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Robingood
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==Idea== <vimeo>678330195</vimeo> We launched Robingood in 2020 as we personally experienced the lack of quality products made by small social manufacturers in supermarkets. Our mission is to provide "food with soul": high consumption products, manufactured by people in social exclusion. We design high-turnover products, helping local social manufacturers to create and list the products in main supermarkets. Working with social manufacturers, we aim to create job opportunities for vulnerable groups all over Spain, while providing consumers with products having a positive social impact. Running a B2B2C model, our products are listed in 500 stores, such as major distributors like Grupo Calidad Pascual and key national supermarkets like El Corte Ingles, Casa Ametller, Grupo Areas. Negotiations are ongoing with further main retailers. We've developed our own online shop and sell through specialised online stores. The Spanish market for healthy & conscious products is growing more than 26% per year in value and 44% of consumers stop buying brands that they consider unsustainable. In our first year we launched 13 products in 6 categories, all plastic-free and 6 of them certified βorganicβ, reaching a turnover of 240k & 35% gross margin. After a pre-seed fundraising campaign with friends/family and private investors, we are now seeking 150K to scale marketing & communication and sales activities, and boost brand awareness.
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