Mondelez International, Inc.
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| Type | Public |
|---|---|
| Industry |
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| Predecessor | Kraft Foods Inc. |
| Founder | Thomas H. McInnerney Edward E. Rieck |
| Headquarters | Chicago, Illinois, U.S. |
Areas served | Worldwide |
Key people | Dirk Van de Put (Chairman and CEO) |
| Revenue |  US$31.49 billion (2022) |
 US$3.79 billion (2022) | |
| US$2.71 billion (2022) | |
| Total assets | US$71.16 billion (2022) |
| Total equity | US$26.88 billion (2022) |
Number of employees | 91 000 (December 2022) |
| Subsidiaries | |
| Website | https://www.mondelezinternational.com/ |
SummaryEdit
Mondelez International, Inc. is a prominent player in the global snack food industry, dedicated to delivering consumer satisfaction through a range of well-established brands. The company was born from the separation of Kraft Foods in 2012, a decision driven by a desire to focus exclusively on the ever-evolving snack category. With this strategic move, Mondelez embarked on a journey to create its unique identity and legacy in the global snacking arena. With operations spanning North America, Latin America, Europe, Asia, and the Middle East and a portfolio consisting of household names such as Oreo, Cadbury, Ritz, Milka, Trident, and Toblerone, to name just a few. The company's dedication to quality, sustainability, and consumer satisfaction continues to drive its success in the dynamic and competitive snack industry.
Company overviewEdit
Mondelez International, Inc. is a publicly traded company, meaning that it is owned by a multitude of individual and institutional investors who hold shares of its stock. As a result of its separation from Kraft Foods Inc. in 2012, 76.19% is owned by institutional shareholders, 6.67% by Mondelez International insiders, and 17.14% by retail investors. The company puts strong emphasis on creating iconic brands to drive customer loyalty. They achieve it by investing significantly in marketing and advertising campaigns designed to create emotional connections with consumers while the research and development teams continually work to create new flavors, formats, and packaging solutions. This commitment to innovation allows Mondelez to adapt to changing consumer preferences and launch new products that cater to evolving market trends. Having a wide range of products including chocolate, biscuits, gum, candy, and powdered beverages and a global presence. They put consumers at center of their business strategy resulting in an approach that helps Mondelez create products that resonate with different cultures and regions. The region with the highest volume of sales is Europe with 36.3% for 2022. Which can be reasoned to the near monopoly they have on chocolate bars and crackers in the region which contribute the most to their sales. With brands such as Cadburry, Milka, Toblerone, Oreo, Belvita, Ritz, Lu and Tuc they own the some of the biggest brands in this part of the market. Furthermore, in addition to all the big European brands purchased by Kraft Foods a lot of local brands were acquired in the 90s and early 2000s. This has allowed them to distinguish themselves from their competitors and secure a niche within the wider snack market. Giving the general approach that has allowed their global presence.
Mission of the company
Mondelez International's mission is to "lead the future of snacking by offering the right snack, for the right moment, made the right way."
Company values
Integrity: Mondelez expects integrity from its distribution partners. They are expected to uphold ethical standards and comply with all contractual agreements and legal requirements in the distribution process.
Community Engagement: Mondelez actively engages with the communities in which it operates. The company supports community development programs and initiatives that contribute to the well-being of local communities.
Quality Assurance: Quality is a fundamental value for Mondelez. The company strives to produce and deliver high-quality products that meet or exceed consumer expectations.
Sustainability: Mondelez is committed to sustainability throughout its supply chain, including distribution. Distributors may be encouraged to adopt sustainable practices, reduce waste, and minimize their environmental impact.
Consumer-Centric Approach: Mondelez places consumers at the center of its business. Understanding consumer needs and preferences is crucial to developing products that resonate with diverse tastes and preferences.
Safety: Mondelez is committed to sustainable business practices. The company aims to reduce its environmental footprint, promote responsible ingredient sourcing, and contribute positively to the communities where it operates.
Innovation: Mondelez is dedicated to innovation in product development, processes, and sustainability efforts. The company encourages a culture of innovation to meet changing consumer demands and market trends.
Responsibility: Mondelez takes responsibility for its impact on society and the environment. The company focuses on initiatives that enhance its corporate responsibility, including responsible sourcing, waste reduction, and community engagement.
Diversity and Inclusion: Mondelez values diversity and inclusion in its workforce and business relationships. The company believes that diverse perspectives and backgrounds drive innovation and better decision-making.
Industry overviewEdit
The snacking industry is a dynamic and rapidly evolving sector within the broader food and beverage industry. It revolves around the production, distribution, and consumption of a wide variety of snacks, which are typically consumed between regular meals. These snacks can range from traditional options like potato chips and chocolate bars to healthier alternatives like yogurt cups and granola bars. It attracts consumers with its convenient on-the-go options and a wide range of products to satisfy one's cravings and dietary preferences. In recent years growing health awareness has driven a shift toward snacks with natural ingredients, lower sugar and sodium content, and higher protein. Because of social media impact in combination with growing attention towards ecological problems people are incorporating the idea of grab and go foods and drinks that provide functional benefits in their busy routines to achieve a healthier and more eco-friendly lifestyle.
An example of how Mondelez has been adapting to this change in the market is the acquisition of a significant majority interest in Grenade, a leading UK based performance nutrition pioneer in the fast-growing high-protein bar segment. Grenade is a sports performance and active nutrition brand, offering a selection of high-protein, low-sugar products including bars, drinks and shakes, as well as leading performance nutrition. Which are precisely the kind of products that are getting the most traction.
CompetitionEdit
Nestlé
Nestlé is a major multinational food and beverage company with a diverse portfolio of products, including chocolates, biscuits, and confectionery. It competes directly with Mondelez in various snack categories. Both companies share a global presence, emphasizing innovation, understanding consumer preferences, and investing significantly in marketing and branding efforts to maintain their recognition.
Hershey Company
The Hershey Company is a well-known American chocolate manufacturer and competes with Mondelez, particularly in the U.S. market. where Hershey's holds a substantial share of the chocolate market. Additionally, in 1988 the Hershey Company acquired the license to manufacture Cadbury Chocolate for the US. Considering this is one of Mondelez's most iconic brands, this has sparked some issues in the timeline of the distribution of the chocolate goods in the US.
Mars, Incorporated
Mars is another global giant in the food industry, known for brands like Mars, Snickers, and Twix. It competes directly with Mondelez, especially in the chocolate and snack markets. Similarly, having a global presence and commitment to innovation, sustainability, and responsible business practices, but having a focus on chocolate bars within the snacking industry.
Ferrero
Ferrero is a renowned Italian multinational confectionery company with a rich heritage in the chocolate and confectionery industry. It is celebrated for its high-quality and premium chocolate products, including Ferrero Rocher, Nutella, and Kinder. They compete directly with Mondelez in the chocolate and confectionery segments, offering a wide array of delectable treats that have gained a dedicated following worldwide.
Lindt & Sprüngli
Lindt & Sprüngli, often referred to as Lindt, is a renowned Swiss chocolatier with a long-standing tradition of crafting premium-quality chocolates. Founded in 1845, Lindt has earned a global reputation for its luxurious chocolate creations, making it a prominent competitor for Mondelez in the premium chocolate market. Lindt's signature products include the Lindt Swiss chocolate bars, Lindt Lindor truffles and the Lindt Gold Bunny. Their name is synonymous with craftsmanship and indulgence, appealing to chocolate connoisseurs around the world and their ongoing innovation in flavors and product varieties ensures they remain a key player in the competitive chocolate industry.
FinancialsEdit
In 2022 Mondelez reported a revenue of $31.496B, a 9.67% increase from 2021. And the graph below shows the revenue of the company since 2010.
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Income Statement | |||||||||||||
| Revenue (millions $) | 31,496 | 28,720 | 26,581 | 25,868 | 25,938 | 25,896 | 25,923 | 29,636 | 34,244 | 35,299 | 35,015 | 35,810 | 31,489 |
| Net income (millions $) | 2,717 | 4,300 | 3,555 | 3,929 | 3,317 | 2,828 | 1,635 | 7,267 | 2,184 | 3,915 | 3,067 | 3,554 | 4,114 |
| Balance sheet | |||||||||||||
| Total assets (millions $) | 71,161 | 67,092 | 67,810 | 64,515 | 62,729 | 62,957 | 61,538 | 62,843 | 66,771 | 72,515 | 75,477 | 93,837 | 95,289 |
| Other | |||||||||||||
| Employees | 91,000 | 79,000 | 79,000 | 80,000 | 80,000 | 83,000 | 90,000 | 99,000 | 104,000 | 107,000 | 110,000 | 126,000 | 127,000 |