Editing Love Ocean Group
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== Summary == | ==Summary== | ||
Ocean conservation inspired range of natural bathroom products in packaging that have been designed to be reused & refilled via a quarterly subscription service. Set up to promote a reduction of single use plastic in the bathroom and drive a ‘reuse & refill’ culture. Launching on World Ocean Day 8th June 2021. | Ocean conservation inspired range of natural bathroom products in packaging that have been designed to be reused & refilled via a quarterly subscription service. Set up to promote a reduction of single use plastic in the bathroom and drive a ‘reuse & refill’ culture. Launching on World Ocean Day 8th June 2021. | ||
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==Idea== | ==Idea== | ||
Plastic isn't the sole problem, it's our disposable attitude towards it. With 8m tonnes of plastic entering our oceans every year, it's time to move away from single use culture. Love Ocean is an ocean inspired bathroom product brand on a mission to make natural marine ingredient products for the whole family. We're launching with a children's range in a striking whale tail-shaped bottle made from 100% post consumer recycled plastic, designed to be reused & refilled via a quarterly subscription. We are targeting 78% of our customers to be refilling by 2025. | Plastic isn't the sole problem, it's our disposable attitude towards it. With 8m tonnes of plastic entering our oceans every year, it's time to move away from single use culture. Love Ocean is an ocean inspired bathroom product brand on a mission to make natural marine ingredient products for the whole family. We're launching with a children's range in a striking whale tail-shaped bottle made from 100% post consumer recycled plastic, designed to be reused & refilled via a quarterly subscription. We are targeting 78% of our customers to be refilling by 2025. | ||
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Beauty advertising and content specialist with extensive experience across luxury retail and publishing brands Net-a-Porter, Harper's Bazaar and Vogue International. | Beauty advertising and content specialist with extensive experience across luxury retail and publishing brands Net-a-Porter, Harper's Bazaar and Vogue International. | ||
'''Lorna Mitchell, Director of Product Research & Development''' | '''Lorna Mitchell, Director of Product Research & Development'''* | ||
Beauty product and innovation specialist with extensive experience developing and launching beauty brands for the likes of Liz Earl and Elemis. Co-founder of NOUGHTY Haircare. | Beauty product and innovation specialist with extensive experience developing and launching beauty brands for the likes of Liz Earl and Elemis. Co-founder of NOUGHTY Haircare. | ||
'''Nathalie Mountain, Director Operations & Content''' | '''Nathalie Mountain, Director Operations & Content'''* | ||
Creative project manager with experience in the luxury publishing industry. | Creative project manager with experience in the luxury publishing industry. | ||
'''Rhiannon Thomas, Digital Director''' | '''Rhiannon Thomas, Digital Director'''* | ||
Creative and brand specialist with extensive experience across multimedia publishing and luxury retail, including ELLE, Harper's Bazaar, BURO and Selfridges. | Creative and brand specialist with extensive experience across multimedia publishing and luxury retail, including ELLE, Harper's Bazaar, BURO and Selfridges. | ||
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Provides strategic, financial support and mentoring for founders and business owners. Co-Founders, Richard Fifield and James Hayward, have supported Love Ocean's development, business model and strategy from our outset. | Provides strategic, financial support and mentoring for founders and business owners. Co-Founders, Richard Fifield and James Hayward, have supported Love Ocean's development, business model and strategy from our outset. | ||