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Heura Foods
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==Summary== Heura is a mission-led, plant-based Barcelona B-corp developing meat successors to accelerate a shift to a sustainable food system. Tripling their turnover in 2020, they create tasty & healthy mediterranean plant-based meat & unite 1000s of Good Rebels in a community of empowered & informed individuals. * Fastest growing plant-based brand community in the EU over past 12 months, with >190K fans * In 2020 we saved an estimated 406,527 animals and +3 billion litres of water * Clean-label. 32% fewer ingredients than average for plant-based meat * Products sold in 15 countries with 3X increase in revenue 2020 ==Idea== <vimeo>555224161</vimeo> Heura was born with a clear mission: create solutions to make the current food system obsolete & accelerate towards a world where animals aren’t part of the food equation. We exist to empower people to make change, minimizing the use of resources, protecting animals, the environment & our health. '''How?''' Great products: in an industry focused on meat analogues, we use food-tech innovation to go one step further & create meat successors. Using extra virgin olive oil & building on our mediterranean heritage, we have great nutritionals, short labels & a meat taste. Empowered Community: Spreading consciousness & revealing the true cost of meat with our global Good Rebel Community. '''Commercial success''' In 2020 Heura 3X its turnover to €7.6m & -€883K EBITDA & doubled its international reach. Key retail partners include Carrefour, Aldi & Planet Organic. In foodservice, partners range from Michelin-star restaurants to chains like Pans & Co. '''Global recognition''' B-Corp & with awards from Basque Culinary Center, World’s 50 Next & Forbes. Featured in BBC, GQ, Elle & La Repubblica. '''Why crowdfunding?''' We need partners to keep driving the change in Innovation & R&D: to continue creating meat successors like chicken nuggets, sausage & mince meat Good Rebel Community: to continue developing a transformative global movement Expansion: delivering Heura to more markets. Without options there is no freedom. ==Team== Behind Heura are two activists paving the way for people to eat in a more sustainable & ethical way. They’re accompanied today by a 45 strong team of Good Rebels looking to change the current food system & have a positive impact in the world. '''Marc Coloma, Co-founder & CEO:''' Coloma led the NGO Animal Equality in Catalonia but realized that to see the change he wanted in the world he had to bring solutions '''Bernat Añaños, Co-founder & Chief Social Movement:''' Añaños has a background in communications from the European Parliament & in the startup ecosystem in China '''Agnes Lukacs, Chief R&D:''' Agnes recently joined & will lead the team in continuing to develop award-winning meat from plants. She brings expertise gained from her time at General Mills '''Patrick Dufraisse, COO:''' Ex- Coca Cola, Patrick ensures Heura can meet all the exciting operational challenges ahead as we grow into a global company '''Aisling Hayes, International Launcher:''' With an MSc in Food Policy & 10 years commercial experience in the food sector, Aisling brings both our mission & product to new markets '''Cristina Veites, Head of Trade Marketing:''' Formerly at Danone, Cristina communicates our mission through activations in stores making consumers aware of how they change the world by choosing Heura '''Backed by:''' Heura has top investors accompanying us on our journey: New Crop Capital, Green Monday, Kale United & Tech Transfer Agrifood. [[Category:Thesis]] [[Category:Equities]] __INDEX__
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