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Amazon.com, Inc.
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== The idea == Amazon.com was founded by Jeff Bezos in 1994. The idea for the company came about when Bezos, a Princeton graduate and successful Wall Street executive, recognized the enormous potential of the Internet and e-commerce in the early 1990s. In 1994, he came across a statistic that the Internet was growing at a rate of 2300% per year. Intrigued, Bezos left his job at D.E. Shaw, a hedge fund, and started to explore potential business ideas that could be capitalized on this boom. Bezos made a list of 20 possible product categories to sell online, and books were on top of the list. The reasons were many - books were low cost and universally demanded. Plus, no physical bookstore could match the selection of books that an online store could offer. After moving to Seattle, Bezos set up the business in his garage, where he and a few employees began developing the software for Amazon.com. He named his new company after the Amazon River in South America, in part because it suggested scale (Amazon River is the largest in the world), and his goal was for Amazon to become the largest bookstore in the world. Amazon.com was officially launched in July 1995. In the beginning, it was only a bookstore. Still, Bezos had a vision for Amazon to become an "everything store". Today, Amazon sells millions of different items, and its business interests extend far beyond retail to include cloud services, digital streaming, artificial intelligence, and more.
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