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Sienna Sauce
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== Business model == === Sold via e-commerce, grocery retailers, and hospitality vendors === Sienna Sauce sells DTC via our own website, Amazon, and Walmart.com, as well as to food retail & contract foodservice and hospitality distributors. Our sauce currently comes in three flavors, Sweet & Tangy, Lemon Pepper, and Spice It Up! The sauces are sold in 14.5 oz bottles and 155 oz jugs. Across e-commerce platforms, the 14.5 oz is sold in 3-packs for $29.85, and exclusive to our website we sell the 155 oz for $65.95. In 2022, we'll add a new package format, a 5 oz single serve. The goal with the 5 oz is to increase consumer trials of Sienna Sauce and promote new usage occasions, specifically as a cooking ingredient. As such, the pouches will be marketed with multiple quick and easy, under 30-minute family-friendly recipes specific to each flavor. To bolster our DTC business, we're launching a renewed digital effort to advance our omni-channel marketing and leverage our growing social presence to drive brand engagement and site sales. Our plans call for 2022 to be a breakout year in food retail. We will build on our success in 60+ stores in Texas (e.g., H-E-B, Harvest Market,) and New Jersey/New York (e.g., Wegmans) through programs with KeHe. The 14.5 oz is our primary package for food retailers and has a $6.99 MSRP. We have been sought out by two Fortune 50 companies to be incorporated into their corporate dining menus. Conservative projections have us expanding into XYZ US corporate dining venues by XYZ. We now have a business relationship with a top contract foodservice and hospitality vendor and are in discussions on how to expand in this channel. (…wave of corporate social responsibility efforts supporting). And with the goal of further driving brand awareness and trial of Sienna Sauce, we will leverage invitations to participate in strategic programs such as World Market’s Spring ’22 gourmet sauces display program. Working our multi-channel strategy, we are positioned for growth in 2022 and beyond.
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