Heura is a mission-led, plant-based Barcelona B-corp developing meat successors to accelerate a shift to a sustainable food system. Tripling their turnover in 2020, they create tasty & healthy mediterranean plant-based meat & unite 1000s of Good Rebels in a community of empowered & informed individuals.

  • Fastest growing plant-based brand community in the EU over past 12 months, with >190K fans
  • In 2020 we saved an estimated 406,527 animals and +3 billion litres of water
  • Clean-label. 32% fewer ingredients than average for plant-based meat
  • Products sold in 15 countries with 3X increase in revenue 2020


Heura was born with a clear mission: create solutions to make the current food system obsolete & accelerate towards a world where animals aren’t part of the food equation. We exist to empower people to make change, minimizing the use of resources, protecting animals, the environment & our health.


Great products: in an industry focused on meat analogues, we use food-tech innovation to go one step further & create meat successors. Using extra virgin olive oil & building on our mediterranean heritage, we have great nutritionals, short labels & a meat taste.

Empowered Community: Spreading consciousness & revealing the true cost of meat with our global Good Rebel Community.

Commercial success

In 2020 Heura 3X its turnover to €7.6m & -€883K EBITDA & doubled its international reach. Key retail partners include Carrefour, Aldi & Planet Organic. In foodservice, partners range from Michelin-star restaurants to chains like Pans & Co.

Global recognition

B-Corp & with awards from Basque Culinary Center, World’s 50 Next & Forbes. Featured in BBC, GQ, Elle & La Repubblica.

Why crowdfunding?

We need partners to keep driving the change in Innovation & R&D: to continue creating meat successors like chicken nuggets, sausage & mince meat

Good Rebel Community: to continue developing a transformative global movement

Expansion: delivering Heura to more markets. Without options there is no freedom.


Behind Heura are two activists paving the way for people to eat in a more sustainable & ethical way. They’re accompanied today by a 45 strong team of Good Rebels looking to change the current food system & have a positive impact in the world.

Marc Coloma, Co-founder & CEO: Coloma led the NGO Animal Equality in Catalonia but realized that to see the change he wanted in the world he had to bring solutions

Bernat Añaños, Co-founder & Chief Social Movement: Añaños has a background in communications from the European Parliament & in the startup ecosystem in China

Agnes Lukacs, Chief R&D: Agnes recently joined & will lead the team in continuing to develop award-winning meat from plants. She brings expertise gained from her time at General Mills

Patrick Dufraisse, COO: Ex- Coca Cola, Patrick ensures Heura can meet all the exciting operational challenges ahead as we grow into a global company

Aisling Hayes, International Launcher: With an MSc in Food Policy & 10 years commercial experience in the food sector, Aisling brings both our mission & product to new markets

Cristina Veites, Head of Trade Marketing: Formerly at Danone, Cristina communicates our mission through activations in stores making consumers aware of how they change the world by choosing Heura

Backed by:

Heura has top investors accompanying us on our journey: New Crop Capital, Green Monday, Kale United & Tech Transfer Agrifood.