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Booty Bands & Barbells
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== Market == === Multi-billion dollar industry with 30% CAGR...and no signs of slowing === [[File:87fa372de97211d3e0b5662e3be6facb33775b3c.png]] '''There is an amazing opportunity for high-valued companies that sell great products in the at-home fitness and weight loss market.''' It is important to reiterate again that approximately 85% of our customers do not prefer, or have not gone to, the gym. They prefer an online at-home solution—but have not completely found something that is suited for them and their lifestyles. Now they have, with Booty Bands & Barbells. The Online Fitness Market went from 5 billion in 2019 to $10.71 billion dollars in 2021. It is projected to grow at a CAGR of over 30% from 2020 to 2026. === Consumer stats in the market: === * 72% of active adults in the US are working out just as much or more using online fitness videos compared to pre-pandemic levels. * 72% of consumers prefer the flexibility of online fitness from normal "gym memberships" and gym's busiest times. * Pre-recorded on-demand video usage grew 311% (from 17% pre-covid to 70% post-covid). * Live-streaming video usage grew 971% (from 7% pre-covid to 75% post-covid). Although 75% plan to return to some form of pre-pandemic workout routine (including the gym), 30% of consumers expect to continue spending more on online fitness solutions than they did before the pandemic [2021] and more than 85% of our customers will continue to workout online from home. The online fitness market is projected to continue its growth even after COVID. It is important to note that we are also targeting the weight loss market in our advertising, and when considering where our customers have bought from in the past. So here are some stats for the ‘weight loss’ market: * The weight loss market Total Available Market (TAM) globally is $509 billion that was registered in 2021. * The Serviceable Available Market (SAM) for North America & the EU was registered at $54.5 billion. * The Serviceable Obtainable Market (SOM) $545 million.
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