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Atterley.com
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==Summary== Atterley.com is a marketplace for independent fashion retailers. Boutiques can upload their stock quickly by API and sell online to a global customer base who enjoy Atterley’s diverse brand mix and excellent customer service. Total transactions grew 100% in ‘18 & ‘19. Atterley is raising to develop systems and make key hires. * 250+ boutiques selling over 2,000 brands with no stock risk * Customer orders more than doubled in 2019 v 2018 * B2B2C marketplace launched in 2016 by Mike Welch OBE * Average of 244k visits per month from a global audience ==Idea== <vimeo>410147926</vimeo> Atterley is a marketplace for boutiques. We help to solve the macro-environmental challenges that independent boutiques are facing in lower footfall, rising operational costs, lack of resource & insufficient budget to compete online. Marketplace sites accounted for 58% of online transactions worldwide in 2019. Our full-stack marketplace model provides our boutique partners with the power of the collective. We manage customer care, payments and logistics while sharing our active and growing global consumer audience of +190k. Our mission is to connect discerning fashion customers with a unique online fashion edit where every look and label is curated by our boutique community. From device to doorstep, customers can shop a world of boutique-style securely via our global DHL delivery network, enjoying a diverse directory of up to 2,800+ new, known & niche brands. Key milestones: * A market-leading Excellent Trustpilot score * Network of 250+ boutiques in 19 countries * Shipping to 2600 customers on avg monthly * Catalogue of 2,800 brands across mens & womenswear * 38% sales from outside UK and 15% to US in 2019 * Strong performance during COVID 19, orders up +254% YoY 1-19th Apr Our plan is to refine our technology stack and increase our team to create a strong foundation for scalable international growth. Join us in our mission to support and provide an online solution for independent boutiques. ==Team== '''Michael Welch OBE, Founder & Chairman''' Mike is a serial entrepreneur and champion of independent retail. Founder of online tyre marketplace Blackcircles, he built the company to profitability before selling to Michelin in 2015 for +£70m. He has recently launched a similar US business Tirescanner.com. He continues to be key in developing Atterley’s strategy. '''Sarah Murray, Adviser''' Sarah owns the iconic Edinburgh style-destination, Jane Davidson. Regularly on judging panels for industry awards, and with her boutique featured in Vogue, her forward-thinking approach to retail has been fundamental to Atterley’s company vision. '''Kenny Baillie, CEO''' Kenny has intuitive knowledge of the challenges for B2B & B2C businesses and has enabled Atterley to remain agile. His roles in finance include Finance & Performance Director at Blackcircles, before moving on to MD at Ness, a lifestyle fashion brand. '''James Eccleshall, COO''' Brings 12+ years of experience in operations, including 10+ years at Blackcircles. James has been fundamental in providing stability and infrastructure, allowing Atterley to scale with confidence. '''Lesley Comrie, Head of Marketing & Partnerships''' Began her career in the marketplace team at ASOS, before progressing to Sales & Marketing Manager within an established B2B fashion brand. Lesley has been with Atterley since launch, playing an integral role in brand development. [[Category:Thesis]] [[Category:Equities]] __INDEX__
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