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Amazon.com, Inc.
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== Ecommerce Trends == Global eccomerce sales will reach $5.8 trillion in 2023, reaching $8 trillion in 2027 (https://www.shopify.com/uk/blog/global-ecommerce-sales). Between 2023 and 2028 the average annual growth rate of ecommerce sales will be 8.62% (https://www.oberlo.com/statistics/global-ecommerce-sales-growth). This growth is being supported by mobile use for online shopping. Mobile ecommerce is expected to 42.9% of ecommerce sales by 2024. Amazon's eccomerce sales was as follows: 141.2 billion 2019 197.3 billion 2020 (40% increase) 222 billion 2021 (12.53% increase) 220 billion in 2022 (decline of 0.932%) The 40% in 2020 was due to covid. While this growth is unique as a result of that year the sales volumes have remained in that region as a result. Furthermore, Amazon market share of global eccomerce sales increased singificantly in 2020 as global growth only reached 25.7% (https://www.velotrade.com/blog/global-growth-of-ecommerce-markets/). However, since this Amazon's growth has been trivial to global growth in eccomcer sales - global growth reaching 19.6% in 2021 and 12.7% in 2022 (https://www.velotrade.com/blog/global-growth-of-ecommerce-markets/). === Smart speaker market share (2020) === [[File:Smart_speaker_market.png]] Much like their unrivalled presence in the e-commerce industry, Amazon's smart speakers, powered by the popular voice assistant Alexa, maintain a dominant position in the market. The following diagram illustrates the demand for various products on Amazon. Electronics goods emerge as the most sought-after category, closely followed by clothing and shoes, and then home and furniture. Conversely, pet supplies rank as the least frequently ordered items on the platform.<ref name=":0">https://financesonline.com/amazon-statistics/</ref> [[File:Stats1.png]] Amazon's prominence as an e-commerce giant extends beyond its popularity in product categories. In fact, it serves as the initial search destination for over half of online shoppers, cementing its position as a starting point for their online purchasing journey.<ref name=":0" /> [[File:Stats2.png]] === Cloud computing market === === [[File:Stats3.png]] === In 2019, Amazon dominated the cloud computing market, surpassing its major competitors with a significant 18% market share. Among the various segments of cloud computing, Amazon's Infrastructure as a Service (IaaS) holds an impressive 45% market share. As of Q1 2022, AWS continues to lead as the preferred provider of cloud computing services, with Microsoft's Azure making progress but still trailing behind. There are several noteworthy trends in the cloud computing market that AWS can leverage to its advantage: # Growing popularity of the cloud among small and medium-sized enterprises (SMEs). # Increasing adoption of multi-cloud solutions by businesses. # Expansion of the cloud gaming market. To provide an overview of the competition faced by Amazon in its key segments, the following table summarises the landscape: {| class="wikitable" !Segment of competition !Main competitors |- |E-commerce |Apple, Walmart, eBay, Homedepot, Costco, Shopify |- |Cloud Computing |Microsoft, Google, Sales Force, Alibaba, several other chinese competitors |- |Digital content |Netflix, Spotify, Apple, |- |Smart home appliances |Alibaba, Xiaomi, Google, Baidu, Apple, Echo dot |}
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