 | |
| Type | Public |
|---|---|
| Industry |
|
| Predecessor | Kraft Foods Inc. |
| Founder | Thomas H. McInnerney Edward E. Rieck |
| Headquarters | Chicago, Illinois, U.S. |
Areas served | Worldwide |
Key people | Dirk Van de Put (Chairman and CEO) |
| Revenue |  US$31.49 billion (2022) |
 US$3.79 billion (2022) | |
| US$2.71 billion (2022) | |
| Total assets | US$71.16 billion (2022) |
| Total equity | US$26.88 billion (2022) |
Number of employees | 91.000 (December 2022) |
| Subsidiaries | |
| Website | https://www.mondelezinternational.com/ |
Summary
Mondelez International, Inc. is a prominent player in the global snack food industry, dedicated to delivering consumer satisfaction through a range of well-established brands. The company was born from the separation of Kraft Foods in 2012, a decision driven by a desire to focus exclusively on the ever-evolving snack category. With this strategic move, Mondelez embarked on a journey to create its unique identity and legacy in the global snacking arena. With operations spanning North America, Latin America, Europe, Asia, and the Middle East and a portfolio consisting of household names such as Oreo, Cadbury, Ritz, Milka, Trident, and Toblerone, to name just a few. The company's dedication to quality, sustainability, and consumer satisfaction continues to drive its success in the dynamic and competitive snack industry.
Company overview
Mondelez International, Inc. is a publicly traded company, meaning that it is owned by a multitude of individual and institutional investors who hold shares of its stock. As a result of its separation from Kraft Foods Inc. in 2012, 76.19% is owned by institutional shareholders, 6.67% by Mondelez International insiders, and 17.14% by retail investors. The company puts strong emphasis on creating iconic brands to drive customer loyalty. They achieve it by investing significantly in marketing and advertising campaigns designed to create emotional connections with consumers while the research and development teams continually work to create new flavors, formats, and packaging solutions. This commitment to innovation allows Mondelez to adapt to changing consumer preferences and launch new products that cater to evolving market trends. Having a wide range of products including chocolate, biscuits, gum, candy, and powdered beverages and a global presence. They put consumers at center of their business strategy resulting in an approach that helps Mondelez create products that resonate with different cultures and regions. The region with the highest volume of sales is Europe with 36.3 % for 2022.
Mission of the company
Mondelez International's mission is to "lead the future of snacking by offering the right snack, for the right moment, made the right way."
Industry overview
The snacking industry is a dynamic and rapidly evolving sector within the broader food and beverage industry. It revolves around the production, distribution, and consumption of a wide variety of snacks, which are typically consumed between regular meals. These snacks can range from traditional options like potato chips and chocolate bars to healthier alternatives like yogurt cups and granola bars. It attracts consumers with its convenient on-the-go options and a wide range of products to satisfy one's cravings and dietary preferences. In recent years growing health awareness has driven a shift toward snacks with natural ingredients, lower sugar and sodium content, and higher protein. People are incorporating the idea of grab and go foods and drinks that provide functional benefits in their busy routines to achieve a healthier and more eco-friendly lifestyle.