Magway and Hometainment: Difference between pages

Revision as of 08:50, 14 August 2022

Summary^[1]

Hometainment is on a mission to change the future of entertainment in your home. Its platform enables customers to book private chefs, mixologists, musicians and more. With over 2000 guests since June 2021 and major partnerships signed, Hometainment is now ready to scale in London and abroad.

The UK catering services industry alone is worth £1.1bn in 2022
Growing consumer demand for at home experiences, which is expected to grow by 165% in 2022
Signed contracts with luxury concierge & property groups
International expansion: Switzerland Franchise reservation received.

Operations^[1]

Launched in June 2021, Hometainment aims to bring entertainment directly to people´s homes. On the Hometainment platform, consumers are able to book private chefs, mixologists, music, arts & crafts and children´s experiences.

Over 2,000 guests have experienced Hometainment so far. Hometainment has 27% of returning customers & five star reviews. Its average ticket per booking is around £1K. The company has been featured in publications, including The Daily Express, The Telegraph, Metro, Cosmopolitan and more.

The UK catering services industry is worth £1.1bn and is expected to grow by 165% in the next year. With experiences ranging from food to drinks, music and more, Hometainment aims to take a slice of that market. The agreements that Hometainment has secured with leading VIP concierge companies, such as Quintessentially and Velocity Black, as well as high-end serviced apartment groups, including Cheval Collection, Living Rooms and Greystar, have been set-up with the aim of increasing its reach in London.

Its international expansion has seen a first step with the signature of a territory reservation contract for a franchise in Switzerland.

Following the first round of investment in 2021, Hometainment is now raising again in order to develop a bespoke technology solution, invest in marketing activities and expand internationally.

Team^[1]

Management

Antoine Melon, co-founder and CEO

Ecole Hôteliere de Lausanne Graduate with extensive experience in hospitality working for Soho House, Six Senses, Mandarin Oriental Hong Kong & Conran Restaurants. Expertise in Operations & Management of restaurants and hotels.

Nicolas Payet, co-founder and Advisor (part time)

25+ years experience including General Management/CEO roles in the consumer goods industry.

Mags Payet, Business Development Director

Extensive experience developing brands such as Champagne Piper Heidsieck and Louis XIII within 5 Star hotels, restaurants & Private Members Clubs - Whilst at Maxxium UK.

Founded her own B2C start-up in 2012 creating & distributing jewellery & accessories.

Sandro Batista, Partner & CTO (part time)

Extensive C-level experience in software companies. Co-founded Focus BC, an EMEA Google Partner, local Director of Silicon Valley’s Founder Institute. Project director of technological projects with The UN, UEFA & FIFA. Product manager of Mapify.ai through his company Focus BC.

Investors and advisors

Tom Stanley - Accounting & Financial Advisory - Investing as part of this funding round

Arnault Thouret - Tech sector & Innovation

Olivier Thooris - Tech sector & Innovation

Risks

As with any investment, investing in Hometainment carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Hometainment is higher than in a company that's trading on a public market.

Early-stage investment

Hometainment is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

Illiquid investment

The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Hometainment investment opportunity is considered to be higher risk than more liquid companies.

References and notes

↑ ^1.0 ^1.1 ^1.2 Source: the company and Crowdcube.

[:0-1] 1.0 ^1.1 ^1.2 Source: the company and Crowdcube.

[1]

@@ Line 1: / Line 1: @@
-[[File:Magway logo.jpg|150px]]
+[[File:Hometainment logo.jpg|thumb|Hometainment logo.]]
-{| class="wikitable"
+== Summary<ref name=":0" /> ==
-|+ Key information
+Hometainment is on a mission to change the future of entertainment in your home. Its platform enables customers to book private chefs, mixologists, musicians and more. With over 2000 guests since June 2021 and major partnerships signed, Hometainment is now ready to scale in London and abroad.
-|-
-| Risk/return|| High
-|-
-| Price per share|| £0.48<ref name=":0">https://www.crowdcube.com/companies/magway/pitches/qaELKq</ref>
-|-
-| Asset class|| Equities<ref name=":1">https://find-and-update.company-information.service.gov.uk/company/11011754</ref>
-|-
-| Industry|| Transportation, Logistics and Storage
-|-
-| Country of incorporation|| United Kingdom<ref name=":1" />
-|-
-| Minimum investment amount|| £0.48<ref name=":0" />
-|-
-| Maximum investment amount|| £750,000<ref name=":0" />
-|-
-| Current valuation|| £70,000,000<ref name=":0" />
-|-
-| Investor type|| All<ref name=":0" />
-|-
-| Tax schemes|| EIS<ref name=":0" />
-|-
-| Bid/ask spread|| NA
-|-
-| Commission amount|| 1.65% of the invested amount<ref name=":0" />
-|-
-| Market|| Private<ref name=":1" />
-|}
-==Summary==
+*The UK catering services industry alone is worth £1.1bn in 2022
+*Growing consumer demand for at home experiences, which is expected to grow by 165% in 2022
+*Signed contracts with luxury concierge & property groups
+*International expansion: Switzerland Franchise reservation received.
+==Operations<ref name=":0">Source: the company and Crowdcube.</ref>==
-Magway is a zero-emissions goods delivery system on a mission to help the world meet net-zero targets by 2050. Recognised as a future unicorn and generating revenue from signed commercial contracts, Magway is looking to accelerate its growth and scale its technology and team.
+<vimeo>705540822</vimeo>
-* Generated over £1m in revenue from commercial contract since Q2 2021
+Launched in June 2021, Hometainment aims to bring entertainment directly to people´s homes. On the Hometainment platform, consumers are able to book private chefs, mixologists, music, arts & crafts and children´s experiences.
-* Developed a working vertical and switch track prototype, enabling wider adoption potential
-* Trebled team, expanding design, automation and logistics expertise
-* Team appeared on panels at COP26, featured on BBC News, The Sunday Times, City AM.
-==Idea==
+Over 2,000 guests have experienced Hometainment so far. Hometainment has 27% of returning customers & five star reviews. Its average ticket per booking is around £1K. The company has been featured in publications, including The Daily Express, The Telegraph, Metro, Cosmopolitan and more.
-<vimeo>679943473</vimeo>
+The UK catering services industry is worth £1.1bn and is expected to grow by 165% in the next year. With experiences ranging from food to drinks, music and more, Hometainment aims to take a slice of that market. The agreements that Hometainment has secured with leading VIP concierge companies, such as Quintessentially and Velocity Black, as well as high-end serviced apartment groups, including Cheval Collection, Living Rooms and Greystar, have been set-up with the aim of increasing its reach in London.
-Air pollution is the top environmental risk to human health in the UK. Road transport accounted for 27% of domestic UK CO2 emissions in 2019, making it the largest single contributor. As parcel volumes surge to an estimated 8.5bn in the UK by 2026, HGVs and vans are the fastest growing sub-segment representing 35% of these emissions.
+Its international expansion has seen a first step with the signature of a territory reservation contract for a franchise in Switzerland.
-Magway aims to be a sustainable & efficient delivery system. Our goal is to enable faster, reliable, on-demand deliveries via individually controlled carriages through pipes, reducing vehicles on the road, resulting in less CO2, particulates & congestion.
+Following the first round of investment in 2021, Hometainment is now raising again in order to develop a bespoke technology solution, invest in marketing activities and expand internationally.
-Since our last raise, your investment helped us to:
+==Team<ref name=":0" />==
-'''Commercial'''
+=== Management ===
+'''Antoine Melon, co-founder and CEO'''
-- Commence commercial deployment for a Fortune Global 500 company
+Ecole Hôteliere de Lausanne Graduate with extensive experience in hospitality working for Soho House, Six Senses, Mandarin Oriental Hong Kong & Conran Restaurants. Expertise in Operations & Management of restaurants and hotels.
-- Generate £1m+ revenue (YE Dec 21 rev of £1,079,852 with loss of £1,563,516)
+'''Nicolas Payet, co-founder and Advisor (part time)'''
-'''Technology'''
++ years experience including General Management/CEO roles in the consumer goods industry.
-- Complete horizontal, vertical & switching prototype sections of the system
+'''Mags Payet, Business Development Director'''
-- Expand the test facility
+Extensive experience developing brands such as Champagne Piper Heidsieck and Louis XIII within 5 Star hotels, restaurants & Private Members Clubs - Whilst at Maxxium UK.
-'''People'''
+Founded her own B2C start-up in 2012 creating & distributing jewellery & accessories.
-- 3x the team, expanding skills across automation, software, industrial design & logistics
+'''Sandro Batista, Partner & CTO (part time)'''
-- Appoint John Hughes as Executive Chairman
+Extensive C-level experience in software companies. Co-founded Focus BC, an EMEA Google Partner, local Director of Silicon Valley’s Founder Institute. Project director of technological projects with The UN, UEFA & FIFA. Product manager of Mapify.ai through his company Focus BC.
-'''Validation'''
+=== Investors and advisors ===
+Tom Stanley - Accounting & Financial Advisory - Investing as part of this funding round
-- The Magway team featured on panels at COP26
+Arnault Thouret - Tech sector & Innovation
-- Winner of ‘Future Unicorn’ award by Institution of Engineering & Technology
+Olivier Thooris - Tech sector & Innovation
+==Risks==
+As with any investment, investing in Hometainment carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Hometainment is higher than in a company that's trading on a public market.
+===Early-stage investment===
+Hometainment is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
+===Illiquid investment===
+The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Hometainment investment opportunity is considered to be higher risk than more liquid companies.
-- Named one of the UK’s 50 fastest-growing start-ups by ‘Silicon Valley Comes 2 the UK’
+== References and notes ==
-Join us as we plan to scale our team & tech, and accelerate our commercial expansion to help meet the UK's net-zero targets.
-==Team==
-<vimeo>530978386</vimeo>
-At our core, we are a team of innovators. We aim to recruit the brightest and best, attracting talent from cutting-edge businesses and sectors including Formula 1, Amazon, Jaguar Land Rover, and the aviation industry. While our technology makes the headlines, it’s our team that is our biggest asset.
-'''John Hughes – Executive Chairman (Part-Time)'''
-Drives structural, commercial, and financial growth for Magway with 30+ years’ experience helping transform and scale logistics businesses and most recently Executive Chairman of Yodel.
-'''Rupert Cruise – Co-Founder and Technical Director'''
-A world-leading expert in linear motors, passionate about autonomy and team growth.
-'''Phill Davies – Co-Founder and Commercial Director'''
-Extensive knowledge in building and executing commercial strategies focusing on business development and reverse logistics.
-'''Cecile Searle – Chief Operating Officer'''
-Connects and enables the engineering and commercial teams. Focused on establishing a value-based knowledge-intensive community.
-'''Huw Thomas – Development Director (Part-Time)'''
-Leads on assessing how and where Magway systems will be built and previously a partner at Foster + Partners bringing expertise from projects including Wembley Stadium and HS1.
-'''Mark Lazarides – Head of Systems'''
-Ensures quality, flexibility and performance throughout our hardware and software tech stack. Cross-sector experience including infrastructure and F1.
-==Actions==
-To invest in Magway, click [https://www.crowdcube.com/companies/magway/pitches/qaELKq here].
-To contact Magway, click [mailto:investors@magway.com here].
-==References==
 <references />
 [[Category:Thesis]]
 [[Category:Equities]]