Editing Mondelez International, Inc.
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{{Infobox company|name=Mondelēz International, Inc.|logo=2560px-Mondelez international 2012 logo.svg.png|type=Public|traded_as={{ubl|{{Nasdaq|MDLZ}} (Class A)|Nasdaq-100 component|S&P 100 component|S&P 500 component}}|industry={{ubl|Food industry|Beverage}}|predecessor=[[Kraft Foods Inc.]]|founder=Thomas H. McInnerney<br />Edward E. Rieck|hq_location=Chicago, Illinois, U.S.|areas_served=Worldwide|key_people=Dirk Van de Put (Chairman and CEO)|revenue={{increase}} {{US$|31.49 billion|link=yes}} (2022)|operating_income={{decrease}} {{US$|3.79 billion}} (2022)|net_income={{decrease}} {{US$|2.71 billion}} (2022)|assets={{increase}} {{US$|71.16 billion}} (2022)|equity={{decrease}} {{US$|26.88 billion}} (2022)|num_employees=91 000 (December 2022)|subsid={{Plainlist| | {{Infobox company|name=Mondelēz International, Inc.|logo=2560px-Mondelez international 2012 logo.svg.png|type=Public|traded_as={{ubl|{{Nasdaq|MDLZ}} (Class A)|Nasdaq-100 component|S&P 100 component|S&P 500 component}}|industry={{ubl|Food industry|Beverage}}|predecessor=[[Kraft Foods Inc.]]|founder=Thomas H. McInnerney<br />Edward E. Rieck|hq_location=Chicago, Illinois, U.S.|areas_served=Worldwide|key_people=Dirk Van de Put (Chairman and CEO)|revenue={{increase}} {{US$|31.49 billion|link=yes}} (2022)|operating_income={{decrease}} {{US$|3.79 billion}} (2022)|net_income={{decrease}} {{US$|2.71 billion}} (2022)|assets={{increase}} {{US$|71.16 billion}} (2022)|equity={{decrease}} {{US$|26.88 billion}} (2022)|num_employees=91.000 (December 2022)|subsid={{Plainlist| | ||
* [[Cadbury]] | * [[Cadbury]] | ||
* [[Nabisco]] | * [[Nabisco]] | ||
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== Company overview == | == Company overview == | ||
Mondelez International, Inc. is a publicly traded company, meaning that it is owned by a multitude of individual and institutional investors who hold shares of its stock. As a result of its separation from Kraft Foods Inc. in 2012, 76.19% is owned by institutional shareholders, 6.67% by Mondelez International insiders, and 17.14% by retail investors. The company puts strong emphasis on creating iconic brands to drive customer loyalty. They achieve it by investing significantly in marketing and advertising campaigns designed to create emotional connections with consumers while the research and development teams continually work to create new flavors, formats, and packaging solutions. This commitment to innovation allows Mondelez to adapt to changing consumer preferences and launch new products that cater to evolving market trends. Having a wide range of products including chocolate, biscuits, gum, candy, and powdered beverages and a global presence. They put consumers at center of their business strategy resulting in an approach that helps Mondelez create products that resonate with different cultures and regions. The region with the highest volume of sales is Europe with 36.3% for 2022. Which can be reasoned to the near monopoly they have on chocolate bars and crackers in the region which contribute the most to their sales. With brands such as Cadburry, Milka, Toblerone, Oreo, Belvita, Ritz, Lu and Tuc they own the some of the biggest brands | Mondelez International, Inc. is a publicly traded company, meaning that it is owned by a multitude of individual and institutional investors who hold shares of its stock. As a result of its separation from Kraft Foods Inc. in 2012, 76.19% is owned by institutional shareholders, 6.67% by Mondelez International insiders, and 17.14% by retail investors. The company puts strong emphasis on creating iconic brands to drive customer loyalty. They achieve it by investing significantly in marketing and advertising campaigns designed to create emotional connections with consumers while the research and development teams continually work to create new flavors, formats, and packaging solutions. This commitment to innovation allows Mondelez to adapt to changing consumer preferences and launch new products that cater to evolving market trends. Having a wide range of products including chocolate, biscuits, gum, candy, and powdered beverages and a global presence. They put consumers at center of their business strategy resulting in an approach that helps Mondelez create products that resonate with different cultures and regions. The region with the highest volume of sales is Europe with 36.3% for 2022. Which can be reasoned to the near monopoly they have on chocolate bars and crackers in the region which contribute the most to their sales. With brands such as Cadburry, Milka, Toblerone, Oreo, Belvita, Ritz, Lu and Tuc they own the some of the biggest brands on the market and in addition to all the big European brands purchased by Kraft Foods a lot of local brands were also acquired in the 90s and early 2000s. This has allowed them to distinguish themselves from their competitors. | ||
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Mondelez International's mission is to "lead the future of snacking by offering the right snack, for the right moment, made the right way." | Mondelez International's mission is to "lead the future of snacking by offering the right snack, for the right moment, made the right way." | ||
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== Industry overview == | |||
' | The snacking industry is a dynamic and rapidly evolving sector within the broader food and beverage industry. It revolves around the production, distribution, and consumption of a wide variety of snacks, which are typically consumed between regular meals. These snacks can range from traditional options like potato chips and chocolate bars to healthier alternatives like yogurt cups and granola bars. It attracts consumers with its convenient on-the-go options and a wide range of products to satisfy one's cravings and dietary preferences. In recent years growing health awareness has driven a shift toward snacks with natural ingredients, lower sugar and sodium content, and higher protein. People are incorporating the idea of grab and go foods and drinks that provide functional benefits in their busy routines to achieve a healthier and more eco-friendly lifestyle. | ||
== Competition == | |||
==Financials== | ==Financials== | ||