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Since its inception in 1869, Goldman Sachs has been committed to creating client value, with its headquarters located in New York, New York.
Since its inception in 1869, Goldman Sachs has been committed to creating client value, with its headquarters located in New York, New York.
== Industry Overview ==
'''Introduction:'''
Goldman Sachs Group, Inc. is a prominent global investment banking, securities, and investment management firm that has been a key player in the financial services industry since its founding in 1869. The company has established a strong reputation for providing a wide array of financial services to a diverse range of clients worldwide.
'''Markets and Size:'''
* Investment Banking: Goldman Sachs operates in the investment banking market, offering strategic advisory services for mergers and acquisitions, capital raising through debt and equity offerings, and restructuring transactions. The investment banking market is substantial, with global revenues exceeding hundreds of billions of dollars annually.
* Trading and Sales: In the institutional client services segment, Goldman Sachs participates in various financial markets, including equities, fixed income, currencies, and commodities. These markets are highly liquid and witness massive daily trading volumes, reaching trillions of dollars.
* Investment Management: Goldman Sachs Asset Management (GSAM) competes in the investment management industry, managing assets for institutional investors, corporations, pension funds, sovereign wealth funds, and individual clients. The size of the global investment management industry is substantial, with assets under management (AUM) amounting to tens of trillions of dollars.
* Consumer and Wealth Management: With its digital platform, Marcus by Goldman Sachs, the firm operates in the consumer banking and wealth management markets, offering savings accounts, personal loans, and wealth advisory services. The consumer banking industry represents trillions of dollars in assets, while the wealth management sector serves high-net-worth individuals with assets in the multi-trillions.
'''Challenges Facing the Industry:'''
* Regulatory Compliance: The financial services industry operates in a highly regulated environment, and Goldman Sachs faces challenges in navigating and complying with complex and ever-changing regulations across different jurisdictions.
* Market Volatility: Financial markets are susceptible to fluctuations and economic uncertainties, impacting Goldman Sachs' trading revenues and investment decisions.
* Geopolitical Risks: Political events and geopolitical tensions can introduce volatility and risk into global markets, affecting Goldman Sachs' operations and client activity.
* Technological Disruptions: The rise of financial technology (FinTech) has disrupted traditional financial services. Goldman Sachs needs to stay at the forefront of technological advancements to remain competitive and address changing customer expectations.
* Talent Management: Attracting and retaining top talent in the highly competitive financial industry is a persistent challenge for Goldman Sachs.
'''Opportunities:'''
* Emerging Markets: Expanding into high-growth emerging markets presents opportunities for Goldman Sachs to diversify its revenue streams and access new clients and investment opportunities.
* Sustainable Finance: The increasing demand for environmentally and socially responsible investments creates a growth opportunity for Goldman Sachs to develop and offer sustainable finance products and services.
* Digital Transformation: Investing in digital technologies and enhancing digital platforms allows Goldman Sachs to improve client experiences, streamline operations, and access new customer segments.


== Company Overview ==
== Company Overview ==
Line 112: Line 75:


Group Inc. is a bank holding company (BHC) and a financial holding company (FHC) regulated by the Board of Governors of the Federal Reserve System (FRB). Its U.S. depository institution subsidiary, Goldman Sachs Bank USA (GS Bank USA), is a New York State-chartered bank.
Group Inc. is a bank holding company (BHC) and a financial holding company (FHC) regulated by the Board of Governors of the Federal Reserve System (FRB). Its U.S. depository institution subsidiary, Goldman Sachs Bank USA (GS Bank USA), is a New York State-chartered bank.
The company's mission is 'to be the world’s most exceptional financial institution, united by our shared values of partnership, client service, integrity and excellence'. This is reflected by their commitment to their purpose and values.


=== Business Segments ===
=== Business Segments ===
Line 424: Line 385:
|}
|}


== Financials and Valuation ==
== Competition ==
The financial services industry and all of its businesses are intensely competitive, and Goldman Sachs expects them to remain so. Its competitors provide investment banking, market-making and asset management services, private banking and lending, commercial lending, point-of-sale financing, credit cards, transaction banking, deposit-taking and other banking products and services, and make investments in securities, commodities, derivatives, real estate, loans and other financial assets. Its competitors include brokers and dealers, investment banking firms, commercial banks, credit card issuers, insurance companies, investment advisers, mutual funds, hedge funds, private equity funds, merchant banks, consumer finance companies and financial technology and other internet-based companies. Some of its competitors operate globally and others regionally, and Goldman Sachs competes based on a number of factors, including transaction execution, client experience, products and services, innovation, reputation and price.
 
Goldman Sachs has faced, and expects to continue to face, pressure to retain market share by committing capital to businesses or transactions on terms that offer returns that may not be commensurate with their risks. In particular, corporate clients seek such commitments (such as agreements to participate in their loan facilities) from financial services firms in connection with investment banking and other assignments.
 
Consolidation and convergence have significantly increased the capital base and geographic reach of some of its competitors and have also hastened the globalization of the securities and other financial services markets. As a result, Goldman Sachs have had to commit capital to support its international operations and to execute large global transactions. To capitalize on some of its most significant opportunities, Goldman Sachs will have to compete successfully with financial institutions that are larger and have more capital and that may have a stronger local presence and longer operating history outside the U.S.
 
Goldman Sachs also competes with smaller institutions that offer more targeted services, such as independent advisory firms. Some clients may perceive these firms to be less susceptible to potential conflicts of interest than Goldman Sachs are, and, as described below, its ability to effectively compete with them could be affected by regulations and limitations on activities that apply to Goldman Sachs but may not apply to them.
 
A number of its businesses are subject to intense price competition. Efforts by its competitors to gain market share have resulted in pricing pressure in its investment banking, market-making, consumer, wealth management and asset management businesses. For example, the increasing volume of trades executed electronically, through the internet and through alternative trading systems, has increased the pressure on trading commissions, in that commissions for electronic trading are generally lower than those for non-electronic trading. It appears that this trend toward low-commission trading will continue. Price competition has also led to compression in the difference between the price at which a market participant is willing to sell an instrument and the price at which another market participant is willing to buy it (i.e., bid/offer spread), which has affected its market-making businesses. The increasing prevalence of passive investment strategies that typically have lower fees than other strategies Goldman Sachs offers has affected the competitive and pricing dynamics for its asset management products and services. In addition, Goldman Sachs believes that Goldman Sachs will continue to experience competitive pressures in these and other areas in the future as some of its competitors seek to obtain market share by further reducing prices, and as Goldman Sachs enters into or expand its presence in markets that rely more heavily on electronic trading and execution. Goldman Sachs and other banks also compete for deposits on the basis of the rates Goldman Sachs offer. Increases in short-term interest rates have resulted in and are expected to continue to result in more intense competition in deposit pricing.
 
Goldman Sachs also competes on the basis of the types of financial products and client experiences that Goldman Sachs and its competitors offer. In some circumstances, its competitors may offer financial products that Goldman Sachs does not offer and that its clients may prefer, including cryptocurrencies and other digital assets that Goldman Sachs cannot or may choose not to provide. Its competitors may also develop technology platforms that provide a better client experience.
 
The provisions of the U.S. Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act), the requirements promulgated by the Basel Committee on Banking Supervision (Basel Committee) and other financial regulations could affect its competitive position to the extent that limitations on activities, increased fees and compliance costs or other regulatory requirements do not apply, or do not apply equally, to all of its competitors or are not implemented uniformly across different jurisdictions. For example, the provisions of the Dodd-Frank Act that prohibit proprietary trading and restrict investments in certain hedge and private equity funds differentiate between U.S.-based and non-U.S.-based banking organizations and give non-U.S.-based banking organizations greater flexibility to trade outside of the U.S. and to form and invest in funds outside the U.S.
 
Likewise, the obligations with respect to derivative transactions under Title VII of the Dodd-Frank Act depend, in part, on the location of the counterparties to the transaction. The impact of regulatory developments on its competitive position has depended and will continue to depend to a large extent on the manner in which the required rulemaking and regulatory guidance evolve, the extent of international convergence, and the development of market practice and structures under the evolving regulatory regimes, as described further in “Regulation” below.
 
Goldman Sachs also face intense competition in attracting and retaining qualified employees. Its ability to continue to compete effectively has depended and will continue to depend upon its ability to attract new employees, retain and motivate its existing employees and to continue to compensate employees competitively amid intense public and regulatory scrutiny on the compensation practices of large financial institutions. Its pay practices and those of certain of its competitors are subject to review by, and the standards of, the FRB and other regulators inside and outside the U.S., including the Prudential Regulation Authority (PRA) and the Financial Conduct Authority (FCA) in the U.K. Goldman Sachs also compete for employees with institutions whose pay practices are not subject to regulatory oversight. See “Regulation — Compensation Practices” and “Risk Factors — Competition — Its businesses would be adversely affected if Goldman Sachs are unable to hire and retain qualified employees” in Part I, Item 1A of this Form 10-K for further information about such regulation.
 
'''Goldman Sachs's Competitors'''
 
Each bank has a distinct business model that differentiates them from the rest. Further down, there is a summary of their comparative valuations and respective market shares in different divisions within banking.
 
'''Morgan Stanley:''' In 2012, Morgan executives made changes to their business model. The company reduced headcount from fixed-income activities and added employees to its equities trading unit. They focused their business on wealth management rather than derivatives. It has focused its strategy on being more conservative and cautious, and has moved away from high-risk and high-reward trading and into more dependable money management. With Institutional securities and Wealth management being its largest branch. Morgan Stanley Wealth Management is the third largest in the world. While Goldman depends most of trading revenue, Morgan Stanley's brokerage and investment banking arms dominate.
 
'''JP Morgan Chase:''' In 2022 both companies saw their stock prices fall with rising inflations and Federal Reserve interest rate hikes. The Dow Jones industrial average dropped 8.8% during the year, Goldman Sachs stock fell 10.2% and JP Morgan's stock price was lowered by 15.6%. JP Morgan's Market Cap is 3.5 times the size of GS, but GS pays a higher dividend yield than JP Morgan Chase. JP Morgan deals with industry competition by acquiring smaller banks, thereby removing some potential competition from the market place, as well as by being one of the world's oldest, largest and best-known financial institutions. It has also differentiated itself from competitors by focusing on its lending business within consumer banking which has benefitted from the Fed hiking up interest rates, moreover it has benefitted from loan book generating more revenue as interest rates have gone up.
 
'''Citi Bank:''' Citibank launched the first fully integrated and certified mobile payment solution. Citibank focuses its activities mainly on its consumer banking services. The Institutional Clients Group, operates across three different areas: Services, Markets and Banking where the bank supports 90% of global Fortune 500 companies and the personal banking and wealth management division, makes up 87% of the companies revenue. Looking ahead into 2023 they are looking to complete sales in India, Indonesia, Taiwan and Vietnam, as well as further wind down progresses in Korea, Russia and China. Their main strategy is to lead with excellence and empathy, as well as prioritising their people.
 
'''Bank of America''': Bank of America is an American multinational investment bank and financial services holding company. Bank of America's competitive advantage with respect to other banks is its: diversified business model, which allows it to be less vulnerable to economic downturns. During the 2008 financial crisis, the bank was able to rely on its wealth management and investment banking business; technological innovation; strong brand and a strong risk management, which helps it to identify and mitigate potential risk. On the other hand, one of the major weaknesses is its reputation: the bank has faced several scandals and controversies in the past as well as the banks dependence on the US market. In the Q2-23 earnings report the bank has reported a 2.9 billion net income in consumer banking and 2.7 billion in global markets, making these the leading divisions. It's main future strategy focuses on growth, and specifically growing within their risk framework.
 
'''Wells Fargo:''' Wells Fargo & Company is a leading financial service company, it has four operating segments: Consumer banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. It's strategic plan is to create a more focused Home Lending business aimed at serving bank customers, as well as individuals and families. For 2023 its main strategy focuses on investment, technology and a team. The company is exiting the Correspondent business and plans to reduce the size of its Servicing portfolio. Wells Fargo Strategic Capital is the primary merchant banking platform, their capital solutions include non-control equity, private credit, and investments in approved Small Business Investment Company funds. On the other hand, Wells Fargo has been subject to a series of lending scandals as well as the creation of over 3.5 million unwanted, fake accounts in 2013 by Wells Fargo's employees to get their bonus.
{| class="wikitable"
!First Half 2023 (all values in billions)
!Goldman  Sachs
!Morgan  Stanley
!Wells  Farago
!Citibank
!BoA
!JP  Morgan
|-
!Industry
|Investment  Banking and Brokerage
|Investment  Banking and Brokerage
|Diversified  Banks
|Diversified  Banks
|Diversified  Banks
|Diversified  Banks
|-
!Total net revenue
|23
|28
|21
|19
|51
|61
|-
!Revenue Increase (from Q2-22 to Q2-23)
| -11.24%
|2.00%
|11.00%
| -1.00%
|12%
|78.69%
|-
!Net Income (or  Earnings)
|4.45
|2.2
|4.9
|2.9
|15.6
|26.2
|-
!Earning/ common share (basic)
|11.91
|2.98
|1.25
|3.52
|1.83
|8.86
|-
!
|
|
|
|
|
|
|-
!ROE
|7.80%
|10.70%
|11.40%
|7.50%
|11.84%
|20%
|-
!Book value/share  (USD-not in billions)
|309.33
|55.24
|45.96
|97.87
|32.05
|98.11
|-
!Capital Ratio (CET1)
|14.90%
|15.50%
|10.70%
|13.30%
|11.60%
|13.80%
|-
!FY 2022
|
|
|
|
|
|
|-
!Gross margin
|39.25%
|5.43%
|92.98%
|18.56%
|62.93%
|95.35%
|-
!EV/Sales
|4.09
|6.74
|1.72
| -
|2.09
|1.98
|-
!P/E
|11.23
|14.84
|11.55
|7.54
|8.93
|9.95
|-
!P/B
|1.01
|1.52
|0.96
|0.44
|0.91
|1.45
|-
!P/S
|2.44
|3.12
|2.16
|1.21
|2.58
|3.08
|-
!Market Cap
|113.66
|155.82
|173.82
|92.64
|252.5
|452.58
|-
!EV
|190.66
|336.64
|138.67
| -126.7
|205.08
|291.4
|-
!PEG
| -0.24
| -0.63
|0.17
|0.72
| -0.89
|1.17
|-
!EV/EBITDA
|3.99
|9.34
|3.57
| -
|3.08
|3.77
|-
!Employees
|44,600
|82,000
|233,834
|240,000
|215,546
|300,066
|}
 
 
[[File:1234.png|left|thumb|602x602px|Total Return Change over 1 year of Goldman Sachs and its major competitors[[File:123456.png|left|thumb|608x608px|Investment Banking Market Share]]]]
 
=== Goldman Sachs Porter Five Forces Analysis - Competitor Analysis ===
Porter Five Forces is used as a strategic management tool to carry out industry analysis. It helps leaders and investors look at the various competitive forces that are in each Financial Industry in both local and international markets. A stronger force means lower profitability, while a weaker force means higher profitability.
{| class="wikitable"
|+
!Forces Analysis
!Strength of force
!Reasons
|-
|Threat of New Entrants
|Weak Force
|
* Economies of scale is fairly difficult to achieve. Those producing at a large scale has a cost advantage
* Strong product differentiation, strong emphasis on brand reputation as well as advertising and customer service
* High capital expenditures due to high research and development costs
* Strict government policies within the industry. Legal requirements have to be fulfilled before a company can start selling
|-
|Bargaining Power of Suppliers
|Weak Force
|
* The number of suppliers in this industry is a lot compared to the buyers. Therefore, suppliers have less control over prices
* Products supplied are fairly standardised and have low switching costs, making it easier for buyers to switch
* Industry's profits are closely tied to that of suppliers. Therefore suppliers have to provide reasonable pricings
|-
|Bargaining Power of Buyers
|Weak Force
|
* The quality of the products is important to the buyers, and these buyers make frequent purchases. Buyers in the industry are less price sensitive
* The product differentiation within the industry is high, buyers are not able to find alternative firms producing the same product
|-
|Threat of Substitute Products of Services
|Weak Force
|
* There are very few substitutes available for the products that are produced in the industry in which Goldman Sachs operates, produced as well by low profit earning industries. There is no ceiling on the maximum profit that firms can earn
* The substitutes are of high quality but more expensive, making Goldman operate at lover prices with adequate quality
|-
|Rivalry Among Existing Firms
|Stronger Force
|
* Goldman's competitors tend to be very large in size, meaning that most of these firms won't be able to make moves without being noticed/
* Competitors have a large market share, therefore competitors will engage in competitive actions to gain position and become market leaders
* Industry is growing every year and is forecasted to carry on growing. A positive industry growth means that companies are less likely to engage in market capturing strategies
* High fixed costs, making the companies within the industry to push to full capacities. Making these companies reduce their prices when demand slackens, increasing rivalry
* Products in the industry are highly differentiated, each firms products and specialisation is unique
* Exit barriers are particularly high due to high investment required in capital and assets to operate. The exit barriers are also high due to government regulations and restrictions, making firms reluctant to leave the business
|}
 
 
== Financials ==


=== Historic ===
=== Historic ===


==== Most Recent Quarter ====
==== Most Recent Quarter ====
During the 3 months ended 31st June 2023, net income decreased by $2.016 billion to $1.071 billion on revenues of $10.895 billion from $12.224 billion, representing a respective decrease of 65% and of 11% compared to the previous quarter.  
During the 3 months ended 31st March 2023, net income increased by $1.185 billion to $3.087 billion on revenues of $12.224 billion from $10.593 billion, representing a respective increase of 161% and decrease of 13% compared to the previous quarter. The company ended the quarter with cash of $634.655 billion, representing a decrease of $21.3 billion from the last quarter.


==== Most Recent Year ====
==== Most Recent Year ====
Line 1,070: Line 1,283:
|11.1%
|11.1%
|}
|}
'''DCF Model'''
[[File:DCF .png|left|thumb|1135x1135px|DCF including 5 years of future forecasting]]
{| class="wikitable"
| colspan="7" |Sensitivity  Table
|-
|
|
|
|
|
|
|
|-
|
|
| colspan="5" |Growth Rate
|-
|
|446.36
|10.90%
|11.40%
|11.90%
|12.40%
|12.90%
|-
| rowspan="5" |WACC
|4.50%
|446.36
|446.36
|446.36
|446.36
|446.36
|-
|5.00%
|446.36
|446.36
|446.36
|446.36
|446.36
|-
|5.50%
|446.36
|446.36
|446.36
|446.36
|446.36
|-
|6.00%
|446.36
|446.36
|446.36
|446.36
|446.36
|-
|6.50%
|446.36
|446.36
|446.36
|446.36
|446.36
|}
The fair value for Goldman's share price is approximately $446.36. Goldman's current share price is $354.51 therefore Goldman is 26% undervalued by the market.
== Competition ==
The financial services industry and all of its businesses are intensely competitive, and Goldman Sachs expects them to remain so. Its competitors provide investment banking, market-making and asset management services, private banking and lending, commercial lending, point-of-sale financing, credit cards, transaction banking, deposit-taking and other banking products and services, and make investments in securities, commodities, derivatives, real estate, loans and other financial assets. Its competitors include brokers and dealers, investment banking firms, commercial banks, credit card issuers, insurance companies, investment advisers, mutual funds, hedge funds, private equity funds, merchant banks, consumer finance companies and financial technology and other internet-based companies. Some of its competitors operate globally and others regionally, and Goldman Sachs competes based on a number of factors, including transaction execution, client experience, products and services, innovation, reputation and price.
Goldman Sachs has faced, and expects to continue to face, pressure to retain market share by committing capital to businesses or transactions on terms that offer returns that may not be commensurate with their risks. In particular, corporate clients seek such commitments (such as agreements to participate in their loan facilities) from financial services firms in connection with investment banking and other assignments.
Consolidation and convergence have significantly increased the capital base and geographic reach of some of its competitors and have also hastened the globalization of the securities and other financial services markets. As a result, Goldman Sachs have had to commit capital to support its international operations and to execute large global transactions. To capitalize on some of its most significant opportunities, Goldman Sachs will have to compete successfully with financial institutions that are larger and have more capital and that may have a stronger local presence and longer operating history outside the U.S.
Goldman Sachs also competes with smaller institutions that offer more targeted services, such as independent advisory firms. Some clients may perceive these firms to be less susceptible to potential conflicts of interest than Goldman Sachs are, and, as described below, its ability to effectively compete with them could be affected by regulations and limitations on activities that apply to Goldman Sachs but may not apply to them.
A number of its businesses are subject to intense price competition. Efforts by its competitors to gain market share have resulted in pricing pressure in its investment banking, market-making, consumer, wealth management and asset management businesses. For example, the increasing volume of trades executed electronically, through the internet and through alternative trading systems, has increased the pressure on trading commissions, in that commissions for electronic trading are generally lower than those for non-electronic trading. It appears that this trend toward low-commission trading will continue. Price competition has also led to compression in the difference between the price at which a market participant is willing to sell an instrument and the price at which another market participant is willing to buy it (i.e., bid/offer spread), which has affected its market-making businesses. The increasing prevalence of passive investment strategies that typically have lower fees than other strategies Goldman Sachs offers has affected the competitive and pricing dynamics for its asset management products and services. In addition, Goldman Sachs believes that Goldman Sachs will continue to experience competitive pressures in these and other areas in the future as some of its competitors seek to obtain market share by further reducing prices, and as Goldman Sachs enters into or expand its presence in markets that rely more heavily on electronic trading and execution. Goldman Sachs and other banks also compete for deposits on the basis of the rates Goldman Sachs offer. Increases in short-term interest rates have resulted in and are expected to continue to result in more intense competition in deposit pricing.
Goldman Sachs also competes on the basis of the types of financial products and client experiences that Goldman Sachs and its competitors offer. In some circumstances, its competitors may offer financial products that Goldman Sachs does not offer and that its clients may prefer, including cryptocurrencies and other digital assets that Goldman Sachs cannot or may choose not to provide. Its competitors may also develop technology platforms that provide a better client experience.
The provisions of the U.S. Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act), the requirements promulgated by the Basel Committee on Banking Supervision (Basel Committee) and other financial regulations could affect its competitive position to the extent that limitations on activities, increased fees and compliance costs or other regulatory requirements do not apply, or do not apply equally, to all of its competitors or are not implemented uniformly across different jurisdictions. For example, the provisions of the Dodd-Frank Act that prohibit proprietary trading and restrict investments in certain hedge and private equity funds differentiate between U.S.-based and non-U.S.-based banking organizations and give non-U.S.-based banking organizations greater flexibility to trade outside of the U.S. and to form and invest in funds outside the U.S.
Likewise, the obligations with respect to derivative transactions under Title VII of the Dodd-Frank Act depend, in part, on the location of the counterparties to the transaction. The impact of regulatory developments on its competitive position has depended and will continue to depend to a large extent on the manner in which the required rulemaking and regulatory guidance evolve, the extent of international convergence, and the development of market practice and structures under the evolving regulatory regimes, as described further in “Regulation” below.
Goldman Sachs also face intense competition in attracting and retaining qualified employees. Its ability to continue to compete effectively has depended and will continue to depend upon its ability to attract new employees, retain and motivate its existing employees and to continue to compensate employees competitively amid intense public and regulatory scrutiny on the compensation practices of large financial institutions. Its pay practices and those of certain of its competitors are subject to review by, and the standards of, the FRB and other regulators inside and outside the U.S., including the Prudential Regulation Authority (PRA) and the Financial Conduct Authority (FCA) in the U.K. Goldman Sachs also compete for employees with institutions whose pay practices are not subject to regulatory oversight. See “Regulation — Compensation Practices” and “Risk Factors — Competition — Its businesses would be adversely affected if Goldman Sachs are unable to hire and retain qualified employees” in Part I, Item 1A of this Form 10-K for further information about such regulation.
'''Goldman Sachs's Competitors'''
Each bank has a distinct business model that differentiates them from the rest. Further down, there is a summary of their comparative valuations and respective market shares in different divisions within banking.
'''Morgan Stanley:''' In 2012, Morgan executives made changes to their business model. The company reduced headcount from fixed-income activities and added employees to its equities trading unit. They focused their business on wealth management rather than derivatives. It has focused its strategy on being more conservative and cautious, and has moved away from high-risk and high-reward trading and into more dependable money management. With Institutional securities and Wealth management being its largest branch. Morgan Stanley Wealth Management is the third largest in the world. While Goldman depends most of trading revenue, Morgan Stanley's brokerage and investment banking arms dominate.
'''JP Morgan Chase:''' In 2022 both companies saw their stock prices fall with rising inflations and Federal Reserve interest rate hikes. The Dow Jones industrial average dropped 8.8% during the year, Goldman Sachs stock fell 10.2% and JP Morgan's stock price was lowered by 15.6%. JP Morgan's Market Cap is 3.5 times the size of GS, but GS pays a higher dividend yield than JP Morgan Chase. JP Morgan deals with industry competition by acquiring smaller banks, thereby removing some potential competition from the market place, as well as by being one of the world's oldest, largest and best-known financial institutions. It has also differentiated itself from competitors by focusing on its lending business within consumer banking which has benefitted from the Fed hiking up interest rates, moreover it has benefitted from loan book generating more revenue as interest rates have gone up.
'''Citi Bank:''' Citibank launched the first fully integrated and certified mobile payment solution. Citibank focuses its activities mainly on its consumer banking services. The Institutional Clients Group, operates across three different areas: Services, Markets and Banking where the bank supports 90% of global Fortune 500 companies and the personal banking and wealth management division, makes up 87% of the companies revenue. Looking ahead into 2023 they are looking to complete sales in India, Indonesia, Taiwan and Vietnam, as well as further wind down progresses in Korea, Russia and China. Their main strategy is to lead with excellence and empathy, as well as prioritising their people.
'''Bank of America''': Bank of America is an American multinational investment bank and financial services holding company. Bank of America's competitive advantage with respect to other banks is its: diversified business model, which allows it to be less vulnerable to economic downturns. During the 2008 financial crisis, the bank was able to rely on its wealth management and investment banking business; technological innovation; strong brand and a strong risk management, which helps it to identify and mitigate potential risk. On the other hand, one of the major weaknesses is its reputation: the bank has faced several scandals and controversies in the past as well as the banks dependence on the US market. In the Q2-23 earnings report the bank has reported a 2.9 billion net income in consumer banking and 2.7 billion in global markets, making these the leading divisions. It's main future strategy focuses on growth, and specifically growing within their risk framework.
'''Wells Fargo:''' Wells Fargo & Company is a leading financial service company, it has four operating segments: Consumer banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. It's strategic plan is to create a more focused Home Lending business aimed at serving bank customers, as well as individuals and families. For 2023 its main strategy focuses on investment, technology and a team. The company is exiting the Correspondent business and plans to reduce the size of its Servicing portfolio. Wells Fargo Strategic Capital is the primary merchant banking platform, their capital solutions include non-control equity, private credit, and investments in approved Small Business Investment Company funds. On the other hand, Wells Fargo has been subject to a series of lending scandals as well as the creation of over 3.5 million unwanted, fake accounts in 2013 by Wells Fargo's employees to get their bonus. 
'''Key Competitors:'''
# Investment Banking: In the investment banking sector, Goldman Sachs faces stiff competition from several other major global financial institutions:
## JPMorgan Chase & Co.: JPMorgan is one of Goldman Sachs' primary competitors in investment banking. It boasts a robust global network and a diverse range of investment banking services.
## Morgan Stanley: Another major player in the investment banking industry, Morgan Stanley, competes directly with Goldman Sachs in providing advisory and capital-raising services to clients.
## Bank of America Corporation: Bank of America's investment banking arm, Bank of America Merrill Lynch, competes with Goldman Sachs in various financial advisory and capital markets activities.
## Citigroup Inc.: Citigroup's investment banking division is a significant competitor to Goldman Sachs, particularly in the areas of mergers and acquisitions and capital markets transactions.
# Trading and Sales: Goldman Sachs is a formidable force in the trading and sales arena, but it faces strong competition from other top-tier global investment banks:
## JPMorgan Chase & Co.: JPMorgan's vast trading operations, particularly in equities and fixed income, make it a key rival to Goldman Sachs in these markets.
## Morgan Stanley: Morgan Stanley's trading desk is another major competitor, engaging in activities similar to Goldman Sachs across various asset classes.
## Bank of America Corporation: Bank of America's trading and sales division, particularly its global markets segment, competes with Goldman Sachs in providing liquidity and trading services.
## Citigroup Inc.: Citigroup's trading arm, known as Citi Markets, is a strong competitor, particularly in foreign exchange and fixed income markets.
# Investment Management: In the investment management space, Goldman Sachs Asset Management (GSAM) competes with several major asset management firms:
## BlackRock, Inc.: BlackRock is the world's largest asset manager and a major competitor to GSAM, offering a wide range of investment products and solutions.
## Vanguard Group: Vanguard is renowned for its index funds and low-cost investment products, making it a significant competitor in the asset management industry.
## State Street Global Advisors: State Street is a major player in providing ETFs and other investment management services, competing with GSAM in various asset classes.
## JPMorgan Asset Management: JPMorgan's asset management arm is a direct competitor to GSAM, offering diverse investment strategies to institutional and individual clients.
# Consumer and Wealth Management: In the consumer banking and wealth management markets, Goldman Sachs' digital platform, Marcus by Goldman Sachs, faces competition from established players:
## JPMorgan Chase & Co. (Chase Private Client): JPMorgan's wealth management division, serving high-net-worth clients, is a formidable competitor.
## Morgan Stanley (Morgan Stanley Wealth Management): Morgan Stanley's wealth management business is a significant rival, catering to affluent individuals and families.
## Bank of America Corporation (Merrill Lynch Wealth Management): Merrill Lynch's wealth management unit competes with Marcus in serving high-net-worth clients.
## Wells Fargo & Co. (Wells Fargo Wealth Management): Wells Fargo's wealth management arm is another competitor in the high-net-worth client segment.
{| class="wikitable"
!First Half 2023 (all values in billions)
!Goldman  Sachs
!Morgan  Stanley
!Wells  Farago
!Citibank
!BoA
!JP  Morgan
|-
!Industry
|Investment  Banking and Brokerage
|Investment  Banking and Brokerage
|Diversified  Banks
|Diversified  Banks
|Diversified  Banks
|Diversified  Banks
|-
!Total net revenue
|23
|28
|21
|19
|51
|61
|-
!Revenue Increase (from Q2-22 to Q2-23)
| -11.24%
|2.00%
|11.00%
| -1.00%
|12%
|78.69%
|-
!Net Income (or  Earnings)
|4.45
|2.2
|4.9
|2.9
|15.6
|26.2
|-
!Earning/ common share (basic)
|11.91
|2.98
|1.25
|3.52
|1.83
|8.86
|-
!
|
|
|
|
|
|
|-
!ROE
|7.80%
|10.70%
|11.40%
|7.50%
|11.84%
|20%
|-
!Book value/share  (USD-not in billions)
|309.33
|55.24
|45.96
|97.87
|32.05
|98.11
|-
!Capital Ratio (CET1)
|14.90%
|15.50%
|10.70%
|13.30%
|11.60%
|13.80%
|-
!FY 2022
|
|
|
|
|
|
|-
!Gross margin
|39.25%
|5.43%
|92.98%
|18.56%
|62.93%
|95.35%
|-
!EV/Sales
|4.09
|6.74
|1.72
| -
|2.09
|1.98
|-
!P/E
|11.23
|14.84
|11.55
|7.54
|8.93
|9.95
|-
!P/B
|1.01
|1.52
|0.96
|0.44
|0.91
|1.45
|-
!P/S
|2.44
|3.12
|2.16
|1.21
|2.58
|3.08
|-
!Market Cap
|113.66
|155.82
|173.82
|92.64
|252.5
|452.58
|-
!EV
|190.66
|336.64
|138.67
| -126.7
|205.08
|291.4
|-
!PEG
| -0.24
| -0.63
|0.17
|0.72
| -0.89
|1.17
|-
!EV/EBITDA
|3.99
|9.34
|3.57
| -
|3.08
|3.77
|-
!Employees
|44,600
|82,000
|233,834
|240,000
|215,546
|300,066
|}
[[File:1234.png|left|thumb|602x602px|Total Return Change over 1 year of Goldman Sachs and its major competitors[[File:123456.png|left|thumb|608x608px|Investment Banking Market Share]]]]
=== Goldman Sachs Porter Five Forces Analysis - Competitor Analysis ===
Porter Five Forces is used as a strategic management tool to carry out industry analysis. It helps leaders and investors look at the various competitive forces that are in each Financial Industry in both local and international markets. A stronger force means lower profitability, while a weaker force means higher profitability.
{| class="wikitable"
|+
!Forces Analysis
!Strength of force
!Reasons
|-
|Threat of New Entrants
|Weak Force
|
* Economies of scale is fairly difficult to achieve. Those producing at a large scale has a cost advantage
* Strong product differentiation, strong emphasis on brand reputation as well as advertising and customer service
* High capital expenditures due to high research and development costs
* Strict government policies within the industry. Legal requirements have to be fulfilled before a company can start selling
|-
|Bargaining Power of Suppliers
|Weak Force
|
* The number of suppliers in this industry is a lot compared to the buyers. Therefore, suppliers have less control over prices
* Products supplied are fairly standardised and have low switching costs, making it easier for buyers to switch
* Industry's profits are closely tied to that of suppliers. Therefore suppliers have to provide reasonable pricings
|-
|Bargaining Power of Buyers
|Weak Force
|
* The quality of the products is important to the buyers, and these buyers make frequent purchases. Buyers in the industry are less price sensitive
* The product differentiation within the industry is high, buyers are not able to find alternative firms producing the same product
|-
|Threat of Substitute Products of Services
|Weak Force
|
* There are very few substitutes available for the products that are produced in the industry in which Goldman Sachs operates, produced as well by low profit earning industries. There is no ceiling on the maximum profit that firms can earn
* The substitutes are of high quality but more expensive, making Goldman operate at lover prices with adequate quality
|-
|Rivalry Among Existing Firms
|Stronger Force
|
* Goldman's competitors tend to be very large in size, meaning that most of these firms won't be able to make moves without being noticed/
* Competitors have a large market share, therefore competitors will engage in competitive actions to gain position and become market leaders
* Industry is growing every year and is forecasted to carry on growing. A positive industry growth means that companies are less likely to engage in market capturing strategies
* High fixed costs, making the companies within the industry to push to full capacities. Making these companies reduce their prices when demand slackens, increasing rivalry
* Products in the industry are highly differentiated, each firms products and specialisation is unique
* Exit barriers are particularly high due to high investment required in capital and assets to operate. The exit barriers are also high due to government regulations and restrictions, making firms reluctant to leave the business
|}
== Macro Analysis ==
The macro environment refers to the major uncontrollable forces (including economic, natural, social, legal, cultural and political) which influence a company’s decision making and have an impact on its performance.
The primary goal of a macro analysis is to develop a comprehensive understanding of the external factors and trends which can influence the company’s overall performance and decision-making process. It includes key factors such as demographics, employment rates, global distribution, and fiscal/monetary policies.
Whilst micro analysis focus on the internal aspects within a company, macro analysis looks at the broader external environment where a company operates.
Like other financial institutions, factors such as inflation and the price of raw inflation can affect Goldman Sachs in several ways. The company operates across various business segments, and there are several ways in which it can be affected by these factors:
* '''Interest Rates'''
** In response to inflation, central banks often modify interest rates to mitigate their effects on the economy
* '''Asset Values'''
** The value of assets such as stocks, bonds and real estate can be influenced by inflation
** This can result in Goldman Sachs’ portfolio  being affected by changes in asset prices
* '''Client Behaviour'''
** Inflationary trends can result in shifts in client demand for certain financial products and services, alongside changes in investment preferences
* '''Revenues'''
** Inflation can have a direct impact on Goldman Sachs’ revenues
** An increase in inflation can lead to higher operating costs, such as salaries, which in turn can leader to finer profit margins
* '''Strategy'''
** Inflation can result in uncertainty in financial markets, which can lead to volatility
** Strategies may need to be adapted to account for changing market dynamics
* '''Rules and regulations'''
** Pressures arising due to inflation may prompt governments and regulatory bodied to introduce new policies to combat economic challenges
** This would result in Goldman Sachs need to adapt its compliance procedures in accordance with the new changes
Macro analysis plays an essential role in helping Goldman Sachs manage risks effectively and make informed investment decisions in the ever-changing global financial landscape, and is crucial for several reasons:
* '''Risk Assessment'''
** Macroeconomic analysis allows Goldman Sachs to assess risks that could impact business operations, portfolio performance, and client investments
** This includes understanding potential risks arising from variations in  exchange rates, commodity prices, political stability, and global financial markets
* '''Client Advisory'''
** Goldman Sachs advises a diverse range of clients, from individuals to large corporations
** By having a sound understanding of macroeconomic trends and their potential impacts on different industries by region enables them to offer tailored and timely advice to their clients.
* '''Forecasting'''
** Macro analysis can allow for development of economic forecasts, which are essential for guiding investment decisions and formulating market outlooks
* '''Economic Insights'''
** Macro analysis provides insights into the overall state of the economy, including changes in GDP, inflation rates, interest rates, and employment trends
** Understanding these macroeconomic factors can help make informed decisions about investment strategies, asset allocation, and risk managements


== Risks ==
== Risks ==
Line 1,549: Line 1,355:
* New business initiatives and acquisitions introduce enhanced risks as the company engages in new activities, operates in different locations, transacts with diverse clients and counterparties, and explores new asset classes and markets.
* New business initiatives and acquisitions introduce enhanced risks as the company engages in new activities, operates in different locations, transacts with diverse clients and counterparties, and explores new asset classes and markets.
* Realizing expected benefits or synergies from acquisitions or other business initiatives might not occur as planned or within the expected timeframe.
* Realizing expected benefits or synergies from acquisitions or other business initiatives might not occur as planned or within the expected timeframe.
== Valuation ==
ccc
== Catalysts ==
== Catalysts ==
1.    Consumer Banking Division Re-organization
1.    Consumer Banking Division Re-organization
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