red; color: white;" |No
|90
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|2.80%
|
|-
|-
|Cyprus
|01/12/2019
|style="background: red; color: white;" |No
|92
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|2.09%
|
|-
|-
|Czech Republic
|01/01/2020
|style="background: red; color: white;" |No
|92
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|style="color: red;" |(0.13)%
|
|-
|-
|Denmark
|01/02/2020
|style="background: red; color: white;" |No
|85
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|style="color: red;" |(8.25)%
|
|-
|-
|Estonia
|01/03/2020
|style="background: red; color: white;" |No
|74
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|style="color: red;" |(13.09)%
|
|-
|-
|Finland
|01/04/2020
|style="background: red; color: white;" |No
|81
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|10.82%
|
|-
|-
|France
|01/05/2020
|style="background: red; color: white;" |No
|86
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|5.03%
|
|-
|-
|French Guiana
|01/06/2020
|style="background: red; color: white;" |No
|87
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|1.59%
|
|-
|-
|Gibraltar
|01/07/2020
|style="background: red; color: white;" |No
|92
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|5.96%
|
|-
|-
|Greece
|01/08/2020
|style="background: red; color: white;" |No
|98
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|6.53%
|
|-
|-
|Guadeloupe
|01/09/2020
|style="background: red; color: white;" |No
|95
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|style="color: red;" |(3.34)%
|
|-
|-
|Guernsey
|01/10/2020
|style="background: red; color: white;" |No
|92
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|style="color: red;" |(3.00)%
|
|-
|-
|Hungary
|01/11/2020
|style="background: red; color: white;" |No
|104
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|12.86%
|
|-
|-
|Iceland
|01/12/2020
|style="background: red; color: white;" |No
|107
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|3.19%
|
|-
|-
|Ireland
|01/01/2021
|style="background: green; color: white;" |Yes<ref name=":1">https://www.financemagnates.com/forex/brokers/freetrade-enters-netherland-ireland-with-zero-free-services/</ref>
|107
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|style="color: red;" |(0.10)%
|
|-
|-
|Isle of Man
|01/02/2021
|style="background: red; color: white;" |No
|110
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|2.49%
|
|-
|-
|Italy
|01/03/2021
|style="background: red; color: white;" |No
|114
|style="background: green; color: white;" |Yes<ref name=":0" />
|46,516,630
|style="background: red; color: white;" |No
|3.69%
|
|-
|-
|Jersey
|01/04/2021
|style="background: red; color: white;" |No
|119
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|4.32%
|490.11%
|-
|-
|Latvia
|01/05/2021
|style="background: red; color: white;" |No
|121
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|1.61%
|
|-
|-
|Liechtenstein
|01/06/2021
|style="background: red; color: white;" |No
|121
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|0.77%
|
|-
|-
|Lithuania
|01/07/2021
|style="background: red; color: white;" |No
|125
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|2.59%
|
|-
|-
|Luxembourg
|01/08/2021
|style="background: red; color: white;" |No
|128
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|2.48%
|
|-
|-
|Malta
|01/09/2021
|style="background: red; color: white;" |No
|122
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(4.21)%
|
|-
|-
|Martinique
|01/10/2021
|style="background: red; color: white;" |No
|129
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|5.84%
|
|-
|-
|Mayotte
|01/11/2021
|style="background: red; color: white;" |No
|127
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(2.05)%
|
|-
|-
|Netherlands
|01/12/2021
|style="background: green; color: white;" |Yes<ref name=":1" />
|131
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|3.22%
|
|-
|-
|Norway
|01/01/2022
|style="background: red; color: white;" |No
|125
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(4.44)%
|
|-
|-
|Poland
|01/02/2022
|style="background: red; color: white;" |No
|121
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(2.91)%
|
|-
|-
|Portugal
|01/03/2022
|style="background: red; color: white;" |No
|125
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|2.87%
|
|-
|-
|Reunion
|01/04/2022
|style="background: red; color: white;" |No
|114
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(8.38)%
|
|-
|-
|Romania
|01/05/2022
|style="background: red; color: white;" |No
|115
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|0.44%
|
|-
|-
|Slovakia
|01/06/2022
|style="background: red; color: white;" |No
|104
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(9.38)%
|
|-
|-
|Slovenia
|01/07/2022
|style="background: red; color: white;" |No
|114
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|9.07%
|
|-
|-
|Spain
|01/08/2022
|style="background: red; color: white;" |No
|108
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(4.58)%
|
|-
|-
|Sweden
|01/09/2022
|style="background: red; color: white;" |No
|98
|style="background: green; color: white;" |Yes<ref name=":0" />
|274,498,000
|style="background: red; color: white;" |No
|style="color: red;" |(9.37)%
|
|-
|01/10/2022
|106
|274,498,000
|7.47%
|
|-
|01/11/2022
|113
|274,498,000
|7.47%
|
|-
|01/12/2022
|107
|658,363,176
|style="color: red;" |(5.36)%
|139.84%
|-
|01/01/2023
|116
|658,363,176
|7.89%
|
|-
|01/02/2023
|113
|658,363,176
|style="color: red;" |(2.59)%
|
|-
|01/03/2023
|117
|658,363,176
|3.24%
|
|-
|01/04/2023
|119
|658,363,176
|1.80%
|
|-
|01/05/2023
|117
|658,363,176
|style="color: red;" |(0.99)%
|
|-
|01/06/2023
|120
|658,363,176
|2.10%
|
|-
|-
|Switzerland
|09/06/2023
|style="background: red; color: white;" |No
|121
|style="background: green; color: white;" |Yes<ref name=":0" />
|225,000,000<ref name=":9" />
|style="background: red; color: white;" |No
|0.97%
|(65.82)%
|}
{| class="wikitable"
|+Freetrade beta and adjusted beta value
|Beta:
|61.33
|-
|-
|United Kingdom​​
|Adjusted beta:
|style="background: green; color: white;" |Yes<ref>https://help.freetrade.io/en/articles/1794457-which-countries-is-freetrade-available-in</ref>
|41.22
|style="background: green; color: white;" |Yes<ref name=":0" />
|style="background: green; color: white;" |Yes
|}
|}
=== Other information ===
Freetrade was unsuccessful in its 'Freetrade' word application in the EU.<ref>https://www.trademarkelite.com/europe/trademark/trademark-detail/014989172/FREETRADE</ref> Does this mean that Freetrade has to pay the trademark holder a fee to use the 'Freetrade' word in the EU?


{| class="wikitable"
{| class="wikitable"
|+
|+
!
!
!Population
!Freetrade
!Population date
!Trading 212
!Date source
!Hargreaves Lansdown
!Data source link
|-
|-
|Austria
|Austria
|9,154,938
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0">https://globefunder.com/trading-212-countries/</ref>
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/austria-population/
|-
|-
|Bulgaria
|Bulgaria
|6,797,490
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/bulgaria-population/
|-
|-
|Croatia
|Croatia
|4,032,123
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/croatia-population/
|-
|-
|Cyprus
|Cyprus
|1,232,816
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/cyprus-population/
|-
|-
|Czech Republic
|Czech Republic
|10,766,276
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/czech-republic-population/
|-
|-
|Denmark
|Denmark
|5,851,092
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/denmark-population/
|-
|-
|Estonia
|Estonia
|1,329,115
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/estonia-population/
|-
|-
|Finland
|Finland
|5,851,092
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/finland-population/
|-
|-
|France
|France
|65,682,979
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/france-population/
|-
|-
|French Guiana
|French Guiana
|321,180
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/french-guiana-population/
|-
|-
|Gibraltar
|Gibraltar
|33,662
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/gibraltar-population/
|-
|-
|Greece
|Greece
|10,276,210
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/greece-population/
|-
|-
|Guadeloupe
|Guadeloupe
|395,766
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://worldpopulationreview.com/countries/guadeloupe-population
|-
|-
|Guernsey
|Guernsey
|63,521
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://worldpopulationreview.com/countries/guernsey-population
|-
|-
|Hungary
|Hungary
|9,589,714
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/hungary-population/
|-
|-
|Iceland
|Iceland
|347,645
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/iceland-population/
|-
|-
|Ireland
|Ireland
|5,096,846
|style="background: green; color: white;" |Yes<ref name=":1">https://www.financemagnates.com/forex/brokers/freetrade-enters-netherland-ireland-with-zero-free-services/</ref>
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/ireland-population/
|-
|-
|Isle of Man
|Isle of Man
|86,334
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/isle-of-man-population/
|-
|-
|Italy
|Italy
|60,205,049
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/italy-population/
|-
|-
|Jersey
|Jersey
|111,725
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://nationsgeo.com/population/europe/je/
|-
|-
|Latvia
|Latvia
|1,825,986
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/latvia-population/
|-
|-
|Liechtenstein
|Liechtenstein
|38,445
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/liechtenstein-population/
|-
|-
|Lithuania
|Lithuania
|2,612,554
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/lithuania-population/
|-
|-
|Luxembourg
|Luxembourg
|655,414
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/luxembourg-population/
|-
|-
|Malta
|Malta
|534,914
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://nationsgeo.com/population/europe/mt/
|-
|-
|Martinique
|Martinique
|374,430
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/martinique-population/
|-
|-
|Mayotte
|Mayotte
|334,796
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://nationsgeo.com/population/africa/yt/
|-
|-
|Netherlands
|Netherlands
|17,244,317
|style="background: green; color: white;" |Yes<ref name=":1" />
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/netherlands-population/
|-
|-
|Norway
|Norway
|5,543,798
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/norway-population/
|-
|-
|Poland
|Poland
|37,727,112
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/poland-population/
|-
|-
|Portugal
|Portugal
|10,110,612
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/portugal-population/
|-
|-
|Reunion
|Reunion
|913,818
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/reunion-population/
|-
|-
|Romania
|Romania
|18,864,146
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|http://srv1.worldometers.info/world-population/romania-population/
|-
|-
|Slovakia
|Slovakia
|5,467,253
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/slovakia-population/
|-
|-
|Slovenia
|Slovenia
|2,079,771
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|http://srv1.worldometers.info/world-population/slovenia-population/
|-
|-
|Spain
|Spain
|46,807,044
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/spain-population/
|-
|-
|Sweden
|Sweden
|10,281,472
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|https://www.worldometers.info/world-population/sweden-population/
|-
|-
|Switzerland
|Switzerland
|8,839,152
|style="background: red; color: white;" |No
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: red; color: white;" |No
|http://srv1.worldometers.info/world-population/switzerland-population/
|-
|-
|United Kingdom​​
|United Kingdom​​
|68,916,741
|style="background: green; color: white;" |Yes<ref>https://help.freetrade.io/en/articles/1794457-which-countries-is-freetrade-available-in</ref>
|09/06/2023
|style="background: green; color: white;" |Yes<ref name=":0" />
|Worldometer
|style="background: green; color: white;" |Yes
|https://www.worldometers.info/world-population/uk-population/
|}
|}
{| class="wikitable"
{| class="wikitable"
|+
|+
!
!
!Freetrade
!Population
!Trading 212
!Population date
!Hargreaves Lansdown
!Date source
!Data source link
|-
|-
|How many people are able to access the platform?
|Austria
|68,916,741
|9,154,938
|436,397,348
|09/06/2023
|68,916,741
|Worldometer
|https://www.worldometers.info/world-population/austria-population/
|-
|-
|What proportion of the global population is able to access the platform?<ref>Here, we have assumed that the global population is 8,037,772,395 people (source: https://www.worldometers.info/world-population/#:~:text=World%20Population%20Clock%3A%208%20Billion,(LIVE%2C%202023)%20%2D%20Worldometer<nowiki/>)</ref>
|Bulgaria
|0.86%
|6,797,490
|5.43%
|09/06/2023
|0.86%
|Worldometer
|}
|https://www.worldometers.info/world-population/bulgaria-population/
 
 
{| class="wikitable"
|+
!Year
!1
!2
!3
!4
!5
!6
|-
|-
!Year end date
|Croatia
!30/09/2016
|4,032,123
!30/09/2017
|09/06/2023
!30/09/2018
|Worldometer
!30/09/2019
|https://www.worldometers.info/world-population/croatia-population/
!30/09/2020
!30/09/2021
|-
|-
!
|Cyprus
!Historic
|1,232,816
!Historic
|09/06/2023
!Historic
|Worldometer
!Historic
|https://www.worldometers.info/world-population/cyprus-population/
!Historic
!Historic
|-
|-
! colspan="7" |Revenue breakdown
|Czech Republic
|10,766,276
|09/06/2023
|Worldometer
|https://www.worldometers.info/world-population/czech-republic-population/
|-
|-
|Transaction revenue (£'000)
|Denmark
|
|5,851,092
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/denmark-population/
|1,323
|9,048
|-
|-
|Recurring revenue (£'000)
|Estonia
|
|1,329,115
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/estonia-population/
|338
|3,274
|-
|-
|Transaction revenue as a proportion of total revenue (%)
|Finland
|
|5,851,092
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/finland-population/
|80
|74
|-
|-
|Recurring revenue as a proportion of total revenue (%)
|France
|
|65,682,979
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/france-population/
|20
|26
|-
|-
! colspan="7" |Operating loss
|French Guiana
|321,180
|09/06/2023
|Worldometer
|https://www.worldometers.info/world-population/french-guiana-population/
|-
|-
| colspan="7" |'''Operating loss is stated after charging:'''
|Gibraltar
|-
|33,662
|Depreciation of plant, property and equipment
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/gibraltar-population/
|
|
|84
|116
|-
|-
|Depreciation of right-of-use assets
|Greece
|
|10,276,210
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/greece-population/
|0
|215
|-
|-
|Amortisation of intangible assets
|Guadeloupe
|
|395,766
|
|09/06/2023
|
|Worldometer
|
|https://worldpopulationreview.com/countries/guadeloupe-population
|592
|1,143
|-
|-
|Share-based payments
|Guernsey
|
|63,521
|
|09/06/2023
|
|Worldometer
|
|https://worldpopulationreview.com/countries/guernsey-population
|2,022
|818
|-
|-
! colspan="7" |Auditor's remuneration
|Hungary
|9,589,714
|09/06/2023
|Worldometer
|https://www.worldometers.info/world-population/hungary-population/
|-
|-
|For the audit of Freetrade Limited and the consolidated financial statements
|Iceland
|
|347,645
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/iceland-population/
|65
|81
|-
|-
|Audit related assurance services
|Ireland
|
|5,096,846
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/ireland-population/
|138
|96
|-
|-
|Non-audited related services
|Isle of Man
|
|86,334
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/isle-of-man-population/
|0
|30
|-
|-
|Total
|Italy
|
|60,205,049
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/italy-population/
|203
|207
|-
|-
! colspan="7" |Employee costs
|Jersey
|111,725
|09/06/2023
|Worldometer
|https://nationsgeo.com/population/europe/je/
|-
|-
| colspan="7" |'''Staff costs (including Directors) comprise:'''
|Latvia
|1,825,986
|09/06/2023
|Worldometer
|https://www.worldometers.info/world-population/latvia-population/
|-
|-
|Wages and salaries
|Liechtenstein
|
|38,445
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/liechtenstein-population/
|3,983
|8,769
|-
|-
|Social security costs
|Lithuania
|
|2,612,554
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/lithuania-population/
|455
|1,044
|-
|-
|Pension costs
|Luxembourg
|
|655,414
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/luxembourg-population/
|188
|355
|-
|-
|Share-based payments
|Malta
|
|534,914
|
|09/06/2023
|
|Worldometer
|
|https://nationsgeo.com/population/europe/mt/
|2,022
|818
|-
|-
|Total
|Martinique
|
|374,430
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/martinique-population/
|6,648
|10,986
|-
|-
| colspan="7" |'''The number of permanent employees (excluding Directors) was:'''
|Mayotte
|334,796
|09/06/2023
|Worldometer
|https://nationsgeo.com/population/africa/yt/
|-
|-
|As at 30 September
|Netherlands
|
|17,244,317
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/netherlands-population/
|80
|201
|-
|-
|Monthly average for the financial year
|Norway
|
|5,543,798
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/norway-population/
|61
|118
|-
|-
! colspan="7" |Taxation
|Poland
|37,727,112
|09/06/2023
|Worldometer
|https://www.worldometers.info/world-population/poland-population/
|-
|-
|Current tax:
|Portugal
|
|10,110,612
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/portugal-population/
|
|
|-
|-
|Current period
|Reunion
|
|913,818
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/reunion-population/
|
|
|-
|-
|Adjustments in respect of prior periods
|Romania
|
|18,864,146
|
|09/06/2023
|
|Worldometer
|
|http://srv1.worldometers.info/world-population/romania-population/
|
|
|-
|-
|Total current tax
|Slovakia
|
|5,467,253
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/slovakia-population/
|
|
|-
|-
|Deferred tax:
|Slovenia
|
|2,079,771
|
|09/06/2023
|
|Worldometer
|
|http://srv1.worldometers.info/world-population/slovenia-population/
|
|
|-
|-
|Origination and reversal of temporary differences
|Spain
|
|46,807,044
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/spain-population/
|
|
|-
|-
|Adjustment in respect of prior periods
|Sweden
|
|10,281,472
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/sweden-population/
|
|
|-
|-
|Total deferred tax
|Switzerland
|
|8,839,152
|
|09/06/2023
|
|Worldometer
|
|http://srv1.worldometers.info/world-population/switzerland-population/
|
|
|-
|-
|Total income tax expense
|United Kingdom​​
|
|68,916,741
|
|09/06/2023
|
|Worldometer
|
|https://www.worldometers.info/world-population/uk-population/
|
|}
|
{| class="wikitable"
|+
!
!Freetrade
!Trading 212
!Hargreaves Lansdown
|-
|-
|Profit before tax
|How many people are able to access the platform?
|
|68,916,741
|
|436,397,348
|
|68,916,741
|
|
|
|-
|-
|Current corporation tax of 19%
|What proportion of the global population is able to access the platform?<ref>Here, we have assumed that the global population is 8,037,772,395 people (source: https://www.worldometers.info/world-population/#:~:text=World%20Population%20Clock%3A%208%20Billion,(LIVE%2C%202023)%20%2D%20Worldometer<nowiki/>)</ref>
|
|0.86%
|
|5.43%
|
|0.86%
|
|
|
|-
|Prior year adjustment
|
|
|
|
|
|
|-
|Share-based payments
|
|
|
|
|
|
|-
|Non-deductible expenses
|
|
|
|
|
|
|-
|Difference in overseas tax rates
|
|
|
|
|
|
|-
|Deferred tax not recognised
|
|
|
|
|
|
|-
|R&D tax credit
|
|
|
|
|
|
|-
|Other
|
|
|
|
|
|
|-
|Total income tax credit
|
|
|
|
|
|
|-
| colspan="7" |'''Investments:'''
|-
|Investment in Freetrade Europa AB
|
|
|
|
|0
|544
|-
| colspan="7" |'''Property, plant and equipment'''
|-
| colspan="7" |'''Cost:'''
|-
|Computer equipment
|
|
|
|
|203
|432
|-
|Office equipment
|
|
|
|
|38
|127
|-
|Right-of-use assets
|
|
|
|
|0
|5,499
|-
|Total
|
|
|
|
|241
|6,058
|-
| colspan="7" |'''Accumulate depreciation:'''
|-
|Computer equipment
|
|
|
|
|121
|226
|-
|Office equipment
|
|
|
|
|26
|37
|-
|Right-of-use assets
|
|
|
|
|0
|215
|-
|Total
|
|
|
|
|147
|478
|-
| colspan="7" |'''Net book value:'''
|-
|Computer equipment
|
|
|
|
|82
|206
|-
|Office equipment
|
|
|
|
|12
|90
|-
|Right-of-use assets
|
|
|
|
|0
|5,284
|-
|Total
|
|
|
|
|94
|5,580
|-
! colspan="7" |Intangible assets
|-
|Cost
|
|
|
|
|
|
|-
|Accumulated amortisation
|
|
|
|
|
|
|-
|Net book value
|
|
|
|
|
|
|-
| colspan="7" |'''Trade and other receivables'''
|-
|Trade receivables
|
|
|
|
|127
|397
|-
|Less: provision for impairment of trade receivables
|
|
|
|
|(87)
|(309)
|-
|Prepayment and accrued income
|
|
|
|
|409
|5,476
|-
|Amounts due from subsdiary undertakings.
|
|
|
|
|0
|300
|-
|Other receivables
|
|
|
|
|2,312
|3,017
|-
|Total
|
|
|
|
|2,761
|8,881
|-
|Current
|
|
|
|
|2,761
|8,150
|-
|Non-current
|
|
|
|
|0
|731
|-
| colspan="7" |'''Trade and other payables'''
|-
|Trade payables
|
|
|
|
|421
|1,880
|-
|Accruals
|
|
|
|
|965
|2,960
|-
|Deferred revenue
|
|
|
|
|0
|183
|-
|Other taxation and social security
|
|
|
|
|0
|99
|-
|Other payables
|
|
|
|
|75
|109
|-
|Total
|
|
|
|
|1,461
|5,231
|-
| colspan="7" |'''Key management personnel'''
|-
|Salary, benefits and bonus
|
|
|
|
|447
|377
|-
|Defined contribution pension cost
|
|
|
|
|24
|16
|-
|Share-based payments
|
|
|
|
|1,585
|411
|-
|Total
|
|
|
|
|2,056
|804
|-
| colspan="7" |'''Directors' emoluments for the year included in staff costs are as follows:'''
|-
|Salary, benefits and bonus
|
|
|
|
|297
|356
|-
|Defined contribution pension cost
|
|
|
|
|16
|16
|-
|Share-based payments
|
|
|
|
|960
|610
|-
|Total
|
|
|
|
|1,273
|982
|-
| colspan="7" |'''In respect of the highest paid Director'''
|-
|Salary, benefits and bonus
|
|
|
|
|130
|151
|-
|Defined contribution pension cost
|
|
|
|
|7
|7
|-
|Share-based payments
|
|
|
|
|756
|411
|-
|Total
|
|
|
|
|893
|569
|-
| colspan="7" |'''Other related parties'''
|-
|Blacher Limited
|
|
|
|
|19
|36
|-
! colspan="7" |Equity
|-
|A Ordinary
|
|
|
|
|23,055,383
|21,527,583
|-
|B Investment
|
|
|
|
|25,267,169
|27,021,193
|-
|Series A
|
|
|
|
|6,276,124
|6,276,124
|-
|Series B
|
|
|
|
|0
|9,281,111
|-
|Total
|
|
|
|
|54,598,676
|64,106,011
|}
|}


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