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== Key accomplishments to date<ref name=":1" /> == | == Key accomplishments to date<ref name=":1" /> == | ||
* THIS is the fastest-growing meat- | * THIS is the fastest-growing meat-alternatie brand in the UK (333% YoY) | ||
* In under three years, THIS has gained | * In under three years, THIS has gained listing in all major UK supermarkets, including Tesco, Sainsbury's, Asda Morrisons, Co-op, Waitrose and Ocado. | ||
* The repeat purchase rate | * The repeat purchase rate is 39%. | ||
* THIS has raised £20m | * THIS has raised £20m. | ||
* THIS is listed on the menu of some of the biggest restaurants | * THIS is listed (and named on the menu) of some of the biggest restaurants/hotels in the UK, including Caffe Nero, Premier Inn and Ask. | ||
* THIS has had a significant amount of press coverage, with >600 mentions/features, reaching >1.4 billion readers. | * THIS has had a significant amount of press coverage, with >600 mentions/features, reaching >1.4 billion readers. | ||
* THIS is the first plant-based meat brand to feature on the menu of a UK Michelin-starred restaurant. | * THIS is the first plant-based meat brand to feature on the menu of a UK Michelin-starred restaurant. | ||
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== Fundraising == | == Fundraising == | ||
The company is currently in the process of raising funds, and the funds will be used to accelerate growth through increased brand marketing, innovation, manufacturing and working capital.<ref name=":1" /> | |||
As part of the fundraise: (i) THIS has secured £3.26m from existing shareholders & institutional investors; and (ii) a further allocation is being made available to customers & investors via Seedrs, with a third party committed to invest up to £1.55m of any unfilled portion of the Seedrs allocation on the same terms as this campaign.<ref name=":1" /> | |||
The third party is connected to Seedrs, but this should not be seen as an endorsement by Seedrs or any other party; investors must, as always, make their own investment decision.<ref name=":1" /> | |||
== Share classes<ref name=":1" /> == | == Share classes<ref name=":1" /> == | ||
The company has three classes of shares: Ordinary, Series A preference, and Series B preference. | The company has three classes of shares: Ordinary, Series A preference, and Series B preference. | ||
Series A preference and Series B preference shares rank equally | All investors in the current round, including Seedrs, will receive Series B preference shares. | ||
Series A preference and Series B preference shares rank equally and carry a 1x non-participating preference. On an exit or liquidation, the holders of these preference shares will receive the amount of their initial investment back first, and the remaining proceeds will then be distributed amongst all ordinary shareholders. The preference shareholders will have the option to convert their preference shares into ordinary shares. | |||
== Financials == | == Financials == | ||
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== Risks == | == Risks == | ||
As with any investment, investing in THIS carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in | As with any investment, investing in THIS carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Stockhub is higher than in a company that's trading on a public market (such as Beyond Meat). | ||
=== Early-stage investment === | === Early-stage investment === | ||
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== References == | == References == | ||