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Booty Bands & Barbells
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== Business model == === Multi-channel, direct-to-consumer revenue driver === [[File:8a3c15d789eb3c9668289254c992da53226da890.png]] '''We sell 99% online direct to consumers through our website using paid advertising, organic traffic, influencer marketing, and expert digital performance marketing strategies.''' We have a diverse source of traffic sources: * Paid advertising traffic - 41% * Email - 25% * SMS - 9% * Direct social media marketing - 9% * Organic growth - 6% * Amazon - 2% * Walmart - 1% * Influencers - 4% * Customer ambassadors - 3% We have created a repeatable and clearly-tracked customer journey that we are focused on in order to optimize for increasing Lifetime Value. We not only built a logical customer journey for the customer, but also for our business model—that allows us to know our LTV by funnel, traffic source, and by product over 30, 60, 90 day periods. Tracking and measuring this LTV allows us to know what funnels and products to scale over time, rather than just focusing on the first initial purchase. When customers buy our products, they have an opportunity to book a call with their coach and go over their goals to provide a personalized workout and nutrition routine for them. This model has proven to add an extra $66 in LTV from the customer in just 30 days after the initial purchase. This also has proven to create more motivation and results in customers—a Win-Win model. It provides a great rewarding business model to have an opportunity to nurture trust with our customers; and as a result, customers buy more during and after these coaching calls. We have introduced high-ticket coaching services in our back end system. As customers come through our funnel, there are customers that are perfect for our group coaching or 1-on-1 coaching at a higher ticket price. In 2022, we have plans to grow even more organically by launching our Certified Instructor Program. This is a great solution to create another revenue stream and growth channel to the business. These Certified Instructors will teach our 3-step program to their clients to create lasting transformations, as well as selling our products for a commission. This will create a great organic ground swell growth that has a direct sales model associated with it.
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