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OYNB
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==Idea== Itβs an inescapable fact that drinking is part & parcel of most work, social & family gatherings. Despite this acceptability, excess drinking is responsible for 3m deaths per year, 5.1% of all diseases & costs Β£52bn to the UK economy alone. Of 2.4bn worldwide drinkers, we estimate that around 40% do so hazardously. Via affordable email & video-led challenges, we help customers confront problematic drinking & develop new health & lifestyle habits. Research with Stirling University revealed that of those completing OYNB challenges (823 individuals), 95% improved their relationship with alcohol & 83% remained alcohol-free. Milestones: * Launched bespoke web app (scored <70 NPS) & subscription model to new users * Gross profitability up by 1100% (YoY) * >230k social media followers * Featured in BBC, ITV, Menβs Health & many more The majority of revenue is generated via B2C Challenges sold in the form of 28/90/365 day challenges & ongoing subscription offerings. Other revenue comes from courses, coaching events & merch. Our aim is to become the go-to support platform for health, wellbeing & enabling behaviour change. During the COVID lockdown, β of people reported drinking more, while β cut down or stopped altogether; both groups present opportunities. This round seeks to consolidate our growth & improve our technology as we continue to develop our product & reach millions of people globally.
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