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IPG is replacing the diesel generator with a pollutant-free, low-cost, multi-fuel alternative.
IPG is replacing the diesel generator with a pollutant-free, low-cost, multi-fuel alternative.


== Summary<ref name=":0">Source: Seedrs.</ref> ==
== Summary ==


* £1m pilot project with National Highways and Cranfield University
* £1m pilot project with National Highways and Cranfield University
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* Compatible with Hydrogen, HVO, Biofuels, Natural Gas, and Diesel
* Compatible with Hydrogen, HVO, Biofuels, Natural Gas, and Diesel


<vimeo>718743363</vimeo>
<vimeo>718743363<vimeo>


== Operations<ref name=":0" /> ==
== Operations ==
IPG believes diesel generators are the dirty secret of the energy transition. From temporary power at construction sites and festivals to backup power for hospitals and data centres, on-demand, distributed power is essential.
We believe diesel generators are the dirty secret of the energy transition. From temporary power at construction sites and festivals to backup power for hospitals and data centres, on-demand, distributed power is essential.


Diesel gensets accounted for 53% of the distributed power market in 2019, with their value set to almost double to $30bn by 2030. IPG needs a net-zero replacement for this industry giant, yet progress is slow.
Diesel gensets accounted for 53% of the distributed power market in 2019, with their value set to almost double to $30bn by 2030. We need a net-zero replacement for this industry giant, yet progress is slow.


Replacing diesel generators means businesses switching to hydrogen or biofuels. Yet, with no clear, single, fuel of the future, businesses cannot risk the switch to generators designed for just one fuel. But without this demand, fuel suppliers won’t invest in greater production – a chicken-and-egg scenario that could stall climate action.
Replacing diesel generators means businesses switching to hydrogen or biofuels. Yet, with no clear, single, fuel of the future, businesses cannot risk the switch to generators designed for just one fuel. But without this demand, fuel suppliers won’t invest in greater production – a chicken-and-egg scenario that could stall climate action.
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The IPG Flameless Generator aims to break this cycle.
The IPG Flameless Generator aims to break this cycle.


Its patented flameless combustion delivers pollutant-free power from any fuel, giving businesses confidence to switch to net-zero fuels today knowing they will always have clean power on demand.
Our patented flameless combustion delivers pollutant-free power from any fuel, giving businesses confidence to switch to net-zero fuels today knowing they will always have clean power on demand.


Substantial accomplishments to date
Substantial accomplishments to date
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* Commercial discussions with leading UK construction companies and international mining group for participation in product trials.
* Commercial discussions with leading UK construction companies and international mining group for participation in product trials.


IPG has secured strategic partnerships with development and manufacturing experts, which is key to creating a fully-costed, stressed-tested blueprint for volume production of its product. Partners include:
IPG has secured strategic partnerships with development and manufacturing experts, which is key to creating a fully-costed, stressed-tested blueprint for volume production of our product. Partners include:


* Chasestead - prototype and low volume production specialists
* Chasestead - prototype and low volume production specialists
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IPG has received multiple award wins and shortlistings, and has been featured in leading industry publications.
IPG has received multiple award wins and shortlistings, and has been featured in leading industry publications.


== Monetisation strategy<ref name=":0" /> ==
== Monetisation strategy ==
IPG intends to sell and rent IPG Flameless Generators to B2B customers:
We intend to sell and rent IPG Flameless Generators to B2B customers:


* The business model for its MVP pilot trial partners in its beachhead markets is already to buy, lease, or rent its existing generators.
* The business model for our MVP pilot trial partners in our beachhead markets is already to buy, lease, or rent their existing generators.
* Direct and indirect sales revenues would reduce the capital intensity of its rental model and increase total unit demand, helping to lower manufacturing costs.
* Direct and indirect sales revenues would reduce the capital intensity of our rental model and increase total unit demand, helping to lower manufacturing costs.
* Rental or Energy as a Service (EaaS) would secure recurring revenues and IPG believes would open additional revenue channels from renewable fuel supply, leveraging cost and carbon arbitrage potential from its fuel-flexibility.
* Rental or Energy as a Service (EaaS) would secure recurring revenues and we believe would open additional revenue channels from renewable fuel supply, leveraging cost and carbon arbitrage potential from our fuel-flexibility.
* IPG 'contract manufactures<nowiki>''</nowiki> its product to supply chain partners, which it believes creates a low-cost scalable blueprint for production that can be deployed in new territories to match anticipated growing demand.
* We "Contract Manufacture" our product to supply chain partners, which we believe creates a low-cost scalable blueprint for production that can be deployed in new territories to match anticipated growing demand.
* IPG is proving its value proposition in adjacent markets (EV charging, grid infrastructure) via innovation projects that validate its scaling potential.
* We are proving our value proposition in adjacent markets (EV charging, grid infrastructure) via innovation projects that validate our scaling potential.


== Use of proceeds<ref name=":0" /> ==
== Use of proceeds ==
IPG is raising to enable customers to replace their diesel generators. These funds will be allocated as follows:
We're raising to enable customers to replace their diesel generators. These funds will be allocated as follows:


* Staff & New Hires - 50%
Staff & New Hires - 50%
* Product development & Trials - 30%
* Overheads - 15%
* Marketing - 4%
* Patents - 1%


Its target timeline is as follows:
Product development & Trials - 30%


* 2022-23 – MVP trials
Overheads - 15%
* 2023-24 – Commercial trials
* 2024-25 – Low volume manufacturing
* 2025-26 – High volume manufacturing


== Valuation<ref name=":0" /> ==
Marketing - 4%
 
Patents - 1%
 
Our target timeline is as follows:
 
2022-23 – MVP trials
 
2023-24 – Commercial trials
 
2024-25 – Low volume manufacturing
 
2025-26 – High volume manufacturing
 
== Valuation ==
Please note the company valuation listed on the campaign is £15M as this is calculated on a fully diluted basis taking into account all future rights to equity including the employee option pool. Without taking this into consideration the valuation would be £14M.
Please note the company valuation listed on the campaign is £15M as this is calculated on a fully diluted basis taking into account all future rights to equity including the employee option pool. Without taking this into consideration the valuation would be £14M.


== Outstanding Commitments<ref name=":0" /> ==
== Debt Facility ==
The company currently has a rolling debt facility with the Chairman which is secured against an R&D tax credit due to the company to the amount of approximately £420,000. At any time the company can borrow against this amount at 5% interest. The amount outstanding on this facility is currently zero.
 
== Outstanding Commitments ==
The company currently has an outstanding project with Cranfield University as part of its National Highway’s Project. The work due on this project is at an agreed maximum cost of £120K. This work is still owed and has been factored into cash flow forecasts, the company believes that the value of this work to be £80K.
The company currently has an outstanding project with Cranfield University as part of its National Highway’s Project. The work due on this project is at an agreed maximum cost of £120K. This work is still owed and has been factored into cash flow forecasts, the company believes that the value of this work to be £80K.


== Team<ref name=":0" /> ==
== Team ==


Chairperson: John Martin Rushton-Turner
Chairperson: John Martin Rushton-Turner
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== References and notes ==
== References and notes ==
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