Decotherapy aims to democratise professional interior design services for the modern homeowner. The marketplace has connected interior designers and furniture brands with homeowners on 141 projects so far. Revenue increased by 87% YoY growth in 2021, Agreement signed with InmoCaixa (CaixaBank real estate subsidiary).
- Validated product: 141 interior design projects in 2021, Spain.
- Tracking: 87% YoY growth in 2021. €350k in revenues, -€88k EBITDA.
- 25% gross margin. €2,500 avg ticket. Project Acquisition cost below 1/3 Project Margin
- Estimated EU furniture and decoration market of $236 Billion in 2022.
People dream of beautiful homes, but turning a house into a home is hard. Decotherapy believes that quality interior designers are hard to find and expensive, and DIY solutions can be complicated, possibly leading to delays, errors and stress.
Decotherapy takes the stress out of interior design while never compromising on quality. Its online platform provides end to end professional decoration services at affordable prices - guiding you through the design process and logistical support such as purchases, delivery and assembly services.
The timing is perfect: the EU furniture market will be worth $236 Billion (CAGR 3.02%) by 2022 and e-commerce is growing at a CAGR of 16. 53% for the next 3 years.
Its goal is to become one of the Spanish leading interior design platforms: Decotherapy has completed 141 projects in Spain for top real estate clients incl. Metrovacesa & AELCA, the company has an agreement with InmoCaixa to decorate new developments, and in 2021 its sales grew 87% YoY to €350k. The company strength lies in its network of 40+ designers, 10 warehouses, a team with decades of relevant experience, and the audience of Gracia’s own interior design magazine which has 400k monthly readers.
Decotherapy is a strong team of 5 with years of experience in the interior design industry. It also has a network of 40 interior designers in Spain who carry out the creative part of the projects.
Gracia Cardona, Founder & CEO
Gracia was president of ADI-FAD (Industrial Design Association) in 2016and an MBA from IESE. She then worked at Accenture, Henkel andSanta&Cole, a Spanish lighting company. In 2009, Gracia founded Diariodesign, a popular magazine in Spain amongst architects and designers which 400k visitors monthly.
Berta Aracil, Purchase Manager.
Berta has Degrees in Engineering and in Design and has dedicated her career to developing ephemeral architecture and interior design projects.
Patricia Monzo, Customer Service Manager.
Patricia has a Degree in Fine Arts and studies in Decoration and ephemeral architecture. She has sales experience in retail, and has worked previously as interior designer and salesperson at Kave Home.
Gadea de la Viuda, strategic and financial advisor (part-time)
Founder & partner of Abante Asesores, leading independent Asset Management and Advisory firm in Spain.
Maria Aracil, marketing and technology advisor (part-time)
Marketing and logistics expert in the fashion market. Founder of Marea Brands.
Blanca Ochoa, Business Angel and strategic legal advisor (part-time)
Business Angel and founder of WA4STEAM-Women Angels for Steam investors club.
As with any investment, investing in Decotherapy carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Decotherapy is higher than in a company that's trading on a public market.
Decotherapy is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Decotherapy investment opportunity is considered to be higher risk than more liquid companies.
- Source: Crowdcube.