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Mondelez International, Inc.
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== Industry overview == The snacking industry is a dynamic and rapidly evolving sector within the broader food and beverage industry. It revolves around the production, distribution, and consumption of a wide variety of snacks, which are typically consumed between regular meals. These snacks can range from traditional options like potato chips and chocolate bars to healthier alternatives like yogurt cups and granola bars. It attracts consumers with its convenient on-the-go options and a wide range of products to satisfy one's cravings and dietary preferences. In recent years growing health awareness has driven a shift toward snacks with natural ingredients, lower sugar and sodium content, and higher protein. Because of social media impact in combination with growing attention towards ecological problems people are incorporating the idea of grab and go foods and drinks that provide functional benefits in their busy routines to achieve a healthier and more eco-friendly lifestyle. An example of how Mondelez has been adapting to this change in the market is the acquisition of a significant majority interest in Grenade, a leading UK based performance nutrition pioneer in the fast-growing high-protein bar segment. Grenade is a sports performance and active nutrition brand, offering a selection of high-protein, low-sugar products including bars, drinks and shakes, as well as leading performance nutrition. Which are precisely the kind of products that are getting the most traction.
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