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Mondelez International, Inc.
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== Company overview == Mondelez International, Inc. is a publicly traded company, meaning that it is owned by a multitude of individual and institutional investors who hold shares of its stock. As a result of its separation from Kraft Foods Inc. in 2012, 76.19% is owned by institutional shareholders, 6.67% by Mondelez International insiders, and 17.14% by retail investors. The company puts strong emphasis on creating iconic brands to drive customer loyalty. They achieve it by investing significantly in marketing and advertising campaigns designed to create emotional connections with consumers while the research and development teams continually work to create new flavors, formats, and packaging solutions. This commitment to innovation allows Mondelez to adapt to changing consumer preferences and launch new products that cater to evolving market trends. Having a wide range of products including chocolate, biscuits, gum, candy, and powdered beverages and a global presence. They put consumers at center of their business strategy resulting in an approach that helps Mondelez create products that resonate with different cultures and regions. The region with the highest volume of sales is Europe with 36.3% for 2022. Which can be reasoned to the near monopoly they have on chocolate bars and crackers in the region which contribute the most to their sales. With brands such as Cadburry, Milka, Toblerone, Oreo, Belvita, Ritz, Lu and Tuc they own the some of the biggest brands in this part of the market. Furthermore, in addition to all the big European brands purchased by Kraft Foods a lot of local brands were acquired in the 90s and early 2000s. This has allowed them to distinguish themselves from their competitors and secure a niche within the wider snack market. Giving the general approach that has allowed their global presence. '''Mission of the company''' Mondelez International's mission is to "lead the future of snacking by offering the right snack, for the right moment, made the right way." '''Company values''' '''Integrity:''' Mondelez expects integrity from its distribution partners. They are expected to uphold ethical standards and comply with all contractual agreements and legal requirements in the distribution process. '''Community Engagement:''' Mondelez actively engages with the communities in which it operates. The company supports community development programs and initiatives that contribute to the well-being of local communities. '''Quality Assurance:''' Quality is a fundamental value for Mondelez. The company strives to produce and deliver high-quality products that meet or exceed consumer expectations. '''Sustainability:''' Mondelez is committed to sustainability throughout its supply chain, including distribution. Distributors may be encouraged to adopt sustainable practices, reduce waste, and minimize their environmental impact. '''Consumer-Centric Approach:''' Mondelez places consumers at the center of its business. Understanding consumer needs and preferences is crucial to developing products that resonate with diverse tastes and preferences. '''Safety:''' Mondelez is committed to sustainable business practices. The company aims to reduce its environmental footprint, promote responsible ingredient sourcing, and contribute positively to the communities where it operates. '''Innovation:''' Mondelez is dedicated to innovation in product development, processes, and sustainability efforts. The company encourages a culture of innovation to meet changing consumer demands and market trends. '''Responsibility:''' Mondelez takes responsibility for its impact on society and the environment. The company focuses on initiatives that enhance its corporate responsibility, including responsible sourcing, waste reduction, and community engagement. '''Diversity and Inclusion:''' Mondelez values diversity and inclusion in its workforce and business relationships. The company believes that diverse perspectives and backgrounds drive innovation and better decision-making.
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