Freetrade Limited
TypePrivate company
Industry
  • Financial services
  • Investment and brokerage services
FoundedSeptember 25, 2015; 8 years ago (2015-09-25) in London, United Kingdom.
Founders
  • Adam Dodds
  • Davide Fioranelli
  • Andre Mohamed
Headquarters10 Devonshire Square,
London
,
United Kingdom
Key people
Adam Dodds
RevenueIncrease £12.68 million (2021)
Decrease £(18.23) million (2021)
Decrease £(17.11) million (2021)
Total assetsIncrease £40.23 million (2021)
Total equityIncrease £29.33 million (2021)
Number of employees
201 (2021)
Websitehttps://freetrade.io/

Investing in investments is one of the best ways to grow your money[1], and Freetrade is a company that's on a mission to get everyone investing.[2]

The main offering of the company is an app, also called Freetrade, that enables people to buy and sell certain investments without paying any trading commissions.[3] Currently, with peers such as Trading 212 providing access to more investments (12k vs. 6k), and at a lower cost in terms of platform fees (zero vs. £5.99 per month for access to 6k investments) and foreign exchange conversion fees (0.15% vs. 0.59% for the £5.99 per month plan), there doesn't seem to be a material uniqueness of the Freetrade offering.[4]

Assuming that Freetrade increases its share of the global brokerage market by 1000x to 1% (from less than 0.0010%[5]) and other assumptions, the expected return of an investment in the company over the next five years is 202%, which equates to an annual return of 25%. In other words, an £1,000 investment in the company is expected to return £3,016 in five years time.

The degree of risk associated with an investment in Freetrade is 'high', with the shares having an adjusted beta that is 85% above the market (1.85 vs. 1).[6]

Accordingly, if your desired annual rate of return is 25% or less and/or one of your goals is to get everyone investing (i.e. you share in the mission of the Freetrade company), and you are both willing and able to accept the possibility of losing your entire investment amount, then an investment in the company is considered to be a 'suitable' one.

Fun fact: Freetrade Limited initially raised funds and gained traction through successful crowdfunding campaigns, reflecting its mission to democratise investing.

OperationsEdit

How did the idea of the company come about?Edit

The idea for Freetrade Limited came about when the company's founder and CEO, Adam Dodds, relocated from Canada to the UK. He had been an investor since his teenage years and was working as a Manager at KPMG. Upon arriving in the UK, Dodds was surprised by the quality of investment platforms available, particularly in terms of their cost and usability. This experience appears to have been instrumental in his decision to create Freetrade, which aimed to offer a superior investment platform in these respects. [2]

What's the mission of the company?Edit

The mission of the company is to get everyone investing.

What are the main offerings of the company?Edit

The main offering of the company is an app, also called Freetrade, that enables users to buy and sell certain investments without paying any trading commissions.

Other key features of the offering are listed in the table below:

Offering feature Comment(s)
General investment account (GIA) A General Investment Account (GIA), sometimes also referred to as a Dealing Account or an Investment Account, is a type of investment account that provides you with a way to buy, hold, and sell a variety of different investments, such as shares, bonds, funds, and more.
Stocks and shares ISA A Stocks and Shares Individual Savings Account (ISA) is a type of tax-efficient investment account available in the UK.

The key benefit of a Stocks and Shares ISA is its tax efficiency. Any income you receive from your investments, such as dividends, and any capital gains you make when you sell your investments, are free from UK tax. This can make them a more efficient way to invest, compared to a General Investment Account (GIA).

Self-invested personal pension (SIPP) A Self-Invested Personal Pension (SIPP) is a type of pension in the UK that gives you more control over your pension investments compared to conventional personal pensions.
Commission-free trades Commission-free trading refers to the ability to purchase and sell stocks, ETFs, options, and other securities without being charged a brokerage commission. Currently, the number of investments offered on the Freetrade platform is 6,000 investments.
US fractional shares Fractional shares are portions of a full share of stock.
Automated order types Automated order types refer to a variety of instructions that investors can use when placing trades in the financial markets. These instructions are designed to automate certain aspects of the trading process, and they can help investors manage risk, lock in profits, and execute trades at desired price levels without having to constantly monitor the market.
Interest on uninvested cash "Interest on uninvested cash" refers to the interest that Freetrade pays to you on the cash balance that is sitting in your account but has not been invested in any security, much like interest paid on a traditional savings account balance. Currently, the highest interest offered is 3% on a maximum £4k uninvested cash.
Priority customer service Priority customer service refers to a higher level of customer service provided to certain customers, typically those who are considered high-value or premium. These customers are given priority when they need support or assistance, meaning they may receive faster responses, shorter wait times, dedicated customer service representatives, or other preferential treatment.
'Advanced' stock fundamentals "Advanced" stock fundamentals refers to a deep, comprehensive understanding and application of the financial and operational aspects of a company that can affect its stock price. It goes beyond the basics of stock fundamentals, such as Price/Earnings (P/E) ratio, Dividend Yield, Earnings per Share (EPS), etc.
Web application access Web application access refers to the ability to access and use a software application through a web browser on a device connected to the internet (rather than a mobile app).
FX conversion Freetrade offers FX conversion, for the trading of shares in a currency other than in the user's local currency.

What is the price of the offering?Edit

The offering is offered in three pricing plans: basic, standard and plus. The key differences between the pricing plans are illustrated in the table below.

Freetrade pricing plans
Basic Standard Plus
Annual price when paid upfront (£) £0.00/year £59.88/year £119.88/year
Annual price when not paid upfront (£) £0.00/year £71.88/year £143.88/year
Monthly price (£) £0.00/month £5.99/month £11.99/month
Accounts
General investment account (GIA) Yes Yes Yes
Stocks and shares ISA No Yes Yes
Self-invested personal pension (SIPP) No No Yes
Benefits
Commission-free trades Yes Yes Yes
US fractional shares Yes Yes Yes
Range of stocks 1,500 6,000 6,000
Automated order types No Yes Yes
1% interest on a maximum £2k uninvested cash No Yes No
3% interest on a maximum £4k uninvested cash No No Yes
Customer service Basic Basic Priority
Advanced stock fundamentals No Yes Yes
Freetrade Web beta No No Yes
FX fee 0.99% 0.59% 0.39%

For a clearer comparison of Freetrade's services and key features with its competitors, the following table lists the cost for accessing individual features. For instance, the monthly fee for trading commission-free from a pool of 6,000 investments is £5.99.

Offering feature Price (£/month) Price (£/year)
General investment account (GIA) £0.00 £0.00
0.99% fX fee £0.00 £0.00
Self-invested personal pension (SIPP) £0.00 £0.00
Commission-free trades £0.00 £0.00
US fractional shares £0.00 £0.00
1,500 stocks £0.00 £0.00
6,000 stocks £5.99 £59.88
Stocks and shares ISA £5.99 £59.88
Automated order types £5.99 £59.88
1% interest on a maximum £2k uninvested cash £5.99 £59.88
Advanced stock fundamentals £5.99 £59.88
0.59% fX fee £5.99 £59.88
3% interest on a maximum £4k uninvested cash £11.99 £119.88
Priority customer service £11.99 £119.88
Freetrade Web beta £11.99 £119.88
0.39% fX fee £11.99 £119.88

From which place(s) are the offerings able to be purchased?Edit

The main places that the offerings are able to be purchased is in the United Kingdom and Sweden through the company's app, which can be downloaded from the Apple App Store and Google Play Store. Assuming that everyone in the UK and Sweden is able to access the Freetrade platform, the number of people that are able to access the platform is estimated at 77.75 million, or around 1% of the global population.

From which place(s) are the offerings promoted?Edit

The main way that Freetrade promotes the offerings is through word of mouth, via its referral scheme.

What's the current strategy of the company?Edit

The company's main strategy is to make its offerings available in other geographical regions, such as Sweden and the rest of the EU. At the same time, Freetrade plans to release new features, thereby improving the user experience of the offerings.

TeamEdit

The company is led by the person who believes in the mission of the company the most: the creator of the company mission (i.e. Adam Dodds). The team at Freetrade is composed of individuals with a diverse set of skills and experiences, and a shared commitment to the company's mission.

Chief Executive Officer: Adam Dodds

Adam Dodds.jpg

The instigator of this whole Freetrade thing. ACA and CFA qualified. Ex-KPMG, experience auditing global banks and brokerages; advising on financial services, fintech M&A.

Chief Technology Officer: Shahid Naveed

Shahid Naveed.jpg

Shahid Naveed is the Chief Technology Officer (CTO) at Freetrade Limited. Prior to joining Freetrade, he served as the Vice President of Engineering at the Auction Technology Group and was responsible for the development of Amazon Video’s global ownership systems.[7]

Chief Financial Officer: Paul Brooking

Paul Brooking.jpg

Prior to joining Freetrade, Paul served as deputy CFO and Head of Financial Control at Revolut. He has also held senior positions at Paysafe Group and the London-listed trading platform IG Group. Paul started his career at PwC​.[8]

Chief Operating Officer: Viktor Nebehaj

Viktor Nebehaj.jpg

Drives the company's customer growth across the whole marketing stack. Used to scale Google's core search business in Europe. Grew start-ups across EU & Asia.

Director of People: Amy Gilman

Amy Gilman.jpg

Amy is a former Director of Learning and Development at La Fosse Associates. Amy is in charge of all things people and culture at Freetrade.

Director of Engineering, Australia: Timothy Drew

Timothy Drew.jpg

Tim is the original architect of the company's proprietary brokerage system, the Freetrade Cloud Platform. He's now based in Australia at the company's Brisbane engineering office.

MarketEdit

The company is expected to make most of its money via brokerage-related services, such as foreign exchange transactions.

Total Addressable MarketEdit

Here, the total addressable market (TAM) is defined as the global brokerage market, and based on a number of assumptions, it is estimated that the size of the market as of today (6th May 2023), in terms of revenue, is $1.3 trillion.[9]

Serviceable Available MarketEdit

Here, the serviceable available market (SAM) is defined as the global equity brokerage market, and based on a number of assumptions, it is estimated that the size of the market as of today (6th May 2023), in terms of revenue, is $334 billion.

Serviceable Obtainable MarketEdit

Here, the serviceable obtainable market (SOM) is defined as the UK equity brokerage market, and based on a number of assumptions, it is estimated that the size of the market as of today (6th May 2023), in terms of revenue, is $33 billion.

CompetitionEdit

A key way to determine a product's closest competitors is by looking at other offerings that are targeting the same or similar target audience (i.e. Active Investors) and aiming to provide the same core benefit (i.e. more money), and then ranking the offerings in terms of the total amount of time spent using and/or money spent purchasing the offerings relative to other similar offerings. With that said, according to Stockhub users, the closest competitor of the Freetrade offering is Trading 212.

Freetrade and Trading 212 are similar in that they both offer commission free trading. Trading 212 is better than Freetrade in terms of the number of investments offered (12,000 vs. 6,000), FX fees (0.15% vs. 0.39%) and platform usage fee [Zero vs. £5.99 per month to access the 6,000 investments (note, to access 1,500 investments only, there is no fee)]. Currently, there doesn't seem to be an obvious material uniqueness of the Freetrade platform. A detailed comparison between Freetrade and some of its main competitors are shown in the table below.

Freetrade Basic Freetrade Standard Freetrade Plus Trading 212 Hargreaves Lansdown Robinhood Kroo Bank
Commission free trades Yes Yes Yes Yes No Yes No
Platform fee Free £5.99/month £11.99/month Free
Number of investments offered 1,500 6,000[10] 6,000[10] 12,000[11][12] Zero
FX fees 0.99% 0.59% 0.39% 0.15%[13]
Custody fee Free Free Free Free[13]
Account closure fee Free Free Free Free[13]
Statements fee Free Free Free Free[13]
GBP interest rate 0% 1%[14] 3%[15] 1.65%[13] 3.60%[16]
EUR interest rate 0% 0% 0% 1.25%[13]
USD interest rate 0% 0% 0% 1.9%[13]
General investment account (GIA) Yes Yes Yes Yes Yes
Stocks and shares ISA No Yes Yes Yes Yes
Self-invested personal pension (SIPP) Yes Yes Yes No Yes
CFDs No No No Yes No
Google review[17] 3.4 out of 5 (225 reviews) 3.4 out of 5 (225 reviews) 3.4 out of 5 (225 reviews) 3.1 out of 5 (384 reviews) 3.7 out of 5 (228 reviews)

FinancialsEdit

The company was incorporated on 28th September 2015. [18]

RevenueEdit

Revenue is recognised in the consolidated statement of comprehensive income on the following basis:

Transaction revenueEdit

The group does not charge a commission on stockbroking transactions entered into on behalf of customers but does provide a foreign exchange service to enable customers to purchase instruments listed on exchanges in the United States and Europe. Revenue consisting of a predetermined flat fee is recognised on the execution date of the transaction. This is the date on which services are provided to customers and the group becomes entitled to the revenue. There is no variable consideration in relation to transactional revenue.

Transaction revenue for the financial year ended 30th September 2021 was £9,408,000 (2020: £1,323,000), which represented 74% (2020: 80%) of total revenue.

Recurring revenueEdit

Revenue consisting of account subscription fees, are charged monthly in advance. All obligations to the customer are satisfied across the period in which the service is provided. Recognition of recurring revenue is on an accruals basis over the period in which the service is provided. The consideration due is based on a fixed fee and there is no variable income in which judgement or estimation is involved.

Recurring revenue for the financial year ended 30th September 2021 was £3,274,000 (2020: £338,000), which represented 26% (2020: 20%) of total revenue.

Operating expensesEdit

Freetrade, in an effort to boost its platform's user adoption, has implemented an incentive scheme: they are providing free shares - valued up to £100 - to both those who bring in new users through successful referrals, as well as to the new users themselves.[19] These complimentary shares have a weighted average value of £23.35. This means that the cost Freetrade incurs for acquiring each new user under this program is £46.70. The table below presents the average probability distribution of these free shares.

Free share probability
Minimum free share value (£) Maximum free share value (£) Mean free share value (£) Probability of being rewarded these shares (%) Probability weighted mean value (£)
10.00 25.00 17.50 80% 14.00
25.01 50.00 37.51 15% 5.63
50.01 75.00 62.51 3% 1.88
75.01 100.00 87.51 2% 1.75
Weighted mean value: 23.25
Year 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
Year end date 30/09/2016 30/09/2017 30/09/2018 30/09/2019 30/09/2020 30/09/2021 30/09/2022 30/09/2023 30/09/2024 30/09/2025 30/09/2026 30/09/2027 30/09/2028 30/09/2029 30/09/2030 30/09/2031 30/09/2032 30/09/2033 30/09/2034 30/09/2035 30/09/2036 30/09/2037 30/09/2038 30/09/2039 30/09/2040 30/09/2041 30/09/2042 30/09/2043 30/09/2044 30/09/2045 30/09/2046 30/09/2047 30/09/2048 30/09/2049 30/09/2050 30/09/2051 30/09/2052 30/09/2053 30/09/2054 30/09/2055 30/09/2056 30/09/2057 30/09/2058 30/09/2059 30/09/2060 30/09/2061 30/09/2062 30/09/2063 30/09/2064 30/09/2065
Historic Historic Historic Historic Historic Historic Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast
Profit and loss
Revenue (£'000) 0 0 0 86 1,660 12,682 15,700 36,877 73,489 140,709 258,852 457,517 776,948 1,267,665 1,987,217 2,993,053 4,331,235 6,021,953 8,044,353 10,324,598 12,731,612 15,084,185 17,170,720 18,779,473 19,733,609 19,923,143 19,325,797 18,011,305 16,128,025 13,875,396 11,469,324 9,108,744 6,950,361 5,095,473 3,589,135 2,428,977 1,579,374 986,677 592,234 341,539 189,241 100,744 51,529 25,323 11,956 5,424 2,364 990 398 154
Cost of sales 0 0 0 N/A (440) (1,639)
Gross profit 0 0 0 N/A 1,220 11,043 13,672 32,112 63,994 122,530 225,408 398,406 676,566 1,103,882 1,987,217 2,993,053 4,331,235 6,021,953 8,044,353 10,324,598 12,731,612 15,084,185 17,170,720 18,779,473 19,733,609 19,923,143 19,325,797 18,011,305 16,128,025 13,875,396 7,325,458 5,817,755 4,439,196 3,254,478 2,292,381 1,551,387 1,008,746 630,191 378,260 218,141 120,868 64,345 32,911 16,174 7,636 3,464 1,510 632 254 98
Other operating expenses N/A (525) (1,301) (3,970) (10,737) (29,274) 24,979 58,671 116,921 223,869 411,833 727,910 1,236,124 2,016,855 816,945 1,230,444 1,780,571 2,475,625 3,307,034 4,244,442 7,022,757 8,320,436 9,471,369 10,358,757 10,885,059 10,989,606 10,660,110 9,935,036 8,896,218 7,653,669 20,001,355 15,884,739 12,120,735 8,885,995 6,259,093 4,235,892 2,754,271 1,720,666 1,032,797 595,609 330,017 175,687 89,861 44,160 20,851 9,459 4,123 1,726 695 269
Operating loss N/A (525) (1,301) (3,884) (9,517) (18,231) -11,307 -26,559 -52,927 -101,339 -186,425 -329,504 -559,558 -912,972 1,170,272 1,762,609 2,550,665 3,546,328 4,737,320 6,080,156 5,708,855 6,763,748 7,699,351 8,420,716 8,848,550 8,933,537 8,665,687 8,076,269 7,231,806 6,221,728 -12,675,897 -10,066,984 -7,681,539 -5,631,516 -3,966,712 -2,684,505 -1,745,525 -1,090,476 -654,537 -377,468 -209,149 -111,342 -56,949 -27,986 -13,214 -5,994 -2,613 -1,094 -440 -170
Finance costs 0 (16) 9 22 44 84 155 275 466 761 8,148 12,272 17,758 24,690 32,982 42,331 39,468 46,761 53,229 58,216 61,174 61,762 59,910 55,835 49,997 43,014 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Loss before tax (£'000) N/A (525) (1,165) (3,470) (9,517) (18,247) -11,317 -26,581 -52,971 -101,423 -186,580 -329,778 -560,024 -913,733 1,162,125 1,750,338 2,532,906 3,521,638 4,704,338 6,037,825 5,669,387 6,716,987 7,646,122 8,362,499 8,787,376 8,871,776 8,605,777 8,020,434 7,181,809 6,178,714 -12,675,897 -10,066,984 -7,681,539 -5,631,516 -3,966,712 -2,684,505 -1,745,525 -1,090,476 -654,537 -377,468 -209,149 -111,342 -56,949 -27,986 -13,214 -5,994 -2,613 -1,094 -440 -170
Tax on loss on ordinary activities N/A 21 164 414 557 1,136 347 816 1,626 3,114 5,728 10,124 17,193 28,052 176,992 266,576 385,762 536,345 716,471 919,561 1,128,775 1,337,352 1,522,343 1,664,974 1,749,567 1,766,371 1,713,410 1,596,868 1,429,898 1,230,182 245,912 195,299 149,022 109,251 76,954 52,079 33,863 21,155 12,698 7,323 4,057 2,160 1,105 543 256 116 51 21 9 3
Loss for the year N/A (504) (1,165) (3,470) (8,960) (17,111) -11,664 -27,397 -54,597 -104,537 -192,308 -339,902 -577,217 -941,784 985,133 1,483,761 2,147,145 2,985,293 3,987,867 5,118,264 4,540,612 5,379,635 6,123,779 6,697,526 7,037,810 7,105,405 6,892,367 6,423,566 5,751,911 4,948,532 -12,921,810 -10,262,283 -7,830,561 -5,740,768 -4,043,666 -2,736,584 -1,779,388 -1,111,631 -667,235 -384,791 -213,206 -113,502 -58,054 -28,529 -13,470 -6,111 -2,663 -1,115 -449 -173
Other comprehensive income N/A 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Total comprehensive expense for the year N/A (504) (1,165) (3,470) (8,960) (17,111) -11,664 -27,397 -54,597 -104,537 -192,308 -339,902 -577,217 -941,784 985,133 1,483,761 2,147,145 2,985,293 3,987,867 5,118,264 4,540,612 5,379,635 6,123,779 6,697,526 7,037,810 7,105,405 6,892,367 6,423,566 5,751,911 4,948,532 -12,921,810 -10,262,283 -7,830,561 -5,740,768 -4,043,666 -2,736,584 -1,779,388 -1,111,631 -667,235 -384,791 -213,206 -113,502 -58,054 -28,529 -13,470 -6,111 -2,663 -1,115 -449 -173
Balance sheet
Assets
Non-current assets
Property, plant and equipment 3 9 39 76 94 5,588
Intangible assets 0 3 93 828 1,905 2,354
Trade and other receievables 0 13 0 0 0 731
Total non-current assets 3 25 132 904 1,999 8,673
Current assets
Trade and other receiveables 4 2 186 847 2,761 7,859
Corporation tax receivables 0 0 0 0 557 1,021
Cash and cash equivalents 112 727 2,684 3,355 6,730 22,672
Total current assets 116 729 2,870 4,202 10,048 31,552
Liabilitites
Current liabilities
Trade and other payables 18 84 208 297 1,461 5,381
Lease liabilities 0 0 0 0 0 2,127
Total current liabilities 18 84 208 297 1,461 7,508
Net current assets 98 645 2,662 3,905 8,587 24,044
Non-current liabilities
Lease liabilities 0 0 0 0 0 3,388
Total non-current liabilities 0 0 0 0 0 3,388
Net assets 101 670 2,794 4,809 10,586 29,329
Equity
Share capital 0 0 0 0 0 0
Share premium 252 1,324 4,610 10,086 22,801 57,837
Other reserves 0 0 3 12 2,034 2,852
Retained earnings (151) (654) (1,819) (5,289) (14,249) (31,360)
Total equity 101 670 2,794 4,809 10,586 29,329
Cash flow statement
Operating activities
Loss before tax N/A N/A N/A N/A (9,517) (18,247)
Adjustments for:
Depreciation of property, plant and equipment N/A N/A N/A N/A 84 331
Amortisation of intangible assets N/A N/A N/A N/A 592 1,143
Share-based payment expenses N/A N/A N/A N/A 2,022 818
Finance costs N/A N/A N/A N/A 0 16
Operating cash flows before movements in working capital N/A N/A N/A N/A (6,819) (15,939)
Increase in trade and other receivables N/A N/A N/A N/A (2,325) (5,829)
Increase in trade and other payables N/A N/A N/A N/A 1,164 3,920
Cash used in operations N/A (455) (1,257) (3,909) (7,980) (17,848)
Income taxes received N/A 21 72 95 411 672
Net cash flows from operating activities N/A (434) (1,185) (3,814) (7,569) (17,176)
Investing activities
Purchase of property, plant and equipment N/A (8) (43) (93) (102) (326)
Purchase and development of intangible assets N/A (3) (90) (898) (1,669) (1,592)
Net cash flows from investing activities N/A (11) (133) (991) (1,771) (1,918)
Financing activities
Proceeds on issues of shares N/A 1,072 3,286 5,476 12,715 35,036
Investment in subsidiary N/A (12) (11) 0 0 0
Net cash flows from financing activities N/A 1,060 3,275 5,476 12,715 35,036
Net increase in cash and cash equivalents N/A 615 1,957 671 3,375 15,942
Cash and cash equivalents at beginning of the year N/A 112 727 2,684 3,355 6,730
Cash and cash equivalents at end of year N/A 727 2,684 3,355 6,730 22,672
Other
Number of registered users 248,848 886,743
Assets under management[20] (£'million) 249.1 897.5
Trading volumes[21] (£'billion) 0.8 3.3
Employees (excluding directors) 80[22] 201[22]
Ratios
Cost of goods sold as a proportion of revenue (%) N/A N/A N/A N/A 26.51% 12.92%
Operating expenses as a proportion of revenue (%) N/A N/A N/A 4616.28% 646.81% 230.83%
Tax rate (%) N/A (4.00)% (14.08)% (11.93)% (5.85)% (6.23)%
Depreciation and amortisation rate (%) N/A N/A N/A N/A 38.17% 76.85%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) N/A N/A N/A 1152.33% 106.69% 15.12%
Working Capital Investment (WCInv) as a proportion of revenue (%) N/A N/A N/A 1445.35% 282.05% 121.88%
Net borrowing as a proportion of revenue (%) N/A N/A N/A N/A N/A 43.49%
Interest expense as a proportion of revenue (%) N/A N/A N/A N/A 0% 0.12%

What are the assumptions used to estimate the financial forecasts?Edit

Key inputs
Description Value Commentary
Revenue
What's the estimated current size of the total addressable market? $1,300,000,000 Here, the total addressable market (TAM) is defined as the global brokerage market, and based on a number of assumptions[Note 1], it is estimated that the size of the market as of today (6th May 2023), in terms of revenue, is $1.3 trillion.
What is the estimated company lifespan? 50 years Currently, Freetrade employs around 201, making the company a small organisation (less than 10,000 employees). That said, given the company's mission, we expect the company to grow to a large organisation, and research shows that the average lifespan of a large corporation is around 50 years.[23]
What's the estimated annual growth rate of the total addressable market over the lifecycle of the company? 3% Research shows that the growth rate of the global brokerage market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)[24].
What's the estimated company peak market share? 1% The Stockhub users estimate that especially given the leadership of the company, the peak market share of Freetrade is around 1%, and, therefore, suggests using the share amount here. As of 30th September 2021, Freetrade's current share of the market is estimated at around 0.0010%.
Which distribution function do you want to use to estimate company revenue? Gaussian Research suggests that the revenue pattern of companies is similar to the pattern produced by the Gaussian distribution function (i.e. the revenue distribution is bell shaped)[25], so the Stockhub users suggest using that function here.
What's the estimated standard deviation of company revenue? 5 years Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Freetrade's current revenue amount (i.e. £12.68 million) and Freetrade's estimated lifespan (i.e. 50 years) and Freetrade's estimated current stage of its lifecycle (i.e. introduction stage), the Stockhub users suggest using five years (i.e. 68% of all sales happen within five years either side of the mean year), so that's what's used here.
Growth stages
How many main stages of growth is the company expected to go through? 4 stages Research suggests that a company typically goes through four distinct stages of cash flow growth.[26] Research also shows that incorporating those stages into the discounted cash flow model improves the quality of the model and, ultimately, the quality of the value estimation.[27]

In addition, research shows that a key way to determine the stage which a company is in is by examining the cash flow patterns of the company.[28] A summary of the economic links to cash flow patterns can be found in the appendix of this report. The Stockhub users estimate that with Freetrade's operating cash flows negative (-), investing cash flows negative (-) and its financing cash flows positive (+), the company is in the first stage of growth (i.e. the 'introduction' stage), and, therefore, it has a total of four main stages of growth. Note, to account for one-off events, the three-year average (median) amount was used to calculate the cash flows.

What proportion of the company lifecycle is represented by growth stage 1? 30% Research suggests 30%.[29]
What proportion of the company lifecycle is represented by growth stage 2? 10% Research suggests 10%.[29]
What proportion of the company lifecycle is represented by growth stage 3? 20% Research suggests 20%.[29]
What proportion of the company lifecycle is represented by growth stage 4? 40% Research suggests 40%.[29]
Growth stage 1
Cost of goods sold as a proportion of revenue (%) 12.92% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Operating expenses as a proportion of revenue (%) 159.10% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Tax rate (%) (3.07)% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Depreciation and amortisation rate (%) 56.26% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 8.59% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Working Capital Investment (WCInv) as a proportion of revenue (%) 50.93% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Net borrowing as a proportion of revenue (%) 21.75% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Interest expense as a proportion of revenue (%) 0.06% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 1)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Growth stage 2
Cost of goods sold as a proportion of revenue (%) 0.00% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Operating expenses as a proportion of revenue (%) 41.11% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Tax rate (%) 15.23% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Depreciation and amortisation rate (%) 79.52% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 1.13% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Working Capital Investment (WCInv) as a proportion of revenue (%) 52.01% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Net borrowing as a proportion of revenue (%) 0.27% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Interest expense as a proportion of revenue (%) 0.41% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Growth stage 3
Cost of goods sold as a proportion of revenue (%) 0.00% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Operating expenses as a proportion of revenue (%) 55.16% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Tax rate (%) 19.91% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Depreciation and amortisation rate (%) 18.93% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 2.21% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Working Capital Investment (WCInv) as a proportion of revenue (%) (1.46)% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Net borrowing as a proportion of revenue (%) (1.10)% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Interest expense as a proportion of revenue (%) 0.31% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Growth stage 4
Cost of goods sold as a proportion of revenue (%) 36.13% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Operating expenses as a proportion of revenue (%) 174.39% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Tax rate (%) (1.94)% Research suggests that it's best to use a similar rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Depreciation and amortisation rate (%) 47.29% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 6.25% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Working Capital Investment (WCInv) as a proportion of revenue (%) 2.13% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Net borrowing as a proportion of revenue (%) 0% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
Interest expense as a proportion of revenue (%) 0% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[30]. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.

RisksEdit

As with any investment, investing in Freetrade carries a level of risk. Overall, based on the Freetrade's adjusted beta (i.e. 1.85)[31], the degree of risk associated with an investment in Freetrade is 'high'.

Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used the seven available share price Freetrade data points. We note that the amount of available data observations for Freetrade is less than what's typically used in the five years of monthly data beta calculation (i.e. seven observations vs. 60 observations), and accordingly, calculating the beta of such a company has been considered by many to be abnormal; however, for the benefit of simplifying investment comparisons and decision making, we believe that a single standardised risk measure is useful, and that the most appropriate measure is beta.

The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'high' risk, it must have a beta value of 1.5 or more. Further information about the beta ratings can be found in the appendix section of this report.

Early-stage investmentEdit

Freetrade is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage. As of 2022, 57% of companies that are incorporated in the United Kingdom fail within the first five years of the companies incorporation, according to the Office for National Statistics.[32] We note that Freetrade is more than seven years old.

Illiquid investmentEdit

The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Freetrade investment opportunity is considered to be higher risk than more liquid companies (such as Hargreaves Lansdown).

RegulatoryEdit

Freetrade operates in an industry with extensive and comprehensive regulation. The risk that the company fails to comply with the existing standards of the regulatory system has the potential impact for financial penalties, regulatory censure and negative publicity. There is also a risk that the regulatory environment evolves in a manner that has a negative impact on its business and operations, whether through reduced revenue, higher costs or increases in capital and liquidity requirements.

BusinessEdit

Freetrade operates in a competitive environment and runs the risk that revenue and customer growth do not meet expectations or slow down. Freetrade’s customer activity is sensitive to market conditions and volatility.

OperationalEdit

High volume or levels of activity through the trading platform can place stress on Freetrade’s systems, people and processes, which could result in service outages or in Freetrade being unable to deliver the level of service that its customers expect. Poor customer service and outcomes could result in a loss of customers and reputational damage.

ConductEdit

Freetrade runs the risk that its culture, values and actions fail to adequately support customer focused conduct and thereby lead to potentially poor customer outcomes or not treating customers fairly. Equally, Freetrade interacts with financial markets and poorly controlled activities could threaten the sound, stable, resilient and transparent operation of the financial markets. These risks could result in regulatory censure, as well as a reputational impact, a loss of customers and increased difficulty in attracting new customers.

Information securityEdit

Freetrade or its trusted third party service providers could suffer a data breach as a result of a cyber attack, just as any other financial services company. Such a breach could result in financial penalties or censure from both data protection and financial regulators. As well as reputational damage impacting Freetrade's ability to attract and retain customers.

Third partyEdit

Freetrade contracts with third-party providers to provide services to customers and to support back-end processes. The risk of a loss of service from a third-party provider which could result in a delay or inability to process customer transactions or perform regulatory reconciliations and could result in customer dissatisfaction and financial loss to Freetrade through a reduction in transactions through the trading platform or regulatory penalties.

ValuationEdit

What's the expected return of an investment in the company?Edit

The Stockhub users estimate that the expected return of an investment in the company over the next five years is 202%, which equates to an annual return of 25%. In other words, an £1,000 investment in the company is expected to return £3,016 in five years time. The assumptions used to estimate the return figure can be found in the table below.

Assuming that a suitable return level over five years is 25% per year or less, and Freetrade achieves its expected return level (of 25%), then an investment in the company is considered to be an 'suitable' one.

What are the assumptions used to estimate the return?Edit

Key inputs
Description Value Commentary
Which valuation model do you want to use? Discounted cash flow Research suggests that in terms of estimating the expected return of an investment over a period of 12-months or more, the approach that is more accurate is the discounted cash flow approach[33], so that's the approach that he Stockhub users suggest to use here; nevertheless, for completeness purposes, separately, the valuation of the company is also estimated using the using the relative valuation approach (the valuation based on the relative approach can be found in the appendix of this report).

Freetrade has never paid cash dividends, and on 7th February 2022, it said that it currently does not anticipate paying any cash dividends in the foreseeable future. Accordingly, the Stockhub users suggest using the free cash flow valuation method (rather than the dividend discount model).

Which financial forecasts to use? Stockhub The only available long-term forecasts (i.e. >15 years) are the ones that are supplied by the Stockhub users (the forecasts can be found in the financials section of this report), so the Stockhub users suggest using those.
Growth stage 1
Discount rate (%) 30% There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity is by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
Probability of success (%) 70% Research suggests that a suitable rate for a company in this growth stage (i.e. stage 1) is 70%.
Growth stage 2
Discount rate (%) 15% There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity is by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
Probability of success (%) 80% Research suggests that a suitable rate for a company in this growth stage (i.e. stage 2) is 80%.
Growth stage 3
Discount rate (%) 10% There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity is by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
Probability of success (%) 100% Research suggests that a suitable rate for a company in this growth stage (i.e. stage 3) is 100%.
Growth stage 4
Discount rate (%) 10% There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity is by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
Probability of success (%) 100% Research suggests that a suitable rate for a company in this growth stage (i.e. stage 4) is 100%.
Other key inputs
What's the current value of the company? £225 million As at 13th June 2023, the current value of its company at £225 million.[34]
Which time period do you want to use to estimate the expected return? Between now and five years time Research suggests that following a market crash, the average amount of time it takes for the price of a stock market to return to its pre-crash level (i.e. the recovery period) is at least three years.[35] Accordingly, Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.

Sensitivity analysisEdit

The main inputs that result in the greatest change in the expected return of the Freetrade investment are, in order of importance (from highest to lowest):

  1. The size of the total addressable market (the default size is $1.3 trillion);
  2. Freetrade peak market share (the default share is 1%); and
  3. The discount rate (the default time-weighted average rate is 16.50%).

The impact of a 50% change in those main inputs to the expected return of the Freetrade investment is shown in the table below.

Freetrade investment expected return sensitivity analysis
Main input 50% worse Unchanged 50% better
The discount rate (258)% 202% 1752%
The size of the total addressable market 51% 202% 352%
Freetrade peak market share 51% 202% 352%

AppendixEdit

Relative valuation approachEdit

As noted earlier in this report, research suggests that in terms of estimating the expected return of an investment over a period of 12-months or more, the approach that is more accurate is the discounted cash flow approach, so that's the approach that Stockhub suggests using to determine the estimated value of the company (the valuation based on the discounted cash flow approach can be found in the valuation section of this report); nevertheless, for completeness purposes, separately, the valuation of the company is also estimated using the relative valuation approach.

What's the expected return of an investment in Freetrade using the relative valuation approach?Edit

Stockhub estimates that the expected return of an investment in Freetrade over the next five years is 4044%, which equates to an annual return of 111%. In other words, an £1,000 investment in the company is expected to return £5044 in five years time. The assumptions used to estimate the return figure can be found in the table below.

What are the assumptions used to estimate the return figure?Edit

Key inputs
Description Value Commentary
Which type of multiple do you want to use? Growth-adjusted EV/sales For the numerator, the Stockhub users believe that to account for the different financial leverage levels of its peers, it's best to use enterprise value (EV), rather than price. For the denominator, the Stockhub users believe that because it expects Freetrade to reinvest almost all of its revenue back into the business over the five year forecast period and therefore its earnings are expected to be abnormally low over the period, it's best to use sales. Accordingly, the Stockhub users suggest valuing its company using the EV/sales ratio. However, the Stockhub users think that to take into account the different business lifecycle stages of its peers, the most suitable valuation multiple to use is the growth-adjusted EV/sales multiple, rather than the EV/sales multiple.
In regards to the growth-adjusted EV/sales multiple, for the sales figure, which year to you want to use? Year 5 Stockhub suggests that with sales forecast to grow exponential over the five year forecast period, it's best to use forward-looking data, rather than historic data.

In regards to the growth-adjusted EV/sales multiple, for the sales figure, Stockhub suggests that in order to account for the forecasted exponential growth of the business, it's best to use one at the end of the forecast period (i.e. Year 5).

In regards to the growth-adjusted EV/sales multiple, for the sales growth figure, which year(s) do you want to use? Year 6, from now Stockhub suggests that for the sales growth figure, it's best to use Year 6.
In regards to the growth-adjusted EV/sales multiple, what multiple figure do you want to use? 0.19x In Stockhub's view, Freetrade closest peers are AJ Bell, Hargreaves Lansdown, Robinhood Markets, Inc, Avanza Bank Holding AB and The Charles Schwab Corporation.
Which financial forecasts to use? Stockhub The only available forecasts are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
What's the current value of the Stockhub company? £225 million As at 13th June 2023, the current value of its company at £225 million.[34]
Which time period do you want to use to estimate the expected return? Between now and five years time Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.

Sensitivity analysisEdit

The main inputs that result in the greatest change in the expected return of the Freetrade investment are, in order of importance (from highest to lowest):

  1. The growth-adjusted EV/sales multiple (the default multiple 0.19);
  2. Freetrade Year 5 sales figure (the default figure is £777 million); and
  3. Freetrade Year 6 sales growth rate (the default rate is 63%).

The impact of a 50% change in those main inputs to the expected return of the Freetrade investment is shown in the table below.

Freetrade investment expected return sensitivity analysis
Main input 50% worse Unchanged 50% better
The growth-adjusted EV/sales multiple 1972% 4044% 6116%
Freetrade Year 5 sales figure 1972% 4044% 6116%
Freetrade Year 6 sales growth rate 1972% 4044% 6116%

Freetrade peer(s)Edit

Freetrade Trading 212 Robinhood Hargreaves Lansdown AJ Bell Avanza Bank Holding AB The Charles Schwab Corporation Average (median)
Relative valuation data
Local currency GBP EUR USD GBP GBP SEK USD N/A
Current market capitalisation (local currency, million) 658 N/A 8,500 4,080 1,300 34,690 100,102 N/A
Year ago sales 16 1,360 583 164 2,970 20,760 N/A
Current sales 37 N/A 1,860 709 212 3,540 19,570 N/A
Sales growth rate (%) 135 N/A 37 22 30 19 (5.70) N/A
Current cash 23 10,520 446 100 9,050 81,300 N/A
Current debt 32[36] 2,750 15 13 83 76,850 N/A
Relative valuation metrics
Enterprise value/sales 41.69 N/A 0.39 5.15 5.72 7.27 4.89 5.15
Growth-adjusted enterprise value/sales ratio 0.31 N/A 0.01 0.23 0.19 0.38 (0.85) 0.19
Absolute valuation data
Lifecycle growth stage Stage 1 (of 4) Stage 2 (of 4) Stage 1 (of 4) Between stage 2 and 3 (of 4) Stage 3 (of 4) Stage 3 (of 4) Between stage 2 and 3 (of 4) N/A
Cost of goods sold as a proportion of revenue (%) 12.92% N/A N/A N/A N/A
Operating expenses as a proportion of revenue (%) 230.83% 41.11% 174.45% 46.31% 64.00%
Tax rate (%) (6.23)% 15.23% 0.10% 19.84% 19.98%
Depreciation and amortisation rate (%) 76.85% 79.52% 35.67% 22.91% 14.94%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 15.12% 1.13% 2.06% 2.35% 2.06%
Working Capital Investment (WCInv) as a proportion of revenue (%) 121.88% 52.01% (20.03)% (3.09)% 0.18%
Net borrowing as a proportion of revenue (%) 43.49% 0.27% 0% -0.67% -1.52%
Interest expense as a proportion of revenue (%) 0.12% 0.41% 0% 0.14% 0.48%
Key metrics for different stages of the business lifecycle
Stage 1 Stage 2 Stage 3 Stage 4
Cost of goods sold as a proportion of revenue (%) 12.92% 0.00% 0.00% 36.13%
Operating expenses as a proportion of revenue (%) 202.64% 41.11% 55.16% 174.39%
Tax rate (%) (3.07)% 15.23% 19.91% (1.94)%
Depreciation and amortisation rate (%) 56.26% 79.52% 18.93% 47.29%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 8.59% 1.13% 2.21% 6.25%
Working Capital Investment (WCInv) as a proportion of revenue (%) 50.93% 52.01% (1.46)% 2.13%
Net borrowing as a proportion of revenue (%) 21.75% 0.27% (1.10)% 0%
Interest expense as a proportion of revenue (%) 0.06% 0.41% 0.31% 0%
Stage 1
Freetrade Robinhood Median
Cost of goods sold as a proportion of revenue (%) 12.92% N/A 12.92%
Operating expenses as a proportion of revenue (%) 230.83% 174.45% 202.64%
Tax rate (%) (6.23)% 0.10% (3.07)%
Depreciation and amortisation rate (%) 76.85% 35.67% 56.26%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 15.12% 2.06% 8.59%
Working Capital Investment (WCInv) as a proportion of revenue (%) 121.88% (20.03)% 50.93%
Net borrowing as a proportion of revenue (%) 43.49% 0% 21.75%
Interest expense as a proportion of revenue (%) 0.12% 0% 0.06%
Stage 2
Trading 212 Median
Cost of goods sold as a proportion of revenue (%) N/A 0.00%
Operating expenses as a proportion of revenue (%) 41.11% 41.11%
Tax rate (%) 15.23% 15.23%
Depreciation and amortisation rate (%) 79.52% 79.52%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 1.13% 1.13%
Working Capital Investment (WCInv) as a proportion of revenue (%) 52.01% 52.01%
Net borrowing as a proportion of revenue (%) 0.27% 0.27%
Interest expense as a proportion of revenue (%) 0.41% 0.41%
Stage 3
AJ Bell Hargreaves Lansdown Median
Cost of goods sold as a proportion of revenue (%) N/A N/A 0.00%
Operating expenses as a proportion of revenue (%) 64.00% 46.31% 55.16%
Tax rate (%) 19.98% 19.84% 19.91%
Depreciation and amortisation rate (%) 14.94% 22.91% 18.93%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 2.06% 2.35% 2.21%
Working Capital Investment (WCInv) as a proportion of revenue (%) 0.18% (3.09)% (1.46)%
Net borrowing as a proportion of revenue (%) -1.52% -0.67% (1.10)%
Interest expense as a proportion of revenue (%) 0.48% 0.14% 0.31%
Stage 4
Blackberry Median
Cost of goods sold as a proportion of revenue (%) 36.13% 36.13%
Operating expenses as a proportion of revenue (%) 174.39% 174.39%
Tax rate (%) (1.94)% (1.94)%
Depreciation and amortisation rate (%) 47.29% 47.29%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 6.25% 6.25%
Working Capital Investment (WCInv) as a proportion of revenue (%) 2.13% 2.13%
Net borrowing as a proportion of revenue (%) 0% 0%
Interest expense as a proportion of revenue (%) 0% 0%
Hargreaves Lansdown
30/06/2018 30/06/2019 30/06/2020 30/06/2021 30/06/2022
Historic Historic Historic Historic Historic
Profit and loss
Revenue (£'million) 447.50 480.50 550.90 631.00 583.00
Gross profit N/A N/A
Operating profit/(loss) 291.10 303.30 337.70 365.60 270.00
Net interest 1.30 2.50 1.80 0.40 (0.80)
Profit Before Tax 292.40 305.80 378.30 366.00 269.20
Profit for the period 236.70 247.60 313.20 296.30 215.80
Balance sheet
Assets
Non-current assets
Goodwill 1.3 1.3
Other intangible assets 33.6 37.3
Property, plant and equipment 22.5 28.6
Deferred tax assets 3.7 1.9
Current assets
Investments 0.9 0.8
Trade and other receivables 869.2 523.5
Cash and cash equivalents (£'million) 125.30 179.30 235.90 445.3 488.3
Current tax assets 1.5 0.6
Total current assets 1,316.9 1,013.2
Liabilities
Non-current liabilities
Debt (£'million) 0 0 19.90 15.00 11.80
Current liabilities
Trade and other payables 774.0 488.3
Total current liabilities 774.0 488.3
Net assets 405.20 459.30 557.60 592.40 573.50
Cash flow statement
Net cash from/(used in) operating activities 265.4 328.6 262.9
Investing activities
Decrease in term deposits 170.0 40.0
Purchase of property, plant and equipment (5.4) (2.8)
Purchase of intangible assets (12.8) (10.9)
Proceeds on disposal of subsidiary 0.2 0.0
Proceeds/(purchase) on disposal of investments (0.3) 0.1
Net cash from/(used in) investing activities 7.8 151.7 26.4
Financing activities
Purchase of own shares in EBT (7 .7) (4.2)
Proceeds on sale of own shares in EB 4.3 2.8
Payment of principal in relation to lease liabilities (4.0) (3.9)
Dividends paid to owners of the parent (263.5) (241 .0)
Net cash from/(used in) financing activities (216.6) (270.9) (246.3)
Revenue breakdown
Ongoing revenue
Platform fees 263.7 289.1
Fund management fees 60.8 60.3
Ongoing advice charges 9.0 8.3
Interest earned on client money 51.9 51.8
Renewal commission 5.1 4.6
Transactional revenue
Fees on stockbroking transactions 231.6 164.6
Initial advice charges 5.1 4.0
Other transactional income 3.8 0.3
Operating costs
Depreciation of owned plant and equipment and right-of-use assets 9.0 8.9
Amortisation of other intangible assets 6.1 6.2
Impairment of intangible assets 1.1 1.0
Marketing costs 28.3 25.8
Operating lease rentals payable – property
Office running costs – excluding operating lease rents payable
FSCS costs
Dealing and financial services costs
Data and technology costs
Legal and professional costs
Other operating costs
Staff (including contractors) costs
Total 266.0 313.0
Metrics
Cost of goods sold as a proportion of revenue (%) N/A N/A
Operating expenses as a proportion of revenue (%) 65.05 63.12 61.30 57.94 46.31
Tax rate (%) 19.05 19.03 17.21 19.04 19.84
Depreciation and amortisation rate (%) 26.92 22.91
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 2.88 2.35
Working Capital Investment (WCInv) as a proportion of revenue (%) (3.09)
Net borrowing as a proportion of revenue (%) -0.62% -0.67%
Interest expense as a proportion of revenue (%) 0.16% 0.14%
AJ Bell Plc
30/09/2018 30/09/2019 30/09/2020 30/09/2021 30/09/2022 30/09/2023 30/09/2024
Historic Historic Historic Historic Historic Forecast Forecast
Profit and loss
Revenue (£'000) 126,749 145,826 163,847 212,100 240,900
Administrative expenses (89,975) (104,866)
Operating profit 55,851 58,981
Investment income 23 198
Finance costs (790) (768)
Profit before tax 55,084 58,411 79,800 92,600
Tax expense (11,262) (11,672)
Profit for the financial year attributable to:
Equity holders of the Parent Company 43,822 46,739
Earnings per share:
Basic (pence) 10.71 11.39
Diluted (pence) 10.67 11.35
Balance sheet
Assets
Non-current assets
Goodwill 6,991 6,991
Other intangible assets 6,014 8,779
Property, plant and equipment 3,351 3,325
Right-of-use assets 13,325 12,273
Deferred tax asset 940 610
30,621 31,978
Current assets
Trade and other receivables 37,462 49,436
Current tax receivable 51 38
Cash and cash equivalents (£'000) 94,008 84,030
131,521 133,504
Total assets 162,142 165,482
Liabilities
Current liabilities
Trade and other payables (12,765) (15,604)
Lease liabilities (1,708) (1,566)
Provisions (1,526) (519)
(15,999) (17,689)
Non-current liabilities
Lease liabilities (13,886) (12,395)
Provisions (1,549) (2,004)
(15,435) (14,399)
Total liabilities (31,434) (32,088)
Net assets 130,708 133,394
Equity
Share capital 51 51
Share premium 8,658 8,930
Own shares (740) (473)
Retained earnings 122,739 124,886
Total equity 130,708 133,394
Cash flow statement
Cash flows from operating activities
Profit for the financial year 43,822 46,739
Adjustments for:
Investment income (23) (198)
Finance costs 790 768
Income tax expense 11,262 11,672
Depreciation and amortisation 3,623 3,643
Share-based payment expense 4,952 4,728
Decrease in provisions and other payables (69) (1,007)
Loss on disposal of property, plant and equipment 13 21
Profit on disposal of right-of-use assets (3) 0
Increase in trade and other receivables (6,889) (11,974)
Increase / (decrease) in trade and other payables (1,347) 2,839
Cash generated from operations 56,131 57,231
Income tax paid (11,455) (11,433)
Interest expense paid (1) 0
Net cash from/(used in) operating activities 44,675 45,798
Cash flows from investing activities
Purchase of other intangible assets (2,370) (2,365)
Purchase of property, plant and equipment (1,174) (1,014)
Acquisition of subsidiary, net of cash acquired (2,561) 0
Interest received 23 198
Net cash from/(used in) investing activities (6,082) (3,181)
Cash flows from financing activities
Payments of principal in relation to lease liabilities (1,241) (1,716)
Payments of interest on lease liabilities (789) (768)
Proceeds from issue of share capital 199 272
Dividends paid (29,138) (50,383)
Net cash from/(used in) financing activities (30,969) (52,595)
Metrics
Cost of goods sold as a proportion of revenue (%) 0% 0%
Operating expenses as a proportion of revenue (%) 61.70% 64.00%
Tax rate (%) 20.45% 19.98%
Depreciation and amortisation rate (%) 15.97% 14.94%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 2.43% 2.06%
Working Capital Investment (WCInv) as a proportion of revenue (%) 0.18%
Net borrowing as a proportion of revenue (%) -1.39% -1.52%
Interest expense as a proportion of revenue (%) 0.53% 0.48%
Trading 212 Group Limited
Year 1[37] 2 3 4 5 6 7[38]
Year end date 31/12/2015 31/12/2016 31/12/2017 31/12/2018 31/12/2019 31/12/2020 31/12/2021
Historic Historic Historic Historic Historic Historic Historic
Profit and loss
Revenue (£'000) 925 3,081 124,077 138,685
Gross profit (£'000) 124,077 138,685
Other operating income 106 4,701
Administrative expenses (108,782) (57,018)
Profit from operations 345 1,603 15,401 86,368
Finance income 79 244
Finance expense (321) (564)
Profit before tax 15,159 86,048
Tax expense (5,048) (13,109)
Profit for the year 10,111 72,939
Exchange (losses)/gains arising on translation on foreign operations 1,522 (1,317)
Total comprehensive income 11,633 71,622
Balance sheet
Assets
Non-current assets
Property, plant and equipment 1,882 1,384
Intangible assets 67 37
Investment in associates 202 215
Trade and other receivables 35 34
Deferred tax assets 37 99
2,223 1,769
Current assets
Trade and other receivables 28,952 13,360
Cash and cash equivalents 24,649 114,813
Current asset investments 14,076 34,995
67,677 163,168
Total assets 69,900 164,937
Liabilities
Non-current liabilities
Loans and borrowings 27 40
27 40
Current liabilities
Trade and other payables 24,524 47,900
Loans and borrowings 636 625
25,160 48,525
Total liabilities 25,187 48,565
Net assets 44,713 116,372
Issued capital and reserves attributable to owners of the parent
Share capital 3,132 3,132
Foreign exchange reserves 970 (347)
Other reserves 720 720
Retained earnings 39,891 112,867
44,713 116,372
Total equity 44,713 116,372
Cash flow statement
Cash flows from operating activities
Profit for the year 10,111 72,939
Adjustments for:
Depreciation of property, plant and equipment 705 1,099
Amortisation of intangible fixed assets 22 31
Interest and other finance income (79) (244)
Interest and other finance expenses 321 564
Loss/(gain) on sale of property, plant and equipment (50) 904
Foreign exchange gain/(loss) of revaluation of assets (40) 45
Foreign exchange (loss)/gain on consolidation 1,522 (1,280)
Interest paid (321) (564)
Interest received 79 244
Income tax expense 5,048 13,109
17,318 86,847
Movements in working capital:
Decrease/(increase) in trade and other receivables (23,894) 15,531
Increase in current asset investments (13,861) (20,919)
Increase in trade and other payables 13,156 19,033
Cash generated from operations (7,281) 100,492
Income tax paid (2,061) (9,134)
Net cash from/(used in) operating activities 7,306 (9.342) 91,358
Cash flows from investing activities
Purchases of property, plant and equipment (1,819) (1,564)
Purchases of intangible assets (79) 0
Proceeds from disposal of property, plant and equipment 131 0
Net cash from/(used in) investing activities 121 (1,767) (1,564)
Cash flows from financing activities
Finance lease payments (112) (69)
New finance leases 0 86
Loan repayments (91) (7,210)
Loans received 7,210 7,563
Net cash from/(used in) financing activities (3,902) 7,007 370
Metrics
Cost of goods sold as a proportion of revenue (%) 0% 0%
Operating expenses as a proportion of revenue (%) 87.67% 41.11%
Tax rate (%) 33.30% 15.23%
Depreciation and amortisation rate (%) 37.30% 79.52%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 1.53% 1.13%
Working Capital Investment (WCInv) as a proportion of revenue (%) 52.01%
Net borrowing as a proportion of revenue (%) 5.65% 0.27%
Interest expense as a proportion of revenue (%) 0.26% 0.41%
Robinhood Markets, Inc.
31/12/2018 31/12/2019 31/12/2020 31/12/2021 31/12/2022
Historic Historic Historic Historic Historic
Profit and loss
Revenues:
Transaction-based revenues 1,402 814
Net interest revenues 256 424
Other revenues 157 120
Total net revenues 1,815 1,358
Operating expenses:
Brokerage and transaction 158 179
Technology and development 1,234 878
Operations 368 285
Marketing 325 103
General and administrative 1,371 924
Total operating expenses 3,456 2,369
Change in fair value of convertible notes and warrant liability 2,045 0
Other (income) expense, net (1) 16
Income (loss) before income taxes (3,685) (1,027)
Provision for (benefit from) income taxes 2 1
Net income (loss) (3,687) (1,028)
Net income (loss) attributable to common stockholders:
Basic (3,687) (1,028)
Diluted (3,687) (1,028)
Net income (loss) per share attributable to common stockholders:
Basic (7.49) (1.17)
Diluted (7.49) (1.17)
Weighted-average shares used to compute net income (loss) per share attributable to common stockholders:
Basic 492,381,190 878,630,024
Diluted 492,381,190 878,630,024
Balance sheet
Assets
Current assets:
Cash and cash equivalents 6,253 6,339
Cash segregated under federal and other regulations 3,992 2,995
Receivables from brokers, dealers, and clearing organizations 88 76
Receivables from users, net 6,639 3,218
Securities borrowed 0 517
Deposits with clearing organizations 328 186
Asset related to user cryptocurrencies safeguarding obligation 0 8,431
User-held fractional shares 1,834 997
Prepaid expenses 92 86
Other current assets 57 72
Total current assets 19,283 22,917
Property, software, and equipment, net 146 146
Goodwill 101 100
Intangible assets, net 34 25
Non-current prepaid expenses 44 17
Other non-current assets 161 132
Total assets 19,769 23,337
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable and accrued expenses 252 185
Payables to users 6,476 4,701
Securities loaned 3,651 1,834
User cryptocurrencies safeguarding obligation 0 8,431
Fractional shares repurchase obligation 1,834 997
Other current liabilities 134 105
Total current liabilities 12,347 16,253
Other non-current liabilities 129 128
Total liabilities 12,476 16,381
Commitments and contingencies
Stockholders’ equity:
Additional paid-in capital 11,169 11,861
Accumulated other comprehensive income (loss) 1 0
Accumulated deficit (3,877) (4,905)
Total stockholders’ equity 7,293 6,956
Total liabilities and stockholders’ equity 19,769 23,337
Cash flow statement
Operating activities:
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization 10 26 61
Net cash from/(used in) operating activities 1,876 (885) (852)
Investing activities:
Purchase of property, software, and equipment (24) (63) (28)
Capitalization of internally developed software (8) (20) (29)
Acquisitions of a business, net of cash acquired 0 (125) 0
Purchase of investments 0 (27) (25)
Sales of investments 0 0 42
Other 0 (3) (20)
Net cash from/(used in) investing activities (32) (238) (60)
Financing activities:
Proceeds from issuance of common stock in connection with initial public offering, net of offering costs 0 2,052 0
Proceeds from issuance of common stock under the Employee Stock Purchase Plan 0 7 16
Taxes paid related to net share settlement of equity awards 0 (422) (12)
Proceeds from issuance of convertible notes and warrants 0 3,552 0
Draws on credit facilities 938 1,968 21
Repayments on credit facilities (938) (1,968) (21)
Payments of debt issuance costs 0 0 (10)
Proceeds from issuance of redeemable convertible preferred stock, net of issuance costs 1,267 0 0
Proceeds from exercise of stock options, net of repurchases 9 14 6
Net cash from/(used in) financing activities 1,276 5,203 0
Metrics
Cost of goods sold as a proportion of revenue (%) N/A N/A
Operating expenses as a proportion of revenue (%) 190.41% 174.45%
Tax rate (%) 0.05% 0.10%
Depreciation and amortisation rate (%) 14.44% 35.67%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 3.47% 2.06%
Working Capital Investment (WCInv) as a proportion of revenue (%) (20.03)%
Net borrowing as a proportion of revenue (%) 0% 0% 0%
Interest expense as a proportion of revenue (%) 0% 0%
Blackberry
28/02/2019 28/02/2020 28/02/2021 28/02/2022 28/02/2023
Historic Historic Historic Historic Historic
Profit and loss
Revenue 893 718 656
Cost of sales 250 251 237
Gross margin 643 467 419
Operating expenses
Research and development 215 219 207
Selling, marketing and administration 344 297 340
Amortization 182 165 96
Impairment of goodwill 594 0 245
Impairment of long-lived assets 43 0 235
Gain on sale of property, plant and equipment, net 0 0 (6)
Debentures fair value adjustment 372 (212) (138)
Litigation settlement 0 0 165
1,750 469 1,144
Operating loss (1,107) (2) (725)
Investment income (loss), net (6) 21 5
Income (loss) before income taxes (1,113) 19 (720)
Provision for (recovery of) income taxes (9) 7 14
Net income (loss) (1,104) 12 (734)
Earnings (loss) per share
Basic (1.97) 0.02 (1.27)
Diluted (1.97) (0.31) (1.35)
Balance sheet
Assets
Current
Cash and cash equivalents 378 295
Short-term investments 334 131
Accounts receivable, net of allowance of $1 and $4, respectively 138 120
Other receivables 25 12
Income taxes receivable 9 3
Other current assets 159 182
1,043 743
Restricted cash and cash equivalents 28 27
Long-term investments 30 34
Other long-term assets 9 8
Operating lease right-of-use assets, net 50 44
Property, plant and equipment, net 41 25
Goodwill 844 595
Intangible assets, net 522 203
2,567 1,679
Liabilities
Current
Accounts payable 22 24
Accrued liabilities 157 143
Income taxes payable 11 20
Debentures 0 367
Deferred revenue, current 207 175
397 729
Deferred revenue, non-current 37 40
Operating lease liabilities 66 52
Other long-term liabilities 4 1
Long-term debentures 507 0
1,011 822
Commitments and contingencies
Shareholders' equity
Capital stock and additional paid-in capital
Preferred shares: authorized unlimited number of non-voting, cumulative, redeemable and retractable 0 0
Common shares: authorized unlimited number of non-voting, redeemable, retractable Class A common shares and unlimited number of voting common shares
Issued and outstanding - 582,157,203 voting common shares (February 28, 2022 - 576,227,898) 2,869 2,909
Deficit (1,294) (2,028)
Accumulated other comprehensive loss (19) (24)
1,556 857
2,567 1,679
Cash flow statement
Cash flows from operating activities
Net income (loss) (1,104) 12 (734)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Amortization 198 176 105
Stock-based compensation 44 36 34
Gain on sale of investment 0 (22) 0
Impairment of goodwill 594 0 245
Impairment of long-lived assets 43 0 235
Gain on sale of property, plant and equipment, net 0 0 (6)
Debentures fair value adjustment 372 (212) (138)
Operating leases (4) (16) (16)
Other (5) (3) (5)
Net changes in working capital items
Accounts receivable, net of allowance 29 44 18
Other receivables (11) 0 13
Income taxes receivable (4) 1 6
Other assets 55 15 (1)
Accounts payable (11) 2 2
Accrued liabilities (20) (16) (11)
Income taxes payable (15) 5 9
Deferred revenue (79) (50) (29)
Net cash provided by (used in) operating activities 82 (28) (263)
Cash flows from investing activities
Acquisition of long-term investments (5) (1) (3)
Proceeds on sale, maturity or distribution from long-term investments 0 35 0
Acquisition of property, plant and equipment (8) (8) (7)
Proceeds on sale of property, plant and equipment 0 0 17
Acquisition of intangible assets (36) (31) (34)
Acquisition of short-term investments (1,039) (916) (514)
Acquisition of restricted short-term investments (24) 0 0
Proceeds on sale or maturity of restricted short-term investments 0 24 0
Proceeds on sale or maturity of short-term investments 1,047 1,104 717
Net cash provided by (used in) investing activities (65) 207 176
Cash flows from financing activities
Issuance of common shares 19 10 6
Payment of finance lease liability (1) 0 0
Repurchase of 3.75% Debentures (610) 0 0
Issuance of 1.75% Debentures 365 0 0
Net cash provided by (used in) financing activities (227) 10 6
Effect of foreign exchange gain (loss) on cash, cash equivalents, restricted cash, and restricted cash equivalents 2 (1) (3)
Net increase (decrease) in cash, cash equivalents, restricted cash, and restricted cash equivalents during the period (208) 188 (84)
Cash, cash equivalents, restricted cash, and restricted cash equivalents, beginning of period 426 218 406
Cash, cash equivalents, restricted cash, and restricted cash equivalents, end of period 218 406 322
Metrics
Cost of goods sold as a proportion of revenue (%) 28.00% 34.96% 36.13%
Operating expenses as a proportion of revenue (%) 195.97% 65.32% 174.39%
Tax rate (%) 0.81% 36.84% -1.94%
Depreciation and amortisation rate (%) 31.61% 47.29%
Fixed Capital Investment (FCInv) as a proportion of revenue (%) 4.93% 5.43% 6.25%
Working Capital Investment (WCInv) as a proportion of revenue (%) 89.97% 2.13%
Net borrowing as a proportion of revenue (%) 0% 0%
Interest expense as a proportion of revenue (%) 0% 0%

Funding History[39]Edit

As of November 24th 2021, the company held a valuation of £658 million. However, it has since executed two funding rounds through debt financing instead of equity, which hints at a potential decrease in its valuation from the previous £658 million. It has been reported by relatively reliable sources that the current valuation of the company is £225 million.[34]

Date announced Investment type Post money valuation Amount No. of investors
15/09/2022 Equity Crowdfunding - US$1,733,820.00 -
20/05/2022 Debt Financing - £30,000,000.00 6
24/11/2021 Equity Crowdfunding £658,363,176.00 £8,363,176.00 -
23/03/2021 Series B US$345,057,713.00 £35,000,000.00 4
14/05/2020 Equity Crowdfunding - £7,099,999.00 -
31/10/2019 Series A - £12,000,000.00 1
25/06/2019 Equity Crowdfunding - £3,793,410.00 1
25/04/2019 Equity Crowdfunding - US$1,927,630.00 1
29/07/2018 Equity Crowdfunding £46,516,630.00 £3,516,630.00 1
18/05/2018 Pre Seed - - 2
05/03/2017 Equity Crowdfunding - £1,071,850.00 4
01/03/2017 Seed - - -
28/07/2016 Equity Crowdfunding £2,069,980.00 £169,980.00 -

According to Crunchbase, Freetrade has raised a total of $135.5 million since the company's inception across 13 funding rounds.[40] However, that seems inaccurate when compared against the company's financial statements.

Economic links to cash flow patternsEdit

Economic links to cash flow patterns
Cash flow type Introduction Growth Shake out Mature Decline
Operating - + +/- + -
Investing - - +/- - +
Financing + + +/- - +/-

Beta risk profileEdit

Beta value Risk rating
0 to 0.50 Low
0.50 to 1.50 Medium
1.50 to 3.00 High
3.00 and above Extremely high

Freetrade adjusted beta calculationEdit

Date iShares MSCI World ETF unit price (USD) Freetrade share price (GBP) iShares MSCI World ETF unit price change (%) Freetrade share price change (%)
01/07/2016 63 0.08
01/02/2017 68 0.15 7.94% 87.50%
01/03/2018 79 0.25 16.18% 66.67%
01/04/2019 85 0.84 7.59% 236.00%
01/06/2019 84 0.96 -1.18% 14.29%
01/10/2019 88 0.96 4.76% 0.00%
01/05/2020 86 2.51 -2.27% 161.46%
01/02/2021 110 3.77 27.91% 50.20%
01/11/2021 127 9.25 15.45% 145.36%
01/06/2023 120 2.60 -5.51% -71.89%
Freetrade beta and adjusted beta value
Beta Adjusted beta Comment(s)
Consistent (monthly) intervals between data points 0.73 0.82 Here, when there is no valuation event, we have assumed that the share price is the same as the previous month, and, therefore, there has been no change in the share price. For example, there was no Freetrade valuation event in January 2022, so we have assumed that the valuation of Freetrade is the same in January 2022 as the previous month of December 2020 (at 9.25p), and, therefore, the share price change in January is 0%.
Inconsistent intervals between data points 2.28 1.85 Because there's only seven Freetrade valuation events, and, therefore, seven, available data points, calculating beta based on inconsistent intervals between data points seems to be the best approach.

Other informationEdit

Freetrade was unsuccessful in its 'Freetrade' word application in the EU.[41] Does this mean that Freetrade has to pay the trademark holder a fee to use the 'Freetrade' word in the EU?

Freetrade Trading 212 Hargreaves Lansdown
Austria No Yes[42] No
Bulgaria No Yes[42] No
Croatia No Yes[42] No
Cyprus No Yes[42] No
Czech Republic No Yes[42] No
Denmark No Yes[42] No
Estonia No Yes[42] No
Finland No Yes[42] No
France No Yes[42] No
French Guiana No Yes[42] No
Gibraltar No Yes[42] No
Greece No Yes[42] No
Guadeloupe No Yes[42] No
Guernsey No Yes[42] No
Hungary No Yes[42] No
Iceland No Yes[42] No
Ireland Yes[43] Yes[42] No
Isle of Man No Yes[42] No
Italy No Yes[42] No
Jersey No Yes[42] No
Latvia No Yes[42] No
Liechtenstein No Yes[42] No
Lithuania No Yes[42] No
Luxembourg No Yes[42] No
Malta No Yes[42] No
Martinique No Yes[42] No
Mayotte No Yes[42] No
Netherlands Yes[43] Yes[42] No
Norway No Yes[42] No
Poland No Yes[42] No
Portugal No Yes[42] No
Reunion No Yes[42] No
Romania No Yes[42] No
Slovakia No Yes[42] No
Slovenia No Yes[42] No
Spain No Yes[42] No
Sweden No Yes[42] No
Switzerland No Yes[42] No
United Kingdom​​ Yes[44] Yes[42] Yes
Population Population date Date source Data source link
Austria 9,154,938 09/06/2023 Worldometer https://www.worldometers.info/world-population/austria-population/
Bulgaria 6,797,490 09/06/2023 Worldometer https://www.worldometers.info/world-population/bulgaria-population/
Croatia 4,032,123 09/06/2023 Worldometer https://www.worldometers.info/world-population/croatia-population/
Cyprus 1,232,816 09/06/2023 Worldometer https://www.worldometers.info/world-population/cyprus-population/
Czech Republic 10,766,276 09/06/2023 Worldometer https://www.worldometers.info/world-population/czech-republic-population/
Denmark 5,851,092 09/06/2023 Worldometer https://www.worldometers.info/world-population/denmark-population/
Estonia 1,329,115 09/06/2023 Worldometer https://www.worldometers.info/world-population/estonia-population/
Finland 5,851,092 09/06/2023 Worldometer https://www.worldometers.info/world-population/finland-population/
France 65,682,979 09/06/2023 Worldometer https://www.worldometers.info/world-population/france-population/
French Guiana 321,180 09/06/2023 Worldometer https://www.worldometers.info/world-population/french-guiana-population/
Gibraltar 33,662 09/06/2023 Worldometer https://www.worldometers.info/world-population/gibraltar-population/
Greece 10,276,210 09/06/2023 Worldometer https://www.worldometers.info/world-population/greece-population/
Guadeloupe 395,766 09/06/2023 Worldometer https://worldpopulationreview.com/countries/guadeloupe-population
Guernsey 63,521 09/06/2023 Worldometer https://worldpopulationreview.com/countries/guernsey-population
Hungary 9,589,714 09/06/2023 Worldometer https://www.worldometers.info/world-population/hungary-population/
Iceland 347,645 09/06/2023 Worldometer https://www.worldometers.info/world-population/iceland-population/
Ireland 5,096,846 09/06/2023 Worldometer https://www.worldometers.info/world-population/ireland-population/
Isle of Man 86,334 09/06/2023 Worldometer https://www.worldometers.info/world-population/isle-of-man-population/
Italy 60,205,049 09/06/2023 Worldometer https://www.worldometers.info/world-population/italy-population/
Jersey 111,725 09/06/2023 Worldometer https://nationsgeo.com/population/europe/je/
Latvia 1,825,986 09/06/2023 Worldometer https://www.worldometers.info/world-population/latvia-population/
Liechtenstein 38,445 09/06/2023 Worldometer https://www.worldometers.info/world-population/liechtenstein-population/
Lithuania 2,612,554 09/06/2023 Worldometer https://www.worldometers.info/world-population/lithuania-population/
Luxembourg 655,414 09/06/2023 Worldometer https://www.worldometers.info/world-population/luxembourg-population/
Malta 534,914 09/06/2023 Worldometer https://nationsgeo.com/population/europe/mt/
Martinique 374,430 09/06/2023 Worldometer https://www.worldometers.info/world-population/martinique-population/
Mayotte 334,796 09/06/2023 Worldometer https://nationsgeo.com/population/africa/yt/
Netherlands 17,244,317 09/06/2023 Worldometer https://www.worldometers.info/world-population/netherlands-population/
Norway 5,543,798 09/06/2023 Worldometer https://www.worldometers.info/world-population/norway-population/
Poland 37,727,112 09/06/2023 Worldometer https://www.worldometers.info/world-population/poland-population/
Portugal 10,110,612 09/06/2023 Worldometer https://www.worldometers.info/world-population/portugal-population/
Reunion 913,818 09/06/2023 Worldometer https://www.worldometers.info/world-population/reunion-population/
Romania 18,864,146 09/06/2023 Worldometer http://srv1.worldometers.info/world-population/romania-population/
Slovakia 5,467,253 09/06/2023 Worldometer https://www.worldometers.info/world-population/slovakia-population/
Slovenia 2,079,771 09/06/2023 Worldometer http://srv1.worldometers.info/world-population/slovenia-population/
Spain 46,807,044 09/06/2023 Worldometer https://www.worldometers.info/world-population/spain-population/
Sweden 10,281,472 09/06/2023 Worldometer https://www.worldometers.info/world-population/sweden-population/
Switzerland 8,839,152 09/06/2023 Worldometer http://srv1.worldometers.info/world-population/switzerland-population/
United Kingdom​​ 68,916,741 09/06/2023 Worldometer https://www.worldometers.info/world-population/uk-population/
Freetrade Trading 212 Hargreaves Lansdown
How many people are able to access the platform? 68,916,741 436,397,348 68,916,741
What proportion of the global population is able to access the platform?[45] 0.86% 5.43% 0.86%


Year 1 2 3 4 5 6
Year end date 30/09/2016 30/09/2017 30/09/2018 30/09/2019 30/09/2020 30/09/2021
Historic Historic Historic Historic Historic Historic
Revenue breakdown
Transaction revenue (£'000) 1,323 9,048
Recurring revenue (£'000) 338 3,274
Transaction revenue as a proportion of total revenue (%) 80 74
Recurring revenue as a proportion of total revenue (%) 20 26
Operating loss
Operating loss is stated after charging:
Depreciation of plant, property and equipment 84 116
Depreciation of right-of-use assets 0 215
Amortisation of intangible assets 592 1,143
Share-based payments 2,022 818
Auditor's remuneration
For the audit of Freetrade Limited and the consolidated financial statements 65 81
Audit related assurance services 138 96
Non-audited related services 0 30
Total 203 207
Employee costs
Staff costs (including Directors) comprise:
Wages and salaries 3,983 8,769
Social security costs 455 1,044
Pension costs 188 355
Share-based payments 2,022 818
Total 6,648 10,986
The number of permanent employees (excluding Directors) was:
As at 30 September 80 201
Monthly average for the financial year 61 118
Taxation
Current tax:
Current period
Adjustments in respect of prior periods
Total current tax
Deferred tax:
Origination and reversal of temporary differences
Adjustment in respect of prior periods
Total deferred tax
Total income tax expense
Profit before tax
Current corporation tax of 19%
Prior year adjustment
Share-based payments
Non-deductible expenses
Difference in overseas tax rates
Deferred tax not recognised
R&D tax credit
Other
Total income tax credit
Investments:
Investment in Freetrade Europa AB 0 544
Property, plant and equipment
Cost:
Computer equipment 203 432
Office equipment 38 127
Right-of-use assets 0 5,499
Total 241 6,058
Accumulate depreciation:
Computer equipment 121 226
Office equipment 26 37
Right-of-use assets 0 215
Total 147 478
Net book value:
Computer equipment 82 206
Office equipment 12 90
Right-of-use assets 0 5,284
Total 94 5,580
Intangible assets
Cost
Accumulated amortisation
Net book value
Trade and other receivables
Trade receivables 127 397
Less: provision for impairment of trade receivables (87) (309)
Prepayment and accrued income 409 5,476
Amounts due from subsdiary undertakings. 0 300
Other receivables 2,312 3,017
Total 2,761 8,881
Current 2,761 8,150
Non-current 0 731
Trade and other payables
Trade payables 421 1,880
Accruals 965 2,960
Deferred revenue 0 183
Other taxation and social security 0 99
Other payables 75 109
Total 1,461 5,231
Key management personnel
Salary, benefits and bonus 447 377
Defined contribution pension cost 24 16
Share-based payments 1,585 411
Total 2,056 804
Directors' emoluments for the year included in staff costs are as follows:
Salary, benefits and bonus 297 356
Defined contribution pension cost 16 16
Share-based payments 960 610
Total 1,273 982
In respect of the highest paid Director
Salary, benefits and bonus 130 151
Defined contribution pension cost 7 7
Share-based payments 756 411
Total 893 569
Other related parties
Blacher Limited 19 36
Equity
A Ordinary 23,055,383 21,527,583
B Investment 25,267,169 27,021,193
Series A 6,276,124 6,276,124
Series B 0 9,281,111
Total 54,598,676 64,106,011

Key terms of the convertible loan noteEdit

Key terms
A convertible loan is an investment for equity in a company where shares will be issued at a future date. Usually, the shares will be issued when the company completes a larger round of investment. A convertible loan allows a company to raise equity finance without setting a valuation.

Please see below a summary of the key terms of within tranche 1 of the convertible loan notes offered to Crowdcube investors in this round.

Share type(s) on offer Series B shares. The convertible loan notes will convert into the most senior share class created and in issue at the point of conversion.

The Company's most senior share class is currently Series B shares, which carry voting and pre-emption rights and a preference to receive the issue price back first alongside the other preference shares in certain circumstances.

Duration/Relevant Date 12 months from the date of issue. If no conversion event occurs before this date, the convertible loan notes will automatically convert into Shares.
Discount Rate 20% This is the amount of discount on the Shares which investors will receive compared to the share price at which other shares in the Company are being issued following a Qualified Financing event.
Interest N/A. The convertible loan notes offered in tranche 1 of this Crowdcube round do not accrue interest.
Valuation Cap £400,000,000 pre-money valuation. Convertible loans may contain a Valuation Cap, which is the maximum pre-money valuation of the Company that will be used to calculate the share price if there is a Qualified Financing prior to the Relevant Date.
Default Price £3.7711 The Default Price is the price per Share of the Company that will be used to calculate the number of Shares investors will receive following a CET1 Capital Event, Sale or on the Relevant Date.
Conversion Events The convertible loan will convert into fully paid Shares on the occurrence of the following:
  • Qualified Financing - automatically if the Company raises at least £40,000,000 at a price per Share of more than £3.7711 (Default Price).
  • CET1 Capital Event - in the event that the capital held by the Company to meet its regulatory capital requirements under the FCA’s rules, falls below a certain level. Please note that in the event that there is a CET1 Capital Event only the amount of outstanding convertible loan required to meet the regulatory capital requirement will convert.
  • Relevant Date - if no conversion event has occurred automatically on the date falling 12 months after the date of issue of the convertible loan note (or such other date as may be agreed between the Company and the Noteholder Majority).
  • Sale - automatically on a sale of all, or substantially all of, the Company’s assets; or a sale of any of the shares in the Company resulting in a change of control of the Company.
The convertible loan notes will convert into fully paid Shares in the Company on the occurrence of certain events.
Conversion Price
  • On a Qualified Financing a price per Share equal to the lower of:
    • the lowest price per Share paid by investors in the Qualified Financing by a 20% discount; and
    • a price per share which results from dividing a pre-money valuation of £400,000,000 by the number of Shares in the Fully Diluted Share Capital.
  • On a CET1 Capital Event; the Relevant Date; or a Sale, the Default Price (£3.7711 per Share).
This is the price per Share at which the convertible loan notes will convert into Shares in the Company following a Qualified Financing, CET1 Capital Event, Relevant Date or Sale.
Additional Shares In the event that, following conversion of any of the convertible loan notes prior to a Qualified Financing, the Company issues Shares at a price less than the Default Price, noteholders will  be issued with such number of additional Conversion Shares to put them in the position they would have been if the loan notes had converted at the lower price. The convertible   loan   notes   being offered to Crowdcube investors benefit from anti-dilution protection.
Repayment Provided no CET1 Capital Event has occurred and the FCA has given prior permission for such repayment, the convertible loan notes are repayable at the written demand of the majority of noteholders (being holders of 66.67% of the principal amount outstanding) on an Event of Default - i.e. if the Company becomes insolvent. In certain circumstances the convertible loan notes may be repaid, rather than converted into Shares.
Tax relief being offered N/A. Tax relief is not being offered in respect of tranche 1 of the convertible loan notes offered in this Crowdcube round.

ActionsEdit

To invest in Freetrade, click here.

To contact Freetrade, click here.

References and notesEdit


  1. There is substantial evidence to suggest that investing is one of the best ways to grow your money over time. Here are a few key points: 1) Historical Returns: Over the long term, the stock market has provided substantial returns. For example, the S&P 500, an index of the 500 largest companies in the United States, has delivered an average annual return of approximately 10% since its inception in 1926. While past performance is not a guarantee of future returns, this long-term trend suggests that investing in a diversified portfolio of stocks can yield significant returns over time. 2) Compounding Interest: Investing allows your money to work for you through the power of compound interest. When you invest, you not only earn a return on your initial investment, but also on any returns that investment generates. Over time, this can lead to exponential growth in your wealth. 3) Inflation Hedging: Investing can help protect your money from inflation. While the value of cash can be eroded by inflation over time, investments like stocks and real estate typically increase in value at a rate that outpaces inflation. 4) Wealth Creation: Numerous studies have shown that the wealthiest individuals and families often have substantial portions of their wealth invested. For example, a report from the Federal Reserve found that the top 10% of U.S. households by wealth held an average of nearly 90% of their wealth in investments as of 2019. 5) Retirement Savings: Investing is a key component of planning for retirement. Most retirement savings strategies, like 401(k) plans and individual retirement accounts (IRAs), involve investing in a mix of stocks, bonds, and other assets. While investing can offer substantial benefits, it's also important to note that all investments carry risk. The value of investments can go down as well as up, and it's possible to lose money. Therefore, it's important to thoroughly research any investment, diversify your portfolio, and consider seeking advice from a financial professional if you're unsure about where to start. In addition, while investing can be a powerful tool for wealth creation, it's not the only strategy. Other important aspects of personal finance, such as maintaining a budget, managing debt, and building an emergency fund, also play critical roles in financial health.
  2. 2.0 2.1 https://freetrade.io/about
  3. https://freetrade.io/compare-plans
  4. Freetrade and Trading 212 are similar in that they both offer commission free trading. Trading 212 is better than Freetrade in terms of the number of investments offered (12,000 vs. 6,000), FX fees (0.15% vs. 0.39%) and platform usage fee [Zero vs. £5.99 per month to access the 6,000 investments (note, to access 1,500 investments only, there is no fee)].
  5. The annual global brokerage market right now (2023) is estimated at $1.30 trillion, and Freetrade generated around £12.68 million ($15.93 million) in revenue in its most recent full-year results
  6. Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used the seven available share price Freetrade data points. We note that the amount of available data observations for Freetrade is less than what's typically used in the five years of monthly data beta calculation (i.e. seven observations vs. 60 observations), and accordingly, calculating the beta of such a company has been considered by many to be abnormal; however, for the benefit of simplifying investment comparisons and decision making, we believe that a single standardised risk measure is useful, and that the most appropriate measure is beta. The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'high' risk, it must have a beta value of 1.5 or more. Further information about the beta ratings can be found in the appendix section of this report.
  7. https://freetrade.io/blog/freetrade-hires-shahid-naveed-as-cto
  8. https://freetrade.io/blog/freetrade-hires-paul-brooking-as-cfo
  9. https://www.researchandmarkets.com/reports/5141120/securities-brokerages-and-stock-exchanges
  10. 10.0 10.1 https://freetrade.io/stock-list#stock-list-table
  11. https://www.trading212.com/
  12. https://play.google.com/store/apps/details?id=com.avuscapital.trading212
  13. 13.0 13.1 13.2 13.3 13.4 13.5 13.6 https://www.trading212.com/terms/invest
  14. On a maximum £2k uninvested cash.
  15. On a maximum £4k uninvested cash.
  16. https://www.kroo.com/
  17. Note: Reviews aren't verified by Google, but Google checks for and removes fake content when it's identified.
  18. https://find-and-update.company-information.service.gov.uk/company/09797821
  19. https://freetrade.io/legal/summer-freeshare-offer
  20. Assets under management is the total value of securities and cash balances administered and managed by Freetrade on behalf of its users.
  21. Trading volumes are the total value of executed orders placed by Freetrade users.
  22. 22.0 22.1 https://find-and-update.company-information.service.gov.uk/company/09797821/filing-history
  23. Stadler, Enduring Success, 3–5.
  24. https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate
  25. http://escml.umd.edu/Papers/ObsCPMT.pdf
  26. Levie J, Lichtenstein BB (2010) A terminal assessment of stages theory: Introducing a dynamic approach to entrepreneurship. Entrepreneurship: Theory & Practice 34(2): 317–350. https://doi.org/10.1111/j.1540-6520.2010.00377.x
  27. Stef Hinfelaar et al.:, 2019.
  28. Dickinson, 2010.
  29. 29.0 29.1 29.2 29.3 http://escml.umd.edu/Papers/ObsCPMT.pdf
  30. 30.00 30.01 30.02 30.03 30.04 30.05 30.06 30.07 30.08 30.09 30.10 30.11 30.12 30.13 30.14 30.15 30.16 30.17 30.18 30.19 30.20 30.21 30.22 30.23 30.24 30.25 30.26 30.27 30.28 30.29 30.30 30.31 http://people.stern.nyu.edu/adamodar/pdfiles/papers/younggrowth.pdf
  31. Research shows that an investment has two main types of risks: 1) non-systematic and 2) systematic. Systematic risk is the risk related to the overall market, and non-systematic risk is the risk that's specific to an individual investment. Evidence shows that taking on non-systematic risk is inefficient, and it's, therefore, best to eliminate it; and in most cases, elimination is fairy easy to do [by holding a diversified portfolio of investments (i.e. around 15 investments)]. Accordingly, when assessing the riskiness of an investment, it’s best to look at the systematic risk only (i.e. ignore the non-systematic risk). A key measure of systematic risk is beta, and a main way to determine the riskiness of an investment is to compare the beta of the investment with the beta of the market, which is 1. For example, Supply@ME Capital's adjusted beta (5 years, monthly data) is 4.61, and is, accordingly, 561% above the market beta (of 1); assuming that a 'high' level of riskiness is 50% or more above the market beta, then the riskiness of investing in Supply@ME Captial is considered to be 'high' (561%>50%). For estimating an asset's beta, in terms of time period, and frequency of observations, the most common choice is five years of monthly data, yielding 60 observations. One study of U.S. stocks found support for five years of monthly data over alternatives. An argument can be made that the 2 years, weekly data can be especially appropriate in fast growing markets. The beta value in a future period has been found to be on average closer to the mean value of 1.0, the beta of an average-systematic-risk security, than to the value of the raw beta. Because valuation is forward looking, it is logical to adjust the raw beta so it more accurately predicts a future beta.
  32. https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/businessdemography/2020#the-south-west-continued-to-have-the-highest-five-year-survival-rate
  33. Demirakos et al., 2010; Gleason et al., 2013
  34. 34.0 34.1 34.2 https://www.telegraph.co.uk/business/2023/06/13/freetrade-stock-trading-start-up-valuation-plunge/
  35. https://www.newyorkfed.org/mediabrary/media/medialibrary/media/research/staff_reports/research_papers/9809.pdf
  36. https://www.crowdcube.com/companies/freetrade/pitches/qQNNal
  37. https://s3.eu-west-2.amazonaws.com/document-api-images-live.ch.gov.uk/docs/VjHMtIQiiQi__nVCWAt11Y5huQG68koLl03pvpnqrn0/application-pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAWRGBDBV3KS3H3G5V%2F20230606%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20230606T213520Z&X-Amz-Expires=60&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAMaCWV1LXdlc3QtMiJIMEYCIQC660r%2Bjx4D8MAt7dZnQyI4rQKB%2ByjmjuPvdqPe%2FzG5gwIhAMWx9BAf15tgFNPWA30ZMAQoITU1FekaZU4DdaDpbqpBKroFCEwQBBoMNDQ5MjI5MDMyODIyIgxTLwy1663v14A2ya4qlwW716KZyuhql1qyYzIKJqYYB3LoPM5dO6SP%2BGh1aYozdNJq7ZXCxOATczExlzncRJDmLWz0z1CurY9ZplLg4eiabGEMU0sZQshK4gKgagQ1A4rNWijM5fefc0CIoE%2FanqRcqu95iDs%2FiQofP48NNSqCxwcNUcBk1sSojK4RPJIlJxb5AeU2khPA1ldd80lrLdDrLswPOtjjyzLenNFGf5q2ArWweQL%2FzvPIg%2FelxdUzd91W1PLmU%2BBXfDEw%2BXdnD25AB2%2BLhij7Ueg8hc9hl0wSikQ6%2BLXpQyJBlgy0sURS0k2FSsEDv35cmdHX%2BTG0jUMQvdeKRy7FhHZhp%2BkcAnTMXoD5Q8flHUeigOAM1H4Upeukj%2FQvHxeIJwJECydGsGxed8x8uzREXYJPoijgRJjaXIMQXPY%2FwZ%2F0uK0iZnNwLPdQ3iUfwFFr5Z8LJB22iJA0WQOGVXtrWOPm2ePOkVz7kYYVYYFWaUKsFJXoTz1ddQ6yxrlXJELpXwOqClKe%2B2jXqA%2FPPjGqJzhxN08oKsE4R1tI%2F5XO8CkkVt1j9dzkcg3j46oz%2Frah5op4BvY%2BZ5SwJKe1k7IAjzerriBgvb0nevlWE%2B2M7P6wX0xqaFh28yzraDWif0VYhqwWbxm4Fa1QooHBTDLNSHcUKAPrWMfa8dA3OKIgOqybGtrBu%2FGIcsBkEXOajDjVE5OlmQakV%2Brz8XRPYEbzMMNuSawNwrv8NW3Mm7mb8y%2Bivq72a4YuaqwRhPPXv7ZJMPBs48hgjH8lRNMqmyK6FLaEIDyFLAGiRpXCTsaRyDqA7ydsGd4sdEUKzlAwpXzKH3ZrR%2B8webQv4S4Mo7lY9XmLXF1a4UEjiX6MNYLQfhpEs6WfAIL%2B6CiR7U1PfuQwiIf%2BowY6sAHe%2B%2FOG%2FE7AbAx8JhLgEhcGzWkFdOHiC0G5h%2Brx6a7s%2BKDx6Y2uB%2FH8Iz2BvGmuyJywGfydIu%2BpuBpyXDJIiSHEaPXgdem9Vr1qfWp4DgAKBDqbXXynyVzhBfIcTshNhDAV%2FeCRyk1sMW8wOGvkXh09tP6hekKWL84gHFuzpO5P2TD5ssECMlD2mzAKzgG%2FJ4m6s1vPE6uS%2F7zLhcjceOfFo1CH2Vzib3s5ZkCMSQo%2Bbg%3D%3D&X-Amz-SignedHeaders=host&response-content-disposition=inline%3Bfilename%3D%22companies_house_document.pdf%22&X-Amz-Signature=b2374cf4a6daa79a50613961fbeed5cee094a9ab08c59ad284c7ee50ff859a78
  38. https://s3.eu-west-2.amazonaws.com/document-api-images-live.ch.gov.uk/docs/TSm136YZkgOVAft-B377F-NKlBy9iC-6ZBi-J0I__mk/application-pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAWRGBDBV3KS3H3G5V%2F20230606%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20230606T211732Z&X-Amz-Expires=60&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAMaCWV1LXdlc3QtMiJIMEYCIQC660r%2Bjx4D8MAt7dZnQyI4rQKB%2ByjmjuPvdqPe%2FzG5gwIhAMWx9BAf15tgFNPWA30ZMAQoITU1FekaZU4DdaDpbqpBKroFCEwQBBoMNDQ5MjI5MDMyODIyIgxTLwy1663v14A2ya4qlwW716KZyuhql1qyYzIKJqYYB3LoPM5dO6SP%2BGh1aYozdNJq7ZXCxOATczExlzncRJDmLWz0z1CurY9ZplLg4eiabGEMU0sZQshK4gKgagQ1A4rNWijM5fefc0CIoE%2FanqRcqu95iDs%2FiQofP48NNSqCxwcNUcBk1sSojK4RPJIlJxb5AeU2khPA1ldd80lrLdDrLswPOtjjyzLenNFGf5q2ArWweQL%2FzvPIg%2FelxdUzd91W1PLmU%2BBXfDEw%2BXdnD25AB2%2BLhij7Ueg8hc9hl0wSikQ6%2BLXpQyJBlgy0sURS0k2FSsEDv35cmdHX%2BTG0jUMQvdeKRy7FhHZhp%2BkcAnTMXoD5Q8flHUeigOAM1H4Upeukj%2FQvHxeIJwJECydGsGxed8x8uzREXYJPoijgRJjaXIMQXPY%2FwZ%2F0uK0iZnNwLPdQ3iUfwFFr5Z8LJB22iJA0WQOGVXtrWOPm2ePOkVz7kYYVYYFWaUKsFJXoTz1ddQ6yxrlXJELpXwOqClKe%2B2jXqA%2FPPjGqJzhxN08oKsE4R1tI%2F5XO8CkkVt1j9dzkcg3j46oz%2Frah5op4BvY%2BZ5SwJKe1k7IAjzerriBgvb0nevlWE%2B2M7P6wX0xqaFh28yzraDWif0VYhqwWbxm4Fa1QooHBTDLNSHcUKAPrWMfa8dA3OKIgOqybGtrBu%2FGIcsBkEXOajDjVE5OlmQakV%2Brz8XRPYEbzMMNuSawNwrv8NW3Mm7mb8y%2Bivq72a4YuaqwRhPPXv7ZJMPBs48hgjH8lRNMqmyK6FLaEIDyFLAGiRpXCTsaRyDqA7ydsGd4sdEUKzlAwpXzKH3ZrR%2B8webQv4S4Mo7lY9XmLXF1a4UEjiX6MNYLQfhpEs6WfAIL%2B6CiR7U1PfuQwiIf%2BowY6sAHe%2B%2FOG%2FE7AbAx8JhLgEhcGzWkFdOHiC0G5h%2Brx6a7s%2BKDx6Y2uB%2FH8Iz2BvGmuyJywGfydIu%2BpuBpyXDJIiSHEaPXgdem9Vr1qfWp4DgAKBDqbXXynyVzhBfIcTshNhDAV%2FeCRyk1sMW8wOGvkXh09tP6hekKWL84gHFuzpO5P2TD5ssECMlD2mzAKzgG%2FJ4m6s1vPE6uS%2F7zLhcjceOfFo1CH2Vzib3s5ZkCMSQo%2Bbg%3D%3D&X-Amz-SignedHeaders=host&response-content-disposition=inline%3Bfilename%3D%22companies_house_document.pdf%22&X-Amz-Signature=d6d6e64d192d38e0d55e9784f1eeaea2fc9d75fc7a93e9c93081aa1ac5c5bc57
  39. https://www.crunchbase.com/organization/freetrade-limited
  40. https://www.crunchbase.com/organization/freetrade-limited/company_financials
  41. https://www.trademarkelite.com/europe/trademark/trademark-detail/014989172/FREETRADE
  42. 42.00 42.01 42.02 42.03 42.04 42.05 42.06 42.07 42.08 42.09 42.10 42.11 42.12 42.13 42.14 42.15 42.16 42.17 42.18 42.19 42.20 42.21 42.22 42.23 42.24 42.25 42.26 42.27 42.28 42.29 42.30 42.31 42.32 42.33 42.34 42.35 42.36 42.37 42.38 https://globefunder.com/trading-212-countries/
  43. 43.0 43.1 https://www.financemagnates.com/forex/brokers/freetrade-enters-netherland-ireland-with-zero-free-services/
  44. https://help.freetrade.io/en/articles/1794457-which-countries-is-freetrade-available-in
  45. Here, we have assumed that the global population is 8,037,772,395 people (source: https://www.worldometers.info/world-population/#:~:text=World%20Population%20Clock%3A%208%20Billion,(LIVE%2C%202023)%20%2D%20Worldometer)


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