Editing Tesla, Inc.

  | [[S&P 100]] component

| hq_location_city = Austin<!-- Do not link, search MOS:GEOLINK for further guidance -->, Texas<!-- Do not link, search MOS:GEOLINK for further guidance -->

* [[Tesla Model 3|Model 3]]

  | {{increase}} 6.54 GWh battery energy storage systems (2022)

|access-date=October 3, 2018 |website=Business Insider}}</ref><ref>{{cite web |title=Tesla Energy Generation And Storage Business: Q4 2020 Results |url=https://insideevs.com/news/482496/tesla-energy-generation-storage-q4-2020-results/ | date=January 27, 2021}}</ref><ref>{{cite web |title=Elon Musk |url=https://www.forbes.com/profile/elon-musk/ |website=[[Forbes]]}}</ref><ref>{{cite web | url=https://www.sec.gov/Archives/edgar/data/1318605/000156459021044307/tsla-pre14a_20210813.htm | title=Schedule 14A Information  | publisher=[[U.S. Securities and Exchange Commission]]}}</ref><ref name="10K_2022">{{cite web |title=Annual report Form 10-K 2022 Tesla Inc. |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1318605/000095017023001409/tsla-20221231.htm |date=January 31, 2023 |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>

The company sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. Tesla emphasises performance, attractive styling and the safety of its users in the design and manufacture of its products and is continuing to develop full self-driving technology for improved safety. The company also strives to lower the cost of ownership for its customers through continuous efforts to reduce manufacturing costs and by offering financial and other services tailored to its products.<ref name=":4">https://www.sec.gov/Archives/edgar/data/1318605/000156459021004599/tsla-10k_20201231.htm</ref>

Assuming that Tesla increases its share of the automotive market to 10% (from 2%) and other assumptions, the expected return of an investment in the company over the next five years is negative 24%, which equates to an annual return of negative 4%. In other words, an £100,000 investment in the company is expected to return £76,000 in five years time.

Accordingly, based on the assumptions provided on the Stockhub platform,  an investment in the company is considered to be a 'suitable' one for you if, among other criteria, your required:

* Return level is negative 4% per year or less in absolute terms;

* Risk level is 112% or more above the market risk level;

* Time horizon is five years or longer;

* Bid-ask margin is 0.0297% or more; and/or

* Objective is to help accelerate the world's transition to sustainable energy.

 

'''Fun fact:''' Tesla, Inc. was named after inventor Nikola Tesla and was founded in 2003 by Martin Eberhard and Marc Tarpenning, not Elon Musk, who joined later as an investor and chairman.

Tesla is a company that's on a mission to accelerate the world's transition to sustainable energy.<ref name=":3" /> In other words, the company's objective is to accelerate the world's transition to energy that meets the needs of the present without compromising the ability of future generations to meet their own needs.

=== What are the main offerings of the company? ===

The company's main offerings fall into two main segments: (1) automotive and (2) energy generation and storage.<ref name=":4" />

The automotive segment includes the sales and leasing of electric vehicles as well as sales of automotive regulatory credits.<ref name=":4" /> Additionally, the automotive segment is also comprised of other services including non-warranty after-sales vehicle services, sales of used vehicles, retail merchandise, sales by the company's acquired subsidiaries to third party customers and vehicle insurance revenue.<ref name=":4" />

Model S is the fastest accelerating and longest ranging car that Tesla provides, with a zero-to-60 miles per hour acceleration of 3.1 seconds and a maximum distance range on a single battery charge of 405 miles, respectively.<ref>https://www.tesla.com/</ref> The price of the car in the US is $99,990.<ref name=":8" />

[[File:Model S.jpg]]

'''Model 3'''

Model 3 is the lowest priced car that Tesla provides, selling in the US at $46,990.

 

 

Model X is the largest cargo capacity car that Tesla provides, with a cargo capacity of 88 cubic feet. The price of the car in the US is $114,990.

 

[[File:MX-Hero-Desktop.jpg]]

 

 

Model Y is the lowest price per cargo capacity and lowest price per seat car that Tesla provides, at $829 per cubic feet and $8,999 per seat, respectively. The price of the car in the US is $62,990.

 

 

A detailed comparison of the Tesla vehicles is shown in the two tables below.

|+All Tesla vehicles competition comparison

! colspan="2" |Model S

! colspan="2" |Model X

! colspan="3" |Model 3

! colspan="2" |Model Y

!Standard<ref name=":8">https://www.tesla.com/models</ref>

!Plaid<ref name=":8">https://www.tesla.com/models</ref>

!Standard<ref name=":13">https://www.tesla.com/modelx</ref>

!Plaid<ref name=":13" />

!Rear-Wheel Drive<ref name=":14">https://www.tesla.com/model3</ref>

!Long Range<ref name=":14" />

!Performance<ref name=":14" />

!Long Range<ref name=":15">https://www.tesla.com/modely</ref>

|Is the vehicle fully electric?

| style="background: orange; color: white;" |Yes

| style="background: orange; color: white;" |3.1 seconds

|style="background: green; color: white;" |1.99 seconds

|style="background: orange; color: white;" |3.5 seconds

|What's the maximum distance range of the vehicle on a single battery charge?

|style="background: orange; color: white;" |396 miles

|style="background: orange; color: white;" |303 miles

|What's the top speed of the vehicle?

|style="background: green; color: white;" |200 miles per hour

| style="background: orange; color: white;" |155 miles per hour

|style="background: orange; color: white;" |163 miles per hour

|style="background: orange; color: white;" |145 miles per hour

|style="background: orange; color: white;" |162 miles per hour

|style="background: orange; color: white;" |155 miles per hour

|Which design type is the vehicle?

| style="background: orange; color: white;" |Sedan (i.e. car)

|style="background: orange; color: white;" |Sedan (i.e. car)

| style="background: orange; color: white;" |SUV (i.e. car)

|style="background: orange; color: white;" |SUV (i.e. car)

| style="background: orange; color: white;" |Sedan (i.e. car)

|What is the safety rating of the vehicle?

| style="background: orange; color: white;" |5 out of 5 stars

|style="background: orange; color: white;" |5 out of 5 stars

| style="background: orange; color: white;" |5 out of 5 stars

|style="background: orange; color: white;" |5 out of 5 stars

| style="background: orange; color: white;" |5 out of 5 stars

|How many seats does the vehicle have?

|What's the cargo capacity of the vehicle?

| style="background: red; color: white;" |28 cubic feet

|style="background: red; color: white;" |28 cubic feet

| style="background: red; color: white;" |23 cubic feet

|style="background: red; color: white;" |23 cubic feet

| style="background: red; color: white;" |76 cubic feet

|style="background: red; color: white;" |76 cubic feet

|Which drive wheel does the vehicle have?

|style="background: orange; color: white;" |All-wheel drive

| style="background: red; color: white;" |Rear-wheel drive

|style="background: orange; color: white;" |All-wheel drive

|style="background: orange; color: white;" |All-wheel drive

| style="background: orange; color: white;" |All-wheel drive

|What's the price of the vehicle?

|style="background: orange; color: white;" |$55,990

|style="background: orange; color: white;" |$62,990

|style="background: orange; color: white;" |$67,990

|What's the vehicle's price per cargo capacity?

| style="background: orange; color: white;" |$3,571 per cubic feet

|style="background: orange; color: white;" |$1,579 per cubic feet

| style="background: orange; color: white;" |$2,043 per cubic feet

|style="background: orange; color: white;" |$2,434 per cubic feet

|style="background: orange; color: white;" |$2,739 per cubic feet

| style="background: green; color: white;" |$829 per cubic feet

|style="background: orange; color: white;" |$895 per cubic feet

|+Which car is the winner in the following categories?

|Which Tesla car has the fastest acceleration?

|Model S Plaid

|The zero to 60 miles per hour acceleration of the car is 1.99 seconds.

|Which Tesla car has the longest range?

|The range of the car is 405 miles.

|Which Tesla car has the highest top speed?

|The top speed of the car is 200 miles per hour.

|Which Tesla car has the largest cargo capacity?

|Model X and Model X Plaid

|The cargo capacity of the car is 88 cubic feet.

|-

|Which Tesla car has the most seats?

|Model X and Model Y Long Range

|The number of seats in the car is 7 seats.

|Which Tesla car is the lowest priced?

|The price of the car is $46,990.

|Which Tesla car has the lowest price per cargo capacity?

|Model Y Long Range

|The price per cargo capacity of the car is $829 per cubic feet.

|-

|Which Tesla car has the lowest price per seat?

|The price per seat of the car is $8,999 per seat.

Other offerings include the servicing of Tesla vehicles, at company-owned service locations and through Tesla Mobile Service technicians.<ref name=":4" />

The company offers extended service plans, which provide coverage beyond the new vehicle limited warranties for certain models in specified regions.<ref name=":4" />

The company offers loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia.<ref name=":4" /> In certain situations, Tesla provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" />

 

As part of the company's ongoing effort to decrease the total cost of ownership, it offers insurance products on its vehicles.<ref name=":4" /> The products are currently available in five US states (Arizona, California, Illinois, Ohio and Texas), and the company plans to offer the products into new geographical markets.<ref name=":4" />

Cybertruck is a truck, a motor vehicle designed to transport cargo, carry specialised payloads, or perform other utilitarian work. What will be unique about the offering is that it will be the safest vehicle that Tesla provides. The price of the offering is expected to be $39,900.<ref>https://www.autoexpress.co.uk/tesla/cybertruck/96447/tesla-cybertruck-delayed-until-least-2023#:~:text=Tesla%20Cybertruck%3A%20performance%20and%20range&text=Entry%2Dlevel%2C%20Single%20Motor%2C,a%20top%20speed%20of%20110mph.</ref>

[[File:Cybertruck-Hero-Desktop.jpg]]

The Tesla Roadster is a car. What will be unique about the offering is that it will be the fastest accelerating and longest ranging car that Tesla provides. The price of the offering is around $200,000.<ref>https://carbuzz.com/cars/tesla/roadster</ref>

[[File:Tesla-roadster.jpg]]

Tesla Semi is a semi-trailer truck, a motor vehicle that is designed to transport large cargo, via one or more of its attached trailers. What will be unique about the offering is that it will be the largest cargo capacity vehicle that Tesla provides. The price of the offering is around $150,000.

[[File:Tesla-semi.jpg]]

Tesla has said that it intends to establish an autonomous Tesla ride-hailing network, enabling people to hail a ride.<ref name=":4" /> What's unique about the ride-hailing service is that it's expected to be faster and cheaper than the alternatives. Information about the expected price of the service has yet to be disclosed.

====Energy generation and storage ====

The energy generation and storage segment includes the sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives.<ref name=":4" />

Powerwall is a energy storage system (i.e. a type of battery).<ref name=":4" /> What’s unique about the offering is that it's the lowest priced energy storage system that Tesla provides, selling at $10,500. The energy capacity of the product is 13.5 kilowatt hour (kWh). To help put the capacity into perspective, in 2020, the average household in the United States consumed 29 kWh per day.<ref>https://www.eia.gov/tools/faqs/faq.php?id=97&t=3#:~:text=How%20much%20electricity%20does%20an,about%20893%20kWh%20per%20month.</ref> So, if the average household is powered from Powerwalls only, then it will require around two Powerwalls to power the whole house, at an average annual cost of $2,247.

[[File:Powerwall2.jpg]]

Megapack is an energy storage system.<ref name=":4" /> What’s unique about the offering is that it's the largest energy storage system that Tesla provides, at 3.5 megawatt hour. To help put the energy capacity into perspective, each unit has enough energy to power an average of 3,600 homes for one hour. A single Megapack sells for $1,000,000.

Solar Roof is a roof tile.<ref name=":4" /> What makes the tile unique is that it's the most aesthetically-beautiful, energy generation roof tile. In other words, it's the most beautiful roof tile that generates electricity.

[[File:5c603e0d86d2c7c005d1df44a jVVOsV8.jpg]]

For the average house in the US, the total cost of having the solar roof is $59,700, or around $3,078 per year over the expected lifetime of the roof (the key assumptions used to determine the expected cost can be found in the table below). To help put the cost into perspective, the average energy bill in the United States is $1,380 per year, so, at the moment, meeting the energy needs of the average US household using the Tesla Solar Roof is 2x more expensive than the alternative.

|The average house in the US is 2,261 square feet in size and 2 stories in height. The warranty period of the solar roof is 25 years. Assuming that the replacement period of the solar roof is the same as the warranty period, then that equates to an annual cost of $1,624. The installation cost is included in the cost.

|Combining all the above costs together, that equates to a total annual cost of $3,078

'''Service and Warranty'''

Other offerings include servicing and repairs, and extended limited warranties in certain regions.<ref name=":4" />

Tesla offers certain loan and power purchase agreement (PPA) options to residential or commercial customers who pair energy storage systems with solar energy systems.<ref name=":4" /> The company offers certain financing options to its solar customers, which enable the customer to purchase and own a solar energy system, Solar Roof or integrated solar and Powerwall system.<ref name=":4" /> Its solar PPAs, offered to commercial customers, charges a fee per kilowatt-hour based on the amount of electricity produced by its solar energy systems.<ref name=":4" />

===From which place(s) are the offerings able to be purchased?===

The main places that the offerings are able to be purchased is through the company's website (at www.tesla.com) and company's stores, which is estimated at around 400 stores in more than 35 countries.

===From which place(s) are the offerings promoted?===

The main way that Tesla promotes the offerings is through media coverage and word of mouth.

=== What's the current strategy of the company? ===

According to a blog post in 2016 in which the CEO of Tesla detailed the company's master plan<ref>https://www.tesla.com/blog/master-plan-part-deux</ref>, the current strategy of Tesla consists of four milestones:

It's worth noting that 10 years earlier than the publication of the 2016 blog post, Elon detailed the company's first master plan<ref name=":9" />, and the company has managed to achieve all of the milestones, which were as follows:

#Provide zero emission electric power generation options (i.e. Tesla Solar Roof and Powerwall and Megapack).

Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $3.0 trillion.

It can be strongly argued that given the company's mission, the total addressable market is actually the global energy market; and research suggests that the estimated size of that market is $6.1 trillion.<ref name=":16" />

Here, the serviceable available market (SAM) is defined as the global car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $1.0 trillion.

Here, the serviceable obtainable market (SOM) is defined as the US car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $262 billion.

== Competition==

Tesla believes that its vehicles compete in the market both based on their traditional segment classification as well as based on their propulsion technology. For example, Model S and Model X compete primarily with premium sedans and premium SUVs, and Model 3 and Model Y compete with small to medium-sized sedans and compact SUVs, which are extremely competitive markets. Competing products typically include internal combustion vehicles from more established automobile manufacturers; however, many established and new automobile manufacturers have entered or have announced plans to enter the market for electric and other alternative fuel vehicles. Many major automobile manufacturers have electric vehicles available today in major markets including the US, China and Europe, and other current and prospective automobile manufacturers are also developing electric vehicles. In addition, several manufacturers offer hybrid vehicles, including plug-in versions.

Tesla also believes that there is increasing competition for its vehicle offerings as a platform for delivering self-driving technologies, charging offerings and other features and services, and it expects to compete in this developing market through continued progress on its autopilot, full self-driving and neural network capabilities, Supercharger network and its infotainment offerings.

The market for energy storage products is also highly competitive, and both established and emerging companies have introduced products that are similar to Tesla's product portfolio or that are alternatives to the elements of its systems. Tesla competes with these companies based on price, energy density and efficiency. Tesla believes that the things that give it a competitive advantage in its markets are: the specifications and features of its products, its strong brand and the modular, scalable nature of its energy storage products.

The primary competitors to its solar energy business are the traditional local utility companies that supply energy to Tesla's potential customers. Tesla competes with these traditional utility companies primarily based on price and the ease by which customers can switch to electricity generated by Tesla's solar energy systems. Tesla also competes with solar energy companies that provide products and services similar to it. Many solar energy companies only install solar energy systems, while others only provide financing for these installations.

[[File:Elon Musk Royal Society (crop2).jpg|200px]]

The Chief Executive Officer of Tesla is {{#property:P169|from=Q478214}} and he has served the position since October 2008 and as a member of the Board since April 2004. Elon has also served as Chief Executive Officer, Chief Technology Officer and Chairman of Space Exploration Technologies Corporation, an advanced rocket and spacecraft manufacturing and services company (“SpaceX ”), since May 2002, and served as Chairman of the Board of SolarCity Corporation, a solar installation company, from July 2006 until its acquisition by Tesla in November 2016. Elon is also a founder of The Boring Company, an infrastructure company, and of Neuralink Corp., a company focused on developing brain-machine interfaces. Prior to SpaceX, Elon co-founded PayPal, an electronic payment system, which was acquired by eBay in October 2002, and Zip2 Corporation, a provider of Internet enterprise software and services, which was acquired by Compaq in March 1999. Elon has also served on the board of directors of Endeavor Group Holdings, Inc. since April 2021. Elon holds a B.A. in physics from the University of Pennsylvania and a B.S. in business from the Wharton School of the University of Pennsylvania.

Zachary Kirkhorn is Chief Financial Officer of Tesla and served the position since March 2019. Previously, Zach served in various finance positions continuously since joining Tesla in March 2010, other than between August 2011 and June 2013 during which he attended business school, including most recently as Vice President, Finance, Financial Planning and Business Operations from December 2018 to March 2019. Zach holds dual B.S.E. degrees in economics and mechanical engineering and applied mechanics from the University of Pennsylvania and an M.B.A. from Harvard University.

[[File:Drew.jpg|200px]]

'''Robyn M. Denholm'''

Robyn M. Denholm has served as a director since August 2014 and as Chair since November 2018. Since January 2021, Ms. Denholm has been an operating partner of Blackbird Ventures, a venture capital firm. From January 2017 through June 2019, Ms. Denholm was with Telstra Corporation Limited, a telecommunications company, as Chief Financial Officer and Head of Strategy from October 2018 through June 2019, and Chief Operations Officer from January 2017 to October 2018. Prior to Telstra, from August 2007 to February 2016, Ms. Denholm was with Juniper Networks, Inc., a manufacturer of networking equipment (“Juniper”), serving first as its Executive Vice President and Chief Financial Officer and then as its Executive Vice President and Chief Financial and Operations Officer. Prior to joining Juniper, Ms. Denholm served in various executive roles at Sun Microsystems, Inc. from January 1996 to August 2007. Ms. Denholm also served at Toyota Motor Corporation Australia for seven years and at Arthur Andersen & Company for five years in various finance assignments. Ms. Denholm is a Fellow of the Institute of Chartered Accountants of Australia/New Zealand, a member of the Australian Institute of Company Directors, and holds a Bachelor’s degree in Economics from the University of Sydney and a Master’s degree in Commerce and a Doctor of Business Administration (honoris causa) from the University of New South Wales.

Ira Ehrenpreis is Founder and Managing Partner of DBL Partners, a leading impact investing venture capital firm, currently managing more than $1 billion of capital. DBL invests in companies that can deliver top-tier financial returns, while simultaneously driving social or environmental change.

Ira was awarded the 2018 NACD Directorship 100 for being “one of the most influential leaders in the boardroom and corporate governance community.” In 2007, he was named one of the “Top 50 Most Influential Men Under 45" and in 2014 was inducted into the International Green Industry Hall of Fame.

<noglossary>‎Ira received his JD/MBA from Stanford Graduate School of Business and Stanford Law School, where he was an Associate Editor of Stanford Law Review. He holds a B.A. from the University of California, Los Angeles, graduating Phi Beta Kappa and Summa Cum Laude.</noglossary> 

[[File:1029px-Larry Ellison picture.png|200px]]

[[File:James Murdoch 2008- NRKbeta.jpg|200px]]

James Murdoch has been a member of the Board since July 2017. Since March 2019, Mr. Murdoch has been the Chief Executive Officer of Lupa Systems, a private investment company that he founded. Previously, Mr. Murdoch held a number of leadership roles at Twenty-First Century Fox, Inc. (“21CF”), a media company, over two decades, including its Chief Executive Officer from 2015 to March 2019, its Co-Chief Operating Officer from 2014 to 2015, its Deputy Chief Operating Officer and Chairman and Chief Executive Officer, International from 2011 to 2014 and its Chairman and Chief Executive, Europe and Asia from 2007 to 2011. Previously, he served as the Chief Executive Officer of Sky plc from 2003 to 2007, and as the Chairman and Chief Executive Officer of STAR Group Limited, a subsidiary of 21CF, from 2000 to 2003. Mr. Murdoch also formerly served on the boards of News Corporation from 2013 to July 2020, of 21CF from 2017 to 2019, of Sky plc from 2016 to 2018, of GlaxoSmithKline plc from 2009 to 2012 and of Sotheby’s from 2010 to 2012.

His family of restaurant concepts serve real food at every price point. They source food from American farmers, stimulating the local farm economy to the tune of millions of dollars a year. His non-profit organization builds permanent, outdoor Learning Garden classrooms in underserved schools around the U.S. reaching over 125,000 students everyday. His urban, indoor vertical farming accelerator, seeks to empower thousands of young entrepreneurs to become real food farmers.

Kathleen Wilson-Thompson has been a member of the Board since December 2018. Ms. Wilson-Thompson previously served as Executive Vice President and Global Chief Human Resources Officer of Walgreens Boots Alliance, Inc., a global pharmacy and wellbeing company, from December 2014 to January 2021, and as Senior Vice President and Chief Human Resources Officer from January 2010 to December 2014. Prior to Walgreens, Ms. Wilson-Thompson held various legal and operational roles at The Kellogg Company, a food manufacturing company, from July 2005 to December 2009, including most recently as its Senior Vice President, Global Human Resources. Ms. Wilson-Thompson also serves on the boards of directors of Wolverine World Wide, Inc. Ms. Wilson-Thompson holds an A.B. in English Literature from the University of Michigan and a J.D. and L.L.M. (Corporate and Finance Law) from Wayne State University.

=== Historic ===

 

During the three months ended 31st March 2022, net income increased to $3.32 billion on revenues of $18.76 billion, representing a respective increase of 7x and 81% compared to the prior year, and equating to a net income margin of 18%. The company ended the quarter with cash of $18.01 billion, representing an increase of 2% from the end of 2021.  

==== Most recent year ====

|+Financials<ref>Source: Stockhub Limited</ref><ref group="Note" name="Note04" /><ref>Source: Stockhub Limited</ref><ref name="Note04" group="Note" />

!Year  

!'''1''' !!'''2'''!!'''3'''!!'''4'''!!'''5'''

|'''Year end date'''||'''31/12/2005'''||'''31/12/2006<ref name=":12">{{cite web|url=https://www.mercurynews.com/2014/07/14/2006-san-carlos-start-up-tesla-seeks-sexier-electric-car/|title=2006: San Carlos start-up Tesla seeks sexier electric car|date=July 14, 2014}}</ref><ref name="SEC">{{cite web | url=https://www.sec.gov/edgar/browse/?CIK=1318605 | title=Tesla, Inc. TSLA on Nasdaq | publisher=[[U.S. Securities and Exchange Commission]]}}</ref>'''||'''31/12/2007'''||'''31/12/2008'''||'''31/12/2009'''

|'''31/12/2022'''

|'''31/12/2022'''

|'''31/12/2023'''

|'''31/12/2024'''

|'''31/12/2025'''

|'''31/12/2026'''

|

|'''Historic'''

|'''Historic'''

|'''Historic'''

|'''Historic'''

|'''Forecast'''

|'''Forecast'''

|'''Forecast'''

|'''Forecast'''

|'''Forecast'''

|'''Forecast'''

|

| colspan="61" |<div style="text-align: center;">'''Income statement'''</div>

|Revenues ($'million)|| 0||0||0.073||15||112

|31,536

|53,823

|81,462

|$78,935

|$112,257

|$154,816

|$207,049

|Net profits ($'million)|| style="color: red;" |-12|| style="color: red;" |-30|| style="color: red;" |-78|| style="color: red;" |-83|| style="color: red;" |−56

| style="color: red;" |−154

| style="color: red;" |−254

| style="color: red;" |−396

|$24,535