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Keto and Co
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== Founders == ---- === A Public Benefit Corporation === ''with a mission to '''improve lives through better nutrition''''' ----Hi, I’m Ted, Founder and CEO of Keto and Co. After graduating from Harvard, I started my career as a management consultant at McKinsey. At the beginning of my third year at McKinsey, I came down with a chronic pain condition that meant I couldn’t travel for work anymore or even leave the house most days. For six years I wrote software because I could do that from home. [[File:PGgWvrxHOGzaV0qZKMAJcRUZqzcNnxeCheZqjf.png]] In 2014 I started a low-carb, low-sugar ketogenic diet to manage my chronic pain. '''I was skeptical, but within 4 days my pain markedly subsided and I lost 35 pounds in 7 months.''' Along the way, my eyes opened to how much sugar is hidden in our food. There is over a half pound of sugar in a box of conventional brownie mix, and two thirds of a cup of sugar hides in an average ketchup bottle. I was trying to live a healthier lifestyle, but constantly battling against sugar in everyday foods. So I decided to do something about it—and Keto and Co was born. I chose to start Keto and Co because it hits the trifecta: * '''Personal passion:''' I have a life-long love of food and cooking, and I care a lot about staying out of pain. * '''Important to the world:''' The broken food system is one of the largest unsolved problems in modern society, and I wanted to work on part of that problem. * '''Rewarding:''' Potential to make money and deliver outstanding returns to our investors over the long run. The best companies are founded to work on society-level problems, and '''from day one my mission with this company has been to improve the world through better nutrition.''' I chose to create a Public Benefit Corporation to permanently preserve the founding values of doing well by doing good. Make no mistake, this is a profit-driven organization. But I personally believe that considering the public interest will lead to ''more'' profit in the long run, not less. When I started, I mixed and filled products by hand, alone in a small commercial kitchen. Then, I would pack and ship customer orders and drive them to the post office each night. We’ve come a long way since then, and today I’m fortunate to have a passionate, experienced team. I’ve worked hard over the years to create '''a culture that prioritizes growth, transparency, and innovation''' and to hire '''people who are passionate''' about the impact we can have on the world. [[File:WUv1N0JaB8gqtbJaR9F fIDSupgp-CmtBl-XJHSghH.png]] ''Our team has over two centuries of combined food industry experience.'' As we continue to grow, '''I’d love for you to be part of our mission to create a better world through better nutrition.''' You can find investment options under the perks section of the page, and if you have any questions, please write to us in the comments below. '''I really hope you’ll join us!'''
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