Editing Tesla, Inc.

[[File:Tesla logo.jpg|150px]]

Helping to accelerate the world's transition to sustainable energy.

{| class="wikitable"
|+ Key information
|-
| Risk/return|| High
|-
| Price per share|| $663.90<ref name=":1">https://uk.finance.yahoo.com/quote/TSLA/profile?p=TSLA</ref>
|-
| Asset class|| Equities<ref name=":2">https://sec.report/CIK/0001318605#:~:text=Tesla%2C%20Inc.%20is%20incorporated%20in,motor%20vehicles%20%26%20passenger%20car%20bodies.</ref>
|-
| Industry|| Consumer Cyclical<ref name=":1" />
|-
| Country of incorporation|| United States<ref name=":2" />
|-
| Minimum investment amount|| $10
|-
| Maximum investment amount|| $687.81 billion<ref name=":1" />
|-
| Current valuation|| $687.81 billion<ref name=":1" />
|-
| Investor type|| All
|-
| Bid/ask spread (%)|| 0.0015063%
|-
| Commission amount|| N/A
|-
| Market|| Public<ref name=":1" />
|}

==Summary==

* Tesla is on a mission to accelerate the world's transition to sustainable energy.<ref name=":3">https://www.tesla.com/about</ref>
*The company designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. It emphasises performance, attractive styling and the safety of its users in the design and manufacture of its products and is continuing to develop full self-driving technology for improved safety. It also strives to lower the cost of ownership for its customers through continuous efforts to reduce manufacturing costs and by offering financial and other services tailored to its products.<ref name=":4">https://www.sec.gov/Archives/edgar/data/1318605/000156459021004599/tsla-10k_20201231.htm</ref>
* Based on a number of assumptions, the expected return of an investment in the company over the next five years is 72%. In other words, an £1,000 investment in the company is expected to return £1,720 in five years time.
* The degree of risk associated with an investment in Tesla is 'high'.

==Operations==

=== How did the idea of the company come about? ===
The idea of the company came about when the founding team realised that the current way that humans are meeting their energy needs is unsustainable and bad for the environment.<ref name=":9">https://www.tesla.com/en_GB/blog/secret-tesla-motors-master-plan-just-between-you-and-me</ref> 

85% of the world's energy needs are met by burning fossil fuels as of 2019<ref>https://wedocs.unep.org/bitstream/handle/20.500.11822/30797/EGR2019.pdf?sequence=1&isAllowed=y</ref>, and energy production and consumption are responsible for 76% of annual human-caused greenhouse gas emissions as of 2018.<ref>https://www.climatewatchdata.org/ghg-emissions?breakBy=sector&chartType=percentage&end_year=2018&sectors=total-including-lucf&start_year=1990</ref><ref>https://www.wri.org/insights/4-charts-explain-greenhouse-gas-emissions-countries-and-sectors</ref>

Researching into a better way to meet the energy needs, the team concluded that the best way to do so is to move to a solar electric economy, from a mine-and-burn hydrocarbon economy.<ref name=":9" />

With the automotive industry accounting for the largest proportion of greenhouse gases emissions and the premium sports car market offering one of the highest gross margins, Tesla decided that its initial product will be an electric sports car.

Accordingly, in the team's quest to accelerate the world’s transition to sustainable energy, the Tesla company and its initial product the Tesla Roadster were born.

=== What's the mission of the company? ===

Tesla is a company that's on a mission to accelerate the world's transition to sustainable energy.<ref name=":3" /> In other words, the company's objective is to accelerate the world's transition to energy that meets the needs of the present without compromising the ability of future generations to meet their own needs.

=== What are the main offerings of the company? ===

The company's main offerings fall into two main segments: (1) automotive and (2) energy generation and storage.<ref name=":4" />

==== Automotive ==== 

The automotive segment includes the design, development, manufacturing, sales and leasing of electric vehicles as well as sales of automotive regulatory credits.<ref name=":4" /> Additionally, the automotive segment is also comprised of other services including non-warranty after-sales vehicle services, sales of used vehicles, retail merchandise, sales by the company's acquired subsidiaries to third party customers and vehicle insurance revenue.<ref name=":4" />

===== Current offerings =====

====== Automotive sales ======
As of 2nd June 2022, the company offers four main car models: Model S, Model 3, Model X and Model Y.

'''Model S'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Model S is a car.

[[File:Model S.jpg|600px]]

<u>What’s unique about the offering?</u>

Model S is the fastest accelerating and longest ranging car that Tesla provides.<ref>https://www.tesla.com/</ref> 

{| class="wikitable"
|+Competition comparison
!Category
!Model S<ref name=":8">https://www.tesla.com/models</ref>
!Model 3<ref>https://www.tesla.com/model3</ref>
!Model X<ref>https://www.tesla.com/modelx</ref>
!Model Y<ref>https://www.tesla.com/modely</ref>
|-
|Is the vehicle fully electric?
| style="background: green; color: white;" |Yes
| style="background: green; color: white;" |Yes
| style="background: green; color: white;" |Yes
| style="background: green; color: white;" |Yes
|-
|What's the top acceleration of the vehicle?
| style="background: green; color: white;" |3.1 seconds
| style="background: red; color: white;" |5.8 seconds
| style="background: orange; color: white;" |3.8 seconds
| style="background: orange; color: white;" |4.8 seconds
|-
|What's the maximum distance range of the vehicle on a single battery charge?
| style="background: green; color: white;" |405 miles
| style="background: red; color: white;" |272 miles
| style="background: orange; color: white;" |348 miles
| style="background: orange; color: white;" |330 miles
|-
|What's the top speed of the vehicle?
| style="background: green; color: white;" |155 miles per hour
| style="background: orange; color: white;" |140 miles per hour
| style="background: green; color: white;" |155 miles per hour
| style="background: red; color: white;" |135 miles per hour
|-
|Which design type is the vehicle?
| style="background: green; color: white;" |Sedan (i.e. car)
| style="background: green; color: white;" |Sedan (i.e. car)
| style="background: green; color: white;" |SUV (i.e. car)
| style="background: green; color: white;" |SUV (i.e. car)
|-
|What is the safety rating of the vehicle?
| style="background: green; color: white;" |5 out of 5 stars
| style="background: green; color: white;" |5 out of 5 stars
| style="background: green; color: white;" |5 out of 5 stars
| style="background: green; color: white;" |5 out of 5 stars
|-
|How many seats does the vehicle have?
| style="background: red; color: white;" |5 seats
| style="background: red; color: white;" |5 seats
| style="background: green; color: white;" |7 seats
| style="background: green; color: white;" |7 seats
|-
|What's the cargo capacity of the vehicle?
| style="background: orange; color: white;" |28 cubic feet
| style="background: red; color: white;" |23 cubic feet
| style="background: green; color: white;" |88 cubic feet
| style="background: orange; color: white;" |76 cubic feet
|-
|Which drive wheel does the vehicle have? 
| style="background: green; color: white;" |All-wheel drive
| style="background: red; color: white;" |Rear-wheel drive
| style="background: green; color: white;" |All-wheel drive
| style="background: green; color: white;" |All-wheel drive
|-
|What's the price of the vehicle?
| style="background: orange; color: white;" |$99,990
| style="background: green; color: white;" |$46,990
| style="background: red; color: white;" |$114,990
| style="background: orange; color: white;" |$62,990
|-
|What's the vehicle's price per cargo capacity?
| style="background: red; color: white;" |$3,571 per cubic feet
| style="background: orange; color: white;" |$2,043 per cubic feet
| style="background: orange; color: white;" |$1,307 per cubic feet
| style="background: green; color: white;" |$829 per cubic feet
|-
|What's the vehicle's price per passenger?
| style="background: red; color: white;" |$19,998 per passenger
| style="background: orange; color: white;" |$9,398 per passenger
| style="background: orange; color: white;" |$16,427 per passenger
| style="background: green; color: white;" |$8,999 per passenger
|}

{| class="wikitable"
|+Which car is the winner in the following categories?
!Category
!Winner
|-
|Which Tesla car has the fastest acceleration?
|Model S
|-
|Which Tesla car has the longest range?
|Model S
|-
|Which Tesla car has the largest cargo capacity?
|Model X
|-
|Which Tesla car is the lowest priced?
|Model 3
|-
|Which Tesla car has the lowest price per cargo capacity?
|Model Y
|-
|Which Tesla car has the lowest price per passenger?
|Model Y
|}

<u>What is the price of the offering?</u>

The price of the car in the US is $99,990.<ref name=":8" />

<u>From which place(s) is the offering able to be purchased?</u>

The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores<ref name=":4" />, which is estimated at around 400 stores in more than 35 countries.

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />

'''Model 3'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Model 3 is a car.

[[File:Rhd-model-3-social.png|600px]]

<u>What’s unique about the offering?</u>

Model 3 is the lowest priced car that Tesla provides. 

<u>What is the price of the offering?</u>

The price of the car in the US is $46,990.

<u>From which place(s) is the offering able to be purchased?</u>

The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />

'''Model X'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Model X is a car.

[[File:MX-Hero-Desktop.jpg|600px]]

<u>What’s unique about the offering?</u>

Model X is the largest cargo capacity car that Tesla provides.

<u>What is the price of the offering?</u>

The price of the car in the US is $114,990.

<u>From which place(s) is the offering able to be purchased?</u>

The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />

'''Model Y'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Model Y is a car.

[[File:Model y red.jpg|600px]]

<u>What’s unique about the offering?</u>

Model Y is the lowest price per cargo capacity and lowest price per passenger car that Tesla provides.

<u>What is the price of the offering?</u>

The price of the car in the US is $62,990.

<u>From which place(s) is the offering able to be purchased?</u>

The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />

====== Automotive leasing ======
Tesla offers leasing and/or loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia. Under certain programs, the company provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" />

====== Regulatory credits ======
The company earns tradable credits in the operation of its business under various regulations related to zero-emission vehicles, greenhouse gas, fuel economy and clean fuel. It sells those credits to other regulated entities that can use the credits to comply with emission standards and other regulatory requirements.<ref name=":4" />

====== Other current offerings ======

'''Service and warranty'''

<u>Service</u>

Other offerings include the servicing of Tesla vehicles, at company-owned service locations and through Tesla Mobile Service technicians.<ref name=":4" /> 

<u>Extended service plans</u>

The company offers extended service plans, which provide coverage beyond the new vehicle limited warranties for certain models in specified regions.<ref name=":4" />

'''Financial services'''

<u>Purchase financing</u>

The company offers loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia.<ref name=":4" /> In certain situations, Tesla provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" />

<u>Insurance</u>

As part of the company's ongoing effort to decrease the total cost of ownership, it offers insurance products on its vehicles.<ref name=":4" /> The products are currently available in five US states (Arizona, California, Illinois, Ohio and Texas), and the company plans to offer the products into new geographical markets.<ref name=":4" />

=====Future offerings=====

======Automotive sales======

'''Cybertruck'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Cybertruck is a truck, a motor vehicle designed to transport cargo, carry specialised payloads, or perform other utilitarian work.

[[File:Cybertruck-Hero-Desktop.jpg|600px]]

<u>What’s unique about the offering?</u>

Cybertruck will be the safest vehicle that Tesla provides.

<u>What is the price of the offering?</u>

The price of the offering is expected to be $39,900.<ref>https://www.autoexpress.co.uk/tesla/cybertruck/96447/tesla-cybertruck-delayed-until-least-2023#:~:text=Tesla%20Cybertruck%3A%20performance%20and%20range&text=Entry%2Dlevel%2C%20Single%20Motor%2C,a%20top%20speed%20of%20110mph.</ref>

<u>From which place(s) is the offering able to be purchased?</u>

The main places that the offering is likely to be able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />

'''Tesla Roadster'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

The Tesla Roadster is a car.

[[File:Tesla-roadster.jpg|600px]]

<u>What’s unique about the offering?</u>

Roadster will be the fastest accelerating and longest ranging car that Tesla provides.

<u>What is the price of the offering?</u>

The price of the offering is around $200,000.<ref>https://carbuzz.com/cars/tesla/roadster</ref>

<u>From which place(s) is the offering able to be purchased?</u>

The main places that the offering is likely to be able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />

'''Tesla Semi'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Tesla Semi is a semi-trailer truck, a motor vehicle that is designed to transport large cargo, via one or more of its attached trailers.

[[File:Tesla-semi.jpg|600px]]

<u>What’s unique about the offering?</u>

What makes the vehicle unique is that it will be the largest cargo capacity vehicle that Tesla provides.

<u>What is the price of the offering?</u>

The price of the offering is around $150,000.

<u>From which place(s) is the offering able to be purchased?</u>

The main places that the offering is likely to be able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />

======Ride-hailing service======
<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Tesla has said that it intends to establish an autonomous Tesla ride-hailing network, enabling people to hail a ride.<ref name=":4" />

<u>What’s unique about the offering?</u>

What's unique about the ride-hailing service is that it's expected to be faster and cheaper than the alternatives.

<u>What is the price of the offering?</u>

Information about the expected price of the service has yet to be disclosed.

<u>From which place(s) is the offering able to be purchased?</u>

Stockhub expects the offering to be purchased via a Tesla ride-hailing app, which Stockhub expects will be downloable from both the App Store and Google Play, 

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />
====Energy generation and storage ==== 

The energy generation and storage segment includes the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives.<ref name=":4" />

=====Current offerings =====

======Energy generation and storage sales======

'''Powerwall'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Powerwall is a energy storage system (i.e. a type of battery).<ref name=":4" />

[[File:Powerwall2.jpg|600px]]

<u>What’s unique about the offering?</u>

Powerwall is the lowest priced energy storage system that Tesla provides.

{| class="wikitable"
|+Competition comparison
|-
! !!Powerwall!!'''Megapack'''
|-
|Is the source of energy solar?||style="background: green; color: white;" |Yes||style="background: green; color: white;" |Yes
|-
|Is it designed for houses (i.e. smaller electricity demand)?||style="background: green; color: white;" |Yes||style="background: red; color: white;" |No
|-
|Is it designed for commercial buildings (i.e. greater electricity demand)?||style="background: red; color: white;" |No|| style="background: green; color: white;" |Yes
|}

<u>What is the price of the offering?</u>

A single Powerwall sells for $10,500.

<u>From which place(s) is the offering able to be purchased?</u>

In the US, the main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]), stores and galleries, as well as through its network of channel partners, such as public utility companies.<ref name=":4" /> Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />

'''Megapack'''

<u>Target audience</u>

The target audience is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Megapack is an energy storage system.<ref name=":4" />

[[File:Megapack-CleanerGrid-D.jpg|600px]]

<u>What’s unique about the offering?</u>

Megapack is the largest energy storage system that Tesla provides.

<u>What is the price of the offering?</u>

A single Megapack sells for $1,000,000.

<u>From which place(s) is the offering able to be purchased?</u>

In the US, the main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]), stores and galleries, as well as through its network of channel partners.<ref name=":4" /> Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

Based on the promotional methods used with its current offerings, the main way that Tesla is expected to promote the Megapack offering is through media coverage and word of mouth.<ref name=":4" />

'''Solar Roof'''

<u>Target audience</u>

The target audience of the offering is people who are relatively more innovative in their thinking.

<u>What is the offering?</u>

Solar Roof is a roof tile.<ref name=":4" />

[[File:5c603e0d86d2c7c005d1df44a jVVOsV8.jpg|600px]]

<u>What’s unique about the offering?</u>

What makes the tile unique is that it's the most aesthetically-beautiful, energy generation roof tile. In other words, it's the most beautiful roof tile that generates electricity.

{| class="wikitable"
|+Competition comparison
|-
! !!Solar Roof!!Traditional roof tile
!Other solar-energy generation roof tile
|-
|Does it generate electricity?|| style="background: green; color: white;" |Yes|| style="background: red; color: white;" |No
| style="background: green; color: white;" |Yes 
|-
|Is it aesthetically beautiful?|| style="background: green; color: white;" |Yes|| style="background: green; color: white;" |Yes
| style="background: red; color: white;" |No
|}

<u>What is the price of the offering?</u>

There is no information on the  price of the offering within the public domain.

<u>From which place(s) is the offering able to be purchased?</u>

In the US, the main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]), stores and galleries, as well as through its network of channel partners.<ref name=":4" /> Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.<ref name=":4" />

<u>From which place(s) is the offering promoted?</u>

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.

====== Other current offerings ======
'''Service and Warranty'''

Other offerings include servicing and repairs, and extended limited warranties in certain regions.<ref name=":4" />

'''Financial services'''

Tesla offers certain loan and power purchase agreement (PPA) options to residential or commercial customers who pair energy storage systems with solar energy systems.<ref name=":4" /> The company offers certain financing options to its solar customers, which enable the customer to purchase and own a solar energy system, Solar Roof or integrated solar and Powerwall system.<ref name=":4" /> Its solar PPAs, offered to commercial customers, charges a fee per kilowatt-hour based on the amount of electricity produced by its solar energy systems.<ref name=":4" />

Note: a PPA is a contract between two parties, one which generates electricity (the seller) and one which is looking to purchase electricity (the buyer). The agreement defines all of the commercial terms for the sale of electricity between the two parties, including when the project will begin commercial operation, schedule for delivery of electricity, penalties for under delivery, payment terms, and termination.

=== What's the strategy of the company? ===

According to a blog post in which the CEO of Tesla detailed the company's updated master plan, the strategy of Tesla consists of four main milestones:

# Create stunning solar roofs with seamlessly integrated battery storage;
# Expand the electric vehicle product line to address all major segments;
# Develop a self-driving capability that is 10X safer than manual via massive fleet learning; and 
# Enable your car to make money for you when you aren't using it.

== Market==

===Total Addressable Market ===

Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $3.0 trillion.

===Serviceable Available Market===

Here, the serviceable available market (SAM) is defined as the global car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $1.0 trillion.

===Serviceable Obtainable Market===

Here, the serviceable obtainable market (SOM) is defined as the US car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $262 billion.

== Competition==

===Automotive===

Tesla believes that its vehicles compete in the market both based on their traditional segment classification as well as based on their propulsion technology. For example, Model S and Model X compete primarily with premium sedans and premium SUVs, and Model 3 and Model Y compete with small to medium-sized sedans and compact SUVs, which are extremely competitive markets. Competing products typically include internal combustion vehicles from more established automobile manufacturers; however, many established and new automobile manufacturers have entered or have announced plans to enter the market for electric and other alternative fuel vehicles. Many major automobile manufacturers have electric vehicles available today in major markets including the US, China and Europe, and other current and prospective automobile manufacturers are also developing electric vehicles. In addition, several manufacturers offer hybrid vehicles, including plug-in versions. 

Tesla also believes that there is increasing competition for its vehicle offerings as a platform for delivering self-driving technologies, charging offerings and other features and services, and it expects to compete in this developing market through continued progress on its autopilot, full self-driving and neural network capabilities, Supercharger network and its infotainment offerings.

===Energy generation and storage===

====Energy Storage Systems====

The market for energy storage products is also highly competitive, and both established and emerging companies have introduced products that are similar to Tesla's product portfolio or that are alternatives to the elements of its systems. Tesla competes with these companies based on price, energy density and efficiency. Tesla believes that the things that give it a competitive advantage in its markets are: the specifications and features of its products, its strong brand and the modular, scalable nature of its energy storage products. 

====Solar Energy Systems====

The primary competitors to its solar energy business are the traditional local utility companies that supply energy to Tesla's potential customers. Tesla competes with these traditional utility companies primarily based on price and the ease by which customers can switch to electricity generated by Tesla's solar energy systems. Tesla also competes with solar energy companies that provide products and services similar to it. Many solar energy companies only install solar energy systems, while others only provide financing for these installations.

==Team ==

===Leadership===

====Chief Executive Officer====

[[File:Elon Musk Royal Society (crop2).jpg|200px]]

Elon Musk is the Chief Executive Officer of Tesla and has served the position since October 2008 and as a member of the Board since April 2004. Elon has also served as Chief Executive Officer, Chief Technology Officer and Chairman of Space Exploration Technologies Corporation, an advanced rocket and spacecraft manufacturing and services company (“SpaceX ”), since May 2002, and served as Chairman of the Board of SolarCity Corporation, a solar installation company, from July 2006 until its acquisition by Tesla in November 2016. Elon is also a founder of The Boring Company, an infrastructure company, and of Neuralink Corp., a company focused on developing brain-machine interfaces. Prior to SpaceX, Elon co-founded PayPal, an electronic payment system, which was acquired by eBay in October 2002, and Zip2 Corporation, a provider of Internet enterprise software and services, which was acquired by Compaq in March 1999. Elon has also served on the board of directors of Endeavor Group Holdings, Inc. since April 2021. Elon holds a B.A. in physics from the University of Pennsylvania and a B.S. in business from the Wharton School of the University of Pennsylvania.

====Chief Financial Officer====

[[File:Zachary Kirkhorn.jpg|200px]]

Zachary Kirkhorn is Chief Financial Officer of Tesla and served the position since March 2019. Previously, Zach served in various finance positions continuously since joining Tesla in March 2010, other than between August 2011 and June 2013 during which he attended business school, including most recently as Vice President, Finance, Financial Planning and Business Operations from December 2018 to March 2019. Zach holds dual B.S.E. degrees in economics and mechanical engineering and applied mechanics from the University of Pennsylvania and an M.B.A. from Harvard University.

====Senior Vice President====

[[File:Drew.jpg|200px]]

Andrew Baglino has served as Tesla's Senior Vice President, Powertrain and Energy Engineering since October 2019. Previously, Drew served in various engineering positions continuously since joining Tesla in March 2006. Drew holds a B.S. in electrical engineering from Stanford University.

===Board of Directors===

For information about Elon Musk, see "Chief Executive Officer" section above.

'''Robyn M. Denholm'''

[[File:894px-2018-05-16-cebit-robyn-m-denholm-portrait.jpg|200px]]

Robyn M. Denholm has served as a director since August 2014 and as Chair since November 2018. Since January 2021, Ms. Denholm has been an operating partner of Blackbird Ventures, a venture capital firm. From January 2017 through June 2019, Ms. Denholm was with Telstra Corporation Limited, a telecommunications company, as Chief Financial Officer and Head of Strategy from October 2018 through June 2019, and Chief Operations Officer from January 2017 to October 2018. Prior to Telstra, from August 2007 to February 2016, Ms. Denholm was with Juniper Networks, Inc., a manufacturer of networking equipment (“Juniper”), serving first as its Executive Vice President and Chief Financial Officer and then as its Executive Vice President and Chief Financial and Operations Officer. Prior to joining Juniper, Ms. Denholm served in various executive roles at Sun Microsystems, Inc. from January 1996 to August 2007. Ms. Denholm also served at Toyota Motor Corporation Australia for seven years and at Arthur Andersen & Company for five years in various finance assignments. Ms. Denholm is a Fellow of the Institute of Chartered Accountants of Australia/New Zealand, a member of the Australian Institute of Company Directors, and holds a Bachelor’s degree in Economics from the University of Sydney and a Master’s degree in Commerce and a Doctor of Business Administration (honoris causa) from the University of New South Wales.

'''Ira Ehrenpreis'''

[[File:1516155738122.jpg|200px]]

Ira Ehrenpreis is Founder and Managing Partner of DBL Partners, a leading impact investing venture capital firm, currently managing more than $1 billion of capital. DBL invests in companies that can deliver top-tier financial returns, while simultaneously driving social or environmental change.

Ira is a recognized leader in the venture capital industry, having served on the Board, Executive Committee, and as Annual Meeting Chairman of the National Venture Capital Association (NVCA). He currently serves as the President of the Western Association of Venture Capitalists (WAVC) and as the Chairman of the VCNetwork, the largest and most active California venture capital organization.

Ira was awarded the 2018 NACD Directorship 100 for being “one of the most influential leaders in the boardroom and corporate governance community.” In 2007, he was named one of the “Top 50 Most Influential Men Under 45" and in 2014 was inducted into the International Green Industry Hall of Fame.

Ira has served for several years as the Chairman of the Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF). He is the Founder and Chairman of one of the most prominent annual energy innovation industry events, the World Energy Innovation Forum (WEIF), which has convened the who's-who in the industry to discuss the important energy issues and opportunities of our time. In addition, Ira has served on several industry Boards, including the Department of Energy’s (DOE) Energy Efficiency and Renewable Energy Advisory Committee (ERAC), the National Renewable Energy Laboratory (NREL) Advisory Council, the Clean-Tech Investor Summit (Chairman), the Renewable Energy Finance Forum (REFF) West (Co-Chairman), the Renewable Energy Finance Forum (REFF) Wall Street (Co-Chairman), the Cleantech Venture Network (Past Chairman of Advisory Board), and ACORE (American Council on Renewable Energy).

Ira has served as the Chairman of the Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF) for many years. He is also an active leader at Stanford University, where he has served on the Board of Visitors of Stanford Law School and is currently an advisory board member of the Stanford Global Climate and Energy Project (GCEP) and the Stanford Precourt Institute for Energy (PIE) Advisory Council. Ira has also been a guest lecturer, including helping to teach a course on Venture Capital. In addition, Ira served for many years on the Advisory Board of the Forum for Women Entrepreneurs (FWE).

Ira received his JD/MBA from Stanford Graduate School of Business and Stanford Law School, where he was an Associate Editor of Stanford Law Review. He holds a B.A. from the University of California, Los Angeles, graduating Phi Beta Kappa and Summa Cum Laude. 

'''Larry Ellison'''

[[File:1029px-Larry Ellison picture.png|200px]]

Lawrence J. Ellison has been a member of the Board since December 2018. Mr. Ellison is the founder of Oracle Corporation, a software and technology company, has served as its Chief Technical Officer since September 2014 and previously served as its Chief Executive Officer from June 1977 to September 2014. Mr. Ellison has also served on Oracle’s board of directors since June 1977, including as its Chairman since September 2014 and previously from May 1995 to January 2004.

'''Hiro Mizuno'''

[[File:9H 8h7tW40QNtdH1Y ZsVOj-lnmRMD4R2MAuxy1ajM.jpg|200px]]

Hiromichi Mizuno has been a member of Board since April 2020. Since January 2021, Mr. Mizuno has served as the United Nations Special Envoy on Innovative Finance and Sustainable Investments. From January 2015 to March 2020, Mr. Mizuno served as Executive Managing Director and Chief Investment Officer of Japan’s Government Pension Investment Fund, the largest pension fund in the world. Previously, Mr. Mizuno was a partner at Coller Capital, a private equity firm, from 2003. In addition to being a career-long finance and investment professional, Mr. Mizuno has served as a board member of numerous business, government and other organizations, currently including the Mission Committee of Danone S.A., a global food products company, and the World Economic Forum’s Global Future Council. Mr. Mizuno is also involved in academia, having been named to leadership or advisory roles at Harvard University, Oxford University, University of Cambridge, Northwestern University and Osaka University. Mr. Mizuno holds a B.A. in Law from Osaka City University and an M.B.A. from the Kellogg Graduate School of Management at Northwestern University.

'''James Murdoch'''

[[File:James Murdoch 2008- NRKbeta.jpg|200px]]

James Murdoch has been a member of the Board since July 2017. Since March 2019, Mr. Murdoch has been the Chief Executive Officer of Lupa Systems, a private investment company that he founded. Previously, Mr. Murdoch held a number of leadership roles at Twenty-First Century Fox, Inc. (“21CF”), a media company, over two decades, including its Chief Executive Officer from 2015 to March 2019, its Co-Chief Operating Officer from 2014 to 2015, its Deputy Chief Operating Officer and Chairman and Chief Executive Officer, International from 2011 to 2014 and its Chairman and Chief Executive, Europe and Asia from 2007 to 2011. Previously, he served as the Chief Executive Officer of Sky plc from 2003 to 2007, and as the Chairman and Chief Executive Officer of STAR Group Limited, a subsidiary of 21CF, from 2000 to 2003. Mr. Murdoch also formerly served on the boards of News Corporation from 2013 to July 2020, of 21CF from 2017 to 2019, of Sky plc from 2016 to 2018, of GlaxoSmithKline plc from 2009 to 2012 and of Sotheby’s from 2010 to 2012.

'''Kimbal Musk'''

[[File:771px-KIMBAL MUSK OFFICIAL HEADSHOT.jpg|200px]]

Kimbal Musk is Co-Founder of The Kitchen, a growing family of businesses that pursues an America where everyone has access to real food. Kimbal is a 2017 Social Entrepreneur by the Schwab Foundation, a sister organization to the World Economic Forum, for his impactful, scalable work to bring Real Food to Everyone.

His family of restaurant concepts serve real food at every price point. They source food from American farmers, stimulating the local farm economy to the tune of millions of dollars a year. His non-profit organization builds permanent, outdoor Learning Garden classrooms in underserved schools around the U.S. reaching over 125,000 students everyday. His urban, indoor vertical farming accelerator, seeks to empower thousands of young entrepreneurs to become real food farmers.

Kimbal is on the board for Chipotle, Tesla, and SpaceX.

'''Kathleen Wilson-Thompson'''

[[File:Kathleen-Wilson-Thompson-Most-Influential-HR-Leader.jpg|200px]]

Kathleen Wilson-Thompson has been a member of the Board since December 2018. Ms. Wilson-Thompson previously served as Executive Vice President and Global Chief Human Resources Officer of Walgreens Boots Alliance, Inc., a global pharmacy and wellbeing company, from December 2014 to January 2021, and as Senior Vice President and Chief Human Resources Officer from January 2010 to December 2014. Prior to Walgreens, Ms. Wilson-Thompson held various legal and operational roles at The Kellogg Company, a food manufacturing company, from July 2005 to December 2009, including most recently as its Senior Vice President, Global Human Resources. Ms. Wilson-Thompson also serves on the boards of directors of Wolverine World Wide, Inc. Ms. Wilson-Thompson holds an A.B. in English Literature from the University of Michigan and a J.D. and L.L.M. (Corporate and Finance Law) from Wayne State University.

==Financials==

=== Historic ===

For the fiscal (and calendar) year 2021, Tesla reported a net income of $5.52 billion.<ref name="Tesla4Q2021final" /> The annual revenue was $53.8 billion, an increase of 71% over the previous fiscal year.<ref name="Tesla4Q2021final" />

Tesla ended 2020 with over $19 billion of cash on hand after having raised approximately $12 billion in stock sales.<ref name=bb20210208 /> At the end of 2019 it had $6.3 billion cash on hand.<ref name=ars20210128 />

Of the revenue number in 2021, $314 million came from selling regulatory credits to other automakers to meet government pollution standards. That number has been a smaller percentage of revenue for multiple quarters.<ref name=Tesla4Q2021final /> In Q1 2022, Tesla sold $679 million of regulatory carbon credits.<ref>{{Cite news |date= |title=Tesla Carbon Credit Sales Jump by 116% |work=CarbonCredits.com |url=https://carboncredits.com/tesla-regulatory-carbon-credit-sales-jumps-116/}}</ref>

In February 2021, a 10-K filing revealed that Tesla had invested some $1.5 billion in the cryptocurrency Bitcoin, and the company indicated it would soon accept Bitcoin as a form of payment.<ref name="bb20210208">{{cite news |title=Tesla Bets on Bitcoin in Blue-Chip Boost to Cryptocurrency |url=https://www.bloomberg.com/news/articles/2021-02-08/tesla-bets-1-5-billion-on-bitcoin-in-new-policy-crypto-surges |work=[[Bloomberg News|Bloomberg]] |date=February 8, 2021 |access-date=February 8, 2021 }}</ref> Critics then pointed out how investing in cryptocurrency can run counter to Tesla's environmental goals.<ref>{{cite web|last=Jackson|first=Jon|date=February 8, 2021|title=Elon Musk's Bitcoin investment supports energy waste, some critics say|url=https://www.newsweek.com/musk-bitcoin-environment-1567697|access-date=February 13, 2021|website=[[Newsweek]]|language=en}}</ref><ref>{{cite web|last=Shieber|first=Jonathan|date=February 8, 2021|title=Tesla's Bitcoin investment could be bad for the company's climate reputation and its bottom line|url=https://au.finance.yahoo.com/news/teslas-bitcoin-investment-could-bad-010425356.html|access-date=February 13, 2021|website=[[Yahoo! Finance]]|publisher=TechCrunch|language=en-AU}}</ref> Tesla made more profit from the 2021 investment than the profit from selling cars in 2020, due to the Bitcoin price increase after the investment was announced.<ref>{{Cite news|last=Correspondent|first=James Dean, Chief Business|title=Tesla made more profit from bitcoin in a month than from selling cars last year|newspaper=[[The Times]]|language=en|url=https://www.thetimes.co.uk/article/tesla-made-more-profit-from-bitcoin-in-a-month-than-from-selling-cars-last-year-5sfl6qd0h|access-date=February 19, 2021|issn=0140-0460}}</ref><ref>{{cite web|title=Tesla May Have Already Made More In Profits From Bitcoin Than Electric Vehicles|url=https://finance.yahoo.com/news/tesla-may-already-made-more-224537165.html|access-date=February 19, 2021|website=finance.yahoo.com|language=en-US}}</ref>

The quarter ending June 2021 was the first time Tesla made a profit independent of Bitcoin and regulatory credits.<ref>{{cite web|last=O'Kane|first=Sean|date=July 26, 2021|title=Tesla finally made a profit without the help of emission credits|url=https://www.theverge.com/2021/7/26/22594778/tesla-q2-2021-earnings-revenue-profit-credits-emissions-bitcoin|access-date=October 22, 2021|website=The Verge|language=en}}</ref>

{| class="wikitable" style="text-align:right;"
|-
!Year
!Revenue<br />(mil. USD)
!Net income<br />(mil. USD)
!Total assets<br />(mil. USD)
!Employees
|-
|align=left|2005
|   0
| -12
|   8
|
|-
|align=left|2006<ref>{{cite web|url=https://www.mercurynews.com/2014/07/14/2006-san-carlos-start-up-tesla-seeks-sexier-electric-car/|title=2006: San Carlos start-up Tesla seeks sexier electric car|date=July 14, 2014}}</ref><ref name=SEC />
|   0
| -30
|  44
|  70
|-
|align=left|2007
|0.073
| -78
|  34
| 268
|-
|align=left|2008
|  15
| -83
|  52
| 252
|-
|align=left|2009
| 112
| −56
| 130
| 514
|-
|align=left|2010<ref name=SEC>{{cite web | url=https://www.sec.gov/edgar/browse/?CIK=1318605 | title=Tesla, Inc. TSLA on Nasdaq | publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
|  117
| −154
|  386
|  899
|-
|align=left|2011<ref name=SEC />
|  204
| −254
|  713
|1,417
|-
|align=left|2012<ref name=SEC />
|413
| −396
|1,114
|2,914
|-
|align=left|2013<ref name=SEC />
|2,013
|  −74
|2,417
|5,859
|-
|align=left|2014<ref name=SEC />
|3,198
| −294
|5,831
|10,161
|-
|align=left|2015<ref name=SEC />
|4,046
| −889
|8,068
|13,058
|-
|align=left|2016<ref name=SEC />
|7,000
| −675
|22,664
|17,782
|-
|align=left|2017<ref name=SEC />
|11,759
| −1,962
|28,655
|37,543
|-
|align=left|2018<ref name=SEC />
|21,461
| −976
|29,740
|48,817
|-
|align=left|2019<ref name=SEC />
|24,578
| −862
|34,309
|48,016
|-
|align=left|2020<ref name=SEC />
|31,536
|721
|52,148
|70,757
|-
|align=left|2021<ref name=SEC />
|53,823
|5,519
|62,131
|99,290
|}

=== Forward ===

====What are the financial forecasts?====
In keeping in-line with industry standards, the number of years of financial forecasts shown below is five years.

=====Income statement=====

{| class="wikitable"
|+Income statement<ref>Source: Stockhub Limited</ref><ref group="Note" name="Note04" />
|-
!Year/Item !!Year 1 !!Year 2!!Year 3!!Year 4!!Year 5
|-
|Year end date||31/12/2022||31/12/2023||31/12/2024||31/12/2025 ||31/12/2026
|-
|Revenues ($million)|| $78,935||$112,257||$154,816||$207,049||$268,527
|-
|Gross profits ($million)||$23,680||$33,677||$46,445||$62,115||$80,558 
|-
|Operating profits ($million)||$11,840||$16,839||$23,222||$31,057||$40,279
|-
|Net profits ($million)||$9,354||$13,302||$18,346||$24,535|| $31,820
|}

===== Balance sheet=====

=====Cash flow statement=====

====What are the assumptions used to estimate the financial forecasts?====

{| class="wikitable"
|+Key inputs
!Description
!Value
!Commentary
|-
| colspan="3" | <div style="text-align: center;">'''Revenue'''</div>
|-
|What's the estimated current size of the total addressable market?
|$2,975,000,000
|Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions<ref group="Note" name="Note01" />, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $2.975 billion.
|-
|What's the estimated terminal annual growth rate of the total addressable market?
|3%
|Research shows that the growth rate of the global automotive market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.
|-
|What's the estimated company peak market share?
|10%
|Stockhub estimates that the peak market share of Tesla is around 10%, and, therefore, suggests using the share amount here. As of 31st December 2021, Tesla's share of the market is around 1.8%.
|-
|Which distribution function do you want to use to estimate company revenue?
|Gaussian 
|Research suggests that the revenue pattern of companies is similar to the pattern produced by the Gaussian distribution function  (i.e. the revenue distribution is bell shaped)<ref>http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>, so Stockhub suggests using that function here.
|-
|What is the estimated company lifespan?
|60 years
| Tesla employs around 110,000, making the company a large organisation (more than 10,000 employees), and research shows that the average lifespan of a large corporation is around 50 years.<ref>Stadler, Enduring Success, 3–5.</ref>
|-
|What's the estimated standard deviation of company revenue?
| 6 years
|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Tesla's current revenue amount (i.e. $54 billion) and Tesla's estimated lifespan (i.e. 60 years) and Tesla's estimated current stage of its lifecycle (i.e. growth stage), the Stockhub company suggests using 6 years (i.e. 68% of all sales happen within 6 years either side of the mean year), so that's what's used here.
|-
| colspan="3" |'''<div style="text-align: center;">Growth stages</div>'''
|-
|How many main stages of growth is the company expected to go through?
| 4 stages
|Research suggests that a company typically goes through four distinct stages of cash flow growth.<ref>Levie J, Lichtenstein BB (2010) A terminal assessment of stages theory: Introducing a dynamic approach to entrepreneurship. Entrepreneurship: Theory & Practice 34(2): 317–350. <nowiki>https://doi.org/10.1111/j.1540-6520.2010.00377.x</nowiki></ref> Research also shows that incorporating those stages into the discounted cash flow model improves the quality of the model and, ultimately, the quality of the value estimation.<ref>Stef Hinfelaar et al.:, 2019.</ref>



In addition, research shows that a key way to determine the stage which a company is in is by examining the cash flow patterns of the company.<ref>Dickinson, 2010.</ref> A summary of the economic links to cash flow patterns can be found in the appendix of this report. Stockhub estimates that with Tesla's operating cash flows positive (+), investing cash flows negative (-) and its financing cash flows positive (+), the company is in the second stage of growth (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth.

On 7th February 2022, Tesla said it currently expects: to continue to generate net positive operating cash flow as it has done in the last four fiscal years; its capital expenditures to be between $5.00 to $7.00 billion in 2022 and each of the next two fiscal years; and its ability to be self-funding to continue as long as macroeconomic factors support current trends in its sales. Accordingly, based on forward looking statements, it appears that the company is in stage two of the business lifecycle  (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth remaining.
|-
|What proportion of the company lifecycle is represented by growth stage 1?
|30% 
|Research suggests 30%.<ref name=":6">http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>
|-
|What proportion of the company lifecycle is represented by growth stage 2?
|10% 
|Research suggests 10%.<ref name=":6" />
|-
| What proportion of the company lifecycle is represented by growth stage 3?
|20% 
| Research suggests 20%.<ref name=":6" />
|-
|What proportion of the company lifecycle is represented by growth stage 4?
|40%
|Research suggests 40%.<ref name=":6" />
|-
| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>'''
|-
|Cost of goods sold as a proportion of revenue (%) 
|70%
|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7">http://people.stern.nyu.edu/adamodar/pdfiles/papers/younggrowth.pdf</ref>, and the margin for its peers is 70%. 
|-
|Operating expenses as a proportion of revenue (%)
|15%
|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the margin for its peers is 15%.
|-
|Tax rate (%) 
|21%
|Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
|-
|Depreciation and amortisation as a proportion of revenue (%) 
|5%
|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the margin for its peers is 5%.
|-
|Fixed capital as a proportion of revenue (%) 
|15%
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the amount for its peers is 15%.
|-
|Working capital as a proportion of revenue (%)
|15% 
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the amount for its peers is 15%.
|-
|Net borrowing ($000)
|Zero
|Stockhub suggests that for simplicity, the net borrowing figure is zero.
|-
|Interest amount ($000)
|Zero
|Stockhub suggests that for simplicity, the interest amount figure is zero.
|-
| colspan="3" |'''<div style="text-align: center;">Growth stage 3</div>'''
|-
|Cost of goods sold as a proportion of revenue (%) 
|55%
|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the margin for its peers is 55%. 
|-
|Operating expenses as a proportion of revenue (%)
|15%
|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the margin for its peers is 15%.
|-
|Tax rate (%) 
|21%
|Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
|-
|Depreciation and amortisation as a proportion of revenue (%) 
|5%
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the amount for its peers is 5%.
|-
|Fixed capital as a proportion of revenue (%) 
|3%
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the amount for its peers is 3%.
|-
|Working capital as a proportion of revenue (%)
|10% 
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 10%.
|-
|Net borrowing ($000)
|Zero
|Stockhub suggests that for simplicity, the net borrowing figure is zero.
|-
|Interest amount ($000)
|Zero
|Stockhub suggests that for simplicity, the interest amount figure is zero.
|-
| colspan="3" |'''<div style="text-align: center;">Growth stage 4</div>'''
|-
|Cost of goods sold as a proportion of revenue (%) 
|55%
|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the margin for its peers is 55%. 
|-
|Operating expenses as a proportion of revenue (%)
|15%
|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the margin for its peers is 15%.
|-
|Tax rate (%) 
|21%
|Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
|-
|Depreciation and amortisation as a proportion of revenue (%) 
|5%
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 5%.
|-
|Fixed capital as a proportion of revenue (%)
| 3%
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 3%.
|-
|Working capital as a proportion of revenue (%)
| 10% 
|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 10%.
|-
|Net borrowing ($000)
|Zero
|Stockhub suggests that for simplicity, the net borrowing figure is zero.
|-
|Interest amount ($000)
|Zero
|Stockhub suggests that for simplicity, the interest amount figure is zero.
|}

==Risks==

As with any investment, investing in Tesla carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Tesla is high.

===Risks related to the ability to grow the business=== 

*Tesla may be impacted by macroeconomic conditions resulting from the global COVID-19 pandemic.
*Tesla may experience delays in launching and ramping the production of its products and features, or Tesla may be unable to control its manufacturing costs.
*Tesla may be unable to grow its global product sales, delivery and installation capabilities and its servicing and vehicle charging networks, or Tesla may be unable to accurately project and effectively manage its growth.
*Tesla's future growth and success is dependent upon consumers’ demand for electric vehicles and specifically its vehicles in an automotive industry that is generally competitive, cyclical and volatile.
*Tesla's suppliers may fail to deliver components according to schedules, prices, quality and volumes that are acceptable to us, or Tesla may be unable to manage these components effectively.
*Tesla may be unable to meet its projected construction timelines, costs and production ramps at new factories, or Tesla may experience difficulties in generating and maintaining demand for products manufactured there.
* Tesla will need to maintain and significantly grow its access to battery cells, including through the development and manufacture of its own cells, and control its related costs.
*Tesla faces strong competition for its products and services from a growing list of established and new competitors.

===Risks related to the company's operations===

*Tesla may experience issues with lithium-ion cells or other components manufactured at Gigafactory Nevada and Gigafactory Shanghai, which may harm the production and profitability of its vehicle and energy storage products.
*Tesla faces risks associated with maintaining and expanding its international operations, including unfavourable and uncertain regulatory, political, economic, tax and labour conditions.
*Tesla's business may suffer if its products or features contain defects, fail to perform as expected or take longer than expected to become fully functional.
*Tesla may be required to defend or insure against product liability claims.
*Tesla will need to maintain public credibility and confidence in its long-term business prospects in order to succeed.
*Tesla may be unable to effectively grow, or manage the compliance, residual value, financing and credit risks related to, its various financing programs.
*Tesla must manage ongoing obligations under its agreement with the Research Foundation for the State University of New York relating to its Gigafactory New York.
*If Tesla is unable to attract, hire and retain key employees and qualified personnel, its ability to compete may be harmed.
*Tesla is highly dependent on the services of Elon Musk, its Chief Executive Officer.
*Tesla's information technology systems or data, or those of its service providers or customers or users could be subject to cyber-attacks or other security incidents, which could result in data breaches, intellectual property theft, claims, litigation, regulatory investigations, significant liability, reputational damage and other adverse consequences.
*Any unauthorized control or manipulation of Tesla's products’ systems could result in loss of confidence in it and its products.
*Tesla's business may be adversely affected by any disruptions caused by union activities.
*Tesla may choose to or be compelled to undertake product recalls or take other similar actions.
*Tesla's current and future warranty reserves may be insufficient to cover future warranty claims.
*Tesla's insurance coverage strategy may not be adequate to protect it from all business risks.
*Tesla's debt agreements contain covenant restrictions that may limit its ability to operate its business.
*Additional funds may not be available to Tesla when it needs or want them.
*Tesla may be negatively impacted by any early obsolescence of its manufacturing equipment.
*Tesla holds and may acquire digital assets that may be subject to volatile market prices, impairment and unique risks of loss.
*There is no guarantee that Tesla will have sufficient cash flow from its business to pay its indebtedness or that it will not incur additional indebtedness.
*Tesla is exposed to fluctuations in currency exchange rates.
*Tesla may need to defend itself against intellectual property infringement claims, which may be time-consuming and expensive.
*Increased scrutiny and changing expectations from stakeholders with respect to the company's ESG practices may result in additional costs or risks.
* Tesla's operations could be adversely affected by events outside of its control, such as natural disasters, wars or health epidemics.

===Risks related to government laws and regulations===  

* Demand for Tesla's products and services may be impacted by the status of government and economic incentives supporting the development and adoption of such products.
*Tesla is subject to evolving laws and regulations that could impose substantial costs, legal prohibitions or unfavourable changes upon its operations or products.
*Any failure by Tesla to comply with a variety of United States and international privacy and consumer protection laws may harm the company.
*Tesla could be subject to liability, penalties and other restrictive sanctions and adverse consequences arising out of certain governmental investigations and proceedings.
*Tesla may face regulatory challenges to or limitations on its ability to sell vehicles directly.

===Risks related to the ownership of the company's common stock===  

*The trading price of Tesla's common stock is likely to continue to be volatile.
* Tesla's financial results may vary significantly from period to period due to fluctuations in its operating costs and other factors.
*Tesla may fail to meet its publicly announced guidance or other expectations about its business, which could cause its stock price to decline.
*Transactions relating to Tesla's convertible senior notes may dilute the ownership interest of existing stockholders, or may otherwise depress the price of its common stock.
*If Elon Musk were forced to sell shares of Tesla's common stock that he has pledged to secure certain personal loan obligations, such sales could cause its stock price to decline.
* Anti-takeover provisions contained in Tesla's governing documents, applicable laws and its convertible senior notes could impair a takeover attempt.

==Valuation==

===What's the expected return of an investment in the company?===

Stockhub estimates that the expected return of an investment in the company over the next five years is 72%. In other words, an £1,000 investment in the company is expected to return £1,720 in five years time. The assumptions used to estimate the return figure can be found in the table below.

Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of 72%), then an investment in the company is considered to be a 'suitable' one.

===What are the assumptions used to estimate the return?===

{| class="wikitable"
|+ Key inputs
!Description 
!Value
!Commentary
|-
| Which valuation model do you want to use?
|Discounted cash flow 
| There are two main approaches to estimate the value of an investment: 
# By calculating the present value of the investment's expected future cash flows (i.e. discounted cash flow valuation); and
#By comparing the investment to other similar investments (i.e. relative valuation).

Research suggests that in terms of estimating the expected return of an investment over a period of 12-months or more, the approach that is more accurate is the discounted cash flow approach<ref name=":5">Demirakos et al., 2010; Gleason et al., 2013</ref>, so that's the approach that Stockhub suggests to use here; nevertheless, for completeness purposes, separately, the valuation of the company is also estimated using the using the relative valuation approach (the valuation based on the relative approach can be found in the appendix of this report).  

Tesla has never paid cash dividends, and on 7th February 2022, it said that it currently does not anticipate paying any cash dividends in the foreseeable future. Accordingly, Stockhub suggests using the free cash flow valuation method (rather than the dividend discount model). 
|-
|Which financial forecasts to use?
| Stockhub
|The only available long-term forecasts (i.e. >15 years) are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
|-
| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>''' 
|-
|Discount rate (%)
| 8%
|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
|-
|Probability of success (%)
| 100%
| Research suggests that a suitable rate for a company in this growth stage (i.e. stage 2) is 100%.

|-
| colspan="3" |'''<div style="text-align: center;">Growth stage 3</div>''' 
|-
|Discount rate (%)
| 8%
|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
|-
|Probability of success (%)
|100%
|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 3) is 100%.

|-
| colspan="3" |'''<div style="text-align: center;">Growth stage 4</div>''' 
|-
|Discount rate (%)
| 8%
|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
|-
|Probability of success (%)
| 100%
|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 4) is 100%.

|-
| colspan="3" |'''<div style="text-align: center;">Other key inputs</div>'''
|-
|What's the current value of the company?
|$688 billion
|As at 30th May 2022, the Stockhub company estimates the current value of its company at $688 billion.
|-
|Which time period do you want to use to estimate the expected return?
| Between now and five years time
|Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.
|}

===Sensitive analysis===

The main inputs that result in the greatest change in the expected return of the Tesla investment are, in order of importance (from highest to lowest):   

#The size of the total addressable market (the default time-weighted average rate is $3.0 trillion);
#Tesla peak market share (the default share is 10%); and 
#The discount rate (the default time-weighted average rate is 8%).

The impact of a 50% change in those main inputs to the expected return of the Tesla investment is shown in the table below.

{| class="wikitable sortable"
|+Tesla investment expected return sensitive analysis
!Main input
!50% worse 
!Unchanged
!50% better
|-
|The size of the total addressable market
|(14%)
|72%
|158%
|-
|Tesla peak market share
|(14%)
| 72%
| 158%
|-
|The discount rate

|30%
|72%
| 136%

|}

==Appendix==

=== Financial statements ===
{| class="wikitable"
|+Balance sheet
!Year end date
!31/12/2021
!31/12/2020
!31/12/2019
!31/12/2018
|-
|'''Current Assets'''
|
|
|
|
|-
|Cash and Cash Equivalents ($million)
|$17,576
|$19,384
|$6,268
|$3,879
|-
|Short-Term Investments ($million)
|$131
| --
| --
| --
|-
|Net Receivables ($million)
|$1,913
|$1,886
|$1,324
|$949
|-
|Inventory ($million)
|$5,757
|$4,101
|$3,552
|$3,113
|-
|Other Current Assets ($million)
|$1,723
|$1,346
|$959
|$366
|-
|Total Current Assets ($million)
|$27,100
|$26,717
|$12,103
|$8,307
|-
|'''Long-Term Assets'''
|
|
|
|
|-
|Long-Term Investments ($million)
| --
| --
| --
|$422
|-
|Fixed Assets ($million)
|$25,411
|$17,396
|$14,061
|$13,420
|-
|Goodwill ($million)
|$200
|$207
|$198
|$68
|-
|Intangible Assets ($million)
|$257
|$313
|$339
|$282
|-
|Other Assets ($million)
|$9,163
|$7,515
|$7,608
|$7,241
|-
|Deferred Asset Charges ($million)
| --
| --
| --
| --
|-
|Total Assets ($million)
|$62,131
|$52,148
|$34,309
|$29,740
|-
|'''Current Liabilities'''
|
|
|
|
|-
|Accounts Payable ($million)
|$15,744
|$9,906
|$6,993
|$5,499
|-
|Short-Term Debt / Current Portion of Long-Term Debt ($million)
|$1,589
|$2,132
|$1,785
|$2,568
|-
|Other Current Liabilities ($million)
|$2,372
|$2,210
|$1,889
|$1,926
|-
|Total Current Liabilities ($million)
|$19,705
|$14,248
|$10,667
|$9,993
|-
|Long-Term Debt ($million)
|$5,245
|$9,556
|$11,634
|$9,404
|-
|Other Liabilities ($million)
|$3,546
|$3,330
|$2,691
|$3,039
|-
|Deferred Liability Charges ($million)
|$2,052
|$1,284
|$1,207
|$991
|-
|Misc. Stocks ($million)
|$826
|$850
|$849
|$834
|-
|Minority Interest ($million)
|$568
|$655
|$643
|$556
|-
|Total Liabilities ($million)
|$31,374
|$29,268
|$27,048
|$24,261
|-
|'''Stock Holders Equity''' 
|
|
|
|
|-
|Common Stocks ($million)
|$1
|$1
|$1
| --
|-
|Capital Surplus ($million)
|$331
| style="color: red;" |-$5,399
| style="color: red;" |-$6,083
| style="color: red;" |-$5,318
|-
|Retained Earnings
| --
| --
| --
| --
|-
|Treasury Stock ($million)
|$29,803
|$27,260
|$12,736
|$10,249
|-
|Other Equity ($million)
|$54
|$363
| style="color: red;" |-$36
| style="color: red;" |-$8
|-
|Total Equity ($million)
|$30,189
|$22,225
|$6,618
|$4,923
|-
|Total Liabilities & Equity ($million)
|$62,131
|$52,148
|$34,309
|$29,740
|}

{| class="wikitable"
|+Cash flow
!Year end date
!31/12/2021
!31/12/2020
!31/12/2019
!31/12/2018
|-
|Net Income ($million)
|$5,519
|$721
| style="color: red;" |-$862
| style="color: red;" |-$976
|-
|'''Cash Flows-Operating Activities'''
|
|
|
|
|-
|Depreciation ($million)
|$2,911
|$2,322
|$2,154
|$2,060
|-
|Net Income Adjustments ($million)
|$2,424
| $2,575
| $1,375
| $1,043
|-
|'''Changes in Operating Activities'''
|
|
|
|
|-
|Accounts Receivable ($million)
| style="color: red;" |-$130
| style="color: red;" |-$652
| style="color: red;" |-$367
| style="color: red;" |-$497
|-
|Changes in Inventories ($million)
| style="color: red;" |-$1,709
| style="color: red;" |-$422
| style="color: red;" |-$429
| style="color: red;" |-$1,023
|-
|Other Operating Activities ($million)
| style="color: red;" |-$3,676
| style="color: red;" |-$1,667
| style="color: red;" |-$937
| style="color: red;" |-$504
|-
|Liabilities ($million)
|$6,033
|$2,925
|$1,384
|$2,082
|-
|Net Cash Flow-Operating ($million)
| $11,497
| $5,943
| $2,405
|$2,098
|-
|'''Cash Flows-Investing Activities'''
|
|
|
|
|-
|Capital Expenditures ($million)
| style="color: red;" |-$6,514
| style="color: red;" |-$3,232
| style="color: red;" |-$1,432
| style="color: red;" |-$2,319
|-
|Investments ($million)
| style="color: red;" |-$132
| --
| --
| --
|-
|Other Investing Activities ($million)
| style="color: red;" |-$1,222
|$100
| style="color: red;" |-$4
| style="color: red;" |-$18
|-
|Net Cash Flows-Investing ($million)
| style="color: red;" |-$7,868
| style="color: red;" |-$3,132
| style="color: red;" |-$1,436
| style="color: red;" |-$2,337
|-
|'''Cash Flows-Financing Activities'''
|
|
|
|
|-
|Sale and Purchase of Stock ($million)
|$699
|$12,675
|$1,555
|$727
|-
|Net Borrowings ($million)
| style="color: red;" |-$5,732
| style="color: red;" |-$2,488
|$798
|$89
|-
|Other Financing Activities ($million)
| --
| --
| --
| --
|-
|Net Cash Flows-Financing ($million)
| style="color: red;" |-$5,203
|$9,973
|$1,529
|$574
|-
|Effect of Exchange Rate ($million)
| style="color: red;" |-$183
|$334
|$8
| style="color: red;" |-$23
|-
|Net Cash Flow ($million)
| style="color: red;" |-$1,757
|$13,118
|$2,506
|$312
|}

{| class="wikitable"
|+Income statement
!Year end date
!31/12/2021
!31/12/2020
!31/12/2019
!31/12/2018
|-
|Total Revenue
|$53,823
|$31,536
|$24,578
|$21,461
|-
|Cost of Revenue
|$40,217
|$24,906
|$20,509
|$17,419
|-
|'''Gross Profit'''
|'''$13,606'''
|'''$6,630'''
|'''$4,069'''
|'''$4,042'''
|-
|'''Operating Expenses'''
|
|
|
|
|-
|Research and Development
|$2,593
|$1,491
|$1,343
|$1,460
|-
|Sales, General and Admin.
|$4,517
|$3,145
|$2,646
|$2,835
|-
|Non-Recurring Items
| style="color: red;" |-$27
| --
|$149
|$135
|-
|Other Operating Items
| --
| --
| --
| --
|-
|'''Operating Income'''
|'''$6,523'''
|'''$1,994'''
|style="color: red;" |'''-$69'''
|style="color: red;" |'''-$388'''
|-
|Add'l income/expense items
| $191
| style="color: red;" |-$92
| $89
|$46
|-
|Earnings Before Interest and Tax
|$6,714
|$1,902
|$20
| style="color: red;" |-$342
|-
|Interest Expense
|$371
|$748
|$685
|$663
|-
|Earnings Before Tax
|$6,343
|$1,154
| style="color: red;" |-$665
| style="color: red;" |-$1,005
|-
|Income Tax
|$699
|$292
|$110
|$58
|-
|Minority Interest
| --
| --
| --
| --
|-
|Equity Earnings/Loss Unconsolidated Subsidiary
| style="color: red;" |-$125
| style="color: red;" |-$141
| style="color: red;" |-$87
|$87
|-
|Net Income-Cont. Operations
|$5,519
|$721
| style="color: red;" |-$862
| style="color: red;" |-$976
|-
|'''Net Income'''
|'''$5,519'''
|'''$721'''
| style="color: red;" |'''-$862'''
| style="color: red;" |'''-$976'''
|-
|'''Net Income Applicable to Common Shareholders'''
|'''$5,519'''
|'''$721'''
| style="color: red;" |'''-$862'''
| style="color: red;" |'''-$976'''
|}

{| class="wikitable"
|+Financial ratios
!Year end date
!31/12/2021
!31/12/2020
!31/12/2019
!31/12/2018
|-
| colspan="5" |'''Liquidity Ratios'''
|-
|Current Ratio
|138%
| 188%
| 113%
| 83%
|-
|Quick Ratio
|108%
|159%
|80%
|52%
|-
|Cash Ratio
|90%
|136%
|59%
|39%
|-
| colspan="5" |'''Profitability Ratios'''
|-
|Gross Margin
|25%
|21%
|17%
|19%
|-
|Operating Margin
|12%
|6%
|0%
|0%
|-
|Pre-Tax Margin
| 12%
| 4%
| 0%
|0%
|-
|Profit Margin
|10%
|2%
|0%
|0%
|-
|Pre-Tax ROE
|21%
|5%
|0%
|0%
|-
|After Tax ROE
|18%
|3%
|0%
|0%
|}

===Relative valuation approach===

====What's the expected return of an investment in Tesla?====

Accordingly, Stockhub estimates that the expected return of an investment in Tesla Inc over the next five years is 4.4x. In other words, an £1,000 investment in the company is expected to return £4,400 in five years time.  The assumptions used to estimate the return figure can be found in the table below.

Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of 4.4x), then an investment in the company is considered to be a 'suitable' one.

====What are the assumptions used to estimate the return figure?====


{| class="wikitable"
|+Key inputs
!Description
!Value
!Commentary
|-
| Which type of multiple do you want to use?
| Growth-adjusted EV/sales 
| For the numerator, Stockhub believes that to account for the different financial leverage levels of its peers, it's best to use enterprise value (EV), rather than price. For the denominator, Stockhub believes that because it expects Tesla to reinvest almost all of its revenue back into the business  over the five year forecast period and therefore its earnings are expected to be abnormally low over the period, it's best to use sales. Accordingly, Stockhub suggests valuing its company using the EV/sales ratio. However, Stockhub feels that to take into account the different business lifecycle stages of its peers, the most suitable valuation multiple to use is the growth-adjusted EV/sales multiple<ref group="Note" name="Note15" />, rather than the EV/sales multiple. 
|-
|In regards to the growth-adjusted EV/sales multiple, for the sales figure, which year to you want to use?

|Year 5 
|Stockhub suggests that with sales forecast to grow exponential over the five year forecast period, it's best to use forward-looking data, rather than historic data.


In regards to the growth-adjusted EV/sales multiple, for the sales figure, Stockhub suggests that in order to account for the forecasted exponential growth of the business, it's best to use one at the end of the forecast period (i.e. Year 5). 
|-
|In regards to the growth-adjusted EV/sales multiple, for the sales growth figure, which year(s) do you want to use?
|Year 6 to 8, from now
|Stockhub suggests that for the sales growth figure, it's best to use Year 6 to 8.
|-
|In regards to the growth-adjusted EV/sales multiple, what multiple figure do you want to use?
|89x
|In Stockhub's view, Tesla closest peer is [[Apple]]. [[Apple]] trades on a multiple of 89x.
|-
|Which financial forecasts to use?
|Stockhub
|The only available forecasts are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
|-
| What's the current value of the Stockhub company?
|$688 billion 
|As at 21st May 2022, the current value of its company at $688 billion.
|-
|Which time period do you want to use to estimate the expected return?
|Between now and five years time
|Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.
|}

===Tesla peer(s)===

{| class="wikitable sortable"
|+Valuation table
|-
!Investments!! Industry !!Enterprise value/sales!!1-year forward revenue growth rates (%)!!Growth-adjusted enterprise value/sales ratio
|-
| [[Apple]]||Internet content & communication||7.27x<ref name=":0">Morningstar, Inc.</ref>||8.20%<ref name=":0" />|| style="background: blue; color: white;" |89x
|}

===Economic links to cash flow patterns ===
{| class="wikitable"
|+Economic links to cash flow patterns
|-
!Cash flow type!!Introduction!!Growth!!Shake out!!Mature!!Decline
|-
|Operating|| style="background: red; color: white;" |-|| style="background: green; color: white;" |+
| style="background: orange; color: white;" | +/-|| style="background: green; color: white;" |+|| style="background: red; color: white;" |-
|-
|Investing|| style="background: red; color: white;" |-|| style="background: red; color: white;" |-|| style="background: orange; color: white;" |+/-|| style="background: red; color: white;" |-
| style="background: green; color: white;" | +
|-
|Financing|| style="background: green; color: white;" |+|| style="background: green; color: white;" |+|| style="background: orange; color: white;" |+/-|| style="background: red; color: white;" |-|| style="background: orange; color: white;" |+/-
|}

=== Timeline of production and sales ===

In 2020, Tesla ranked as the world's best-selling plug-in and battery electric passenger car manufacturer, with a market share of 16% of the plug-in segment and 23% of the battery electric segment 2020 sales.<ref>{{cite web|last=Kane|first=Mark |date=February 6, 2020|title=World's Top 5 EV Automotive Groups Ranked By Sales: Q1-Q4 2020|url=https://insideevs.com/news/486325/world-top-ev-automotive-groups-2020/|access-date=February 7, 2021|website=InsideEVs|language=en}}</ref> Tesla reported 2021 vehicle deliveries of 936,222 units, up 87% from 2020.<ref name=Tesla4Q2021final>{{cite web| title=Tesla Fourth Quarter & Full Year 2021 Update | url=https://tesla-cdn.thron.com/static/WIIG2L_TSLA_Q4_2021_Update_O7MYNE.pdf?xseo=&response-content-disposition=inline%3Bfilename%3D%22tsla-q4-and-fy-2021-update.pdf%22 |publisher=Tesla |location=[[Palo Alto]] | date=January 26, 2022 | access-date=January 27, 2022}} See table "Operational Summary" pp. 7 and 8 for revised and final production and sales numbers.</ref>  At the end of 2021, Tesla's global sales since 2012 totalled 2.3&nbsp;million units.<ref name=Tesla2021>{{cite web|url=https://insideevs.com/news/563407/tesla-2021q4-final-delivery-numbers/ |title=Tesla Q4 2021 Final EV Delivery Numbers And Outlook |first=Mark |last=Kane |work=InsideEVs |date=January 27, 2022 |access-date=January 27, 2022 |quote=Cumulatively, Tesla sold over 2.3 million electric cars.}}</ref>
{| class="wikitable"<!-- display data as diagram too -->
|- style="text-align:center;"
! Quarter !! Cumulative<br />production !! Total<br />production !! Model S<br />sales !! Model X<br />sales !! Model 3<br />sales
! Model Y<br />sales!! Total<br />sales !! In transit || Source
|- style="text-align:center;"
| Q3 2012 || N/A || 350 || 250+ || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 250+ || ||<ref>{{cite web |url=https://tesla-cdn.thron.com/static/ZRLLWN_Q2_2012_Shareholder_Letter_Final_FN3CKV.pdf |title=Tesla Motors, Inc. – Third Quarter 2012 Shareholder Letter  |author=Tesla Motors |publisher=Tesla Motors |date=November 5, 2012 |access-date=November 21, 2020}} ''Over 250 Model S deliveries in Q3, exceeding target upper bound ''</ref>
|- style="text-align:center;"
| Q4 2012 || N/A || 2,750+ || 2,400 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 2,400 || ||<ref>{{cite web |url=https://tesla-cdn.thron.com/static/P8DUMV_Q4_12_SHL_022013_final_QUVRKE.pdf|title=Tesla Motors, Inc. – Fourth Quarter & Full Year 2012 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |date=February 20, 2013 |access-date=November 21, 2020}} ''Achieved 20,000 annualized production rate''</ref>
|- style="text-align:center;"
| Q1 2013 || N/A || 5,000+ || 4,900 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 4,900 || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/26b677b6-a22c-4222-a3c6-4bb516bfdac8 |title=Tesla Motors – First Quarter 2013 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |date=May 8, 2013 |access-date=September 23, 2019}} ''Record sales of $562 million, up 83% from last quarter''</ref>
|- style="text-align:center;"
| Q2 2013 || N/A || N/A || 5,150 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 5,150 || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/8a80aee7-ca20-4ff2-9d5b-e25aae776331 |title=Tesla Motors – Second Quarter 2013 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |date=August 7, 2013 |access-date=September 23, 2019}} ''Record Q2 Model S deliveries of 7,579 vehicles.''</ref>
|- style="text-align:center;"
| Q3 2013 || N/A || N/A || 5,500+ || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 5,500+ || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/6496fc94-630f-41c7-96c6-94d4cafe4e86 |title=Tesla Motors – Third Quarter 2013 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |location=Palo Alto, California |date=November 5, 2013 |access-date=September 23, 2019}} ''Record 5,500 Model S deliveries''</ref>
|- style="text-align:center;"
| Q4 2013 || ~34,851 || 6,587 || 6,892 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 6,892 || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/dcbd65a8-c7aa-4538-8a81-49b1b1971a14 |title=Tesla Motors - Fourth Quarter & Full Year 2013 Shareholder Letter |date=February 19, 2014 |publisher=Tesla Motors |access-date=September 23, 2019}} ''Record 6,892 Model S vehicles sold and delivered in Q4''</ref>
|- style="text-align:center;"
| Q1 2014 || ~41,438 || 7,535 || 6,457 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 6,457 || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/a6276682-8422-4150-bb10-c9d701220537 |title=Tesla Motors – First Quarter 2014 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |date=May 7, 2014 |access-date=September 20, 2019}} ''Record Q1 Model S production of 7,535 vehicles.''</ref>
|- style="text-align:center;"
| Q2 2014 || ~48,973 || 8,763 || 7,579 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 7,579 || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/b818e6ca-a8ba-4189-8b5d-a64b90307917 |title=Tesla Motors – Second Quarter 2014 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |date=July 31, 2014 |access-date=September 20, 2019}} ''Record Q2 Model S deliveries of 7,579 vehicles.''</ref>
|- style="text-align:center;"
| Q3 2014 || ~57,736 || ~7,075 || 7,785 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 7,785 || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/53e161cf-e04f-495c-9fa5-60dcd79231fd |title=Tesla Motors – Third Quarter 2014 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |location=Palo Alto, California |date=November 5, 2014 |access-date=September 20, 2019}} ''Highest ever quarterly deliveries at 7,785 vehicles, despite factory shutdown in July''</ref>
|- style="text-align:center;"
| Q4 2014 || 64,811 || 11,627 || 9,834 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 9,834 || ||<ref>{{cite web |url=https://ir.tesla.com/static-files/be63b49e-c7ff-4c02-a5ea-2545f60e5b79 |title=Tesla Motors - Fourth Quarter & Full Year 2014 Shareholder Letter |date=February 11, 2015 |publisher=Tesla Motors |access-date=September 20, 2019}}</ref>
|- style="text-align:center;"
| Q1 2015 || 76,438 || 11,160 || 10,045 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 10,045 || ||<ref>{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/202903254x0x827135/90332B15-F6AE-4F44-B634-624BE548291E/Tesla_Motors_Q1_15_Shareholder_Letter.pdf |title=Tesla Motors – First Quarter 2015 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |date=May 6, 2015 |access-date=August 4, 2016}} ''A total of 10,045 Model S cars were delivered globaly during the first quarter of 2015.''</ref>
|- style="text-align:center;"
| Q2 2015 || 89,245 || 12,807 || 11,532 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 11,532 || ||<ref>{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/380261427x0x843991/DCDCCFDA-0709-405B-931A-B2F48A224CE8/Tesla_Q2_2015_Shareholder_Letter.pdf |title=Tesla Motors – Second Quarter 2015 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |date=August 5, 2015 |access-date=August 4, 2016}} ''A total of 11,532 Model S cars were delivered globally during the second quarter of 2015.''</ref>
|- style="text-align:center;"
| Q3 2015 || 102,336 || 13,091 || 11,597 || 6 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 11,603 || ||<ref>{{cite press release |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/380261427x0x858516/F50A9FAF-BA73-4263-8E16-DE1FAC0BABDF/Q3_15_Shareholder_Letter.pdf |title=Tesla Motors – Third Quarter 2015 Shareholder Letter |author=Tesla Motors |publisher=Tesla Motors |location=Palo Alto, California |date=August 4, 2016 |access-date=November 3, 2015}} ''Tesla global electric car sales totaled 11,603 units during the third quarter of 2015, including six Tesla Model X units.''</ref>
|- style="text-align:center;"
| Q4 2015 || 116,373 || 14,037 || 17,272 || 206 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 17,478 || ||<ref>{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/456867397x0x874449/945B9CF5-86DA-4C35-B03C-4892824F058D/Q4_15_Tesla_Update_Letter.pdf |title=Tesla Fourth Quarter & Full Year 2015 Update |date=February 10, 2016 |publisher=Tesla Motors |access-date=February 10, 2016}}</ref>
|- style="text-align:center;"
| Q1 2016 || 131,883 || 15,510 || 12,420 || 2,400 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 14,820 || 2,615 ||<ref name="Tesla1Q2016">{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/2007076272x0x889927/27EE2FDA-9C77-4D6A-8CEE-E8DFE45227BA/Q1_2016_Tesla_Shareholder_Letter.pdf |title=Tesla shareholders letter:Tesla First Quarter 2016 Update |author=Tesla Motors |publisher=Tesla Motors |date=May 4, 2016 |access-date=August 4, 2016 |archive-url= https://web.archive.org/web/20160601053039/http://files.shareholder.com/downloads/ABEA-4CW8X0/2007076272x0x889927/27EE2FDA-9C77-4D6A-8CEE-E8DFE45227BA/Q1_2016_Tesla_Shareholder_Letter.pdf |archive-date=June 1, 2016 |url-status=dead}}</ref>
|- style="text-align:center;"
| Q2 2016 || 150,228 || 18,345 || 9,764 || 4,638|| style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 14,402 || 5,150 ||<ref>{{cite press release |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/2563692152x0x903036/562D56A1-5426-4D79-8B99-3408D1B60226/Q2_16_Update_Letter_-_final.pdf |title=Tesla Second Quarter 2016 Update |publisher=Tesla Motors |location=[[Palo Alto]] |date=August 3, 2016 |access-date=August 3, 2016}} ''During the second quarter of 2016 Tesla Motors delivered 14,402 new vehicles consisting of 9,764 Model S and 4,638 Model X. Production during 2Q 2016 totaled 18,345 vehicles.''</ref><ref>{{cite press release |url=http://ir.tesla.com/releasedetail.cfm?ReleaseID=978031 |title=Tesla Q2 2016 Vehicle Production and Deliveries |publisher=Tesla Motors |location=[[Palo Alto]] |date=July 3, 2016 |access-date=August 3, 2016}}</ref>
|- style="text-align:center;"
| Q3 2016 || 175,413 || 25,185 || 16,047 || 8,774 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 24,821 || 5,065 ||<ref>{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/3100729770x0x913801/F9E5C36A-AFDD-4FF2-A375-ED9B0F912622/Q3_16_Update_Letter_-_final.pdf |title=Tesla Third Quarter 2016 Update |work=Tesla Motors |location=[[Palo Alto]] |date=October 26, 2016 |access-date=October 27, 2016}}</ref>
|- style="text-align:center;"
| Q4 2016 || 200,295 || 24,882 || 12,700 || 9,500 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 22,254 || 6,450 ||<ref>{{cite web |url=http://ir.tesla.com/releasedetail.cfm?ReleaseID=1006161 |title=Tesla Q4 2016 Production and Deliveries |work=Tesla Motors |location=[[Palo Alto]] |date=January 3, 2017 |access-date=January 3, 2017}}</ref><ref name="Tesla4Q2016final">{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/3853068125x0x929284/22C29259-6C19-41AC-9CAB-899D148F323D/TSLA_Update_Letter_2016_4Q.pdf |title=Tesla Fourth Quarter & Full Year 2016 Update |work=Tesla Inc. |location=[[Palo Alto]] |date=February 22, 2017 |access-date=February 22, 2017 |archive-url= https://web.archive.org/web/20170223212145/http://files.shareholder.com/downloads/ABEA-4CW8X0/3853068125x0x929284/22C29259-6C19-41AC-9CAB-899D148F323D/TSLA_Update_Letter_2016_4Q.pdf |archive-date=February 23, 2017 |url-status=dead |df=mdy-all}} ''Production totaled 24,882 vehicles in 4Q 2016 and vehicle deliveries totaled 22,252 units. No breakdown by model was provided.''</ref>
|- style="text-align:center;"
| Q1 2017 || 225,713 || 25,418 || ~13,450 || ~11,550 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 25,051 || ~4,650 ||<ref name="Tesla1Q2017">{{cite press release |title=Tesla Q1 2017 Vehicle Production and Deliveries |date=April 2, 2017 |publisher=Market Wired |location=[[Palo Alto]] |url=http://ir.tesla.com/releasedetail.cfm?ReleaseID=1019685 |quote=Tesla (NASDAQ: TSLA) delivered just over 25,000 vehicles in Q1, of which approx 13,450 were Model S and approx 11,550 were Model X. |access-date=April 4, 2017 |work=Tesla Motors}}</ref>
|- style="text-align:center;"
| Q2 2017 || 251,421 || 25,708 || ~12,000 || ~10,000 || style="background:#f1f5fa;" | || style="background:#f1f5fa;" | || 22,026 || ~3,500 ||<ref name="Tesla2Q2017">{{cite web |url=http://ir.tesla.com/releasedetail.cfm?ReleaseID=1032479 |title=UPDATE – Tesla Q2 2017 Vehicle Production and Deliveries |publisher=Tesla |date=July 7, 2017 |access-date=July 10, 2017}}</ref><ref>{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/4934165653x0x952053/F302D22F-FC9B-41A3-9534-60D0032673CC/TSLA_Update_Letter_2017-2Q.pdf |title=Tesla Second Quarter 2017 Update (Letter to shareholders) |publisher=Tesla |date=August 2, 2017 |access-date=August 5, 2017 |quote=We delivered 22,026 Model S and Model X vehicles in Q2, for a total of 47,077 in the first half of the year. |archive-url= https://web.archive.org/web/20170805101731/http://files.shareholder.com/downloads/ABEA-4CW8X0/4934165653x0x952053/F302D22F-FC9B-41A3-9534-60D0032673CC/TSLA_Update_Letter_2017-2Q.pdf |archive-date=August 5, 2017 |url-status=dead}}</ref>
|- style="text-align:center;"
| Q3 2017 || 276,757 || 25,336 || 14,065 || 11,865 || 222 || style="background:#f1f5fa;" | || 26,137 || 4,820 ||<ref name="Tesla3Q2017">{{cite web |url=http://ir.tesla.com/releasedetail.cfm?ReleaseID=1042449 |title=Tesla Q3 2017 Vehicle Deliveries and Production |publisher=Tesla |date=October 2, 2017}}</ref><ref name="3Q2017Tesla250K">{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/5846881552x0x962149/00F6EB90-2695-44E6-8C03-7EC4E06DF840/TSLA |title=_Update_Letter_2017-3Q.pdf Tesla Third Quarter 2017 Update |publisher=Tesla |date=November 1, 2017 |access-date=January 10, 2018 |archive-url= https://web.archive.org/web/20180111165022/http://files.shareholder.com/downloads/ABEA-4CW8X0/5846881552x0x962149/00F6EB90-2695-44E6-8C03-7EC4E06DF840/TSLA |archive-date=January 11, 2018 |url-status=dead}}</ref>
|- style="text-align:center;"
| Q4 2017 || 301,322 || 24,565 || ~15,200 || ~13,120|| 1,542 || style="background:#f1f5fa;" | || 29,967 || 3,380 ||<ref name="Tesla4Q2017">{{cite web |url=http://ir.tesla.com/releasedetail.cfm?ReleaseID=1053245 |title=Tesla Q4 2017 Vehicle Production and Deliveries |publisher=Tesla |date=January 3, 2018}}</ref><ref name="Tesla4Q2017_AggProduction">{{cite web |url=https://electrek.co/2018/02/14/tesla-delivered-300000th-vehicle/ |title=Tesla confirms having produced its 300,000th electric car |publisher=Tesla |date=February 14, 2018}}</ref><ref name="Tesla4Q2017final">{{cite press release |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/4934165653x0x970775/34923C55-6853-4223-ADDA-CB3CDC1B919F/TSLA_Update_Letter_2017-4Q.pdf |title=Tesla Fourth Quarter & Full Year 2017 Update |publisher=Tesla |work=Tesla |location=[[Palo Alto]] |date=February 7, 2017 |access-date=February 7, 2018 |quote=In Q4, we delivered 28,425 Model S and Model X vehicles and 1,542 Model 3 vehicles, totaling 29,967 deliveries. |archive-url= https://web.archive.org/web/20180208182745/http://files.shareholder.com/downloads/ABEA-4CW8X0/4934165653x0x970775/34923C55-6853-4223-ADDA-CB3CDC1B919F/TSLA_Update_Letter_2017-4Q.pdf |archive-date=February 8, 2018 |url-status=dead}}</ref>
|- style="text-align:center;"
| Q1 2018 || 335,816 || 34,494 || 11,730 || 10,070|| 8,182 || style="background:#f1f5fa;" | || 29,997 || 6,100 ||<ref name="Tesla1Q2018">{{cite web |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/3853068125x0x979026/44C49236-1FC2-4FD9-80B1-495ED74E4194/TSLA_Update_Letter_2018-1Q.pdf |title=Tesla First Quarter 2018 Update |publisher=Tesla |access-date=May 27, 2018 |archive-url= https://web.archive.org/web/20180527202413/http://files.shareholder.com/downloads/ABEA-4CW8X0/3853068125x0x979026/44C49236-1FC2-4FD9-80B1-495ED74E4194/TSLA_Update_Letter_2018-1Q.pdf |archive-date=May 27, 2018 |url-status=dead}}</ref>
|- style="text-align:center;"
| Q2 2018 || 389,155 || 53,339 || 10,930 || 11,370|| 18,440 || style="background:#f1f5fa;" | || 40,740 || 15,058 || <ref name="Tesla2Q2018">{{cite web |url=http://ir.tesla.com/news-releases/news-release-details/tesla-q2-2018-vehicle-production-and-deliveries |title=Tesla Second Quarter 2018 Delivery |publisher=Tesla |access-date=July 22, 2018}}</ref><ref name="Tesla2Q2018final">{{cite report|url=http://ir.tesla.com/static-files/7235e525-db16-470c-8dce-9ecac0ad7712 |page=2|title=Automotive Products|work=Tesla Second Quarter 2018 Update|date=August 1, 2018|access-date=August 2, 2018|first=RR|last1=Donnelley|quote=We produced 53,339 vehicles in Q2 and delivered 22,319 Model S and Model X vehicles and 18,449 Model 3 vehicles, totaling 40,768 deliveries.}}</ref>
|- style="text-align:center;"
| Q3 2018 || 469,297 || 80,142 || 14,470 || 13,190|| 56,065 || style="background:#f1f5fa;" | || 83,725 || 11,824 || <ref name="Tesla3Q2018">{{cite web |url=http://ir.tesla.com/news-releases/news-release-details/tesla-q3-2018-vehicle-production-and-deliveries |title=Tesla Third Quarter 2018 Delivery |publisher=Tesla |access-date=October 2, 2018}}</ref><ref name="Tesla3Q2018final">{{cite web| title=Tesla Third Quarter 2018 Update | url=http://ir.tesla.com/static-files/725970e6-eda5-47ab-96e1-422d4045f799 |publisher=Tesla |location=[[Palo Alto]] | date=October 24, 2018 |access-date=October 24, 2018}}
</ref>
|- style="text-align:center;"
| Q4 2018 || 555,852 || 86,555 || 13,500 || 14,050 || 63,359 || style="background:#f1f5fa;" | || 90,700 || 2,907 || <ref name="Tesla4Q2018">{{cite web |url=http://ir.tesla.com/news-releases/news-release-details/tesla-q4-2018-vehicle-production-deliveries-also-announcing-2000 |title=Tesla Fourth Quarter 2018 Delivery |publisher=Tesla |access-date=January 2, 2019}}</ref><ref name="Tesla4Q2018final">{{cite web| title=Tesla Fourth Quarter & Full Year 2018 Update | url=http://ir.tesla.com/static-files/0b913415-467d-4c0d-be4c-9225c2cb0ae0 |publisher=Tesla |location=[[Palo Alto]] | date=January 30, 2019| access-date=January 30, 2019|quote=In Q4, we delivered 63,359 Model 3 vehicles to customers in North America. }}</ref>
|- style="text-align:center;"
| Q1 2019 || 632,952 || 77,100 || colspan="2" | 12,100 || 50,900 || style="background:#f1f5fa;" | || 63,000 || 10,600 || <ref name="Tesla1Q2019">{{cite press release|publisher=Tesla |url=http://ir.tesla.com/news-releases/news-release-details/tesla-q1-2019-vehicle-production-deliveries |title=Tesla Q1 2019 Vehicle Production & Deliveries |location=Palo Alto |date=April 4, 2019 |access-date=April 4, 2019}}</ref>
|- style="text-align:center;"
| Q2 2019 || 720,000 || 87,048 || colspan="2" | 17,650 || 77,550 || style="background:#f1f5fa;" | || 95,200 || 7,400 || <ref name="Tesla2Q2019">{{cite press release|publisher=Tesla |url=https://ir.tesla.com/news-releases/news-release-details/tesla-q2-2019-vehicle-production-deliveries |title=Tesla Q2 2019 Vehicle Production & Deliveries |location=Palo Alto |date=July 2, 2019 |access-date=July 2, 2019}}</ref><ref name="wired20190703">{{cite magazine |url=https://www.wired.com/story/tesla-model-3-can-survive-crash-avoid-one-too/ |title=Tesla Model 3 Can Survive a Crash—and Avoid One, Too |first=Alex |last=Davies |magazine=Wired |location=US |date=July 3, 2019 |access-date=July 9, 2019}}</ref>
|- style="text-align:center;"
| Q3 2019 || 816,155 || 96,155 || colspan="2" | 17,483 || 79,703 || style="background:#f1f5fa;" | || 97,186 || || <ref name="Tesla3Q2019">{{cite press release|publisher=Tesla |url=https://ir.tesla.com/static-files/47313d21-3cac-4f69-9497-d161bce15da4 |title=Q3 2019 Update|location=Palo Alto |date=Oct 23, 2019 |access-date=Jan 7, 2020}}</ref>
|- style="text-align:center;"
| Q4 2019 || 921,046 || 104,891 || colspan="2" | 19,475 || 92,620 || style="background:#f1f5fa;" | || 112,095 || || <ref name="Tesla4Q2020" />
|- style="text-align:center;"
|Q1 2020 || 1,023,718 || 102,672 || colspan="2" | 12,230 || colspan="2" | 76,266 || 88,496 || || |<ref name="Tesla4Q2020" />
|- style="text-align:center;"
|Q2 2020 || 1,105,990 || 82,272 || colspan="2" | 10,614 || colspan="2" | 80,277 || 90,891 || || <ref name="Tesla4Q2020" />
|- style="text-align:center;"
|Q3 2020 || 1,251,026 || 145,036 || colspan="2" | 15,275 || colspan="2" | 124,318 || 139,593 || || <ref name="Tesla4Q2020" />
|- style="text-align:center;"
|Q4 2020 || 1,430,783 || 179,757 || colspan="2" | 18,966 || colspan="2" | 161,701 || 180,667 || || <ref name="Tesla4Q2020">{{cite web| title=Tesla Fourth Quarter & Full Year 2020 Update | url=https://tesla-cdn.thron.com/static/1LRLZK_2020_Q4_Quarterly_Update_Deck_-_Searchable_LVA2GL.pdf |publisher=Tesla |location=[[Palo Alto]] | date=2021-01-27 | access-date=2021-02-07}}</ref>
|- style="text-align:center;"
|Q1 2021 || 1,611,121 || 180,338 || colspan="2" | 2,030  || colspan="2" | 182,847 || 184,877 || || <ref name="Tesla1Q2021">{{cite web| title=Tesla Q1 2021 Quarterly Update | url=https://tesla-cdn.thron.com/delivery/public/document/tesla/a1ab64e7-7c18-421c-a898-9b60397b017b/S1dbei4/WEB/TSLA-Q1-2021-Update |publisher=Tesla |location=[[Palo Alto]] | date=2021-04-26 | access-date=2021-04-26}}</ref>
|- style="text-align:center;"
|Q2 2021 || 1,817,542 || 206,421 || colspan="2" | 1,895 || colspan="2" | 199,409 || 201,304 || || <ref name="Tesla2Q2021">{{cite web| title=Tesla Q2 2021 Quarterly Update | url=https://tesla-cdn.thron.com/delivery/public/document/tesla/915a0dab-11c4-4d81-9526-52995afb67ee/S1dbei4/WEB/q2_2021 |publisher=Tesla |location=[[Palo Alto]] | date=2021-07-26 | access-date=2021-07-26}}</ref>
|- style="text-align:center;"
|Q3 2021 || 2,055,365 || 237,823 || colspan="2" | 9,289 || colspan="2" | 232,102 || 241,391 || || <ref name="Tesla3Q2021">{{cite web| title=Tesla Q3 2021 Quarterly Update | url=https://tesla-cdn.thron.com/delivery/public/document/tesla/c7f38479-c161-4ddb-8e09-31211aa8078d/S1dbei4/WEB/TSLA-Q3-2021-Quarterly-Update |publisher=Tesla |location= [[Austin]] | date=2021-10-20 | access-date=2021-10-21}}</ref>
|- style="text-align:center;"
|Q4 2021 || 2,361,205 || 305,840 || colspan="2" | 11,766 || colspan="2" | 296,884 || 308,650 || || <ref name="Tesla4Q2021">{{cite web| title=Tesla Fourth Quarter & Full Year 2021 Update | url=https://tesla-cdn.thron.com/delivery/public/document/tesla/99573663-409d-442d-b1f6-50bfc75cb41c/S1dbei4/WEB/tsla-q4-and-fy-2021-update |publisher=Tesla |location= [[Austin]] | date=2022-01-27 | access-date=2022-01-27}}</ref>
|- style="text-align:center;"
|Q1 2022 || 2,666,612 || 305,407 || colspan="2" | 14,724 || colspan="2" | 295,324 || 310,048 || || <ref name="Tesla1Q2022">{{cite web| title=Tesla Vehicle Production & Deliveries for First Quarter 2022 | url=https://ir.tesla.com/press-release/tesla-vehicle-production-deliveries-and-date-financial-results-webcast-first-quarter |publisher=Tesla |location= [[Austin]] | date=2022-04-02 | access-date=2022-04-03}}</ref>
|}

== Notes==

'''Bid-ask spread'''

The bid–ask spread is the difference between the prices quoted for an immediate sale (ask) and an immediate purchase (bid) for the investment. 

For example, if the price to buy an investment is $663.90 and the price to sell the investment is $663.89, the bid-ask spread of the investment is $0.01 (i.e.$663.90 minus $663.89). Converting the figure into percentage, the bid-ask spread is 0.0015063% (i.e. $0.01 divided by $663.90).

'''Investment risk'''

Research shows that an investment has two main types of risks: 1) non-systematic and 2) systematic. Systematic risk is the risk related to the overall market, and non-systematic risk is the risk that's specific to an individual investment. Evidence shows that taking on non-systematic risk is inefficient, and it's, therefore, best to eliminate it; and in most cases, elimination is fairy easy to do [by holding a diversified portfolio of investments (i.e. around 15 investments)]. Accordingly, when assessing the riskiness of an investment, it’s best to look at the systematic risk only (i.e. ignore the non-systematic risk). A key measure of systematic risk is beta, and a main way to determine the riskiness of an investment is to compare the beta of the investment with the beta of the market, which is 1. For example, Tesla's beta is 2.12, and is, accordingly, 112% above the market beta (of 1); assuming that a 'high' level of riskiness is 50% or more above the market beta, then the riskiness of investing in Tesla is considered to be 'high' (112%>50%).

'''Current Ratio'''

The current ratio is a liquidity ratio that measures whether a firm has enough resources to meet its short-term obligations. It compares a firm's current assets to its current liabilities, and is expressed as follows:-

Current ratio = Current assets divided by current liabilities 

Acceptable current ratios vary from industry to industry and from business lifecycle stage.

'''Quick Ratio'''

The quick ratio, also known as the acid-test ratio, is a type of liquidity ratio, which measures the ability of a company to use its near cash or quick assets to extinguish or retire its current liabilities immediately. It is defined as the ratio between quickly available or liquid assets and current liabilities. Quick assets are current assets that can presumably be quickly converted to cash at close to their book values.

A normal liquid ratio is considered to be 1:1. A company with a quick ratio of less than 1 cannot currently fully pay back its current liabilities.

The quick ratio is similar to the current ratio, but provides a more conservative assessment of the liquidity position of firms as it excludes inventory, which it does not consider as sufficiently liquid.

'''Cash Ratio'''

The cash ratio is a liquidity measure that shows a company's ability to cover its short-term obligations using only cash and cash equivalents.

The cash ratio is derived by adding a company's total reserves of cash and near-cash securities and dividing that sum by its total current liabilities.

The cash ratio is more conservative than other liquidity ratios because it only considers a company's most liquid resources.

A calculation greater than 1 means a company has more cash on hand than current debts, while a calculation less than 1 means a company has more short-term debt than cash.

{| class="wikitable"
|+ Risk rating
|-
! Rating !! Beta 
|-
| style="background: green; color: white;" |Low || style="background: green; color: white;" |Equal to or below 0.5 
|-
| style="background: orange; color: white;" |Medium || style="background: orange; color: white;" |Between 0.5 and 1.5 
|-
| style="background: red; color: white;" |High || style="background: red; color: white;" |Equal to or above 1.5 
|}

==Actions==

To invest in Tesla, click [https://www.hl.co.uk/shares/shares-search-results/t/tesla-inc-usd0.001/buy-and-sell-shares here].

To contact Tesla, click [mailto:ir@tesla.com here].

==References==
<references />
@@ Line 1: / Line 1: @@
-{{Infobox company
+[[File:Tesla logo.jpg|150px]]
-| name = Tesla, Inc.
-| logo = Tesla Motors.svg
-| logo_size = 109px
-| image = Gigafactory Texas Building 1 June 2022.jpg
-| image_caption = Headquarters ([[Gigafactory Texas]]) in [[Austin, Texas]]
-| former_name = Tesla Motors (2003–2017)
-| type = [[Public company|Public]]
-| traded_as = {{Unbulleted list
-  | {{NASDAQ|TSLA}}
-  | [[Nasdaq-100]] component
-  | [[S&P 100]] component
-  | [[S&P 500]] component
-  }}
-| ISIN = {{ISIN|sl=n|pl=y|US88160R1014}}
-| industry = {{Unbulleted list
-  | [[Automotive industry|Automotive]]
-  | [[Renewable energy industry|Renewable energy]]
-  }}
-| founded = {{Start date and age|2003|07|01}} in [[San Carlos, California]], U.S.
-| founders = See [[#Founding (2003–2004)|§ Founding]]<!-- Has complications and is disputed, do not put individual names here -->
-| hq_location = [[Gigafactory Texas|13101 Tesla Road]]
-| hq_location_city = Austin<!-- Do not link, search MOS:GEOLINK for further guidance -->, Texas<!-- Do not link, search MOS:GEOLINK for further guidance -->
-| hq_location_country = U.S.
-| num_locations = 764 retail stores/galleries and service centers (2022)<!-- Reported in 10K_2022 -->
-| area_served = {{Flatlist|
-* East Asia
-* Europe
-* Middle East
-* North America
-* Oceania
-* Southeast Asia
-}}
-| key_people = {{Unbulleted list
-<!-- Do not add "Technoking" or "Master of Coin" to the titles in this list until reaching consensus on the Talk page.-->
-   | [[Elon Musk]] (CEO)
-   | [[Robyn Denholm]] (chair)
-  }}
-| products = {{Flatlist|
-* [[Tesla Model 3|Model 3]]
-* [[Tesla Model S|Model S]]
-* [[Tesla Model X|Model X]]
-* [[Tesla Model Y|Model Y]]
-* [[Tesla Semi|Semi]]
-* [[Tesla Powerwall|Powerwall]], [[Tesla Powerpack|Powerpack]], and [[Tesla Megapack|Megapack]]
-* [[Tesla solar panels|solar panels]] and [[Tesla Solar Roof|Solar Roof]]
-}}
-| production = {{Unbulleted list
-  | {{increase}} 1,369,611 vehicles (2022)
-  | {{increase}} 6.54 GWh battery energy storage systems (2022)
-  | {{increase}} 348 MW solar (2022)
-  }}
-| services = {{Flatlist|
-* [[#Vehicle servicing|Service]]
-* [[#Charging|charging]]
-* [[#Insurance|insurance]]
-* [[#Connectivity|connectivity]]
-}}
-| revenue = {{increase}} {{US$|81.46|linked=yes}}&nbsp;billion (2022)
-| operating_income = {{increase}} {{US$|13.66}}&nbsp;billion (2022)
-| net_income = {{increase}} {{US$|12.56}}&nbsp;billion (2022)
-| assets = {{increase}} {{US$|82.34}}&nbsp;billion (2022)
-| equity = {{increase}} {{US$|44.70}}&nbsp;billion (2022)
-| owner = Elon Musk (20.6%)<ref>{{cite web|title=Tesla, Inc. 2023 Proxy Statement (DEF 14A) |date=April 6, 2023|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1318605/000119312523094075/d451342ddef14a.htm#toc451342_59|publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
-| num_employees = {{increase}} 127,855 (2022)<!-- Reported in 10K_2022 -->
-| subsid = {{Unbulleted list
-  | [[Tesla Energy]]
-  | [[Tesla Automation]]
-  }}
-| website = {{Official URL}}
-| footnotes = Financials {{as of|2022|12|31|df=US|lc=y}}.<br />References:<ref>{{cite web |title=The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster |first=Drake |last=Baer|url=https://www.businessinsider.com/tesla-the-origin-story-2014-10
-|date=November 11, 2014
-|access-date=October 3, 2018 |website=Business Insider}}</ref><ref>{{cite web |title=Tesla Energy Generation And Storage Business: Q4 2020 Results |url=https://insideevs.com/news/482496/tesla-energy-generation-storage-q4-2020-results/ | date=January 27, 2021}}</ref><ref>{{cite web |title=Elon Musk |url=https://www.forbes.com/profile/elon-musk/ |website=[[Forbes]]}}</ref><ref>{{cite web | url=https://www.sec.gov/Archives/edgar/data/1318605/000156459021044307/tsla-pre14a_20210813.htm | title=Schedule 14A Information  | publisher=[[U.S. Securities and Exchange Commission]]}}</ref><ref name="10K_2022">{{cite web |title=Annual report Form 10-K 2022 Tesla Inc. |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1318605/000095017023001409/tsla-20221231.htm |date=January 31, 2023 |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
-}}Energy production and consumption are responsible for 76% of annual human-caused greenhouse gas emissions<ref name=":1" /><ref name=":2" />, and Tesla is on a mission to accelerate the world's transition to sustainable energy.<ref name=":3">https://www.tesla.com/about</ref>
-The company sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. Tesla emphasises performance, attractive styling and the safety of its users in the design and manufacture of its products and is continuing to develop full self-driving technology for improved safety. The company also strives to lower the cost of ownership for its customers through continuous efforts to reduce manufacturing costs and by offering financial and other services tailored to its products.<ref name=":4">https://www.sec.gov/Archives/edgar/data/1318605/000156459021004599/tsla-10k_20201231.htm</ref>
+Helping to accelerate the world's transition to sustainable energy.
-Assuming that Tesla increases its share of the automotive market to 10% (from 2%) and other assumptions, the expected return of an investment in the company over the next five years is negative 24%, which equates to an annual return of negative 4%. In other words, an £100,000 investment in the company is expected to return £76,000 in five years time.
+{| class="wikitable"
+|+ Key information
-The degree of risk associated with an investment in Tesla is 'high', with the shares having a beta that is 112% above the market (2.12 vs. 1). Furthermore, Tesla's shares exhibit a 'high' level of liquidity, as evidenced by its bid-ask margin of 0.0297%.
+|-
+| Risk/return|| High
+|-
+| Price per share|| $663.90<ref name=":1">https://uk.finance.yahoo.com/quote/TSLA/profile?p=TSLA</ref>
+|-
+| Asset class|| Equities<ref name=":2">https://sec.report/CIK/0001318605#:~:text=Tesla%2C%20Inc.%20is%20incorporated%20in,motor%20vehicles%20%26%20passenger%20car%20bodies.</ref>
+|-
+| Industry|| Consumer Cyclical<ref name=":1" />
+|-
+| Country of incorporation|| United States<ref name=":2" />
+|-
+| Minimum investment amount|| $10
+|-
+| Maximum investment amount|| $687.81 billion<ref name=":1" />
+|-
+| Current valuation|| $687.81 billion<ref name=":1" />
+|-
+| Investor type|| All
+|-
+| Bid/ask spread (%)|| 0.0015063%
+|-
+| Commission amount|| N/A
+|-
+| Market|| Public<ref name=":1" />
+|}
-Accordingly, based on the assumptions provided on the Stockhub platform,  an investment in the company is considered to be a 'suitable' one for you if, among other criteria, your required:
+==Summary==
-* Return level is negative 4% per year or less in absolute terms;
-* Risk level is 112% or more above the market risk level;
-* Time horizon is five years or longer;
-* Bid-ask margin is 0.0297% or more; and/or
-* Objective is to help accelerate the world's transition to sustainable energy.
-'''Fun fact:''' Tesla, Inc. was named after inventor Nikola Tesla and was founded in 2003 by Martin Eberhard and Marc Tarpenning, not Elon Musk, who joined later as an investor and chairman.
+* Tesla is on a mission to accelerate the world's transition to sustainable energy.<ref name=":3">https://www.tesla.com/about</ref>
+*The company designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. It emphasises performance, attractive styling and the safety of its users in the design and manufacture of its products and is continuing to develop full self-driving technology for improved safety. It also strives to lower the cost of ownership for its customers through continuous efforts to reduce manufacturing costs and by offering financial and other services tailored to its products.<ref name=":4">https://www.sec.gov/Archives/edgar/data/1318605/000156459021004599/tsla-10k_20201231.htm</ref>
+* Based on a number of assumptions, the expected return of an investment in the company over the next five years is 72%. In other words, an £1,000 investment in the company is expected to return £1,720 in five years time.
+* The degree of risk associated with an investment in Tesla is 'high'.
 ==Operations==
 === How did the idea of the company come about? ===
-The idea of the company came about when the now founding team of the company realised that the current way that humankind is meeting its energy needs is unsustainable and bad for the planet.<ref name=":9">https://www.tesla.com/en_GB/blog/secret-tesla-motors-master-plan-just-between-you-and-me</ref>
+The idea of the company came about when the founding team realised that the current way that humans are meeting their energy needs is unsustainable and bad for the environment.<ref name=":9">https://www.tesla.com/en_GB/blog/secret-tesla-motors-master-plan-just-between-you-and-me</ref>
-Currently, an estimated 85% of the world's energy needs are met by burning fossil fuels<ref>https://wedocs.unep.org/bitstream/handle/20.500.11822/30797/EGR2019.pdf?sequence=1&isAllowed=y</ref>, and energy production and consumption are responsible for 76% of annual human-caused greenhouse gas emissions.<ref name=":1">https://www.climatewatchdata.org/ghg-emissions?breakBy=sector&chartType=percentage&end_year=2018&sectors=total-including-lucf&start_year=1990</ref><ref name=":2">https://www.wri.org/insights/4-charts-explain-greenhouse-gas-emissions-countries-and-sectors</ref>
+% of the world's energy needs are met by burning fossil fuels as of 2019<ref>https://wedocs.unep.org/bitstream/handle/20.500.11822/30797/EGR2019.pdf?sequence=1&isAllowed=y</ref>, and energy production and consumption are responsible for 76% of annual human-caused greenhouse gas emissions as of 2018.<ref>https://www.climatewatchdata.org/ghg-emissions?breakBy=sector&chartType=percentage&end_year=2018&sectors=total-including-lucf&start_year=1990</ref><ref>https://www.wri.org/insights/4-charts-explain-greenhouse-gas-emissions-countries-and-sectors</ref>
 Researching into a better way to meet the energy needs, the team concluded that the best way to do so is to move to a solar electric economy, from a mine-and-burn hydrocarbon economy.<ref name=":9" />
-Accordingly, in the team's quest to accelerate the world’s transition to sustainable energy, the Tesla company was born.
+With the automotive industry accounting for the largest proportion of greenhouse gases emissions and the premium sports car market offering one of the highest gross margins, Tesla decided that its initial product will be an electric sports car.
+Accordingly, in the team's quest to accelerate the world’s transition to sustainable energy, the Tesla company and its initial product the Tesla Roadster were born.
 === What's the mission of the company? ===
@@ Line 110: / Line 61: @@
 ==== Automotive ====
-The automotive segment includes the sales and leasing of electric vehicles as well as sales of automotive regulatory credits.<ref name=":4" /> Additionally, the automotive segment is also comprised of other services including non-warranty after-sales vehicle services, sales of used vehicles, retail merchandise, sales by the company's acquired subsidiaries to third party customers and vehicle insurance revenue.<ref name=":4" />
+The automotive segment includes the design, development, manufacturing, sales and leasing of electric vehicles as well as sales of automotive regulatory credits.<ref name=":4" /> Additionally, the automotive segment is also comprised of other services including non-warranty after-sales vehicle services, sales of used vehicles, retail merchandise, sales by the company's acquired subsidiaries to third party customers and vehicle insurance revenue.<ref name=":4" />
 ===== Current offerings =====
@@ Line 119: / Line 70: @@
 '''Model S'''
-Model S is the fastest accelerating and longest ranging car that Tesla provides, with a zero-to-60 miles per hour acceleration of 3.1 seconds and a maximum distance range on a single battery charge of 405 miles, respectively.<ref>https://www.tesla.com/</ref> The price of the car in the US is $99,990.<ref name=":8" />
+<u>Target audience</u>
-[[File:Model S.jpg]]
-'''Model 3'''
-Model 3 is the lowest priced car that Tesla provides, selling in the US at $46,990.
-[[File:Rhd-model-3-social.png]]
-'''Model X'''
-Model X is the largest cargo capacity car that Tesla provides, with a cargo capacity of 88 cubic feet. The price of the car in the US is $114,990.
+The target audience is people who are relatively more innovative in their thinking.
-[[File:MX-Hero-Desktop.jpg]]
+<u>What is the offering?</u>
-'''Model Y'''
+Model S is a car.
-Model Y is the lowest price per cargo capacity and lowest price per seat car that Tesla provides, at $829 per cubic feet and $8,999 per seat, respectively. The price of the car in the US is $62,990.
+[[File:Model S.jpg|600px]]
-[[File:Model y red.jpg]]
+<u>What’s unique about the offering?</u>
-A detailed comparison of the Tesla vehicles is shown in the two tables below.
+Model S is the fastest accelerating and longest ranging car that Tesla provides.<ref>https://www.tesla.com/</ref>
 {| class="wikitable"
-|+All Tesla vehicles competition comparison
+|+Competition comparison
 !Category
-! colspan="2" |Model S
+!Model S<ref name=":8">https://www.tesla.com/models</ref>
-! colspan="2" |Model X
+!Model 3<ref>https://www.tesla.com/model3</ref>
-! colspan="3" |Model 3
+!Model X<ref>https://www.tesla.com/modelx</ref>
-! colspan="2" |Model Y
+!Model Y<ref>https://www.tesla.com/modely</ref>
-|-
-!Type
-!Standard<ref name=":8">https://www.tesla.com/models</ref>
-!Plaid<ref name=":8">https://www.tesla.com/models</ref>
-!Standard<ref name=":13">https://www.tesla.com/modelx</ref>
-!Plaid<ref name=":13" />
-!Rear-Wheel Drive<ref name=":14">https://www.tesla.com/model3</ref>
-!Long Range<ref name=":14" />
-!Performance<ref name=":14" />
-!Long Range<ref name=":15">https://www.tesla.com/modely</ref>
-!Performance<ref name=":15" />
 |-
 |Is the vehicle fully electric?
-| style="background: orange; color: white;" |Yes
+| style="background: green; color: white;" |Yes
-| style="background: orange; color: white;" | Yes
+| style="background: green; color: white;" |Yes
-| style="background: orange; color: white;" |Yes
+| style="background: green; color: white;" |Yes
-|style="background: orange; color: white;" | Yes
+| style="background: green; color: white;" |Yes
-| style="background: orange; color: white;" |Yes
-|style="background: orange; color: white;" |Yes
-|style="background: orange; color: white;" |Yes
-| style="background: orange; color: white;" |Yes
-|style="background: orange; color: white;" |Yes
 |-
 |What's the top acceleration of the vehicle?
-| style="background: orange; color: white;" |3.1 seconds
+| style="background: green; color: white;" |3.1 seconds
-|style="background: green; color: white;" |1.99 seconds
+| style="background: red; color: white;" |5.8 seconds
 | style="background: orange; color: white;" |3.8 seconds
-|style="background: orange; color: white;" |2.5 seconds
-| style="background: red; color: white;" |5.8 seconds
-|style="background: orange; color: white;" |4.2 seconds
-|style="background: orange; color: white;" |3.1 seconds
 | style="background: orange; color: white;" |4.8 seconds
-|style="background: orange; color: white;" |3.5 seconds
 |-
 |What's the maximum distance range of the vehicle on a single battery charge?
 | style="background: green; color: white;" |405 miles
-|style="background: orange; color: white;" |396 miles
+| style="background: red; color: white;" |272 miles
 | style="background: orange; color: white;" |348 miles
-|style="background: orange; color: white;" |333 miles
-| style="background: red; color: white;" |272 miles
-|style="background: orange; color: white;" |358 miles
-|style="background: orange; color: white;" |315 miles
 | style="background: orange; color: white;" |330 miles
-|style="background: orange; color: white;" |303 miles
 |-
 |What's the top speed of the vehicle?
-| style="background: orange; color: white;" |155 miles per hour
+| style="background: green; color: white;" |155 miles per hour
-|style="background: green; color: white;" |200 miles per hour
-| style="background: orange; color: white;" |155 miles per hour
-|style="background: orange; color: white;" |163 miles per hour
 | style="background: orange; color: white;" |140 miles per hour
-|style="background: orange; color: white;" |145 miles per hour
+| style="background: green; color: white;" |155 miles per hour
-|style="background: orange; color: white;" |162 miles per hour
 | style="background: red; color: white;" |135 miles per hour
-|style="background: orange; color: white;" |155 miles per hour
 |-
 |Which design type is the vehicle?
-| style="background: orange; color: white;" |Sedan (i.e. car)
+| style="background: green; color: white;" |Sedan (i.e. car)
-|style="background: orange; color: white;" |Sedan (i.e. car)
+| style="background: green; color: white;" |Sedan (i.e. car)
-| style="background: orange; color: white;" |SUV (i.e. car)
+| style="background: green; color: white;" |SUV (i.e. car)
-|style="background: orange; color: white;" |SUV (i.e. car)
+| style="background: green; color: white;" |SUV (i.e. car)
-| style="background: orange; color: white;" |Sedan (i.e. car)
-|style="background: orange; color: white;" |Sedan (i.e. car)
-|style="background: orange; color: white;" |Sedan (i.e. car)
-| style="background: orange; color: white;" |SUV (i.e. car)
-|style="background: orange; color: white;" |SUV (i.e. car)
 |-
 |What is the safety rating of the vehicle?
-| style="background: orange; color: white;" |5 out of 5 stars
+| style="background: green; color: white;" |5 out of 5 stars
-|style="background: orange; color: white;" |5 out of 5 stars
+| style="background: green; color: white;" |5 out of 5 stars
-| style="background: orange; color: white;" |5 out of 5 stars
+| style="background: green; color: white;" |5 out of 5 stars
-|style="background: orange; color: white;" |5 out of 5 stars
+| style="background: green; color: white;" |5 out of 5 stars
-| style="background: orange; color: white;" |5 out of 5 stars
-|style="background: orange; color: white;" |5 out of 5 stars
-|style="background: orange; color: white;" |5 out of 5 stars
-| style="background: orange; color: white;" |5 out of 5 stars
-|style="background: orange; color: white;" |5 out of 5 stars
 |-
 |How many seats does the vehicle have?
 | style="background: red; color: white;" |5 seats
-|style="background: red; color: white;" |5 seats
-| style="background: orange; color: white;" |7 seats
-|style="background: red; color: white;" |6 seats
 | style="background: red; color: white;" |5 seats
-|style="background: red; color: white;" |5 seats
+| style="background: green; color: white;" |7 seats
-|style="background: red; color: white;" |5 seats
+| style="background: green; color: white;" |7 seats
-| style="background: orange; color: white;" |7 seats
-|style="background: red; color: white;" |5 seats
 |-
 |What's the cargo capacity of the vehicle?
-| style="background: red; color: white;" |28 cubic feet
+| style="background: orange; color: white;" |28 cubic feet
-|style="background: red; color: white;" |28 cubic feet
-| style="background: orange; color: white;" |88 cubic feet
-|style="background: orange; color: white;" |88 cubic feet
 | style="background: red; color: white;" |23 cubic feet
-|style="background: red; color: white;" |23 cubic feet
+| style="background: green; color: white;" |88 cubic feet
-|style="background: red; color: white;" |23 cubic feet
+| style="background: orange; color: white;" |76 cubic feet
-| style="background: red; color: white;" |76 cubic feet
-|style="background: red; color: white;" |76 cubic feet
 |-
 |Which drive wheel does the vehicle have?
-| style="background: orange; color: white;" |All-wheel drive
+| style="background: green; color: white;" |All-wheel drive
-|style="background: orange; color: white;" |All-wheel drive
-| style="background: orange; color: white;" |All-wheel drive
-|style="background: orange; color: white;" |All-wheel drive
 | style="background: red; color: white;" |Rear-wheel drive
-|style="background: orange; color: white;" |All-wheel drive
+| style="background: green; color: white;" |All-wheel drive
-|style="background: orange; color: white;" |All-wheel drive
+| style="background: green; color: white;" |All-wheel drive
-| style="background: orange; color: white;" |All-wheel drive
-|style="background: orange; color: white;" |All-wheel drive
 |-
 |What's the price of the vehicle?
 | style="background: orange; color: white;" |$99,990
-|style="background: orange; color: white;" |$135,990
-| style="background: orange; color: white;" |$114,990
-|style="background: red; color: white;" |$138,990
 | style="background: green; color: white;" |$46,990
-|style="background: orange; color: white;" |$55,990
+| style="background: red; color: white;" |$114,990
-|style="background: orange; color: white;" |$62,990
 | style="background: orange; color: white;" |$62,990
-|style="background: orange; color: white;" |$67,990
 |-
 |What's the vehicle's price per cargo capacity?
-| style="background: orange; color: white;" |$3,571 per cubic feet
+| style="background: red; color: white;" |$3,571 per cubic feet
-|style="background: red; color: white;" |$4,857 per cubic feet
+| style="background: orange; color: white;" |$2,043 per cubic feet
 | style="background: orange; color: white;" |$1,307 per cubic feet
-|style="background: orange; color: white;" |$1,579 per cubic feet
-| style="background: orange; color: white;" |$2,043 per cubic feet
-|style="background: orange; color: white;" |$2,434 per cubic feet
-|style="background: orange; color: white;" |$2,739 per cubic feet
 | style="background: green; color: white;" |$829 per cubic feet
-|style="background: orange; color: white;" |$895 per cubic feet
 |-
-|What's the vehicle's price per seat?
+|What's the vehicle's price per passenger?
-| style="background: orange; color: white;" |$19,998 per seat
+| style="background: red; color: white;" |$19,998 per passenger
-|style="background: red; color: white;" |$27,198 per seat
+| style="background: orange; color: white;" |$9,398 per passenger
-| style="background: orange; color: white;" |$16,427 per seat
+| style="background: orange; color: white;" |$16,427 per passenger
-|style="background: orange; color: white;" |$23,165 per seat
+| style="background: green; color: white;" |$8,999 per passenger
-| style="background: orange; color: white;" |$9,398 per seat
-|style="background: orange; color: white;" |$11,198 per seat
-|style="background: orange; color: white;" |$12,598 per seat
-| style="background: green; color: white;" |$8,999 per seat
-|style="background: orange; color: white;" |$13,598 per seat
 |}
@@ Line 299: / Line 169: @@
 !Category
 !Winner
-!Notes
 |-
 |Which Tesla car has the fastest acceleration?
-|Model S Plaid
+|Model S
-|The zero to 60 miles per hour acceleration of the car is 1.99 seconds.
 |-
 |Which Tesla car has the longest range?
 |Model S
-|The range of the car is 405 miles.
-|-
-|Which Tesla car has the highest top speed?
-|Model S Plaid
-|The top speed of the car is 200 miles per hour.
 |-
 |Which Tesla car has the largest cargo capacity?
-|Model X and Model X Plaid
+|Model X
-|The cargo capacity of the car is 88 cubic feet.
-|-
-|Which Tesla car has the most seats?
-|Model X and Model Y Long Range
-|The number of seats in the car is 7 seats.
 |-
 |Which Tesla car is the lowest priced?
-|Model 3 Rear-Wheel Drive
+|Model 3
-|The price of the car is $46,990.
 |-
 |Which Tesla car has the lowest price per cargo capacity?
-|Model Y Long Range
+|Model Y
-|The price per cargo capacity of the car is $829 per cubic feet.
 |-
-|Which Tesla car has the lowest price per seat?
+|Which Tesla car has the lowest price per passenger?
-|Model Y Long Range
+|Model Y
-|The price per seat of the car is $8,999 per seat.
 |}
-====== Automotive leasing ======
+<u>What is the price of the offering?</u>
-Tesla offers leasing and/or loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia. Under certain programs, the company provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" />
-====== Regulatory credits ======
+The price of the car in the US is $99,990.<ref name=":8" />
-The company earns tradable credits in the operation of its business under various regulations related to zero-emission vehicles, greenhouse gas, fuel economy and clean fuel. It sells those credits to other regulated entities that can use the credits to comply with emission standards and other regulatory requirements.<ref name=":4" />
-====== Other current offerings ======
+<u>From which place(s) is the offering able to be purchased?</u>
-'''Service and warranty'''
+The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores<ref name=":4" />, which is estimated at around 400 stores in more than 35 countries.
-<u>Service</u>
+<u>From which place(s) is the offering promoted?</u>
-Other offerings include the servicing of Tesla vehicles, at company-owned service locations and through Tesla Mobile Service technicians.<ref name=":4" />
+The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />
-<u>Extended service plans</u>
+'''Model 3'''
-The company offers extended service plans, which provide coverage beyond the new vehicle limited warranties for certain models in specified regions.<ref name=":4" />
+<u>Target audience</u>
-'''Financial services'''
+The target audience is people who are relatively more innovative in their thinking.
+<u>What is the offering?</u>
-<u>Purchase financing</u>
+Model 3 is a car.
-The company offers loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia.<ref name=":4" /> In certain situations, Tesla provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" />
+[[File:Rhd-model-3-social.png|600px]]
-<u>Insurance</u>
+<u>What’s unique about the offering?</u>
-As part of the company's ongoing effort to decrease the total cost of ownership, it offers insurance products on its vehicles.<ref name=":4" /> The products are currently available in five US states (Arizona, California, Illinois, Ohio and Texas), and the company plans to offer the products into new geographical markets.<ref name=":4" />
+Model 3 is the lowest priced car that Tesla provides.
-=====Future offerings=====
+<u>What is the price of the offering?</u>
-======Automotive sales======
+The price of the car in the US is $46,990.
-'''Cybertruck'''
+<u>From which place(s) is the offering able to be purchased?</u>
-Cybertruck is a truck, a motor vehicle designed to transport cargo, carry specialised payloads, or perform other utilitarian work. What will be unique about the offering is that it will be the safest vehicle that Tesla provides. The price of the offering is expected to be $39,900.<ref>https://www.autoexpress.co.uk/tesla/cybertruck/96447/tesla-cybertruck-delayed-until-least-2023#:~:text=Tesla%20Cybertruck%3A%20performance%20and%20range&text=Entry%2Dlevel%2C%20Single%20Motor%2C,a%20top%20speed%20of%20110mph.</ref>
+The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />
-[[File:Cybertruck-Hero-Desktop.jpg]]
+<u>From which place(s) is the offering promoted?</u>
-'''Tesla Roadster'''
+The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />
-The Tesla Roadster is a car. What will be unique about the offering is that it will be the fastest accelerating and longest ranging car that Tesla provides. The price of the offering is around $200,000.<ref>https://carbuzz.com/cars/tesla/roadster</ref>
+'''Model X'''
-[[File:Tesla-roadster.jpg]]
+<u>Target audience</u>
-'''Tesla Semi'''
+The target audience is people who are relatively more innovative in their thinking.
-Tesla Semi is a semi-trailer truck, a motor vehicle that is designed to transport large cargo, via one or more of its attached trailers. What will be unique about the offering is that it will be the largest cargo capacity vehicle that Tesla provides. The price of the offering is around $150,000.
+<u>What is the offering?</u>
-[[File:Tesla-semi.jpg]]
+Model X is a car.
-======Ride-hailing service======
+[[File:MX-Hero-Desktop.jpg|600px]]
-Tesla has said that it intends to establish an autonomous Tesla ride-hailing network, enabling people to hail a ride.<ref name=":4" /> What's unique about the ride-hailing service is that it's expected to be faster and cheaper than the alternatives. Information about the expected price of the service has yet to be disclosed.
-====Energy generation and storage ====
+<u>What’s unique about the offering?</u>
-The energy generation and storage segment includes the sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives.<ref name=":4" />
+Model X is the largest cargo capacity car that Tesla provides.
-=====Current offerings =====
+<u>What is the price of the offering?</u>
-======Energy generation and storage sales======
+The price of the car in the US is $114,990.
-'''Powerwall'''
+<u>From which place(s) is the offering able to be purchased?</u>
-Powerwall is a energy storage system (i.e. a type of battery).<ref name=":4" /> What’s unique about the offering is that it's the lowest priced energy storage system that Tesla provides, selling at $10,500. The energy capacity of the product is 13.5 kilowatt hour (kWh). To help put the capacity into perspective, in 2020, the average household in the United States consumed 29 kWh per day.<ref>https://www.eia.gov/tools/faqs/faq.php?id=97&t=3#:~:text=How%20much%20electricity%20does%20an,about%20893%20kWh%20per%20month.</ref> So, if the average household is powered from Powerwalls only, then it will require around two Powerwalls to power the whole house, at an average annual cost of $2,247.
+The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />
-[[File:Powerwall2.jpg]]
+<u>From which place(s) is the offering promoted?</u>
-'''Megapack'''
+The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />
-Megapack is an energy storage system.<ref name=":4" /> What’s unique about the offering is that it's the largest energy storage system that Tesla provides, at 3.5 megawatt hour. To help put the energy capacity into perspective, each unit has enough energy to power an average of 3,600 homes for one hour. A single Megapack sells for $1,000,000.
+'''Model Y'''
-[[File:Megapack-CleanerGrid-D.jpg]]
+<u>Target audience</u>
-'''Solar Roof'''
+The target audience is people who are relatively more innovative in their thinking.
-Solar Roof is a roof tile.<ref name=":4" /> What makes the tile unique is that it's the most aesthetically-beautiful, energy generation roof tile. In other words, it's the most beautiful roof tile that generates electricity.
+<u>What is the offering?</u>
-[[File:5c603e0d86d2c7c005d1df44a jVVOsV8.jpg]]
+Model Y is a car.
-For the average house in the US, the total cost of having the solar roof is $59,700, or around $3,078 per year over the expected lifetime of the roof (the key assumptions used to determine the expected cost can be found in the table below). To help put the cost into perspective, the average energy bill in the United States is $1,380 per year, so, at the moment, meeting the energy needs of the average US household using the Tesla Solar Roof is 2x more expensive than the alternative.
+[[File:Model y red.jpg|600px]]
-{| class="wikitable"
-|+Solar Roof estimated cost calculation
-!Description
-!Price
-!Commentary
-|-
-|4.98 kW Solar Roof
-|$40,600
-|The average house in the US is 2,261 square feet in size and 2 stories in height. The warranty period of the solar roof is 25 years. Assuming that the replacement period of the solar roof is the same as the warranty period, then that equates to an annual cost of $1,624. The installation cost is included in the cost.
-|-
-|Roof Tear Off
-|$7,600
-|Roof tear off refers to the action of 'tearing' off (or removing) the existing roof, something that is required to put on the Tesla tiles. Assuming that the cost is depreciated over the same period as the Tesla tiles (i.e. 25 years), then that equates to an annual cost of $304.
-|-
-|1 Powerwall Battery
-|$11,500
-|The warranty period of the battery is 10 years. Assuming that the battery needs to be replaced at the end of the warranty period, then that equates to an annual cost of $1,150. Installation cost included.
-|-
-|Total price
-|$59,700
-|Combining all the above costs together, that equates to a total annual cost of $3,078
-|}
-====== Other current offerings ======
+<u>What’s unique about the offering?</u>
-'''Service and Warranty'''
-Other offerings include servicing and repairs, and extended limited warranties in certain regions.<ref name=":4" />
+Model Y is the lowest price per cargo capacity and lowest price per passenger car that Tesla provides.
-'''Financial services'''
+<u>What is the price of the offering?</u>
-Tesla offers certain loan and power purchase agreement (PPA) options to residential or commercial customers who pair energy storage systems with solar energy systems.<ref name=":4" /> The company offers certain financing options to its solar customers, which enable the customer to purchase and own a solar energy system, Solar Roof or integrated solar and Powerwall system.<ref name=":4" /> Its solar PPAs, offered to commercial customers, charges a fee per kilowatt-hour based on the amount of electricity produced by its solar energy systems.<ref name=":4" />
+The price of the car in the US is $62,990.
-===From which place(s) are the offerings able to be purchased?===
+<u>From which place(s) is the offering able to be purchased?</u>
-The main places that the offerings are able to be purchased is through the company's website (at www.tesla.com) and company's stores, which is estimated at around 400 stores in more than 35 countries.
+The main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />
-===From which place(s) are the offerings promoted?===
+<u>From which place(s) is the offering promoted?</u>
-The main way that Tesla promotes the offerings is through media coverage and word of mouth.
+The main way that Tesla promotes the offering is through media coverage and word of mouth.<ref name=":4" />
-=== What's the current strategy of the company? ===
+====== Automotive leasing ======
+Tesla offers leasing and/or loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia. Under certain programs, the company provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" />
-According to a blog post in 2016 in which the CEO of Tesla detailed the company's master plan<ref>https://www.tesla.com/blog/master-plan-part-deux</ref>, the current strategy of Tesla consists of four milestones:
+====== Regulatory credits ======
+The company earns tradable credits in the operation of its business under various regulations related to zero-emission vehicles, greenhouse gas, fuel economy and clean fuel. It sells those credits to other regulated entities that can use the credits to comply with emission standards and other regulatory requirements.<ref name=":4" />
-#Create stunning solar roofs with seamlessly integrated battery storage;
+====== Other current offerings ======
-# Expand the electric vehicle product line to address all major segments;
-# Develop a self-driving capability that is 10x safer than manual, via massive fleet learning; and
-# Enable your car to make money for you when you aren't using it.
-It's worth noting that 10 years earlier than the publication of the 2016 blog post, Elon detailed the company's first master plan<ref name=":9" />, and the company has managed to achieve all of the milestones, which were as follows:
-#Build a sports car (i.e. the Tesla Model S);
+'''Service and warranty'''
-#Use that money to build an affordable car (i.e. the Tesla Model 3);
-#Use that money to build an even more affordable car (i.e. a cheaper version of the Tesla Model 3); and
-#Provide zero emission electric power generation options (i.e. Tesla Solar Roof and Powerwall and Megapack).
-== Market==
+<u>Service</u>
-===Total Addressable Market ===
+Other offerings include the servicing of Tesla vehicles, at company-owned service locations and through Tesla Mobile Service technicians.<ref name=":4" />
-Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $3.0 trillion.
+<u>Extended service plans</u>
-It can be strongly argued that given the company's mission, the total addressable market is actually the global energy market; and research suggests that the estimated size of that market is $6.1 trillion.<ref name=":16" />
+The company offers extended service plans, which provide coverage beyond the new vehicle limited warranties for certain models in specified regions.<ref name=":4" />
-===Serviceable Available Market===
+'''Financial services'''
-Here, the serviceable available market (SAM) is defined as the global car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $1.0 trillion.
+<u>Purchase financing</u>
-===Serviceable Obtainable Market===
+The company offers loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia.<ref name=":4" /> In certain situations, Tesla provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" />
-Here, the serviceable obtainable market (SOM) is defined as the US car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $262 billion.
+<u>Insurance</u>
-== Competition==
+As part of the company's ongoing effort to decrease the total cost of ownership, it offers insurance products on its vehicles.<ref name=":4" /> The products are currently available in five US states (Arizona, California, Illinois, Ohio and Texas), and the company plans to offer the products into new geographical markets.<ref name=":4" />
-===Automotive===
+=====Future offerings=====
-Tesla believes that its vehicles compete in the market both based on their traditional segment classification as well as based on their propulsion technology. For example, Model S and Model X compete primarily with premium sedans and premium SUVs, and Model 3 and Model Y compete with small to medium-sized sedans and compact SUVs, which are extremely competitive markets. Competing products typically include internal combustion vehicles from more established automobile manufacturers; however, many established and new automobile manufacturers have entered or have announced plans to enter the market for electric and other alternative fuel vehicles. Many major automobile manufacturers have electric vehicles available today in major markets including the US, China and Europe, and other current and prospective automobile manufacturers are also developing electric vehicles. In addition, several manufacturers offer hybrid vehicles, including plug-in versions.
+======Automotive sales======
-Tesla also believes that there is increasing competition for its vehicle offerings as a platform for delivering self-driving technologies, charging offerings and other features and services, and it expects to compete in this developing market through continued progress on its autopilot, full self-driving and neural network capabilities, Supercharger network and its infotainment offerings.
+'''Cybertruck'''
-===Energy generation and storage===
+<u>Target audience</u>
-====Energy Storage Systems====
+The target audience is people who are relatively more innovative in their thinking.
-The market for energy storage products is also highly competitive, and both established and emerging companies have introduced products that are similar to Tesla's product portfolio or that are alternatives to the elements of its systems. Tesla competes with these companies based on price, energy density and efficiency. Tesla believes that the things that give it a competitive advantage in its markets are: the specifications and features of its products, its strong brand and the modular, scalable nature of its energy storage products.
+<u>What is the offering?</u>
-====Solar Energy Systems====
+Cybertruck is a truck, a motor vehicle designed to transport cargo, carry specialised payloads, or perform other utilitarian work.
-The primary competitors to its solar energy business are the traditional local utility companies that supply energy to Tesla's potential customers. Tesla competes with these traditional utility companies primarily based on price and the ease by which customers can switch to electricity generated by Tesla's solar energy systems. Tesla also competes with solar energy companies that provide products and services similar to it. Many solar energy companies only install solar energy systems, while others only provide financing for these installations.
+[[File:Cybertruck-Hero-Desktop.jpg|600px]]
-==Team ==
+<u>What’s unique about the offering?</u>
-===Leadership===
+Cybertruck will be the safest vehicle that Tesla provides.
-====Chief Executive Officer====
+<u>What is the price of the offering?</u>
-[[File:Elon Musk Royal Society (crop2).jpg|200px]]
+The price of the offering is expected to be $39,900.<ref>https://www.autoexpress.co.uk/tesla/cybertruck/96447/tesla-cybertruck-delayed-until-least-2023#:~:text=Tesla%20Cybertruck%3A%20performance%20and%20range&text=Entry%2Dlevel%2C%20Single%20Motor%2C,a%20top%20speed%20of%20110mph.</ref>
-The Chief Executive Officer of Tesla is {{#property:P169|from=Q478214}} and he has served the position since October 2008 and as a member of the Board since April 2004. Elon has also served as Chief Executive Officer, Chief Technology Officer and Chairman of Space Exploration Technologies Corporation, an advanced rocket and spacecraft manufacturing and services company (“SpaceX ”), since May 2002, and served as Chairman of the Board of SolarCity Corporation, a solar installation company, from July 2006 until its acquisition by Tesla in November 2016. Elon is also a founder of The Boring Company, an infrastructure company, and of Neuralink Corp., a company focused on developing brain-machine interfaces. Prior to SpaceX, Elon co-founded PayPal, an electronic payment system, which was acquired by eBay in October 2002, and Zip2 Corporation, a provider of Internet enterprise software and services, which was acquired by Compaq in March 1999. Elon has also served on the board of directors of Endeavor Group Holdings, Inc. since April 2021. Elon holds a B.A. in physics from the University of Pennsylvania and a B.S. in business from the Wharton School of the University of Pennsylvania.
+<u>From which place(s) is the offering able to be purchased?</u>
-====Chief Financial Officer====
+The main places that the offering is likely to be able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />
-[[File:Zachary Kirkhorn.jpg|200px]]
+<u>From which place(s) is the offering promoted?</u>
-Zachary Kirkhorn is Chief Financial Officer of Tesla and served the position since March 2019. Previously, Zach served in various finance positions continuously since joining Tesla in March 2010, other than between August 2011 and June 2013 during which he attended business school, including most recently as Vice President, Finance, Financial Planning and Business Operations from December 2018 to March 2019. Zach holds dual B.S.E. degrees in economics and mechanical engineering and applied mechanics from the University of Pennsylvania and an M.B.A. from Harvard University.
+The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />
-====Senior Vice President====
+'''Tesla Roadster'''
-[[File:Drew.jpg|200px]]
+<u>Target audience</u>
-Andrew Baglino has served as Tesla's Senior Vice President, Powertrain and Energy Engineering since October 2019. Previously, Drew served in various engineering positions continuously since joining Tesla in March 2006. Drew holds a B.S. in electrical engineering from Stanford University.
+The target audience is people who are relatively more innovative in their thinking.
-===Board of Directors===
+<u>What is the offering?</u>
-'''Elon Musk'''
+The Tesla Roadster is a car.
-For information about Elon Musk, see "Chief Executive Officer" section above.
+[[File:Tesla-roadster.jpg|600px]]
-'''Robyn M. Denholm'''
+<u>What’s unique about the offering?</u>
-[[File:894px-2018-05-16-cebit-robyn-m-denholm-portrait.jpg|200px]]
+Roadster will be the fastest accelerating and longest ranging car that Tesla provides.
-Robyn M. Denholm has served as a director since August 2014 and as Chair since November 2018. Since January 2021, Ms. Denholm has been an operating partner of Blackbird Ventures, a venture capital firm. From January 2017 through June 2019, Ms. Denholm was with Telstra Corporation Limited, a telecommunications company, as Chief Financial Officer and Head of Strategy from October 2018 through June 2019, and Chief Operations Officer from January 2017 to October 2018. Prior to Telstra, from August 2007 to February 2016, Ms. Denholm was with Juniper Networks, Inc., a manufacturer of networking equipment (“Juniper”), serving first as its Executive Vice President and Chief Financial Officer and then as its Executive Vice President and Chief Financial and Operations Officer. Prior to joining Juniper, Ms. Denholm served in various executive roles at Sun Microsystems, Inc. from January 1996 to August 2007. Ms. Denholm also served at Toyota Motor Corporation Australia for seven years and at Arthur Andersen & Company for five years in various finance assignments. Ms. Denholm is a Fellow of the Institute of Chartered Accountants of Australia/New Zealand, a member of the Australian Institute of Company Directors, and holds a Bachelor’s degree in Economics from the University of Sydney and a Master’s degree in Commerce and a Doctor of Business Administration (honoris causa) from the University of New South Wales.
+<u>What is the price of the offering?</u>
-'''Ira Ehrenpreis'''
+The price of the offering is around $200,000.<ref>https://carbuzz.com/cars/tesla/roadster</ref>
-[[File:1516155738122.jpg|200px]]
+<u>From which place(s) is the offering able to be purchased?</u>
-Ira Ehrenpreis is Founder and Managing Partner of DBL Partners, a leading impact investing venture capital firm, currently managing more than $1 billion of capital. DBL invests in companies that can deliver top-tier financial returns, while simultaneously driving social or environmental change.
+The main places that the offering is likely to be able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />
-Ira is a recognized leader in the venture capital industry, having served on the Board, Executive Committee, and as Annual Meeting Chairman of the National Venture Capital Association (NVCA). He currently serves as the President of the Western Association of Venture Capitalists (WAVC) and as the Chairman of the VCNetwork, the largest and most active California venture capital organization.
+<u>From which place(s) is the offering promoted?</u>
-Ira was awarded the 2018 NACD Directorship 100 for being “one of the most influential leaders in the boardroom and corporate governance community.” In 2007, he was named one of the “Top 50 Most Influential Men Under 45" and in 2014 was inducted into the International Green Industry Hall of Fame.
+The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />
-Ira has served for several years as the Chairman of the Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF). He is the Founder and Chairman of one of the most prominent annual energy innovation industry events, the World Energy Innovation Forum (WEIF), which has convened the who's-who in the industry to discuss the important energy issues and opportunities of our time. In addition, Ira has served on several industry Boards, including the Department of Energy’s (DOE) Energy Efficiency and Renewable Energy Advisory Committee (ERAC), the National Renewable Energy Laboratory (NREL) Advisory Council, the Clean-Tech Investor Summit (Chairman), the Renewable Energy Finance Forum (REFF) West (Co-Chairman), the Renewable Energy Finance Forum (REFF) Wall Street (Co-Chairman), the Cleantech Venture Network (Past Chairman of Advisory Board), and ACORE (American Council on Renewable Energy).
+'''Tesla Semi'''
-Ira has served as the Chairman of the Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF) for many years. He is also an active leader at Stanford University, where he has served on the Board of Visitors of Stanford Law School and is currently an advisory board member of the Stanford Global Climate and Energy Project (GCEP) and the Stanford Precourt Institute for Energy (PIE) Advisory Council. Ira has also been a guest lecturer, including helping to teach a course on Venture Capital. In addition, Ira served for many years on the Advisory Board of the Forum for Women Entrepreneurs (FWE).
+<u>Target audience</u>
-<noglossary>‎Ira received his JD/MBA from Stanford Graduate School of Business and Stanford Law School, where he was an Associate Editor of Stanford Law Review. He holds a B.A. from the University of California, Los Angeles, graduating Phi Beta Kappa and Summa Cum Laude.</noglossary>
+The target audience is people who are relatively more innovative in their thinking.
-'''Larry Ellison'''
+<u>What is the offering?</u>
-[[File:1029px-Larry Ellison picture.png|200px]]
+Tesla Semi is a semi-trailer truck, a motor vehicle that is designed to transport large cargo, via one or more of its attached trailers.
-Lawrence J. Ellison has been a member of the Board since December 2018. Mr. Ellison is the founder of Oracle Corporation, a software and technology company, has served as its Chief Technical Officer since September 2014 and previously served as its Chief Executive Officer from June 1977 to September 2014. Mr. Ellison has also served on Oracle’s board of directors since June 1977, including as its Chairman since September 2014 and previously from May 1995 to January 2004.
+[[File:Tesla-semi.jpg|600px]]
-'''Hiro Mizuno'''
+<u>What’s unique about the offering?</u>
-[[File:9H 8h7tW40QNtdH1Y ZsVOj-lnmRMD4R2MAuxy1ajM.jpg|200px]]
+What makes the vehicle unique is that it will be the largest cargo capacity vehicle that Tesla provides.
-Hiromichi Mizuno has been a member of Board since April 2020. Since January 2021, Mr. Mizuno has served as the United Nations Special Envoy on Innovative Finance and Sustainable Investments. From January 2015 to March 2020, Mr. Mizuno served as Executive Managing Director and Chief Investment Officer of Japan’s Government Pension Investment Fund, the largest pension fund in the world. Previously, Mr. Mizuno was a partner at Coller Capital, a private equity firm, from 2003. In addition to being a career-long finance and investment professional, Mr. Mizuno has served as a board member of numerous business, government and other organizations, currently including the Mission Committee of Danone S.A., a global food products company, and the World Economic Forum’s Global Future Council. Mr. Mizuno is also involved in academia, having been named to leadership or advisory roles at Harvard University, Oxford University, University of Cambridge, Northwestern University and Osaka University. Mr. Mizuno holds a B.A. in Law from Osaka City University and an M.B.A. from the Kellogg Graduate School of Management at Northwestern University.
+<u>What is the price of the offering?</u>
-'''James Murdoch'''
+The price of the offering is around $150,000.
-[[File:James Murdoch 2008- NRKbeta.jpg|200px]]
+<u>From which place(s) is the offering able to be purchased?</u>
-James Murdoch has been a member of the Board since July 2017. Since March 2019, Mr. Murdoch has been the Chief Executive Officer of Lupa Systems, a private investment company that he founded. Previously, Mr. Murdoch held a number of leadership roles at Twenty-First Century Fox, Inc. (“21CF”), a media company, over two decades, including its Chief Executive Officer from 2015 to March 2019, its Co-Chief Operating Officer from 2014 to 2015, its Deputy Chief Operating Officer and Chairman and Chief Executive Officer, International from 2011 to 2014 and its Chairman and Chief Executive, Europe and Asia from 2007 to 2011. Previously, he served as the Chief Executive Officer of Sky plc from 2003 to 2007, and as the Chairman and Chief Executive Officer of STAR Group Limited, a subsidiary of 21CF, from 2000 to 2003. Mr. Murdoch also formerly served on the boards of News Corporation from 2013 to July 2020, of 21CF from 2017 to 2019, of Sky plc from 2016 to 2018, of GlaxoSmithKline plc from 2009 to 2012 and of Sotheby’s from 2010 to 2012.
+The main places that the offering is likely to be able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]) and company's stores.<ref name=":4" />
-'''Kimbal Musk'''
+<u>From which place(s) is the offering promoted?</u>
-[[File:771px-KIMBAL MUSK OFFICIAL HEADSHOT.jpg|200px]]
+The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />
-Kimbal Musk is Co-Founder of The Kitchen, a growing family of businesses that pursues an America where everyone has access to real food. Kimbal is a 2017 Social Entrepreneur by the Schwab Foundation, a sister organization to the World Economic Forum, for his impactful, scalable work to bring Real Food to Everyone.
+======Ride-hailing service======
+<u>Target audience</u>
-His family of restaurant concepts serve real food at every price point. They source food from American farmers, stimulating the local farm economy to the tune of millions of dollars a year. His non-profit organization builds permanent, outdoor Learning Garden classrooms in underserved schools around the U.S. reaching over 125,000 students everyday. His urban, indoor vertical farming accelerator, seeks to empower thousands of young entrepreneurs to become real food farmers.
+The target audience is people who are relatively more innovative in their thinking.
-Kimbal is on the board for Chipotle, Tesla, and SpaceX.
+<u>What is the offering?</u>
-'''Kathleen Wilson-Thompson'''
+Tesla has said that it intends to establish an autonomous Tesla ride-hailing network, enabling people to hail a ride.<ref name=":4" />
-[[File:Kathleen-Wilson-Thompson-Most-Influential-HR-Leader.jpg|200px]]
+<u>What’s unique about the offering?</u>
-Kathleen Wilson-Thompson has been a member of the Board since December 2018. Ms. Wilson-Thompson previously served as Executive Vice President and Global Chief Human Resources Officer of Walgreens Boots Alliance, Inc., a global pharmacy and wellbeing company, from December 2014 to January 2021, and as Senior Vice President and Chief Human Resources Officer from January 2010 to December 2014. Prior to Walgreens, Ms. Wilson-Thompson held various legal and operational roles at The Kellogg Company, a food manufacturing company, from July 2005 to December 2009, including most recently as its Senior Vice President, Global Human Resources. Ms. Wilson-Thompson also serves on the boards of directors of Wolverine World Wide, Inc. Ms. Wilson-Thompson holds an A.B. in English Literature from the University of Michigan and a J.D. and L.L.M. (Corporate and Finance Law) from Wayne State University.
+What's unique about the ride-hailing service is that it's expected to be faster and cheaper than the alternatives.
-==Financials==
+<u>What is the price of the offering?</u>
-{{Tesla's revenue}}
+Information about the expected price of the service has yet to be disclosed.
-=== Historic ===
+<u>From which place(s) is the offering able to be purchased?</u>
+Stockhub expects the offering to be purchased via a Tesla ride-hailing app, which Stockhub expects will be downloable from both the App Store and Google Play,
+<u>From which place(s) is the offering promoted?</u>
+The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />
+====Energy generation and storage ====
+The energy generation and storage segment includes the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives.<ref name=":4" />
+=====Current offerings =====
+======Energy generation and storage sales======
+'''Powerwall'''
+<u>Target audience</u>
+The target audience is people who are relatively more innovative in their thinking.
+<u>What is the offering?</u>
+Powerwall is a energy storage system (i.e. a type of battery).<ref name=":4" />
+[[File:Powerwall2.jpg|600px]]
-==== Most recent quarter ====
+<u>What’s unique about the offering?</u>
-During the three months ended 31st March 2022, net income increased to $3.32 billion on revenues of $18.76 billion, representing a respective increase of 7x and 81% compared to the prior year, and equating to a net income margin of 18%. The company ended the quarter with cash of $18.01 billion, representing an increase of 2% from the end of 2021.
-==== Most recent year ====
+Powerwall is the lowest priced energy storage system that Tesla provides.
-For the fiscal (and calendar) year 2021, Tesla reported a net income of $5.52 billion.<ref name="Tesla4Q2021final" /> The annual revenue was $53.8 billion, an increase of 71% over the previous fiscal year.<ref name="Tesla4Q2021final" />
-==== All periods ====
 {| class="wikitable"
-|+Financials<ref>Source: Stockhub Limited</ref><ref group="Note" name="Note04" /><ref>Source: Stockhub Limited</ref><ref name="Note04" group="Note" />
+|+Competition comparison
 |-
-!Year
+! !!Powerwall!!'''Megapack'''
-!'''1''' !!'''2'''!!'''3'''!!'''4'''!!'''5'''
-!'''6'''
-!'''7'''
-!'''8'''
-!'''9'''
-!'''10'''
-!'''11'''
-!'''12'''
-!'''13'''
-!'''14'''
-!'''15'''
-!'''16'''
-!'''17'''
-!18
-!18
-!19
-!20
-!21
-!22
-!23
-!24
-!25
-!26
-!27
-!28
-!29
-!30
-!31
-!32
-!33
-!34
-!35
-!36
-!37
-!38
-!39
-!40
-!41
-!42
-!43
-!44
-!45
-!46
-!47
-!48
-!49
-!50
-!51
-!52
-!53
-!54
-!55
-!56
-!57
-!58
-!59
 |-
-|'''Year end date'''||'''31/12/2005'''||'''31/12/2006<ref name=":12">{{cite web|url=https://www.mercurynews.com/2014/07/14/2006-san-carlos-start-up-tesla-seeks-sexier-electric-car/|title=2006: San Carlos start-up Tesla seeks sexier electric car|date=July 14, 2014}}</ref><ref name="SEC">{{cite web | url=https://www.sec.gov/edgar/browse/?CIK=1318605 | title=Tesla, Inc. TSLA on Nasdaq | publisher=[[U.S. Securities and Exchange Commission]]}}</ref>'''||'''31/12/2007'''||'''31/12/2008'''||'''31/12/2009'''
+|Is the source of energy solar?||style="background: green; color: white;" |Yes||style="background: green; color: white;" |Yes
-|'''31/12/2010<ref name="SEC" />'''
-|'''31/12/2011<ref name="SEC" />'''
-|'''31/12/2012<ref name="SEC" />'''
-|'''31/12/2013<ref name="SEC" />'''
-|'''31/12/2014<ref name="SEC" />'''
-|'''31/12/2015<ref name="SEC" />'''
-|'''31/12/2016<ref name="SEC" />'''
-|'''31/12/2017<ref name="SEC" />'''
-|'''31/12/2018<ref name="SEC" />'''
-|'''31/12/2019<ref name="SEC" />'''
-|'''31/12/2020<ref name="SEC" />'''
-|'''31/12/2021<ref name="SEC" />'''
-|'''31/12/2022'''
-|'''31/12/2022'''
-|'''31/12/2023'''
-|'''31/12/2024'''
-|'''31/12/2025'''
-|'''31/12/2026'''
-|'''31/12/2027'''
-|'''31/12/2028'''
-|'''31/12/2029'''
-|'''31/12/2030'''
-|'''31/12/2031'''
-|'''31/12/2032'''
-|'''31/12/2033'''
-|'''31/12/2034'''
-|'''31/12/2035'''
-|'''31/12/2036'''
-|'''31/12/2037'''
-|'''31/12/2038'''
-|'''31/12/2039'''
-|'''31/12/2040'''
-|'''31/12/2041'''
-|'''31/12/2042'''
-|'''31/12/2043'''
-|'''31/12/2044'''
-|'''31/12/2045'''
-|'''31/12/2046'''
-|'''31/12/2047'''
-|'''31/12/2048'''
-|'''31/12/2049'''
-|'''31/12/2050'''
-|'''31/12/2051'''
-|'''31/12/2052'''
-|'''31/12/2053'''
-|'''31/12/2054'''
-|'''31/12/2055'''
-|'''31/12/2056'''
-|'''31/12/2057'''
-|'''31/12/2058'''
-|'''31/12/2059'''
-|'''31/12/2060'''
-|'''31/12/2061'''
-|'''31/12/2062'''
-|'''31/12/2063'''
 |-
-|
+|Is it designed for houses (i.e. smaller electricity demand)?||style="background: green; color: white;" |Yes||style="background: red; color: white;" |No
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Historic'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|'''Forecast'''
-|
 |-
-| colspan="61" |<div style="text-align: center;">'''Income statement'''</div>
+|Is it designed for commercial buildings (i.e. greater electricity demand)?||style="background: red; color: white;" |No|| style="background: green; color: white;" |Yes
-|-
+|}
-|Revenues ($'million)|| 0||0||0.073||15||112
-|117
+<u>What is the price of the offering?</u>
-|204
-|413
+A single Powerwall sells for $10,500.
-|2,013
-|3,198
+<u>From which place(s) is the offering able to be purchased?</u>
-|4,046
-|7,000
+In the US, the main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]), stores and galleries, as well as through its network of channel partners, such as public utility companies.<ref name=":4" /> Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.<ref name=":4" />
-|11,759
-|21,461
+<u>From which place(s) is the offering promoted?</u>
-|24,578
-|31,536
+The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.<ref name=":4" />
-|53,823
-|81,462
+'''Megapack'''
-|$78,935
-|$112,257
+<u>Target audience</u>
-|$154,816
-|$207,049
+The target audience is people who are relatively more innovative in their thinking.
-|$268,527
-|$337,721
+<u>What is the offering?</u>
-|$411,894
-|$487,157
+Megapack is an energy storage system.<ref name=":4" />
-|$558,739
-|$621,448
+[[File:Megapack-CleanerGrid-D.jpg|600px]]
-|$670,282
-|$701,078
+<u>What’s unique about the offering?</u>
-|$711,102
-|$699,445
+Megapack is the largest energy storage system that Tesla provides.
-|$667,163
-|$617,116
+<u>What is the price of the offering?</u>
-|$553,551
-|$481,510
+A single Megapack sells for $1,000,000.
-|$406,171
-|$332,253
+<u>From which place(s) is the offering able to be purchased?</u>
-|$263,564
-|$202,749
+In the US, the main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]), stores and galleries, as well as through its network of channel partners.<ref name=":4" /> Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.<ref name=":4" />
-|$151,247
-|$109,414
+<u>From which place(s) is the offering promoted?</u>
-|$76,757
-|$52,217
+Based on the promotional methods used with its current offerings, the main way that Tesla is expected to promote the Megapack offering is through media coverage and word of mouth.<ref name=":4" />
-|$34,448
-|$22,038
+'''Solar Roof'''
-|$13,673
-|$8,226
+<u>Target audience</u>
-|$4,799
-|$2,715
+The target audience of the offering is people who are relatively more innovative in their thinking.
-|$1,490
-|$793
+<u>What is the offering?</u>
-|$409
-|$205
+Solar Roof is a roof tile.<ref name=":4" />
-|$99
-|$47
+[[File:5c603e0d86d2c7c005d1df44a jVVOsV8.jpg|600px]]
-|$21
-|$9
+<u>What’s unique about the offering?</u>
-|$4
-|$2
+What makes the tile unique is that it's the most aesthetically-beautiful, energy generation roof tile. In other words, it's the most beautiful roof tile that generates electricity.
-|-
-|Gross profits ($'million)
+{| class="wikitable"
-|
+|+Competition comparison
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|$23,680
-|$33,677
-|$46,445
-|$62,115
-|$80,558
-|$101,316
-|$185,352
-|$219,221
-|$251,432
-|$279,652
-|$301,627
-|$315,485
-|$319,996
-|$314,750
-|$300,223
-|$277,702
-|$249,098
-|$216,679
-|$182,777
-|$149,514
-|$118,604
-|$91,237
-|$68,061
-|$49,236
-|$34,541
-|$23,498
-|$15,502
-|$9,917
-|$6,153
-|$3,702
-|$2,160
-|$1,222
-|$670
-|$357
-|$184
-|$92
-|$45
-|$21
-|$10
-|$4
-|$2
-|$1
 |-
-|Operating profits ($'million)
+! !!Solar Roof!!Traditional roof tile
-|
+!Other solar-energy generation roof tile
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|$11,840
-|$16,839
-|$23,222
-|$31,057
-|$40,279
-|$50,658
-|$123,568
-|$146,147
-|$167,622
-|$186,434
-|$201,085
-|$210,323
-|$213,331
-|$209,834
-|$200,149
-|$185,135
-|$166,065
-|$144,453
-|$121,851
-|$99,676
-|$79,069
-|$60,825
-|$45,374
-|$32,824
-|$23,027
-|$15,665
-|$10,335
-|$6,612
-|$4,102
-|$2,468
-|$1,440
-|$815
-|$447
-|$238
-|$123
-|$61
-|$30
-|$14
-|$6
-|$3
-|$1
-|$1
 |-
-|Net profits ($'million)|| style="color: red;" |-12|| style="color: red;" |-30|| style="color: red;" |-78|| style="color: red;" |-83|| style="color: red;" |−56
+|Does it generate electricity?|| style="background: green; color: white;" |Yes|| style="background: red; color: white;" |No
-| style="color: red;" |−154
+| style="background: green; color: white;" |Yes
-| style="color: red;" |−254
-| style="color: red;" |−396
-| style="color: red;" |−74
-| style="color: red;" |−294
-| style="color: red;" |−889
-| style="color: red;" |−675
-| style="color: red;" |−1,962
-| style="color: red;" |−976
-| style="color: red;" |−862
-|721
-|5,519
-|12,556
-|$9,354
-|$13,302
-|$18,346
-|$24,535
-|$31,820
-|$40,020
-|$97,619
-|$115,456
-|$132,421
-|$147,283
-|$158,857
-|$166,156
-|$168,531
-|$165,769
-|$158,118
-|$146,256
-|$131,192
-|$114,118
-|$96,263
-|$78,744
-|$62,465
-|$48,052
-|$35,846
-|$25,931
-|$18,191
-|$12,376
-|$8,164
-|$5,223
-|$3,240
-|$1,949
-|$1,137
-|$643
-|$353
-|$188
-|$97
-|$48
-|$24
-|$11
-|$5
-|$2
-|$1
-|$0
 |-
-| colspan="61" |<div style="text-align: center;">'''Balance sheet'''</div>
+|Is it aesthetically beautiful?|| style="background: green; color: white;" |Yes|| style="background: green; color: white;" |Yes
-|-
+| style="background: red; color: white;" |No
-|Total assets<br />($'million)
+|}
-|8
-|44
+<u>What is the price of the offering?</u>
-|34
-|52
+There is no information on the  price of the offering within the public domain.
-|130
-|386
+<u>From which place(s) is the offering able to be purchased?</u>
-|713
-|1,114
+In the US, the main places that the offering is able to be purchased is through the company's website (at [https://www.tesla.com www.tesla.com]), stores and galleries, as well as through its network of channel partners.<ref name=":4" /> Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.<ref name=":4" />
-|2,417
-|5,831
+<u>From which place(s) is the offering promoted?</u>
-|8,068
-|22,664
+The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.
-|28,655
-|29,740
+====== Other current offerings ======
-|34,309
+'''Service and Warranty'''
-|52,148
-|62,131
+Other offerings include servicing and repairs, and extended limited warranties in certain regions.<ref name=":4" />
-|82,338
-|
+'''Financial services'''
-|
-|
+Tesla offers certain loan and power purchase agreement (PPA) options to residential or commercial customers who pair energy storage systems with solar energy systems.<ref name=":4" /> The company offers certain financing options to its solar customers, which enable the customer to purchase and own a solar energy system, Solar Roof or integrated solar and Powerwall system.<ref name=":4" /> Its solar PPAs, offered to commercial customers, charges a fee per kilowatt-hour based on the amount of electricity produced by its solar energy systems.<ref name=":4" />
-|
-|
+Note: a PPA is a contract between two parties, one which generates electricity (the seller) and one which is looking to purchase electricity (the buyer). The agreement defines all of the commercial terms for the sale of electricity between the two parties, including when the project will begin commercial operation, schedule for delivery of electricity, penalties for under delivery, payment terms, and termination.
-|
-|
+=== What's the strategy of the company? ===
-|
-|
+According to a blog post in which the CEO of Tesla detailed the company's updated master plan, the strategy of Tesla consists of four main milestones:
-|
-|
+# Create stunning solar roofs with seamlessly integrated battery storage;
-|
+# Expand the electric vehicle product line to address all major segments;
-|
+# Develop a self-driving capability that is 10X safer than manual via massive fleet learning; and
-|
+# Enable your car to make money for you when you aren't using it.
-|
-|
+== Market==
-|
-|
+===Total Addressable Market ===
-|
-|
+Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $3.0 trillion.
-|
-|
+===Serviceable Available Market===
-|
-|
+Here, the serviceable available market (SAM) is defined as the global car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $1.0 trillion.
-|
-|
+===Serviceable Obtainable Market===
-|
-|
+Here, the serviceable obtainable market (SOM) is defined as the US car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $262 billion.
-|
-|
+== Competition==
-|
-|
+===Automotive===
-|
-|
+Tesla believes that its vehicles compete in the market both based on their traditional segment classification as well as based on their propulsion technology. For example, Model S and Model X compete primarily with premium sedans and premium SUVs, and Model 3 and Model Y compete with small to medium-sized sedans and compact SUVs, which are extremely competitive markets. Competing products typically include internal combustion vehicles from more established automobile manufacturers; however, many established and new automobile manufacturers have entered or have announced plans to enter the market for electric and other alternative fuel vehicles. Many major automobile manufacturers have electric vehicles available today in major markets including the US, China and Europe, and other current and prospective automobile manufacturers are also developing electric vehicles. In addition, several manufacturers offer hybrid vehicles, including plug-in versions.
-|
-|
+Tesla also believes that there is increasing competition for its vehicle offerings as a platform for delivering self-driving technologies, charging offerings and other features and services, and it expects to compete in this developing market through continued progress on its autopilot, full self-driving and neural network capabilities, Supercharger network and its infotainment offerings.
-|
-|
+===Energy generation and storage===
-|
-|
+====Energy Storage Systems====
-|
-|
+The market for energy storage products is also highly competitive, and both established and emerging companies have introduced products that are similar to Tesla's product portfolio or that are alternatives to the elements of its systems. Tesla competes with these companies based on price, energy density and efficiency. Tesla believes that the things that give it a competitive advantage in its markets are: the specifications and features of its products, its strong brand and the modular, scalable nature of its energy storage products.
-|-
-| colspan="61" |<div style="text-align: center;">'''Other'''</div>
+====Solar Energy Systems====
-|-
-|Employees
+The primary competitors to its solar energy business are the traditional local utility companies that supply energy to Tesla's potential customers. Tesla competes with these traditional utility companies primarily based on price and the ease by which customers can switch to electricity generated by Tesla's solar energy systems. Tesla also competes with solar energy companies that provide products and services similar to it. Many solar energy companies only install solar energy systems, while others only provide financing for these installations.
-|NA
-|70
+==Team ==
-|268
-|252
+===Leadership===
-|514
-|899
+====Chief Executive Officer====
-|1,417
-|2,914
+[[File:Elon Musk Royal Society (crop2).jpg|200px]]
-|5,859
-|10,161
+Elon Musk is the Chief Executive Officer of Tesla and has served the position since October 2008 and as a member of the Board since April 2004. Elon has also served as Chief Executive Officer, Chief Technology Officer and Chairman of Space Exploration Technologies Corporation, an advanced rocket and spacecraft manufacturing and services company (“SpaceX ”), since May 2002, and served as Chairman of the Board of SolarCity Corporation, a solar installation company, from July 2006 until its acquisition by Tesla in November 2016. Elon is also a founder of The Boring Company, an infrastructure company, and of Neuralink Corp., a company focused on developing brain-machine interfaces. Prior to SpaceX, Elon co-founded PayPal, an electronic payment system, which was acquired by eBay in October 2002, and Zip2 Corporation, a provider of Internet enterprise software and services, which was acquired by Compaq in March 1999. Elon has also served on the board of directors of Endeavor Group Holdings, Inc. since April 2021. Elon holds a B.A. in physics from the University of Pennsylvania and a B.S. in business from the Wharton School of the University of Pennsylvania.
-|13,058
-|17,782
+====Chief Financial Officer====
-|37,543
-|48,817
+[[File:Zachary Kirkhorn.jpg|200px]]
-|48,016
-|70,757
+Zachary Kirkhorn is Chief Financial Officer of Tesla and served the position since March 2019. Previously, Zach served in various finance positions continuously since joining Tesla in March 2010, other than between August 2011 and June 2013 during which he attended business school, including most recently as Vice President, Finance, Financial Planning and Business Operations from December 2018 to March 2019. Zach holds dual B.S.E. degrees in economics and mechanical engineering and applied mechanics from the University of Pennsylvania and an M.B.A. from Harvard University.
-|99,290
-|127,855
+====Senior Vice President====
-|
-|
+[[File:Drew.jpg|200px]]
-|
-|
+Andrew Baglino has served as Tesla's Senior Vice President, Powertrain and Energy Engineering since October 2019. Previously, Drew served in various engineering positions continuously since joining Tesla in March 2006. Drew holds a B.S. in electrical engineering from Stanford University.
-|
-|
+===Board of Directors===
-|
-|
+For information about Elon Musk, see "Chief Executive Officer" section above.
-|
-|
+'''Robyn M. Denholm'''
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|
-|}
-=== What are the assumptions used to estimate the financial forecasts? ===
+[[File:894px-2018-05-16-cebit-robyn-m-denholm-portrait.jpg|200px]]
+Robyn M. Denholm has served as a director since August 2014 and as Chair since November 2018. Since January 2021, Ms. Denholm has been an operating partner of Blackbird Ventures, a venture capital firm. From January 2017 through June 2019, Ms. Denholm was with Telstra Corporation Limited, a telecommunications company, as Chief Financial Officer and Head of Strategy from October 2018 through June 2019, and Chief Operations Officer from January 2017 to October 2018. Prior to Telstra, from August 2007 to February 2016, Ms. Denholm was with Juniper Networks, Inc., a manufacturer of networking equipment (“Juniper”), serving first as its Executive Vice President and Chief Financial Officer and then as its Executive Vice President and Chief Financial and Operations Officer. Prior to joining Juniper, Ms. Denholm served in various executive roles at Sun Microsystems, Inc. from January 1996 to August 2007. Ms. Denholm also served at Toyota Motor Corporation Australia for seven years and at Arthur Andersen & Company for five years in various finance assignments. Ms. Denholm is a Fellow of the Institute of Chartered Accountants of Australia/New Zealand, a member of the Australian Institute of Company Directors, and holds a Bachelor’s degree in Economics from the University of Sydney and a Master’s degree in Commerce and a Doctor of Business Administration (honoris causa) from the University of New South Wales.
+'''Ira Ehrenpreis'''
+[[File:1516155738122.jpg|200px]]
+Ira Ehrenpreis is Founder and Managing Partner of DBL Partners, a leading impact investing venture capital firm, currently managing more than $1 billion of capital. DBL invests in companies that can deliver top-tier financial returns, while simultaneously driving social or environmental change.
-{| class="wikitable"
+Ira is a recognized leader in the venture capital industry, having served on the Board, Executive Committee, and as Annual Meeting Chairman of the National Venture Capital Association (NVCA). He currently serves as the President of the Western Association of Venture Capitalists (WAVC) and as the Chairman of the VCNetwork, the largest and most active California venture capital organization.
-|+Key inputs
-!Description
-!Value
-!Commentary
-|-
-| colspan="3" | <div style="text-align: center;">'''Revenue'''</div>
-|-
-|What's the estimated current size of the total addressable market?
-|$2,975,000,000
-|Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions<ref group="Note" name="Note01" />, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $2.975 trillion.
+Ira was awarded the 2018 NACD Directorship 100 for being “one of the most influential leaders in the boardroom and corporate governance community.” In 2007, he was named one of the “Top 50 Most Influential Men Under 45" and in 2014 was inducted into the International Green Industry Hall of Fame.
-If the TAM is defined as the global energy market, then research suggests that the estimated size of the market is $6.777 trillion.<ref name=":16">https://www.ucl.ac.uk/bartlett/sustainable/sites/bartlett/files/an_exploration_of_energy_cost_ranges_limits_and_adjustment_process.pdf</ref>
+Ira has served for several years as the Chairman of the Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF). He is the Founder and Chairman of one of the most prominent annual energy innovation industry events, the World Energy Innovation Forum (WEIF), which has convened the who's-who in the industry to discuss the important energy issues and opportunities of our time. In addition, Ira has served on several industry Boards, including the Department of Energy’s (DOE) Energy Efficiency and Renewable Energy Advisory Committee (ERAC), the National Renewable Energy Laboratory (NREL) Advisory Council, the Clean-Tech Investor Summit (Chairman), the Renewable Energy Finance Forum (REFF) West (Co-Chairman), the Renewable Energy Finance Forum (REFF) Wall Street (Co-Chairman), the Cleantech Venture Network (Past Chairman of Advisory Board), and ACORE (American Council on Renewable Energy).
-|-
-|What is the estimated company lifespan?
+Ira has served as the Chairman of the Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF) for many years. He is also an active leader at Stanford University, where he has served on the Board of Visitors of Stanford Law School and is currently an advisory board member of the Stanford Global Climate and Energy Project (GCEP) and the Stanford Precourt Institute for Energy (PIE) Advisory Council. Ira has also been a guest lecturer, including helping to teach a course on Venture Capital. In addition, Ira served for many years on the Advisory Board of the Forum for Women Entrepreneurs (FWE).
-|60 years
-|Tesla employs around 110,000, making the company a large organisation (more than 10,000 employees), and research shows that the average lifespan of a large corporation is around 50 years.<ref>Stadler, Enduring Success, 3–5.</ref>
+Ira received his JD/MBA from Stanford Graduate School of Business and Stanford Law School, where he was an Associate Editor of Stanford Law Review. He holds a B.A. from the University of California, Los Angeles, graduating Phi Beta Kappa and Summa Cum Laude.
-|-
-|What's the estimated annual growth rate of the total addressable market over the lifecycle of the company?
+'''Larry Ellison'''
-|3%
-|Research shows that the growth rate of the global automotive market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.
-|-
-|What's the estimated company peak market share?
-|10%
-|The Stockhub users estimate that especially given the leadership of the company, the peak market share of Tesla is around 10%, and, therefore, suggests using the share amount here. As of 31st December 2021, Tesla's current share of the market is estimated at around 1.8%.
-|-
-|Which distribution function do you want to use to estimate company revenue?
-|Gaussian
-|Research suggests that the revenue pattern of companies is similar to the pattern produced by the Gaussian distribution function  (i.e. the revenue distribution is bell shaped)<ref>http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>, so the Stockhub users suggest using that function here.
-|-
-|What's the estimated standard deviation of company revenue?
-| 6 years
-|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Tesla's current revenue amount (i.e. $54 billion) and Tesla's estimated lifespan (i.e. 60 years) and Tesla's estimated current stage of its lifecycle (i.e. growth stage), the Stockhub users suggest using 6 years (i.e. 68% of all sales happen within 6 years either side of the mean year), so that's what's used here.
-|-
-| colspan="3" |'''<div style="text-align: center;">Growth stages</div>'''
-|-
-|How many main stages of growth is the company expected to go through?
-| 4 stages
-|Research suggests that a company typically goes through four distinct stages of cash flow growth.<ref>Levie J, Lichtenstein BB (2010) A terminal assessment of stages theory: Introducing a dynamic approach to entrepreneurship. Entrepreneurship: Theory & Practice 34(2): 317–350. <nowiki>https://doi.org/10.1111/j.1540-6520.2010.00377.x</nowiki></ref> Research also shows that incorporating those stages into the discounted cash flow model improves the quality of the model and, ultimately, the quality of the value estimation.<ref>Stef Hinfelaar et al.:, 2019.</ref>
-In addition, research shows that a key way to determine the stage which a company is in is by examining the cash flow patterns of the company.<ref>Dickinson, 2010.</ref> A summary of the economic links to cash flow patterns can be found in the appendix of this report. The Stockhub users estimate that with Tesla's operating cash flows positive (+), investing cash flows negative (-) and its financing cash flows positive (+), the company is in the second stage of growth (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth. Note, to account for one-off events, the three-year average (median) amount was used to calculate the cash flows.
+[[File:1029px-Larry Ellison picture.png|200px]]
-On 7th February 2022, Tesla said it currently expects: to continue to generate net positive operating cash flow as it has done in the last four fiscal years; its capital expenditures to be between $5.00 to $7.00 billion in 2022 and each of the next two fiscal years; and its ability to be self-funding to continue as long as macroeconomic factors support current trends in its sales. Accordingly, based on forward looking statements, it appears that the company is in stage two of the business lifecycle  (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth remaining.
+Lawrence J. Ellison has been a member of the Board since December 2018. Mr. Ellison is the founder of Oracle Corporation, a software and technology company, has served as its Chief Technical Officer since September 2014 and previously served as its Chief Executive Officer from June 1977 to September 2014. Mr. Ellison has also served on Oracle’s board of directors since June 1977, including as its Chairman since September 2014 and previously from May 1995 to January 2004.
-|-
-|What proportion of the company lifecycle is represented by growth stage 1?
+'''Hiro Mizuno'''
-|30%
-|Research suggests 30%.<ref name=":6">http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>
+[[File:9H 8h7tW40QNtdH1Y ZsVOj-lnmRMD4R2MAuxy1ajM.jpg|200px]]
-|-
-|What proportion of the company lifecycle is represented by growth stage 2?
+Hiromichi Mizuno has been a member of Board since April 2020. Since January 2021, Mr. Mizuno has served as the United Nations Special Envoy on Innovative Finance and Sustainable Investments. From January 2015 to March 2020, Mr. Mizuno served as Executive Managing Director and Chief Investment Officer of Japan’s Government Pension Investment Fund, the largest pension fund in the world. Previously, Mr. Mizuno was a partner at Coller Capital, a private equity firm, from 2003. In addition to being a career-long finance and investment professional, Mr. Mizuno has served as a board member of numerous business, government and other organizations, currently including the Mission Committee of Danone S.A., a global food products company, and the World Economic Forum’s Global Future Council. Mr. Mizuno is also involved in academia, having been named to leadership or advisory roles at Harvard University, Oxford University, University of Cambridge, Northwestern University and Osaka University. Mr. Mizuno holds a B.A. in Law from Osaka City University and an M.B.A. from the Kellogg Graduate School of Management at Northwestern University.
-|10%
-|Research suggests 10%.<ref name=":6" />
+'''James Murdoch'''
-|-
-| What proportion of the company lifecycle is represented by growth stage 3?
+[[File:James Murdoch 2008- NRKbeta.jpg|200px]]
-|20%
-| Research suggests 20%.<ref name=":6" />
+James Murdoch has been a member of the Board since July 2017. Since March 2019, Mr. Murdoch has been the Chief Executive Officer of Lupa Systems, a private investment company that he founded. Previously, Mr. Murdoch held a number of leadership roles at Twenty-First Century Fox, Inc. (“21CF”), a media company, over two decades, including its Chief Executive Officer from 2015 to March 2019, its Co-Chief Operating Officer from 2014 to 2015, its Deputy Chief Operating Officer and Chairman and Chief Executive Officer, International from 2011 to 2014 and its Chairman and Chief Executive, Europe and Asia from 2007 to 2011. Previously, he served as the Chief Executive Officer of Sky plc from 2003 to 2007, and as the Chairman and Chief Executive Officer of STAR Group Limited, a subsidiary of 21CF, from 2000 to 2003. Mr. Murdoch also formerly served on the boards of News Corporation from 2013 to July 2020, of 21CF from 2017 to 2019, of Sky plc from 2016 to 2018, of GlaxoSmithKline plc from 2009 to 2012 and of Sotheby’s from 2010 to 2012.
-|-
-|What proportion of the company lifecycle is represented by growth stage 4?
+'''Kimbal Musk'''
-|40%
-|Research suggests 40%.<ref name=":6" />
+[[File:771px-KIMBAL MUSK OFFICIAL HEADSHOT.jpg|200px]]
-|-
-| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>'''
+Kimbal Musk is Co-Founder of The Kitchen, a growing family of businesses that pursues an America where everyone has access to real food. Kimbal is a 2017 Social Entrepreneur by the Schwab Foundation, a sister organization to the World Economic Forum, for his impactful, scalable work to bring Real Food to Everyone.
-|-
-|Cost of goods sold as a proportion of revenue (%)
+His family of restaurant concepts serve real food at every price point. They source food from American farmers, stimulating the local farm economy to the tune of millions of dollars a year. His non-profit organization builds permanent, outdoor Learning Garden classrooms in underserved schools around the U.S. reaching over 125,000 students everyday. His urban, indoor vertical farming accelerator, seeks to empower thousands of young entrepreneurs to become real food farmers.
-|79%
-|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7">http://people.stern.nyu.edu/adamodar/pdfiles/papers/younggrowth.pdf</ref>, and the margin for its peers is 79%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+Kimbal is on the board for Chipotle, Tesla, and SpaceX.
+'''Kathleen Wilson-Thompson'''
+[[File:Kathleen-Wilson-Thompson-Most-Influential-HR-Leader.jpg|200px]]
+Kathleen Wilson-Thompson has been a member of the Board since December 2018. Ms. Wilson-Thompson previously served as Executive Vice President and Global Chief Human Resources Officer of Walgreens Boots Alliance, Inc., a global pharmacy and wellbeing company, from December 2014 to January 2021, and as Senior Vice President and Chief Human Resources Officer from January 2010 to December 2014. Prior to Walgreens, Ms. Wilson-Thompson held various legal and operational roles at The Kellogg Company, a food manufacturing company, from July 2005 to December 2009, including most recently as its Senior Vice President, Global Human Resources. Ms. Wilson-Thompson also serves on the boards of directors of Wolverine World Wide, Inc. Ms. Wilson-Thompson holds an A.B. in English Literature from the University of Michigan and a J.D. and L.L.M. (Corporate and Finance Law) from Wayne State University.
+==Financials==
+=== Historic ===
+For the fiscal (and calendar) year 2021, Tesla reported a net income of $5.52 billion.<ref name="Tesla4Q2021final" /> The annual revenue was $53.8 billion, an increase of 71% over the previous fiscal year.<ref name="Tesla4Q2021final" />
+Tesla ended 2020 with over $19 billion of cash on hand after having raised approximately $12 billion in stock sales.<ref name=bb20210208 /> At the end of 2019 it had $6.3 billion cash on hand.<ref name=ars20210128 />
+Of the revenue number in 2021, $314 million came from selling regulatory credits to other automakers to meet government pollution standards. That number has been a smaller percentage of revenue for multiple quarters.<ref name=Tesla4Q2021final /> In Q1 2022, Tesla sold $679 million of regulatory carbon credits.<ref>{{Cite news |date= |title=Tesla Carbon Credit Sales Jump by 116% |work=CarbonCredits.com |url=https://carboncredits.com/tesla-regulatory-carbon-credit-sales-jumps-116/}}</ref>
+In February 2021, a 10-K filing revealed that Tesla had invested some $1.5 billion in the cryptocurrency Bitcoin, and the company indicated it would soon accept Bitcoin as a form of payment.<ref name="bb20210208">{{cite news |title=Tesla Bets on Bitcoin in Blue-Chip Boost to Cryptocurrency |url=https://www.bloomberg.com/news/articles/2021-02-08/tesla-bets-1-5-billion-on-bitcoin-in-new-policy-crypto-surges |work=[[Bloomberg News|Bloomberg]] |date=February 8, 2021 |access-date=February 8, 2021 }}</ref> Critics then pointed out how investing in cryptocurrency can run counter to Tesla's environmental goals.<ref>{{cite web|last=Jackson|first=Jon|date=February 8, 2021|title=Elon Musk's Bitcoin investment supports energy waste, some critics say|url=https://www.newsweek.com/musk-bitcoin-environment-1567697|access-date=February 13, 2021|website=[[Newsweek]]|language=en}}</ref><ref>{{cite web|last=Shieber|first=Jonathan|date=February 8, 2021|title=Tesla's Bitcoin investment could be bad for the company's climate reputation and its bottom line|url=https://au.finance.yahoo.com/news/teslas-bitcoin-investment-could-bad-010425356.html|access-date=February 13, 2021|website=[[Yahoo! Finance]]|publisher=TechCrunch|language=en-AU}}</ref> Tesla made more profit from the 2021 investment than the profit from selling cars in 2020, due to the Bitcoin price increase after the investment was announced.<ref>{{Cite news|last=Correspondent|first=James Dean, Chief Business|title=Tesla made more profit from bitcoin in a month than from selling cars last year|newspaper=[[The Times]]|language=en|url=https://www.thetimes.co.uk/article/tesla-made-more-profit-from-bitcoin-in-a-month-than-from-selling-cars-last-year-5sfl6qd0h|access-date=February 19, 2021|issn=0140-0460}}</ref><ref>{{cite web|title=Tesla May Have Already Made More In Profits From Bitcoin Than Electric Vehicles|url=https://finance.yahoo.com/news/tesla-may-already-made-more-224537165.html|access-date=February 19, 2021|website=finance.yahoo.com|language=en-US}}</ref>
+The quarter ending June 2021 was the first time Tesla made a profit independent of Bitcoin and regulatory credits.<ref>{{cite web|last=O'Kane|first=Sean|date=July 26, 2021|title=Tesla finally made a profit without the help of emission credits|url=https://www.theverge.com/2021/7/26/22594778/tesla-q2-2021-earnings-revenue-profit-credits-emissions-bitcoin|access-date=October 22, 2021|website=The Verge|language=en}}</ref>
+{| class="wikitable" style="text-align:right;"
 |-
-|Operating expenses as a proportion of revenue (%)
+!Year
-|15%
+!Revenue<br />(mil. USD)
-|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the margin for its peers is 15%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+!Net income<br />(mil. USD)
+!Total assets<br />(mil. USD)
+!Employees
 |-
-|Tax rate (%)
+|align=left|2005
-|11%
+|   0
-|Research suggests that it's best to use a similar rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the rate for its peers is 11%.
+| -12
+|   8
+|
 |-
-|Depreciation and amortisation as a proportion of revenue (%)
+|align=left|2006<ref>{{cite web|url=https://www.mercurynews.com/2014/07/14/2006-san-carlos-start-up-tesla-seeks-sexier-electric-car/|title=2006: San Carlos start-up Tesla seeks sexier electric car|date=July 14, 2014}}</ref><ref name=SEC />
-|7%
+|   0
-|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the margin for its peers is 7%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+| -30
+|  44
+|  70
 |-
-|Fixed capital as a proportion of revenue (%)
+|align=left|2007
-|10%
+|0.073
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the amount for its peers is 10%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+| -78
+|  34
+| 268
 |-
-|Working capital as a proportion of revenue (%)
+|align=left|2008
-|15%
+|  15
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the amount for its peers is 15%.
+| -83
+|  52
+| 252
 |-
-|Net borrowing ($000)
+|align=left|2009
-|Zero
+| 112
-|Stockhub suggests that for simplicity, the net borrowing figure is zero.
+| −56
+| 130
+| 514
 |-
-|Interest amount ($000)
+|align=left|2010<ref name=SEC>{{cite web | url=https://www.sec.gov/edgar/browse/?CIK=1318605 | title=Tesla, Inc. TSLA on Nasdaq | publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
-|Zero
+|  117
-|Stockhub suggests that for simplicity, the interest amount figure is zero.
+| −154
+|  386
+|  899
 |-
-| colspan="3" |'''<div style="text-align: center;">Growth stage 3</div>'''
+|align=left|2011<ref name=SEC />
+|  204
+| −254
+|  713
+|1,417
 |-
-|Cost of goods sold as a proportion of revenue (%)
+|align=left|2012<ref name=SEC />
-|62%
+|413
-|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the margin for its peers is 62%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+| −396
+|1,114
+|2,914
 |-
-|Operating expenses as a proportion of revenue (%)
+|align=left|2013<ref name=SEC />
-|13%
+|2,013
-|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the margin for its peers is 13%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+|  −74
+|2,417
+|5,859
 |-
-|Tax rate (%)
+|align=left|2014<ref name=SEC />
-|14%
+|3,198
-|Research suggests that it's best to use a similar rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the rate for its peers is 14%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+| −294
+|5,831
+|10,161
 |-
-|Depreciation and amortisation as a proportion of revenue (%)
+|align=left|2015<ref name=SEC />
-|4%
+|4,046
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the amount for its peers is 4%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+| −889
+|8,068
+|13,058
 |-
-|Fixed capital as a proportion of revenue (%)
+|align=left|2016<ref name=SEC />
-|3%
+|7,000
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the amount for its peers is 3%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+| −675
+|22,664
+|17,782
 |-
-|Working capital as a proportion of revenue (%)
+|align=left|2017<ref name=SEC />
-|10%
+|11,759
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 10%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+| −1,962
+|28,655
+|37,543
 |-
-|Net borrowing ($000)
+|align=left|2018<ref name=SEC />
-|Zero
+|21,461
-|The Stockhub users suggest that for simplicity, the net borrowing figure is zero.
+| −976
+|29,740
+|48,817
 |-
-|Interest amount ($000)
+|align=left|2019<ref name=SEC />
-|Zero
+|24,578
-|The Stockhub users suggest that for simplicity, the interest amount figure is zero.
+| −862
+|34,309
+|48,016
 |-
-| colspan="3" |'''<div style="text-align: center;">Growth stage 4</div>'''
+|align=left|2020<ref name=SEC />
-|-
+|31,536
-|Cost of goods sold as a proportion of revenue (%)
+|721
-|99%
+|52,148
-|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the margin for its peers is 99%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+|70,757
 |-
-|Operating expenses as a proportion of revenue (%)
+|align=left|2021<ref name=SEC />
-|15%
+|53,823
-|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the margin for its peers is 15%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
+|5,519
+|62,131
+|99,290
+|}
+=== Forward ===
+====What are the financial forecasts?====
+In keeping in-line with industry standards, the number of years of financial forecasts shown below is five years.
+=====Income statement=====
+{| class="wikitable"
+|+Income statement<ref>Source: Stockhub Limited</ref><ref group="Note" name="Note04" />
 |-
-|Tax rate (%)
+!Year/Item !!Year 1 !!Year 2!!Year 3!!Year 4!!Year 5
-|0%
-|Research suggests that it's best to use a similar rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the rate for its peers is 0%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
 |-
-|Depreciation and amortisation as a proportion of revenue (%)
+|Year end date||31/12/2022||31/12/2023||31/12/2024||31/12/2025 ||31/12/2026
-|37%
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 37%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
 |-
-|Fixed capital as a proportion of revenue (%)
+|Revenues ($million)|| $78,935||$112,257||$154,816||$207,049||$268,527
-| 1%
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 1%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
 |-
-|Working capital as a proportion of revenue (%)
+|Gross profits ($million)||$23,680||$33,677||$46,445||$62,115||$80,558
-| 10%
-|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 10%. Information on the peers and the calculation of the figure used here can be found in the appendix of this report.
 |-
-|Net borrowing ($000)
+|Operating profits ($million)||$11,840||$16,839||$23,222||$31,057||$40,279
-|Zero
-|The Stockhub users suggest that for simplicity, the net borrowing figure is zero.
 |-
-|Interest amount ($000)
+|Net profits ($million)||$9,354||$13,302||$18,346||$24,535|| $31,820
-|Zero
-|The Stockhub users suggest that for simplicity, the interest amount figure is zero.
 |}
-==Risks==
+===== Balance sheet=====
-As with any investment, investing in Tesla carries a level of risk.  Overall, based on the Tesla's adjusted beta (i.e. 2.12), the degree of risk associated with an investment in Tesla is 'high'.
+=====Cash flow statement=====
-Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used five years of monthly data (i.e. 60 observations in total), which is supported by a study and is the most common choice. The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'high' risk, it must have a beta value of 1.5 or more. Further information about the beta ratings can be found in the appendix section of this report.
+====What are the assumptions used to estimate the financial forecasts?====
-The key risks can be found below. For us, currently, the biggest risk to the valuation of the company relates to the strong competition for its products and services from a growing list of established and new competitors (i.e. competition risk).
+{| class="wikitable"
+|+Key inputs
-===Risks related to the ability to grow the business===
+!Description
+!Value
-*Tesla may be impacted by macroeconomic conditions resulting from the global COVID-19 pandemic.
+!Commentary
-*Tesla may experience delays in launching and ramping the production of its products and features, or Tesla may be unable to control its manufacturing costs.
+|-
-*Tesla may be unable to grow its global product sales, delivery and installation capabilities and its servicing and vehicle charging networks, or Tesla may be unable to accurately project and effectively manage its growth.
+| colspan="3" | <div style="text-align: center;">'''Revenue'''</div>
-*Tesla's future growth and success is dependent upon consumers’ demand for electric vehicles and specifically its vehicles in an automotive industry that is generally competitive, cyclical and volatile.
+|-
-*Tesla's suppliers may fail to deliver components according to schedules, prices, quality and volumes that are acceptable to us, or Tesla may be unable to manage these components effectively.
+|What's the estimated current size of the total addressable market?
-*Tesla may be unable to meet its projected construction timelines, costs and production ramps at new factories, or Tesla may experience difficulties in generating and maintaining demand for products manufactured there.
+|$2,975,000,000
-* Tesla will need to maintain and significantly grow its access to battery cells, including through the development and manufacture of its own cells, and control its related costs.
+|Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions<ref group="Note" name="Note01" />, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $2.975 billion.
-*Tesla faces strong competition for its products and services from a growing list of established and new competitors.
+|-
+|What's the estimated terminal annual growth rate of the total addressable market?
-===Risks related to the company's operations===
+|3%
+|Research shows that the growth rate of the global automotive market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.
-*Tesla may experience issues with lithium-ion cells or other components manufactured at Gigafactory Nevada and Gigafactory Shanghai, which may harm the production and profitability of its vehicle and energy storage products.
+|-
-*Tesla faces risks associated with maintaining and expanding its international operations, including unfavourable and uncertain regulatory, political, economic, tax and labour conditions.
+|What's the estimated company peak market share?
-*Tesla's business may suffer if its products or features contain defects, fail to perform as expected or take longer than expected to become fully functional.
+|10%
-*Tesla may be required to defend or insure against product liability claims.
+|Stockhub estimates that the peak market share of Tesla is around 10%, and, therefore, suggests using the share amount here. As of 31st December 2021, Tesla's share of the market is around 1.8%.
-*Tesla will need to maintain public credibility and confidence in its long-term business prospects in order to succeed.
+|-
-*Tesla may be unable to effectively grow, or manage the compliance, residual value, financing and credit risks related to, its various financing programs.
+|Which distribution function do you want to use to estimate company revenue?
-*Tesla must manage ongoing obligations under its agreement with the Research Foundation for the State University of New York relating to its Gigafactory New York.
+|Gaussian
-*If Tesla is unable to attract, hire and retain key employees and qualified personnel, its ability to compete may be harmed.
+|Research suggests that the revenue pattern of companies is similar to the pattern produced by the Gaussian distribution function  (i.e. the revenue distribution is bell shaped)<ref>http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>, so Stockhub suggests using that function here.
-*Tesla is highly dependent on the services of Elon Musk, its Chief Executive Officer.
+|-
-*Tesla's information technology systems or data, or those of its service providers or customers or users could be subject to cyber-attacks or other security incidents, which could result in data breaches, intellectual property theft, claims, litigation, regulatory investigations, significant liability, reputational damage and other adverse consequences.
+|What is the estimated company lifespan?
-*Any unauthorized control or manipulation of Tesla's products’ systems could result in loss of confidence in it and its products.
+|60 years
-*Tesla's business may be adversely affected by any disruptions caused by union activities.
+| Tesla employs around 110,000, making the company a large organisation (more than 10,000 employees), and research shows that the average lifespan of a large corporation is around 50 years.<ref>Stadler, Enduring Success, 3–5.</ref>
-*Tesla may choose to or be compelled to undertake product recalls or take other similar actions.
+|-
-*Tesla's current and future warranty reserves may be insufficient to cover future warranty claims.
+|What's the estimated standard deviation of company revenue?
-*Tesla's insurance coverage strategy may not be adequate to protect it from all business risks.
+| 6 years
-*Tesla's debt agreements contain covenant restrictions that may limit its ability to operate its business.
+|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Tesla's current revenue amount (i.e. $54 billion) and Tesla's estimated lifespan (i.e. 60 years) and Tesla's estimated current stage of its lifecycle (i.e. growth stage), the Stockhub company suggests using 6 years (i.e. 68% of all sales happen within 6 years either side of the mean year), so that's what's used here.
-*Additional funds may not be available to Tesla when it needs or want them.
+|-
-*Tesla may be negatively impacted by any early obsolescence of its manufacturing equipment.
+| colspan="3" |'''<div style="text-align: center;">Growth stages</div>'''
-*Tesla holds and may acquire digital assets that may be subject to volatile market prices, impairment and unique risks of loss.
+|-
-*There is no guarantee that Tesla will have sufficient cash flow from its business to pay its indebtedness or that it will not incur additional indebtedness.
+|How many main stages of growth is the company expected to go through?
-*Tesla is exposed to fluctuations in currency exchange rates.
+| 4 stages
-*Tesla may need to defend itself against intellectual property infringement claims, which may be time-consuming and expensive.
+|Research suggests that a company typically goes through four distinct stages of cash flow growth.<ref>Levie J, Lichtenstein BB (2010) A terminal assessment of stages theory: Introducing a dynamic approach to entrepreneurship. Entrepreneurship: Theory & Practice 34(2): 317–350. <nowiki>https://doi.org/10.1111/j.1540-6520.2010.00377.x</nowiki></ref> Research also shows that incorporating those stages into the discounted cash flow model improves the quality of the model and, ultimately, the quality of the value estimation.<ref>Stef Hinfelaar et al.:, 2019.</ref>
-*Increased scrutiny and changing expectations from stakeholders with respect to the company's ESG practices may result in additional costs or risks.
-* Tesla's operations could be adversely affected by events outside of its control, such as natural disasters, wars or health epidemics.
-===Risks related to government laws and regulations===
-* Demand for Tesla's products and services may be impacted by the status of government and economic incentives supporting the development and adoption of such products.
-*Tesla is subject to evolving laws and regulations that could impose substantial costs, legal prohibitions or unfavourable changes upon its operations or products.
-*Any failure by Tesla to comply with a variety of United States and international privacy and consumer protection laws may harm the company.
-*Tesla could be subject to liability, penalties and other restrictive sanctions and adverse consequences arising out of certain governmental investigations and proceedings.
-*Tesla may face regulatory challenges to or limitations on its ability to sell vehicles directly.
-===Risks related to the ownership of the company's common stock===
+In addition, research shows that a key way to determine the stage which a company is in is by examining the cash flow patterns of the company.<ref>Dickinson, 2010.</ref> A summary of the economic links to cash flow patterns can be found in the appendix of this report. Stockhub estimates that with Tesla's operating cash flows positive (+), investing cash flows negative (-) and its financing cash flows positive (+), the company is in the second stage of growth (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth.
-*The trading price of Tesla's common stock is likely to continue to be volatile.
+On 7th February 2022, Tesla said it currently expects: to continue to generate net positive operating cash flow as it has done in the last four fiscal years; its capital expenditures to be between $5.00 to $7.00 billion in 2022 and each of the next two fiscal years; and its ability to be self-funding to continue as long as macroeconomic factors support current trends in its sales. Accordingly, based on forward looking statements, it appears that the company is in stage two of the business lifecycle  (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth remaining.
-* Tesla's financial results may vary significantly from period to period due to fluctuations in its operating costs and other factors.
+|-
-*Tesla may fail to meet its publicly announced guidance or other expectations about its business, which could cause its stock price to decline.
+|What proportion of the company lifecycle is represented by growth stage 1?
-*Transactions relating to Tesla's convertible senior notes may dilute the ownership interest of existing stockholders, or may otherwise depress the price of its common stock.
+|30%
-*If Elon Musk were forced to sell shares of Tesla's common stock that he has pledged to secure certain personal loan obligations, such sales could cause its stock price to decline.
+|Research suggests 30%.<ref name=":6">http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>
-* Anti-takeover provisions contained in Tesla's governing documents, applicable laws and its convertible senior notes could impair a takeover attempt.
-==Valuation==
-===What's the expected return of an investment in the company?===
-The Stockhub users estimate that the expected return of an investment in the company over the next five years is negative 24%. In other words, an £1,000 investment in the company is expected to return £760 in five years time. The assumptions used to estimate the return figure can be found in the table below.
-Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of negative 24%), then an investment in the company is considered to be an 'unsuitable' one.
-===What are the assumptions used to estimate the return?===
-{| class="wikitable"
-|+ Key inputs
-!Description
-!Value
-!Commentary
 |-
-| Which valuation model do you want to use?
+|What proportion of the company lifecycle is represented by growth stage 2?
-|Discounted cash flow
+|10%
-| There are two main approaches to estimate the value of an investment:
+|Research suggests 10%.<ref name=":6" />
-# By calculating the present value of the investment's expected future cash flows (i.e. discounted cash flow valuation); and
-#By comparing the investment to other similar investments (i.e. relative valuation).
-Research suggests that in terms of estimating the expected return of an investment over a period of 12-months or more, the approach that is more accurate is the discounted cash flow approach<ref name=":5">Demirakos et al., 2010; Gleason et al., 2013</ref>, so that's the approach that he Stockhub users suggest to use here; nevertheless, for completeness purposes, separately, the valuation of the company is also estimated using the using the relative valuation approach (the valuation based on the relative approach can be found in the appendix of this report).
-Tesla has never paid cash dividends, and on 7th February 2022, it said that it currently does not anticipate paying any cash dividends in the foreseeable future. Accordingly, the Stockhub users suggest using the free cash flow valuation method (rather than the dividend discount model).
 |-
-|Which financial forecasts to use?
+| What proportion of the company lifecycle is represented by growth stage 3?
-| Stockhub
+|20%
-|The only available long-term forecasts (i.e. >15 years) are the ones that are supplied by the Stockhub users (the forecasts can be found in the financials section of this report), so the Stockhub users suggest using those.
+| Research suggests 20%.<ref name=":6" />
 |-
-| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>'''
+|What proportion of the company lifecycle is represented by growth stage 4?
+|40%
+|Research suggests 40%.<ref name=":6" />
 |-
-|Discount rate (%)
+| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>'''
-| 15%
-|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity is by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
 |-
-|Probability of success (%)
+|Cost of goods sold as a proportion of revenue (%)
-| 90%
+|70%
-| Research suggests that a suitable rate for a company in this growth stage (i.e. stage 2) is 90%.
+|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7">http://people.stern.nyu.edu/adamodar/pdfiles/papers/younggrowth.pdf</ref>, and the margin for its peers is 70%.
 |-
-| colspan="3" |'''<div style="text-align: center;">Growth stage 3</div>'''
+|Operating expenses as a proportion of revenue (%)
+|15%
+|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the margin for its peers is 15%.
 |-
-|Discount rate (%)
+|Tax rate (%)
-| 10%
+|21%
-|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity is by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
+|Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
 |-
-|Probability of success (%)
+|Depreciation and amortisation as a proportion of revenue (%)
-|100%
+|5%
-|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 3) is 100%.
+|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the margin for its peers is 5%.
 |-
-| colspan="3" |'''<div style="text-align: center;">Growth stage 4</div>'''
+|Fixed capital as a proportion of revenue (%)
+|15%
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the amount for its peers is 15%.
 |-
-|Discount rate (%)
+|Working capital as a proportion of revenue (%)
-| 10%
+|15%
-|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity is by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)<ref name=":7" />, and the amount for its peers is 15%.
+|-
+|Net borrowing ($000)
+|Zero
+|Stockhub suggests that for simplicity, the net borrowing figure is zero.
+|-
+|Interest amount ($000)
+|Zero
+|Stockhub suggests that for simplicity, the interest amount figure is zero.
 |-
-|Probability of success (%)
+| colspan="3" |'''<div style="text-align: center;">Growth stage 3</div>'''
-| 100%
-|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 4) is 100%.
 |-
-| colspan="3" |'''<div style="text-align: center;">Other key inputs</div>'''
+|Cost of goods sold as a proportion of revenue (%)
+|55%
+|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the margin for its peers is 55%.
 |-
-|What's the current value of the company?
+|Operating expenses as a proportion of revenue (%)
-|$950.54 billion
+|15%
-|As at 5th June 2022, the current value of the Tesla company is $950.54 billion.
+|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the margin for its peers is 15%.
 |-
-|Which time period do you want to use to estimate the expected return?
+|Tax rate (%)
-| Between now and five years time
+|21%
-|Research suggests that following a market crash, the average amount of time it takes for the price of a stock market to return to its pre-crash level (i.e. the recovery period) is at least three years.<ref>https://www.newyorkfed.org/mediabrary/media/medialibrary/media/research/staff_reports/research_papers/9809.pdf</ref> Accordingly, Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.
+|Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
-|}
+|-
+|Depreciation and amortisation as a proportion of revenue (%)
-===Sensitive analysis===
+|5%
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the amount for its peers is 5%.
-The main inputs that result in the greatest change in the expected return of the Tesla investment are, in order of importance (from highest to lowest):
-#The size of the total addressable market (the default size is $3.0 trillion);
-#Tesla peak market share (the default share is 10%); and
-#The discount rate (the default time-weighted average rate is 10%).
-The impact of a 50% change in those main inputs to the expected return of the Tesla investment is shown in the table below.
-{| class="wikitable sortable"
-|+Tesla investment expected return sensitive analysis
-!Main input
-!50% worse
-!Unchanged
-!50% better
 |-
-|The size of the total addressable market
+|Fixed capital as a proportion of revenue (%)
-|N/A
+|3%
-|(24%)
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)<ref name=":7" />, and the amount for its peers is 3%.
-|N/A
 |-
-|Tesla peak market share
+|Working capital as a proportion of revenue (%)
-|N/A
+|10%
-| (24%)
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 10%.
-| N/A
 |-
-|The discount rate
+|Net borrowing ($000)
+|Zero
-|N/A
+|Stockhub suggests that for simplicity, the net borrowing figure is zero.
-|(24%)
-| N/A
-|}
-==Appendix==
-=== Competition ===
-==== Automotive ====
-{| class="wikitable"
-|+Model S competition comparison
-!Category
-!Model S<ref name=":8">https://www.porsche.com/usa/models/taycan/taycan-models/taycan/</ref>
-!Porsche Taycan<ref name=":8" />
 |-
-|Is the vehicle fully electric?
+|Interest amount ($000)
-| style="background: orange; color: white;" |Yes
+|Zero
-| style="background: orange; color: white;" |Yes
+|Stockhub suggests that for simplicity, the interest amount figure is zero.
 |-
-|What's the top acceleration of the vehicle?
+| colspan="3" |'''<div style="text-align: center;">Growth stage 4</div>'''
-| style="background: green; color: white;" |3.1 seconds
-| style="background: red; color: white;" |5.1 seconds
 |-
-|What's the maximum distance range of the vehicle on a single battery charge?
+|Cost of goods sold as a proportion of revenue (%)
-| style="background: green; color: white;" |405 miles
+|55%
-| style="background: red; color: white;" |200 miles
+|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the margin for its peers is 55%.
 |-
-|What's the top speed of the vehicle?
+|Operating expenses as a proportion of revenue (%)
-| style="background: green; color: white;" |155 miles per hour
+|15%
-| style="background: red; color: white;" |143 miles per hour
+|Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the margin for its peers is 15%.
 |-
-|Which design type is the vehicle?
+|Tax rate (%)
-| style="background: orange; color: white;" |Sedan (i.e. car)
+|21%
-| style="background: orange; color: white;" |Sedan (i.e. car)
+|Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
 |-
-|What is the safety rating of the vehicle?
+|Depreciation and amortisation as a proportion of revenue (%)
-| style="background: orange; color: white;" |5 out of 5 stars
+|5%
-| style="background: orange; color: white;" |5 out of 5 stars
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 5%.
 |-
-|How many seats does the vehicle have?
+|Fixed capital as a proportion of revenue (%)
-| style="background: green; color: white;" |5 seats
+| 3%
-| style="background: red; color: white;" |4 seats
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 3%.
 |-
-|What's the cargo capacity of the vehicle?
+|Working capital as a proportion of revenue (%)
-| style="background: green; color: white;" |28 cubic feet
+| 10%
-| style="background: red; color: white;" |17.2 cubic feet
+|Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)<ref name=":7" />, and the amount for its peers is 10%.
 |-
-|Which drive wheel does the vehicle have?
+|Net borrowing ($000)
-| style="background: green; color: white;" |All-wheel drive
+|Zero
-| style="background: red; color: white;" |Rear-wheel drive
+|Stockhub suggests that for simplicity, the net borrowing figure is zero.
 |-
-|What's the price of the vehicle?
+|Interest amount ($000)
-| style="background: red; color: white;" |$99,990
+|Zero
-| style="background: green; color: white;" |$86,700
+|Stockhub suggests that for simplicity, the interest amount figure is zero.
-|-
-|What's the vehicle's price per cargo capacity?
-| style="background: green; color: white;" |$3,571 per cubic feet
-| style="background: red; color: white;" |$5,041 per cubic feet
-|-
-|What's the vehicle's price per seat?
-| style="background: green; color: white;" |$19,998 per seat
-| style="background: red; color: white;" |$21,675 per seat
 |}
-{| class="wikitable"
+==Risks==
-|+Model 3 competition comparison
-!Category
+As with any investment, investing in Tesla carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Tesla is high.
-!Model 3<ref>https://www.tesla.com/model3</ref>
-!Mustang Mach-E<ref>https://www.ford.com/suvs/mach-e/?gnav=header-electrified-vhp</ref>
+===Risks related to the ability to grow the business===
-|-
-|Is the vehicle fully electric?
+*Tesla may be impacted by macroeconomic conditions resulting from the global COVID-19 pandemic.
-| style="background: orange; color: white;" |Yes
+*Tesla may experience delays in launching and ramping the production of its products and features, or Tesla may be unable to control its manufacturing costs.
-| style="background: orange; color: white;" |Yes
+*Tesla may be unable to grow its global product sales, delivery and installation capabilities and its servicing and vehicle charging networks, or Tesla may be unable to accurately project and effectively manage its growth.
-|-
+*Tesla's future growth and success is dependent upon consumers’ demand for electric vehicles and specifically its vehicles in an automotive industry that is generally competitive, cyclical and volatile.
-|What's the top acceleration of the vehicle?
+*Tesla's suppliers may fail to deliver components according to schedules, prices, quality and volumes that are acceptable to us, or Tesla may be unable to manage these components effectively.
-| style="background: red; color: white;" |5.8 seconds
+*Tesla may be unable to meet its projected construction timelines, costs and production ramps at new factories, or Tesla may experience difficulties in generating and maintaining demand for products manufactured there.
-| style="background: green; color: white;" |5.2 seconds
+* Tesla will need to maintain and significantly grow its access to battery cells, including through the development and manufacture of its own cells, and control its related costs.
-|-
+*Tesla faces strong competition for its products and services from a growing list of established and new competitors.
-|What's the maximum distance range of the vehicle on a single battery charge?
-| style="background: green; color: white;" |272 miles
+===Risks related to the company's operations===
-| style="background: red; color: white;" |247 miles
-|-
+*Tesla may experience issues with lithium-ion cells or other components manufactured at Gigafactory Nevada and Gigafactory Shanghai, which may harm the production and profitability of its vehicle and energy storage products.
-|What's the top speed of the vehicle?
+*Tesla faces risks associated with maintaining and expanding its international operations, including unfavourable and uncertain regulatory, political, economic, tax and labour conditions.
-| style="background: green; color: white;" |140 miles per hour
+*Tesla's business may suffer if its products or features contain defects, fail to perform as expected or take longer than expected to become fully functional.
-| style="background: red; color: white;" |124 miles per hour
+*Tesla may be required to defend or insure against product liability claims.
-|-
+*Tesla will need to maintain public credibility and confidence in its long-term business prospects in order to succeed.
-|Which design type is the vehicle?
+*Tesla may be unable to effectively grow, or manage the compliance, residual value, financing and credit risks related to, its various financing programs.
-| style="background: orange; color: white;" |Sedan (i.e. car)
+*Tesla must manage ongoing obligations under its agreement with the Research Foundation for the State University of New York relating to its Gigafactory New York.
-| style="background: orange; color: white;" |SUV (i.e. car)
+*If Tesla is unable to attract, hire and retain key employees and qualified personnel, its ability to compete may be harmed.
-|-
+*Tesla is highly dependent on the services of Elon Musk, its Chief Executive Officer.
-|What is the safety rating of the vehicle?
+*Tesla's information technology systems or data, or those of its service providers or customers or users could be subject to cyber-attacks or other security incidents, which could result in data breaches, intellectual property theft, claims, litigation, regulatory investigations, significant liability, reputational damage and other adverse consequences.
-| style="background: orange; color: white;" |5 out of 5 stars
+*Any unauthorized control or manipulation of Tesla's products’ systems could result in loss of confidence in it and its products.
-| style="background: orange; color: white;" |5 out of 5 stars
+*Tesla's business may be adversely affected by any disruptions caused by union activities.
-|-
+*Tesla may choose to or be compelled to undertake product recalls or take other similar actions.
-|How many seats does the vehicle have?
+*Tesla's current and future warranty reserves may be insufficient to cover future warranty claims.
-| style="background: orange; color: white;" |5 seats
+*Tesla's insurance coverage strategy may not be adequate to protect it from all business risks.
-| style="background: orange; color: white;" |5 seats
+*Tesla's debt agreements contain covenant restrictions that may limit its ability to operate its business.
-|-
+*Additional funds may not be available to Tesla when it needs or want them.
-|What's the cargo capacity of the vehicle?
+*Tesla may be negatively impacted by any early obsolescence of its manufacturing equipment.
-| style="background: red; color: white;" |23 cubic feet
+*Tesla holds and may acquire digital assets that may be subject to volatile market prices, impairment and unique risks of loss.
-| style="background: green; color: white;" |59.7 cubic feet
+*There is no guarantee that Tesla will have sufficient cash flow from its business to pay its indebtedness or that it will not incur additional indebtedness.
-|-
+*Tesla is exposed to fluctuations in currency exchange rates.
-|Which drive wheel does the vehicle have?
+*Tesla may need to defend itself against intellectual property infringement claims, which may be time-consuming and expensive.
-| style="background: orange; color: white;" |Rear-wheel drive
+*Increased scrutiny and changing expectations from stakeholders with respect to the company's ESG practices may result in additional costs or risks.
-| style="background: orange; color: white;" |Rear-wheel drive
+* Tesla's operations could be adversely affected by events outside of its control, such as natural disasters, wars or health epidemics.
-|-
-|What's the price of the vehicle?
+===Risks related to government laws and regulations===
-| style="background: red; color: white;" |$46,990
-| style="background: green; color: white;" |$43,895
+* Demand for Tesla's products and services may be impacted by the status of government and economic incentives supporting the development and adoption of such products.
-|-
+*Tesla is subject to evolving laws and regulations that could impose substantial costs, legal prohibitions or unfavourable changes upon its operations or products.
-|What's the vehicle's price per cargo capacity?
+*Any failure by Tesla to comply with a variety of United States and international privacy and consumer protection laws may harm the company.
-| style="background: red; color: white;" |$2,043 per cubic feet
+*Tesla could be subject to liability, penalties and other restrictive sanctions and adverse consequences arising out of certain governmental investigations and proceedings.
-| style="background: green; color: white;" |$735 per cubic feet
+*Tesla may face regulatory challenges to or limitations on its ability to sell vehicles directly.
-|-
-|What's the vehicle's price per seat?
+===Risks related to the ownership of the company's common stock===
-| style="background: red; color: white;" |$9,398 per seat
-| style="background: green; color: white;" |$8,779 per seat
+*The trading price of Tesla's common stock is likely to continue to be volatile.
-|}
+* Tesla's financial results may vary significantly from period to period due to fluctuations in its operating costs and other factors.
+*Tesla may fail to meet its publicly announced guidance or other expectations about its business, which could cause its stock price to decline.
-{| class="wikitable"
+*Transactions relating to Tesla's convertible senior notes may dilute the ownership interest of existing stockholders, or may otherwise depress the price of its common stock.
-|+Model X competition comparison
+*If Elon Musk were forced to sell shares of Tesla's common stock that he has pledged to secure certain personal loan obligations, such sales could cause its stock price to decline.
-!Category
+* Anti-takeover provisions contained in Tesla's governing documents, applicable laws and its convertible senior notes could impair a takeover attempt.
-!Model X<ref name=":13" />
-!Audi e-tron<ref>https://www.audiusa.com/us/web/en/models/e-tron/e-tron/2022/overview.html#2022-Audi-e-tron%C2%AE</ref>
-|-
-|Is the vehicle fully electric?
-| style="background: orange; color: white;" |Yes
-| style="background: orange; color: white;" |Yes
-|-
-|What's the top acceleration of the vehicle?
-| style="background: green; color: white;" |3.8 seconds
-| style="background: red; color: white;" |5.5 seconds
-|-
-|What's the maximum distance range of the vehicle on a single battery charge?
-| style="background: green; color: white;" |348 miles
-| style="background: red; color: white;" |222 miles
-|-
-|What's the top speed of the vehicle?
-| style="background: green; color: white;" |155 miles per hour
-| style="background: red; color: white;" |124 miles per hour
-|-
-|Which design type is the vehicle?
-| style="background: orange; color: white;" |SUV (i.e. car)
-| style="background: orange; color: white;" |SUV (i.e. car)
-|-
-|What is the safety rating of the vehicle?
-| style="background: orange; color: white;" |5 out of 5 stars
-| style="background: orange; color: white;" |5 out of 5 stars
-|-
-|How many seats does the vehicle have?
-| style="background: green; color: white;" |7 seats
-| style="background: red; color: white;" |5 seats
-|-
-|What's the cargo capacity of the vehicle?
-| style="background: green; color: white;" |88 cubic feet
-| style="background: red; color: white;" |56 cubic feet
-|-
-|Which drive wheel does the vehicle have?
-| style="background: orange; color: white;" |All-wheel drive
-| style="background: orange; color: white;" |All-wheel drive
-|-
-|What's the price of the vehicle?
-| style="background: red; color: white;" |$114,990
-| style="background: green; color: white;" |$65,900
-|-
-|What's the vehicle's price per cargo capacity?
-| style="background: red; color: white;" |$1,307 per cubic feet
-| style="background: green; color: white;" |$1,168 per cubic feet
-|-
-|What's the vehicle's price per seat?
-| style="background: red; color: white;" |$16,427 per seat
-| style="background: green; color: white;" |$13,180 per seat
-|}
-{| class="wikitable"
+==Valuation==
-|+Model Y competition comparison
-!Category
+===What's the expected return of an investment in the company?===
-!Model Y<ref name=":13" />
-!Volkswagen ID.4
+Stockhub estimates that the expected return of an investment in the company over the next five years is 72%. In other words, an £1,000 investment in the company is expected to return £1,720 in five years time. The assumptions used to estimate the return figure can be found in the table below.
-|-
-|Is the vehicle fully electric?
+Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of 72%), then an investment in the company is considered to be a 'suitable' one.
-| style="background: orange; color: white;" |Yes
-| style="background: orange; color: white;" |Yes
+===What are the assumptions used to estimate the return?===
-|-
-|What's the top acceleration of the vehicle?
+{| class="wikitable"
-| style="background: green; color: white;" |4.8 seconds
+|+ Key inputs
-| style="background: red; color: white;" |8.5 seconds
+!Description
+!Value
+!Commentary
 |-
-|What's the maximum distance range of the vehicle on a single battery charge?
+| Which valuation model do you want to use?
-| style="background: green; color: white;" |330 miles
+|Discounted cash flow
-| style="background: red; color: white;" |275 miles
+| There are two main approaches to estimate the value of an investment:
+# By calculating the present value of the investment's expected future cash flows (i.e. discounted cash flow valuation); and
+#By comparing the investment to other similar investments (i.e. relative valuation).
+Research suggests that in terms of estimating the expected return of an investment over a period of 12-months or more, the approach that is more accurate is the discounted cash flow approach<ref name=":5">Demirakos et al., 2010; Gleason et al., 2013</ref>, so that's the approach that Stockhub suggests to use here; nevertheless, for completeness purposes, separately, the valuation of the company is also estimated using the using the relative valuation approach (the valuation based on the relative approach can be found in the appendix of this report).
+Tesla has never paid cash dividends, and on 7th February 2022, it said that it currently does not anticipate paying any cash dividends in the foreseeable future. Accordingly, Stockhub suggests using the free cash flow valuation method (rather than the dividend discount model).
 |-
-|What's the top speed of the vehicle?
+|Which financial forecasts to use?
-| style="background: green; color: white;" |135 miles per hour
+| Stockhub
-| style="background: red; color: white;" |100 miles per hour
+|The only available long-term forecasts (i.e. >15 years) are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
 |-
-|Which design type is the vehicle?
+| colspan="3" |'''<div style="text-align: center;">Growth stage 2</div>'''
-| style="background: orange; color: white;" |SUV (i.e. car)
-| style="background: orange; color: white;" |SUV (i.e. car)
 |-
-|What is the safety rating of the vehicle?
+|Discount rate (%)
-| style="background: orange; color: white;" |5 out of 5 stars
+| 8%
-| style="background: orange; color: white;" |5 out of 5 stars
+|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
 |-
-|How many seats does the vehicle have?
+|Probability of success (%)
-| style="background: green; color: white;" |7 seats
+| 100%
-| style="background: red; color: white;" |5 seats
+| Research suggests that a suitable rate for a company in this growth stage (i.e. stage 2) is 100%.
 |-
-|What's the cargo capacity of the vehicle?
+| colspan="3" |'''<div style="text-align: center;">Growth stage 3</div>'''
-| style="background: green; color: white;" |76 cubic feet
-| style="background: red; color: white;" |55.6 cubic feet
 |-
-|Which drive wheel does the vehicle have?
+|Discount rate (%)
-| style="background: green; color: white;" |All-wheel drive
+| 8%
-| style="background: red; color: white;" |Rear-wheel drive
+|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
 |-
-|What's the price of the vehicle?
+|Probability of success (%)
-| style="background: red; color: white;" |$62,990
+|100%
-| style="background: green; color: white;" |$41,230
+|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 3) is 100%.
-|-
-|What's the vehicle's price per cargo capacity?
-| style="background: red; color: white;" |$829 per cubic feet
-| style="background: green; color: white;" |$742 per cubic feat
-|-
-|What's the vehicle's price per seat?
-| style="background: red; color: white;" |$8,999 per seat
-| style="background: green; color: white;" |$8,248 per seat
-|}
-==== Energy generation and storage ====
-{| class="wikitable"
-|+All Tesla energy storage competition comparison
 |-
-! !!Powerwall!!'''Megapack'''
+| colspan="3" |'''<div style="text-align: center;">Growth stage 4</div>'''
 |-
-|Is the source of energy solar?||style="background: orange; color: white;" |Yes||style="background: orange; color: white;" |Yes
+|Discount rate (%)
+| 8%
+|There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
 |-
-|Is it designed for houses (i.e. smaller electricity demand)?||style="background: green; color: white;" |Yes||style="background: red; color: white;" |No
+|Probability of success (%)
+| 100%
+|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 4) is 100%.
 |-
-|Is it designed for commercial buildings (i.e. greater electricity demand)?||style="background: red; color: white;" |No|| style="background: green; color: white;" |Yes
+| colspan="3" |'''<div style="text-align: center;">Other key inputs</div>'''
 |-
-|What's the energy capacity of the product?
+|What's the current value of the company?
-|style="background: red; color: white;" |13.5 kilowatt hour
+|$688 billion
-|style="background: green; color: white;" |3.5 megawatt hour
+|As at 30th May 2022, the Stockhub company estimates the current value of its company at $688 billion.
 |-
-|What’s the power of the product?
+|Which time period do you want to use to estimate the expected return?
-|style="background: red; color: white;" |5 kilowatts
+| Between now and five years time
-|style="background: green; color: white;" |1.54 megawatts
+|Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.
+|}
+===Sensitive analysis===
+The main inputs that result in the greatest change in the expected return of the Tesla investment are, in order of importance (from highest to lowest):
+#The size of the total addressable market (the default time-weighted average rate is $3.0 trillion);
+#Tesla peak market share (the default share is 10%); and
+#The discount rate (the default time-weighted average rate is 8%).
+The impact of a 50% change in those main inputs to the expected return of the Tesla investment is shown in the table below.
+{| class="wikitable sortable"
+|+Tesla investment expected return sensitive analysis
+!Main input
+!50% worse
+!Unchanged
+!50% better
 |-
-|How long does it take to charge the battery if there’s sufficient solar energy?
+|The size of the total addressable market
-|style="background: red; color: white;" |2.7 hours
+|(14%)
-|style="background: green; color: white;" |2.3 hours
+|72%
+|158%
 |-
-|What's the price of the product?
+|Tesla peak market share
-|style="background: green; color: white;" |$10,500
+|(14%)
-|style="background: red; color: white;" |$1,000,000
+| 72%
+| 158%
 |-
-|What's the price per energy capacity?
+|The discount rate
-|style="background: red; color: white;" |$593 per kilowatt hour
-|style="background: green; color: white;" |$286 per kilowatt hour
+|30%
-|}
+|72%
-Note: 1 megawatt is equivalent to 1,000 kilowatts.
+| 136%
-{| class="wikitable"
-|+Powerwall competition comparison
-!What's the name of the product?
-!Powerwall
-!LG Chem
-!SonnenCore
-|-
-|Is the source of energy solar?
-|style="background: orange; color: white;" |Yes
-|style="background: orange; color: white;" |Yes
-|style="background: orange; color: white;" |Yes
-|-
-|What's the energy capacity of the product?
-|style="background: green; color: white;" |13.5 kilowatt hour
-|style="background: red; color: white;" |9.3 kilowatt hour
-|style="background: orange; color: white;" |10 kilowatt hour
-|-
-|What's the price of the product?
-|style="background: red; color: white;" |$10,500
-|style="background: green; color: white;" |$7,000
-|style="background: orange; color: white;" |$9,500
-|-
-|What's the price per energy capacity?
-|style="background: green; color: white;" |$593 per kilowatt hour
-|style="background: orange; color: white;" |$753 per kilowatt hour
-|style="background: red; color: white;" |$950 per kilowatt hour
 |}
-{| class="wikitable"
+==Appendix==
-|+Solar Roof competition comparison
-|-
-! !!Solar Roof!!Traditional roof tile
-!Other solar-energy generation roof tile
-|-
-|Does it generate electricity?|| style="background: green; color: white;" |Yes|| style="background: red; color: white;" |No
-| style="background: green; color: white;" |Yes
-|-
-|Is it aesthetically beautiful?|| style="background: green; color: white;" |Yes|| style="background: green; color: white;" |Yes
-| style="background: red; color: white;" |No
-|}
 === Financial statements ===
@@ Line 2,139: / Line 1,517: @@
 |$312
 |}
-{{Tesla income statement}}
 {| class="wikitable"
-|+Financial ratios
+|+Income statement
 !Year end date
 !31/12/2021
@@ Line 2,150: / Line 1,526: @@
 !31/12/2018
 |-
-| colspan="5" |'''Liquidity Ratios'''
+|Total Revenue
+|$53,823
+|$31,536
+|$24,578
+|$21,461
+|-
+|Cost of Revenue
+|$40,217
+|$24,906
+|$20,509
+|$17,419
 |-
-|Current Ratio
+|'''Gross Profit'''
-|138%
+|'''$13,606'''
-| 188%
+|'''$6,630'''
-| 113%
+|'''$4,069'''
-| 83%
+|'''$4,042'''
 |-
-|Quick Ratio
+|'''Operating Expenses'''
-|108%
+|
-|159%
+|
-|80%
+|
-|52%
+|
 |-
-|Cash Ratio
+|Research and Development
-|90%
+|$2,593
-|136%
+|$1,491
-|59%
+|$1,343
-|39%
+|$1,460
 |-
-| colspan="5" |'''Profitability Ratios'''
+|Sales, General and Admin.
+|$4,517
+|$3,145
+|$2,646
+|$2,835
 |-
-|Gross Margin
+|Non-Recurring Items
-|25%
+| style="color: red;" |-$27
-|21%
+| --
-|17%
+|$149
-|19%
+|$135
 |-
-|Operating Margin
+|Other Operating Items
-|12%
+| --
-|6%
+| --
-|0%
+| --
-|0%
+| --
+|-
+|'''Operating Income'''
+|'''$6,523'''
+|'''$1,994'''
+|style="color: red;" |'''-$69'''
+|style="color: red;" |'''-$388'''
+|-
+|Add'l income/expense items
+| $191
+| style="color: red;" |-$92
+| $89
+|$46
+|-
+|Earnings Before Interest and Tax
+|$6,714
+|$1,902
+|$20
+| style="color: red;" |-$342
 |-
-|Pre-Tax Margin
+|Interest Expense
-| 12%
+|$371
-| 4%
+|$748
-| 0%
+|$685
-|0%
+|$663
 |-
-|Profit Margin
+|Earnings Before Tax
-|10%
+|$6,343
-|2%
+|$1,154
-|0%
+| style="color: red;" |-$665
-|0%
+| style="color: red;" |-$1,005
 |-
-|Pre-Tax ROE
+|Income Tax
-|21%
+|$699
-|5%
+|$292
-|0%
+|$110
-|0%
+|$58
 |-
-|After Tax ROE
+|Minority Interest
-|18%
+| --
-|3%
+| --
-|0%
+| --
-|0%
+| --
+|-
+|Equity Earnings/Loss Unconsolidated Subsidiary
+| style="color: red;" |-$125
+| style="color: red;" |-$141
+| style="color: red;" |-$87
+|$87
+|-
+|Net Income-Cont. Operations
+|$5,519
+|$721
+| style="color: red;" |-$862
+| style="color: red;" |-$976
+|-
+|'''Net Income'''
+|'''$5,519'''
+|'''$721'''
+| style="color: red;" |'''-$862'''
+| style="color: red;" |'''-$976'''
+|-
+|'''Net Income Applicable to Common Shareholders'''
+|'''$5,519'''
+|'''$721'''
+| style="color: red;" |'''-$862'''
+| style="color: red;" |'''-$976'''
 |}
-===Relative valuation approach===
-As noted earlier in this report, research suggests that in terms of estimating the expected return of an investment over a period of 12-months or more, the approach that is more accurate is the discounted cash flow approach, so that's the approach that Stockhub suggests using to determine the estimated value of the company (the valuation based on the discounted cash flow approach can be found in the valuation section of this report); nevertheless, for completeness purposes, separately, the valuation of the company is also estimated using the relative valuation approach.
-====What's the expected return of an investment in Tesla using the relative valuation approach?====
-Accordingly, Stockhub estimates that the expected return of an investment in Tesla Inc over the next five years is 4.4x. In other words, an £1,000 investment in the company is expected to return £4,400 in five years time.  The assumptions used to estimate the return figure can be found in the table below.
-Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of 4.4x), then an investment in the company is considered to be a 'suitable' one.
-====What are the assumptions used to estimate the return figure?====
 {| class="wikitable"
-|+Key inputs
+|+Financial ratios
-!Description
+!Year end date
-!Value
+!31/12/2021
-!Commentary
+!31/12/2020
+!31/12/2019
+!31/12/2018
 |-
-| Which type of multiple do you want to use?
+| colspan="5" |'''Liquidity Ratios'''
-| Growth-adjusted EV/sales
-| For the numerator, the Stockhub users believe that to account for the different financial leverage levels of its peers, it's best to use enterprise value (EV), rather than price. For the denominator, the Stockhub users believe that because it expects Tesla to reinvest almost all of its revenue back into the business  over the five year forecast period and therefore its earnings are expected to be abnormally low over the period, it's best to use sales. Accordingly, the Stockhub users suggest valuing its company using the EV/sales ratio. However, the Stockhub users think that to take into account the different business lifecycle stages of its peers, the most suitable valuation multiple to use is the growth-adjusted EV/sales multiple<ref group="Note" name="Note15" />, rather than the EV/sales multiple.
 |-
-|In regards to the growth-adjusted EV/sales multiple, for the sales figure, which year to you want to use?
+|Current Ratio
+|138%
-|Year 5
+| 188%
-|Stockhub suggests that with sales forecast to grow exponential over the five year forecast period, it's best to use forward-looking data, rather than historic data.
+| 113%
+| 83%
-In regards to the growth-adjusted EV/sales multiple, for the sales figure, Stockhub suggests that in order to account for the forecasted exponential growth of the business, it's best to use one at the end of the forecast period (i.e. Year 5).
 |-
-|In regards to the growth-adjusted EV/sales multiple, for the sales growth figure, which year(s) do you want to use?
+|Quick Ratio
-|Year 6 to 8, from now
+|108%
-|Stockhub suggests that for the sales growth figure, it's best to use Year 6 to 8.
+|159%
+|80%
+|52%
 |-
-|In regards to the growth-adjusted EV/sales multiple, what multiple figure do you want to use?
+|Cash Ratio
-|89x
+|90%
-|In Stockhub's view, Tesla closest peer is [[Apple, Inc.|Apple, Inc]]. [[Apple, Inc.|Apple, Inc]] trades on a multiple of 89x.
+|136%
+|59%
+|39%
 |-
-|Which financial forecasts to use?
+| colspan="5" |'''Profitability Ratios'''
-|Stockhub
-|The only available forecasts are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
 |-
-| What's the current value of the Stockhub company?
+|Gross Margin
-|$688 billion
+|25%
-|As at 21st May 2022, the current value of its company at $688 billion.
+|21%
+|17%
+|19%
 |-
-|Which time period do you want to use to estimate the expected return?
+|Operating Margin
-|Between now and five years time
+|12%
-|Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.
+|6%
-|}
+|0%
+|0%
-===Tesla peer(s)===
-{| class="wikitable sortable"
-|+Valuation table
 |-
-!Investments!! Industry !!Enterprise value/sales!!1-year forward revenue growth rates (%)!!Growth-adjusted enterprise value/sales ratio
+|Pre-Tax Margin
-|-
+| 12%
-| [[Apple, Inc.|Apple, Inc]]||Internet content & communication||7.27x<ref name=":0">Morningstar, Inc.</ref>||8.20%<ref name=":0" />|| style="background: blue; color: white;" |89x
+| 4%
-|}
+| 0%
-{| class="wikitable"
-|+Tesla peers
-!Peer
-!Three-year average COGS margin (%)
-!Three-year average SG&A margin (%)
-!Three-year average tax margin (%)
-!Three-year average depreciation rate (%)
-!Three-year average fixed capital margin (%)
-!Three-year average change in working capital ($000)
-!Three-year average growth stage
-!Discount rate
-|-
-|Rivian Automotive, Inc.
-|945%
-|6827%
 |0%
-|358%
-|3262%
-|7,569,000
-|1
-|NA
 |-
-|Tesla, Inc.
+|Profit Margin
-|79%
-|15%
-|11%
-|7%
 |10%
-|3,121,828
+|2%
-|2
+|0%
-|14.96%
-|-
-|Apple, Inc
-|62%
-|13%
-|14%
-|4%
-|3%
-| -18,780,000
-|3
-|9.91%
-|-
-|Workhorse Group
-|938%
-| -6077%
 |0%
-|58%
-|411%
-| -2,978
-|4
-|18.75%
 |-
-|Cenntro Electric Group Limited
+|Pre-Tax ROE
-|90%
+|21%
-|209%
+|5%
 |0%
-|37%
 |0%
-|138,382
-|4
-|10.44%
 |-
-|Liaoning SG Automotive Group Co
+|After Tax ROE
-|99%
-|15%
 |18%
-|8%
+|3%
-|1%
+|0%
-|154,153
+|0%
-|4
-|6.39%
 |}
-{| class="wikitable"
-|+Growth stage
-!Growth stage
-!Three-year average COGS margin (%)
-!Three-year average SG&A margin (%)
-!Three-year average tax margin (%)
-!Three-year average depreciation rate (%)
-!Three-year average fixed capital margin (%)
-!Three-year average change in working capital ($000)
-!Discount rate
-|-
-|One
-|945%
-|6827%
-|0%
-|358%
-|3262%
-|7,569,000
-|NA
-|-
-|Two
-|79%
-|15%
-|11%
-|7%
-|10%
-|3,121,828
-|14.96%
-|-
-|Three
-|62%
-|13%
-|14%
-|4%
-|3%
-| -18,780,000
-|9.91%
-|-
-|Four
-|99%
-|15%
-|0%
-|37%
-|1%
-|138,382
-|10.44%
-|}
-==== Apple Inc. ====
-{| class="wikitable"
-|+Cost of equity (%)
-!Input
-!Input value
-!Additional information
-|-
-|Risk-free rate (%)
-|3.44%
-|Here, the risk free rate is the US 30 year treasury bond, and is calculated as at 15th September 2022.
-|-
-|Beta
-|1.23
-|The asset’s beta measures its market or systematic risk, which in theory is the sensitivity of its returns to the returns on the “market portfolio” of risky assets. Concretely, beta equals the covariance of returns with the returns on the market portfolio divided by the market portfolio’s variance of returns. In typical practice for equity valuation, the market portfolio is represented by a broad value-weighted equity market index. The asset’s beta is estimated by a least squares regression of the asset’s returns on the index’s returns.
-In the typical case in which the equity risk premium is based on a national equity market index and estimated beta is based on sensitivity to that index, the assumption is being made implicitly that equity prices are largely determined by local investors. When equities markets are segmented in that sense (i.e., local market prices are largely determined by local investors rather than by investors worldwide), two issues with the same risk characteristics can have different required returns if they trade in different markets.
+===Relative valuation approach===
+====What's the expected return of an investment in Tesla?====
-The opposite assumption is that all investors worldwide participate equally in set- ting prices (perfectly integrated markets). That assumption results in the international CAPM (or world CAPM) in which the risk premium is relative to a world market portfolio. In practice, the international CAPM is not commonly relied on for required return on equity estimation.
+Accordingly, Stockhub estimates that the expected return of an investment in Tesla Inc over the next five years is 4.4x. In other words, an £1,000 investment in the company is expected to return £4,400 in five years time.  The assumptions used to estimate the return figure can be found in the table below.
-For estimating the required return on the equity using the Capital Asset Pricing Model, in terms of time period, and frequency of observations, the most common choice is five years of monthly data, yielding 60 observations. One study of U.S. stocks found support for five years of monthly data over alternatives. An argument can be made that the 2 years, weekly data can be especially appropriate in fast growing markets.
+Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of 4.4x), then an investment in the company is considered to be a 'suitable' one.
-The beta value in a future period has been found to be on average closer to the mean value of 1.0, the beta of an average-systematic-risk security, than to the value of the raw beta. Because valuation is forward looking, it is logical to adjust the raw beta so it more accurately predicts a future beta.
+====What are the assumptions used to estimate the return figure?====
-The figure here is taken from Yahoo Finance (https://uk.finance.yahoo.com/quote/AAPL?p=AAPL&.tsrc=fin-srch), on 16th September 2022.
-|-
-|Equity risk premium (%)
-|{{#lst:Template:Regional weighted average equity risk premium|Global weighted average equity risk premium}}
-|The equity risk premium is the incremental return (premium) that investors require for holding equities rather than a risk-free asset (e.g., government bills or government bonds). Thus, it is the difference between the required return on equities and a specified expected risk-free rate of return. The equity risk premium, like the required return, depends strictly on expectations for the future because the investor’s returns depend only on the investment’s future cash flows.
-Note: the definition of risk-free asset used in estimating the equity risk premium should correspond to the one used in specifying the current expected risk-free return.
-Typically, analysts estimate the equity risk premium for the national equity market of the issues being analyzed (but if a global CAPM is being used, a world equity premium is estimated that takes into account the totality of equity markets).
-'''Historical estimates'''
-A historical equity risk premium estimate is usually calculated as the mean value of the differences between broad-based equity-market-index returns and government debt returns over some selected sample period. When reliable long-term records of equity returns are available, historical estimates have been a familiar and popular choice of estimation. If investors do not make systematic errors in forming expectations, then, over the long term, average returns should be an unbiased estimate of what investors expected. The fact that historical estimates are based on data also gives them an objective quality.
-In using a historical estimate to represent the equity risk premium going forward, the analyst is assuming that returns are stationary—that is, the parameters that describe the return-generating process are constant over the past and into the future.
-'''Forward-looking estimates'''
-Because the equity risk premium is based only on expectations for economic and financial variables from the present going forward, it is logical to estimate the premium directly based on current information and expectations concerning such variables. Such estimates are often called forward-looking or ex ante estimates. In principle, such estimates may agree with, be higher, or be lower than historical equity risk premium estimates. Ex ante estimates are likely to be less subject to an issue such as non-stationarity or data biases than historical estimates. However, such estimates are often subject to other potential errors related to financial and economic models and potential behavioural biases in forecasting.
-Here, the equity risk premium is in relation to the global region, and is calculated as at 1st January 2022 (<nowiki>https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/ctryprem.html</nowiki>).
-|-
-|Cost of equity (%)
-|9.91%
-|Cost of equity = Risk-free rate + Beta x Equity risk premium.
-|}
 {| class="wikitable"
-|+Key financials
+|+Key inputs
 !Description
 !Value
 !Commentary
 |-
-|Cost of goods sold as a proportion of revenue (%)
+| Which type of multiple do you want to use?
-|62%
+| Growth-adjusted EV/sales
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
+| For the numerator, Stockhub believes that to account for the different financial leverage levels of its peers, it's best to use enterprise value (EV), rather than price. For the denominator, Stockhub believes that because it expects Tesla to reinvest almost all of its revenue back into the business  over the five year forecast period and therefore its earnings are expected to be abnormally low over the period, it's best to use sales. Accordingly, Stockhub suggests valuing its company using the EV/sales ratio. However, Stockhub feels that to take into account the different business lifecycle stages of its peers, the most suitable valuation multiple to use is the growth-adjusted EV/sales multiple<ref group="Note" name="Note15" />, rather than the EV/sales multiple.
 |-
-|Operating expenses as a proportion of revenue (%)
+|In regards to the growth-adjusted EV/sales multiple, for the sales figure, which year to you want to use?
-|13%
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
+|Year 5
+|Stockhub suggests that with sales forecast to grow exponential over the five year forecast period, it's best to use forward-looking data, rather than historic data.
+In regards to the growth-adjusted EV/sales multiple, for the sales figure, Stockhub suggests that in order to account for the forecasted exponential growth of the business, it's best to use one at the end of the forecast period (i.e. Year 5).
 |-
-|Tax rate (%)
+|In regards to the growth-adjusted EV/sales multiple, for the sales growth figure, which year(s) do you want to use?
-|14%
+|Year 6 to 8, from now
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
+|Stockhub suggests that for the sales growth figure, it's best to use Year 6 to 8.
 |-
-|Depreciation and amortisation as a proportion of revenue (%)
+|In regards to the growth-adjusted EV/sales multiple, what multiple figure do you want to use?
-|4%
+|89x
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
+|In Stockhub's view, Tesla closest peer is [[Apple]]. [[Apple]] trades on a multiple of 89x.
 |-
-|Fixed capital as a proportion of revenue (%)
+|Which financial forecasts to use?
-|{{#expr:trunc(11085000/365817000*100)}}%
+|Stockhub
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
+|The only available forecasts are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
 |-
-|Working capital as a proportion of revenue (%)
+| What's the current value of the Stockhub company?
-|{{#expr:trunc((134836000-125481000)/365817000*100)}}%
+|$688 billion
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
+|As at 21st May 2022, the current value of its company at $688 billion.
 |-
-|Net borrowing ($000)
+|Which time period do you want to use to estimate the expected return?
-|${{formatnum:{{#expr:trunc(15613000+109106000-62639000)}}}}
+|Between now and five years time
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
+|Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.
-|-
+|}
-|Interest amount ($000)
-|$2,645,000
-|The Stockhub users suggest that to account for one-off events, it's best to take the three-year average (median) amount.
-|}
-==== Cenntro Electric Group Limited ====
+===Tesla peer(s)===
-{{Cenntro Electric Group Limited cost of equity calculation}}
+{| class="wikitable sortable"
-{{Cenntro Electric Group Limited key financials}}
+|+Valuation table
+|-
+!Investments!! Industry !!Enterprise value/sales!!1-year forward revenue growth rates (%)!!Growth-adjusted enterprise value/sales ratio
+|-
+| [[Apple]]||Internet content & communication||7.27x<ref name=":0">Morningstar, Inc.</ref>||8.20%<ref name=":0" />|| style="background: blue; color: white;" |89x
+|}
 ===Economic links to cash flow patterns ===
@@ Line 2,580: / Line 1,869: @@
 |- style="text-align:center;"
 |Q1 2022 || 2,666,612 || 305,407 || colspan="2" | 14,724 || colspan="2" | 295,324 || 310,048 || || <ref name="Tesla1Q2022">{{cite web| title=Tesla Vehicle Production & Deliveries for First Quarter 2022 | url=https://ir.tesla.com/press-release/tesla-vehicle-production-deliveries-and-date-financial-results-webcast-first-quarter |publisher=Tesla |location= [[Austin]] | date=2022-04-02 | access-date=2022-04-03}}</ref>
-|- style="text-align:center;"
-|Q2 2022
-|2,925,192
-|258,580
-| colspan="2" |16,162
-| colspan="2" |238,533
-|254,695
-|
-|
-|}
-=== Global greenhouse gas emissions by sector<ref name=":11">https://ourworldindata.org/emissions-by-sector</ref> ===
-The 'energy use in industry' category relates to the energy used to manufacture products connected to the industry sector, such as iron and steel (7.2%), chemicals & petrochemicals (3.6%) and tobacco products and food processing (1%).
-The transport category relates to the emissions generated from the 'powering' of transport activities. Note, the transport category does not include emissions from the manufacturing of motor vehicles or other transport equipment (those emissions are included in the ‘energy use in industry’ category).
-According to the Global Change Data Lab charity, to reach net-zero emissions, there is no single fix; innovations across many sectors are needed<ref name=":11" />. For example, even if we could fully decarbonize our electricity supply, we would also need to electrify all of our heating and road transport.<ref name=":11" />
-{| class="wikitable sortable"
-|+'''Global greenhouse gas emissions by sector'''
-!Processes
-!Contributions to global greenhouse gas emissions (%)
-!Sector
-|-
-|Energy use in industry
-|24.2%
-|Energy
-|-
-|Transport
-|16.2%
-|Energy
-|-
-|Energy use in buildings
-|17.5%
-|Energy
-|-
-|Unallocated fuel combustion
-|7.8%
-|Energy
-|-
-|Fugitive emissions from energy production
-|5.8%
-|Energy
-|-
-|Energy use in agriculture and fishing
-|1.7%
-|Energy
-|-
-|Cement
-|3.0%
-|Industry
-|-
-|Chemicals & petrochemicals
-|2.2%
-|Industry
-|-
-|Wastewater
-|1.3%
-|Waste
-|-
-|Landfills
-|1.9%
-|Waste
-|-
-|Grassland
-|0.1%
-|Agriculture, Forestry and Land Use
-|-
-|Cropland
-|1.4%
-|Agriculture, Forestry and Land Use
-|-
-|Deforestation
-|2.2%
-|Agriculture, Forestry and Land Use
-|-
-|Crop burning
-|3.5%
-|Agriculture, Forestry and Land Use
-|-
-|Rice cultivation
-|1.3%
-|Agriculture, Forestry and Land Use
-|-
-|Agricultural soils
-|4.1%
-|Agriculture, Forestry and Land Use
-|-
-|Livestock & manure
-|5.8%
-|Agriculture, Forestry and Land Use
-|}
-=== Liquidity ===
-Our assessment reveals that Tesla's shares exhibit a high level of liquidity, as evidenced by its bid-ask margin of 0.0297%. To gauge the bid-ask margin, we divided the ask-bid spread by the ask price. Our criterion for classifying an investment as 'highly' liquid is a bid-ask margin of 1% or less. For more details on liquidity ratings, please refer to the appendix section of this report.
-Furthermore, the average daily trading volume of Tesla, Inc. shares is 132,160,233 for 30 days and 127,970,670 for 90 days, which, based on the current share price (i.e. $168.29), equates to a share value of $22.24 billion and $21.54 billion.
-{| class="wikitable"
-|+Tesla bid-ask margin
-!Metric
-!Amount
-|-
-|Bid price (USD)
-|168.24
-|-
-|Ask price (USD)
-|168.29
-|-
-|Spread (USD)
-|0.05
-|-
-|Margin (%)
-|0.0297
-|}
-{| class="wikitable"
-|+Average Tesla shares trade volume
-!Days
-!Average shares volume
-|-
-|30 days
-|   132,160,233
-|-
-|90 days
-|  127,970,670
-|}
-{| class="wikitable"
-|+Tesla shares trade volume over the last 90 days
-!Date
-!Volume
-|-
-|28/04/2023
-|        122,515,800
-|-
-|01/05/2023
-|        109,015,000
-|-
-|02/05/2023
-|        128,259,700
-|-
-|03/05/2023
-|        119,728,000
-|-
-|04/05/2023
-|          95,108,500
-|-
-|05/05/2023
-|        107,440,900
-|-
-|08/05/2023
-|        112,249,400
-|-
-|09/05/2023
-|          88,965,000
-|-
-|10/05/2023
-|        119,840,700
-|-
-|11/05/2023
-|        103,889,900
-|-
-|12/05/2023
-|        157,577,100
-|-
-|15/05/2023
-|        105,592,500
-|-
-|16/05/2023
-|          98,288,800
-|-
-|17/05/2023
-|        125,473,600
-|-
-|18/05/2023
-|        109,520,300
-|-
-|19/05/2023
-|        136,024,200
-|-
-|22/05/2023
-|        132,001,400
-|-
-|23/05/2023
-|        156,952,100
-|-
-|24/05/2023
-|        137,605,100
-|-
-|25/05/2023
-|          96,870,700
-|-
-|26/05/2023
-|        162,061,500
-|-
-|30/05/2023
-|        128,818,700
-|-
-|31/05/2023
-|        150,711,700
-|-
-|01/06/2023
-|        148,029,900
-|-
-|02/06/2023
-|        164,129,000
-|-
-|05/06/2023
-|        151,143,100
-|-
-|06/06/2023
-|        146,911,600
-|-
-|07/06/2023
-|        185,710,800
-|-
-|08/06/2023
-|        164,489,700
-|-
-|09/06/2023
-|        199,882,300
-|-
-|12/06/2023
-|        150,337,900
-|-
-|13/06/2023
-|        162,384,300
-|-
-|14/06/2023
-|        170,575,500
-|-
-|15/06/2023
-|        160,171,200
-|-
-|16/06/2023
-|        167,563,700
-|-
-|20/06/2023
-|        165,611,200
-|-
-|21/06/2023
-|        211,797,100
-|-
-|22/06/2023
-|        166,875,900
-|-
-|23/06/2023
-|        176,584,100
-|-
-|26/06/2023
-|        179,990,600
-|-
-|27/06/2023
-|        164,968,200
-|-
-|28/06/2023
-|        159,770,800
-|-
-|29/06/2023
-|        131,283,400
-|-
-|30/06/2023
-|        112,267,600
-|-
-|03/07/2023
-|        119,685,900
-|-
-|05/07/2023
-|        131,530,900
-|-
-|06/07/2023
-|        120,332,100
-|-
-|07/07/2023
-|        113,602,000
-|-
-|10/07/2023
-|        119,425,400
-|-
-|11/07/2023
-|          91,972,400
-|-
-|12/07/2023
-|          95,672,100
-|-
-|13/07/2023
-|        112,681,500
-|-
-|14/07/2023
-|        119,771,100
-|-
-|17/07/2023
-|        131,569,600
-|-
-|18/07/2023
-|        112,434,700
-|-
-|19/07/2023
-|        142,355,400
-|-
-|20/07/2023
-|        175,158,300
-|-
-|21/07/2023
-|        161,050,100
-|-
-|24/07/2023
-|        136,508,500
-|-
-|25/07/2023
-|        112,757,300
-|-
-|26/07/2023
-|          95,856,200
-|-
-|27/07/2023
-|        103,697,300
-|-
-|28/07/2023
-|        111,446,000
-|-
-|31/07/2023
-|          84,582,200
-|-
-|01/08/2023
-|          83,166,000
-|-
-|02/08/2023
-|        101,752,900
-|-
-|03/08/2023
-|          97,569,100
-|-
-|04/08/2023
-|          99,242,600
-|-
-|07/08/2023
-|        111,097,900
-|-
-|08/08/2023
-|          96,642,200
-|-
-|09/08/2023
-|        101,596,300
-|-
-|10/08/2023
-|        109,498,600
-|-
-|11/08/2023
-|          98,866,600
-|-
-|14/08/2023
-|          98,595,300
-|-
-|15/08/2023
-|          88,197,600
-|-
-|16/08/2023
-|        112,484,500
-|-
-|17/08/2023
-|        120,718,400
-|-
-|18/08/2023
-|        135,813,700
-|-
-|21/08/2023
-|        135,702,700
-|-
-|22/08/2023
-|        130,597,900
-|-
-|23/08/2023
-|        101,077,600
-|-
-|24/08/2023
-|          99,777,400
-|-
-|25/08/2023
-|        106,612,200
-|-
-|28/08/2023
-|        107,673,700
-|-
-|29/08/2023
-|        134,047,600
-|-
-|30/08/2023
-|        121,988,400
-|-
-|31/08/2023
-|        108,861,700
-|-
-|01/09/2023
-|        132,272,500
-|-
-|05/09/2023
-|        129,469,600
-|-
-|06/09/2023
-|        116,959,800
 |}
 == Notes==
@@ Line 2,995: / Line 1,883: @@
 Research shows that an investment has two main types of risks: 1) non-systematic and 2) systematic. Systematic risk is the risk related to the overall market, and non-systematic risk is the risk that's specific to an individual investment. Evidence shows that taking on non-systematic risk is inefficient, and it's, therefore, best to eliminate it; and in most cases, elimination is fairy easy to do [by holding a diversified portfolio of investments (i.e. around 15 investments)]. Accordingly, when assessing the riskiness of an investment, it’s best to look at the systematic risk only (i.e. ignore the non-systematic risk). A key measure of systematic risk is beta, and a main way to determine the riskiness of an investment is to compare the beta of the investment with the beta of the market, which is 1. For example, Tesla's beta is 2.12, and is, accordingly, 112% above the market beta (of 1); assuming that a 'high' level of riskiness is 50% or more above the market beta, then the riskiness of investing in Tesla is considered to be 'high' (112%>50%).
-'''Current ratio'''
+'''Current Ratio'''
 The current ratio is a liquidity ratio that measures whether a firm has enough resources to meet its short-term obligations. It compares a firm's current assets to its current liabilities, and is expressed as follows:-
@@ Line 3,003: / Line 1,891: @@
 Acceptable current ratios vary from industry to industry and from business lifecycle stage.
-'''Quick ratio'''
+'''Quick Ratio'''
 The quick ratio, also known as the acid-test ratio, is a type of liquidity ratio, which measures the ability of a company to use its near cash or quick assets to extinguish or retire its current liabilities immediately. It is defined as the ratio between quickly available or liquid assets and current liabilities. Quick assets are current assets that can presumably be quickly converted to cash at close to their book values.
@@ Line 3,011: / Line 1,899: @@
 The quick ratio is similar to the current ratio, but provides a more conservative assessment of the liquidity position of firms as it excludes inventory, which it does not consider as sufficiently liquid.
-'''Cash ratio'''
+'''Cash Ratio'''
 The cash ratio is a liquidity measure that shows a company's ability to cover its short-term obligations using only cash and cash equivalents.
@@ Line 3,020: / Line 1,908: @@
 A calculation greater than 1 means a company has more cash on hand than current debts, while a calculation less than 1 means a company has more short-term debt than cash.
-'''Power purchase agreement'''
-A power purchase agreement (PPA) is a contract between two parties, one which generates electricity (the seller) and one which is looking to purchase electricity (the buyer). The agreement defines all of the commercial terms for the sale of electricity between the two parties, including when the project will begin commercial operation, schedule for delivery of electricity, penalties for under delivery, payment terms, and termination.
-'''Energy capacity'''
-The energy capacity is defined as the ability of a material to absorb and store energy.
-'''Kilowatt-hour'''
-The kilowatt-hour (kWh) is a unit of energy equal to one kilowatt of power sustained for one hour and is commonly used as a measure of electrical energy. One kilowatt-hour is equal to 3600 kilojoules (3.6 megajoules).
-'''Powerwall annual cost calculation'''
-{| class="wikitable"
-|+'''Powerwall annual cost calculation'''
-!Description
-!Value
-!Commentary
-|-
-|The cost of Powerall
-|$10,500
-|
-|-
-|The lifetime of Powewall
-|10 years
-|The warrant of the product is 10 years, so have assumed that the lifetime of Powerwall is the same (i.e. 10 years).
-|-
-|The energy capacity of Powerwall
-|13.5 kilowatt hour
-|
-|-
-|The average energy requirement of a household in the United States
-|29 kWh per day
-|
-|}
-The annual price of the product = the price of the product divided by the lifetime of the product
-The annual price of the product = $10,500 / 10 years
-The annual price of the product = $1,050
-The number of Powerwalls that are required to power a household = the average energy requirement of a household in the United States divided by the energy capacity of Powerwall
-The number of Powerwalls that are required to power a household =  29 kWh per day / 13.5 kWh
-The number of Powerwalls that are required to power a household =  2.14
-The cost for a household to be powered by Powerwalls only = The number of Powerwalls that are required to power a household multiplied by the annual price of the product
-The cost for a household to be powered by Powerwalls only = 2.14 x  $1,050
-The cost for a household to be powered by Powerwalls only = $2,247
 {| class="wikitable"
@@ Line 3,094: / Line 1,929: @@
 ==References==
 <references />
-<references group="Note" />
-[[Category:Thesis]]
-[[Category:Equities]]
-[[Category:United States]]
-__INDEX__