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The online travel agent (OTA) market is expected to generate in excess of $830bn by 2025 but can create a false impression of competition & value. Guests think they are getting the best deal when in fact, the price is controlled by the OTAs, & then hotels are squeezed with commission rates rising from 15% to +25%. | The online travel agent (OTA) market is expected to generate in excess of $830bn by 2025 but can create a false impression of competition & value. Guests think they are getting the best deal when in fact, the price is controlled by the OTAs, & then hotels are squeezed with commission rates rising from 15% to +25%. | ||
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Ben has led the marketing strategy at some of the UK’s biggest ecommerce success stories, including CMO at Purple Bricks and MD roles at Just Eat, Betfair and notonthehighstreet.com. He was recently appointed the new CMO at Dunelm. | Ben has led the marketing strategy at some of the UK’s biggest ecommerce success stories, including CMO at Purple Bricks and MD roles at Just Eat, Betfair and notonthehighstreet.com. He was recently appointed the new CMO at Dunelm. | ||