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Rolls-Royce Holdings plc
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=== '''High R&D costs''' === To stay ahead of the competition, it is crucial for Rolls Royce to invest in researching and developing new technology that can be incorporated into its products. This often has high costs associated with it and significantly dents the companyโs profits. Failure to keep up with the latest technological advancements can result in the risk of falling behind in this competitive industry. <ref name=":1">https://thestrategystory.com/blog/rolls-royce-swot-analysis/</ref>
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