Editing Bumble
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Even if pursuing a differentiation focus strategy is a great idea, what makes a difference in a dating app is the number of active users (network effect). Match is clearly winning in both the number of users and paying subscribers. Last year Bumble only added 500,000 new paying subscribers (+25%), while Match increased its paying users by 1,147,000 (+12%). In addition, the company has never succeeded in being a disruptive force, and its growth has been lagging behind that of other, less famous apps. | Even if pursuing a differentiation focus strategy is a great idea, what makes a difference in a dating app is the number of active users (network effect). Match is clearly winning in both the number of users and paying subscribers. Last year Bumble only added 500,000 new paying subscribers (+25%), while Match increased its paying users by 1,147,000 (+12%). In addition, the company has never succeeded in being a disruptive force, and its growth has been lagging behind that of other, less famous apps. | ||
[[File:Bumble's competitors1.png]] | [[File:Bumble's competitors1.png|600px]] | ||
Source: Match Group business overview March 2021 | Source: Match Group business overview March 2021 |