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Attn: Grace
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== Product == '''Clean ingredients, unparalleled performance, and a smaller environmental footprint''' === Launch collection: incontinence === [[File:B4e1b38a6aaa4c5a560bc02c41d5f56dae2de67f.png]] The concept behind our flagship product line is pretty straightforward: we've designed the cleanest, greenest, highest-performing liners, pads and briefs for women living with bladder leaks that the $10B incontinence market has ever seen. '''Our products <u>outperform</u> all of the premium, big box brands,''' including Poise, Tena, Depend and Always Discreet Boutique. === Superior top sheet === * 100% plant-based, made from soft, woven sugar cane fibers that wick away moisture without causing irritation. === Thinner, more thoughtful shape === * Provides comfort, discretion and peace of mind, trapping leaks in a powerfully absorbent inner core. === The result? === * No Leaks. * No Odor. * No Irritation. [[File:1e6d96900a16ae17498e61ee6532f667bec981c.png]] === And, no surprise, women are LOVING them: === In a recent survey, 95% of women found our products to be more absorbent, more comfortable and cause less irritation than leading premium brands. [[File:6b40c5db3cbd10009786711a424eb9f592c535ac.png]] '''Fun facts:''' We were recently named [https://www.businessinsider.com/25-fastest-growing-dtc-brands-include-immi-kylie-cosmetics-2021-10 One of the 25 Fastest-Growing DTC Brands] by '''''Business Insider''''' and just landed a spot on [https://www.fastcompany.com/90724499/most-innovative-companies-wellness-2022 Fast Company’s list of the Most Innovative Companies of 2022.] === Our skin-safe promise™ === Our products incorporate the cleanest, most sustainable materials possible without ever compromising on performance. [[File:4ecf44afd873489572cff9d8281287eea232a5ba.png]] === What that means for women: === * We’ll <u>never</u> expose her skin to toxic chemicals. * We’ll <u>always be transparent</u> about our ingredients, sourcing and manufacturing. * We’ll <u>always choose plant-based,</u> renewable ingredients that are Naturally Better™. === Beautiful, discreet, earth-friendly packaging === Our incontinence products are packaged in either a Green PE, or, in the case of our liners, a paper box sourced from sustainably forested tree-pulp. All of our packaging is fully recyclable. [[File:23f8c76420714cffce4438806eea86452ae63ac0.png]] === Beyond incontinence === While the incontinence market alone presents a massive disruptive opportunity, we’re simultaneously expanding seamlessly into the larger $26 billion personal care market for women 40+, tackling what we affectionately call the “inconvenient truths” of aging. === Skin-safe accessories === Having established ourselves as the new gold standard for incontinence care, we’re deepening our relationship with women and expanding their skin-safe routines. ==== All Natural Barrier Cream ==== [[File:487fac5b539296bb275d29171782af9aaf8b249.png|200x200px]] Gentle-yet-effective formula that naturally promotes rapid healing due to excessive dryness or prolonged wetness. ''“INCREDIBLE. I call it my fix-it cream.” - Laura F.'' ==== All Natural Deodorant ==== [[File:60f4a9ef1862829140c43ec15abf7278acd2456.png|200x200px]] Nourish your skin while providing long-lasting odor protection — no harsh chemicals, no aluminum, no talc, and no synthetic fragrances. ''“So glad I tried this. Works great on my super sensitive skin!” -Kathleen M.'' ==== Daily Renew Body Oil ==== [[File:F5b4222629d9c12f5aafed5c5b55c999077985ab.png|200x200px]] A powerful blend of omega-rich, antioxidant-filled botanical oils that deeply restore your skin from the inside out. ''“Been using this daily before bed and my skin feels so much healthier and noticeably less dry.” - Joanne W.''
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