Editing ACTIPH Water

==Summary==

ACTIPH is the UK's first high-alkaline, ionised water. Ionised water was first developed in Japan and approved by their ministry of health in 1965. Since then alkaline water has become one of the fastest-growing categories globally with sales of $883m+ in 2018. By 2023 the market is expected to exceed $4.3bn.

* ACTIPH is pioneering the alkaline water category in UK.
* Major listings include Tesco, Sainsbury's, Ocado, H&B, Wholefoods, BP.
* As of April 2020, exporting to 11 countries including US, UAE, Ireland, Greece, Qatar, and growing.
* Sales of over 150,000 units in February 2020 alone.

==Idea==

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ACTIPH Water was founded by Jamie Douglas-Hamilton after his world record breaking row across the Indian Ocean led him to search for the best form of hydration. Supercharged to a pH 9.8, ACTIPH offers hydration with a refreshing taste for people who live an active, balanced lifestyle.

Launched in 2017, we began in the premium and health segments of the market. With proof of concept and strong consumer demand, we moved into major retailers in 2019. Our UK listings include Tesco, Sainsbury's, Ocado, Harrods, Selfridges, Planet Organic, Wholefoodsand more. We also export to 11 countries.

By April 2020, we’d sold over 1.35 million units and amassed 26,300 social media followers along the way.

We bring an added-value product to what has become a very commoditised sector. Our vision is to lead the growth of alkaline waters across Europe and the Middle East, with a market-leading position in all countries built from strong foundations in the UK.

The category is forecast to exceed $4.3bn by 2023, and this funding round will enable us to: increase our sales resource to drive further distribution across Europe; invest in marketing to drive penetration and educate on health benefits; increase production capability and accelerate new product development.

==Team==

Jamie Douglas Hamilton, Founder

Founded ACTIPH after a world record-breaking row which inspired him to search the world for the best form of hydration.

He completed the Saltire Fellowship in 2015 at Babson College, ranked no1 in the world for entrepreneurship by the US News & World Report. He won Great British Entrepreneur of the Year in 2018 for Scotland & NI and was in the Maserati 100 most disruptive entrepreneurs in the UK.

Jamie is responsible for new business in the UK and internationally and recently broke 5 Guinness World records rowing across the infamous Drake Passage from South America to Antarctica.

Nicholas Ross, CEO

12+ years experience in the FMCG sector, working for Danone for 11 of them on brands including Evian and Volvic.

Nick had global responsibility across all Danone categories for business with sales of circa €900m (2016-18). Prior to this he led the UK grocery sales & e-commerce team for the Evian and Volvic brands (2014-16).

Very focused on customer growth, he has been instrumental in driving the ACTIPH business forward.

Duncan Wallace, COO

Joined ACTIPH after working with a young fast-growing drinks brand.

Experience includes 3 years at Innocent, as well as a science background which has been key to the development of the ACTIPH product. His scientific experience includes working with Proctor & Gamble.

Duncan has a Masters in Management from Cambridge University.