Summary
Decotherapy aims to democratise professional interior design services for the modern homeowner. The marketplace has connected interior designers and furniture brands with homeowners on 141 projects so far. Revenue increased by 87% YoY growth in 2021, Agreement signed with InmoCaixa (CaixaBank real estate subsidiary).
- Validated product: 141 interior design projects in 2021, Spain.
- Tracking: 87% YoY growth in 2021. €350k in revenues, -€88k EBITDA.
- 25% gross margin. €2,500 avg ticket. Project Acquisition cost below 1/3 Project Margin
- Estimated EU furniture and decoration market of $236 Billion in 2022.
Idea
People dream of beautiful homes, but turning a house into a home is hard. We believe quality interior designers are hard to find and expensive, and DIY solutions can be complicated, possibly leading to delays, errors and stress.
Decotherapy takes the stress out of interior design while never compromising on quality. Our online platform provides end to end professional decoration services at affordable prices - guiding you through the design process and logistical support such as purchases, delivery and assembly services.
The timing is perfect: the EU furniture market will be worth $236 Billion (CAGR 3.02%) by 2022 and e-commerce is growing at a CAGR of 16. 53% for the next 3 years.
Our goal is to become one of the Spanish leading interior design platforms: we have completed 141 projects in Spain for top real estate clients incl. Metrovacesa & AELCA, we have an agreement with InmoCaixa to decorate new developments, and in 2021 our sales grew 87% YoY to €350k. Our strength lies in our network of 40+ designers, 10 warehouses, a team with decades of relevant experience, and the audience of Gracia’s own interior design magazine which has 400k monthly readers.
We are now fundraising to grow an international brand and invest in logistics technology.
Join us today on our mission to turn every house into a home.
Team
Decotherapy is a strong team of 5 with years of experience in the interior design industry. They also have a network of 40 interior designers in Spain who carry out the creative part of the projects.
Gracia Cardona, Founder & CEO
Gracia was president of ADI-FAD (Industrial Design Association) in 2016and an MBA from IESE. She then worked at Accenture, Henkel andSanta&Cole, a Spanish lighting company. In 2009, Gracia founded Diariodesign, a popular magazine in Spain amongst architects and designers which 400k visitors monthly.
Berta Aracil, Purchase Manager.
Berta has Degrees in Engineering and in Design and has dedicated her career to developing ephemeral architecture and interior design projects.
Patricia Monzo, Customer Service Manager.
Patricia has a Degree in Fine Arts and studies in Decoration and ephemeral architecture. She has sales experience in retail, and has worked previously as interior designer and salesperson at Kave Home.
Gadea de la Viuda, strategic and financial advisor (part-time)
Founder & partner of Abante Asesores, leading independent Asset Management and Advisory firm in Spain.
Maria Aracil, marketing and technology advisor (part-time)
Marketing and logistics expert in the fashion market. Founder of Marea Brands.
Blanca Ochoa, Business Angel and strategic legal advisor (part-time)
Business Angel and founder of WA4STEAM-Women Angels for Steam investors club.