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BYD Company Limited
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== Corporate Strategy == With its commitment to technological innovation and sustainability, BYD seeks to further solidify its status as a global player in green mobility and intelligent transportation solutions through diversification, vertical integration and global expansion. These are the most relevant areas identified in the interim report: === New Energy Vehicle Industry and Market Expansion === In light of the prevailing trend of China's new energy vehicle industry, BYD is set to continue its focus on developing competitive products and expanding production capacity for new energy vehicles and core components. The Chinese government's support through policies such as tax exemptions for new energy vehicles further encourages BYD to actively meet market demand and improve its delivery capacity. The company remains dedicated to deepening research and development in core technologies for new energy vehicles. It aims to cover a wide market segment by emphasizing the mutual development of Battery Electric and Plug-in Hybrid electric technology. The introduction of new models like the 'WORLD-Seal,' 'DENCE D9,' and 'Tang DM-p,' along with continuous Over-The-Air (OTA) upgrades for existing models, showcases BYD's commitment to product innovation and technological advancements. To enhance its position in the global market, BYD is actively collaborating with excellent dealer partners in various countries, entering markets in the Netherlands, Sweden, Germany, Thailand, Costa Rica, Japan, and more. The company plans to showcase its latest new energy passenger vehicle products at prestigious events such as the Paris Motor Show, solidifying its commitment to sustainability and green mobility on a global scale. === Public Transportation Solutions and Urban Rail Transit === In addition to the new energy vehicle industry, BYD is a major player in the development of battery electric buses and urban rail transit. The company aims to empower low-carbon upgrades in public transportation systems worldwide and provide zero-emission public transportation solutions. Through innovative technologies and high-quality products, BYD is working towards the establishment of a global green mobility system and supporting the development of a low-carbon society. In the field of urban rail transit, BYD stands at the forefront of world rail transit innovation. Leveraging its integrated innovation approach, the company extends its electric vehicle industry chain to the rail transit sector, focusing on promoting low-carbon and environmentally friendly urban rail transit products, such as the "SkyRail" and "SkyShuttle." These products contribute to the building of low-carbon transportation and the advancement of sustainable and intelligent transportation solutions in cities. === Market-oriented Approach and Strategic Investments === BYD recognizes the importance of market-oriented operations and is actively cultivating more market-competitive businesses. The company aims to unleash the development potential of each business segment, enhance overall value, and make strategic investments in core areas of the industry chain. Collaborating with partners in upstream and downstream sectors of the industry chain will push forward BYD's marketization process and strengthen its market presence. === Handset Components and Assembly Business === In the handset components and assembly business, BYD remains committed to technological advancement and increasing investment in research and development. The company seeks to strengthen core competitiveness by leveraging technological advantages and focusing on developing major customers and expanding market share. As the cross-industry integration of 5G and artificial intelligence technology drives market development, BYD plans to expand its product range and develop more high-quality intelligent products in areas like smart home devices, drones, and electronic atomization products. Furthermore, with the automotive industry's shift towards electrification and intelligence, BYD aims to capitalize on this trend by increasing investment in research, development, and technological innovation. The deployment of new categories, such as smart cockpit, intelligent driving, intelligent networking, domain controller, and on-board acoustic systems, demonstrates BYD's commitment to staying at the forefront of automotive innovation and driving new business development.
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