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The online travel agent (OTA) market is expected to generate in excess of $830bn by 2025 but can create a false impression of competition & value. Guests think they are getting the best deal when in fact, the price is controlled by the OTAs, & then hotels are squeezed with commission rates rising from 15% to +25%. | The online travel agent (OTA) market is expected to generate in excess of $830bn by 2025 but can create a false impression of competition & value. Guests think they are getting the best deal when in fact, the price is controlled by the OTAs, & then hotels are squeezed with commission rates rising from 15% to +25%. |