Ocean conservation inspired range of natural bathroom products in packaging that have been designed to be reused & refilled via a quarterly subscription service. Set up to promote a reduction of single use plastic in the bathroom and drive a ‘reuse & refill’ culture. Launching on World Ocean Day 8th June 2021.

  • 1/4 of annual plastic production goes into packaging – biggest use
  • Adult & Kids Toiletries combined addressable market in UK: £750m
  • UK homes recycle 44% of plastic bottles. 45% is then actually recycled
  • Additional market of ‘Eco active’ consumer - UK market valued at £799m


Plastic isn't the sole problem, it's our disposable attitude towards it. With 8m tonnes of plastic entering our oceans every year, it's time to move away from single use culture. Love Ocean is an ocean inspired bathroom product brand on a mission to make natural marine ingredient products for the whole family. We're launching with a children's range in a striking whale tail-shaped bottle made from 100% post consumer recycled plastic, designed to be reused & refilled via a quarterly subscription. We are targeting 78% of our customers to be refilling by 2025.

With every bottle purchased, our contribution to the Plastic Bank will fund the removal of 1kg of ocean-bound plastic in Haiti, Philippines and Indonesia. Plastic collectors receive a vital income and the plastic is remade into packaging.

With all digital assets in place for World Ocean Day 2021, we'll launch our children's range with the aim of disrupting the highly fragmented Baby & Children's product market and look to fill a gap with our unique approach. We plan to launch a baby range in 2022, an adult range in 2023, and a youth range in 2024. We also have a 2023 global expansion plan.

Our team of content experts, formerly of Elle and Harper's Bazaar, plan to create inspiring and educational editorial content to help build an engaged community.

Help us protect the oceans and change the way the world uses plastic.



Gabi Jennings, Founder

Beauty advertising and content specialist with extensive experience across luxury retail and publishing brands Net-a-Porter, Harper's Bazaar and Vogue International.

Lorna Mitchell, Director of Product Research & Development[1]

Beauty product and innovation specialist with extensive experience developing and launching beauty brands for the likes of Liz Earl and Elemis. Co-founder of NOUGHTY Haircare.

Nathalie Mountain, Director Operations & Content[1]

Creative project manager with experience in the luxury publishing industry.

Rhiannon Thomas, Digital Director[1]

Creative and brand specialist with extensive experience across multimedia publishing and luxury retail, including ELLE, Harper's Bazaar, BURO and Selfridges.

Pearlfisher, Strategic Creative Partner

Global strategic creative & brand design agency with a design for life philosophy, an eye for challenger brands and a passion for ethical and sustainable design innovation.

Realise Capital Strategic Finance Partner

Provides strategic, financial support and mentoring for founders and business owners. Co-Founders, Richard Fifield and James Hayward, have supported Love Ocean's development, business model and strategy from our outset.


  1. 1.0 1.1 1.2 Working on an on-going, part time consultancy basis each consultant is a founding team shareholder.