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Moody Month
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==Idea== <vimeo>472970065</vimeo> Moody is health tracking designed for life-hacking. Rather than helping achieve/avoid pregnancy, we help women understand their daily and weekly hormone patterns to optimise mental and physical health. Moody connects users with customised health, food and fitness advice based on their moods, symptoms and cycles. Women control >80% of household health spend and are 80% more likely than men to use a digital health app. Moody aims to harness these trends and capitalise on the global remote health care market, expected to grow annually by 33% CAGR, and Femtech digital wellness, forecasted to hit Β£40bn by 2025. Our mission is to put the latest science-based information in the hands of all women. We aim to unleash the power of big data in healthcare by building our AI capability to assist in female healthcare diagnosis and research. Moody's message is resonating. The Moody Month app was featured in Vogue, Grazia and The Guardian, and has had >136k downloads since v1 release in 2019. Our users have logged 5M moods and symptoms, the power of which we can now unlock by providing personalised suggestions. We are now launching paid subscriptions, with bespoke in-app wellness programs and health-boosting products, tailored to each user. With this raise, we want to scale our business globally and reach 1M subscribers within 4 years, becoming a sustainable force for good in women's health.
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