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Ikigai
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==Idea== <vimeo>537790581</vimeo> ikigai reimagines the way young affluents spend, save & invest, approaching personal finance from a personal place - an approach to money that we believe escapes incumbents & challengers alike. Young affluents are entering their prime earning & spending years, but 56% of high-net-worth millennials are dissatisfied with the wealth management tools on offer. They have expectations that aren't being met. That's why we're on a mission to help this under-serviced but increasingly powerful audience - building a financial platform for the future of wealth. ikigai combines banking & wealth management in one app, enabling holistic money management. We charge a flat fee that's fair & simple, getting rid of outdated % fees. We already have strong traction: * We've raised Β£2m to date, launched on iOS & have seen demand grow as we acquire new users at pace (20% user growth week-on-week since inception in Jan 2021. 1,253 users as of April 2021) * We've featured in TechCrunch, UKTN, AltFi & Glamour noted us as one to watch for better money management * We've partnered with best-in-class providers like WealthKernel & Railsbank. Our portfolios are managed using asset allocation guidance from BlackRock We're now raising to supercharge our growth - accelerating our tech team & product roadmap. Join us on our mission to redefine the future of wealth.
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